1. 1. Your Digital Bookselling Campaign Structure
2. 2. 2 Authors need to build awareness for their books To build awareness, Authors need four tools: Digital Author Networking platform Digital Book Marketing platform Targeted Market Research Step-by-step guidelines a DIY Bookselling Campaign Framework = (Organization + Budgeting + Research + Outreach + Tracking) Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com
3. 3. 3 One Goal Develop a long-lasting & affordable digital bookselling campaign to build the awareness your book needs to get reviewed, recommended, and bought Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com
4. 4. 4 Achieving publishing success is 5% writing a good book and 95% marketing. Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com Ready-to-Use Bookselling Campaign Storiad Author Networking Platform Storiad ePressKit Target Market Research via Storiad "Book People" Database Customizable Outreach Messaging Templates Step-by-Step Campaign Execution Framework
5. 5. Seven steps to build your digital bookselling campaign Communicate & Coordinate Organize Your Information & Assets Build Your Author Networking Platform Devise Your Marketing & Publicity Plan Research Target Markets Outreach Messages Templates Step-by-Step Campaign Guideline 5 Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com
6. 6. 6 Determine the best approach to market and publicize you and your book. Your entire campaign is outlined in your Author Action Plan Author Action Plan Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com
7. 7. 7 Checklists & forms found in your Dropbox shared folder prompt you for relevant author and book information - Just drag-and-drop your information and marketing assetsCoordinating Information Collection Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com
8. 8. 8 Build the narrative of who you are as an author, why you write, how you write, and what youve written on your Storiad Author Networking Platform Storiad Networking Platform Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com
9. 9. 9 Integrate all marketing and publicity materials related to your book on one compelling and interactive press kit. This is your Storiad ePressKit Storiad ePressKit Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com
10. 10. 10 Marketing -Find the general reading audience for your book Publicity -Determine those book people most likely to want to read, review, & recommend your book Target Market Segmentation Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com
11. 11. 11 Use the Storiad database of 15,000+ book people to identify and segment your target market Research results are collected and organized in your Campaign Outreach Package Everything you need to execute and track your bookselling campaign in one place Book People Database Record Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com
12. 12. 12 For each target segment identied through our research, Storiad works with you to craft customized messages to introduce yourself and your book Outreach Message Template Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com
13. 13. 13 Step-by-Step Campaign Framework Your Campaign Framework is a step-by-step guideline on how to run an effective bookselling campaign Organization Budgeting Research Outreach Tracking Your Digital Bookselling Campaign is now in-motion Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com
14. 14. 14 Storiad Author Networking Platform Storiad ePressKit Step-by-Step Campaign Execution Framework Book People Database Record Digital Bookselling Campaign Structure 2015 Storiad, Inc. www.storiad.com
15. 15. The Storiad Digital Bookselling Campaign There is no comparable digital bookselling campaign package available in the market today www.storiad.com 15
16. 16. Thank You Your Digital Bookselling Campaign Structure