stories that scale - brilliant noise webinar
TRANSCRIPT
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Stories that scale Webinar 9.Dec.14
@brilliantnoise
@amayfield
#bnwebinar
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How to scale stories.
Put customers first.
Pilot & scale.
Sharing is sanity.
Data & distribution.
Operations mindset.
Copy the right people and the right things.
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The shift in marketing.
3
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The rise of customer experience.
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"If the rate of change on the outside exceeds the rate of change on the inside, the end is near." !
Jack Welch
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Stop random acts of content.
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Content as a cottage industry.
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Scaling with the wrong focus.
Media-led.
Channel-led.
Technology-led.
Status quo.
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Scaling the wrong shape.
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An operations mindset.
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It takes a business case.
Creative.
Operational.
Commercial.
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13
Copying is good.
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Copying disruptors.
Link: Podcast
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Copying the wrong things.
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Focus on data and distribution.
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Reach is vanity. Sharing is sanity.
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“Every media business in the world says they are interested in data, but you scratch the surface and it’s just fluff." !
“Data is under-used and over-hyped.” !!
Will Hayward, Buzzfeed
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Things to copy from Buzzfeed.
10X
Lower cost video.
Sharing as a signal.
Sharing as strategy.
Data everywhere.
Content for expression not consumption.
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Copy Tracksmith.
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Copy Tracksmith.
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What you share. What you wear.
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How to scale stories.
Put customers first.
Pilot & scale.
Sharing is sanity.
Data & distribution.
Operations mindset.
Copy the right people and the right things.
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Get your copy here: brilliantnoise.com/stories-scale-ebook/
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Discussion.@brilliantnoise
@amayfield
#bnwebinar