“Presentation on Store layout and Circulation Pattern”

Presented by-:Bharti Bhutani

A-65

MBA(M&S)

“Store layout needs to guide the customer silently about where he/she wants to go and for exposing him/her to the entire store offering”. (The store itself it’s the most meaningful communication between the retailer and the customer)

Free Flow Layout - Fixtures and Merchandise are

grouped in Free-flowing patterns on the sales floor

This layout is used in specialty stores like-: Reebok, Nike

Works best in small stores (under 5,000 square feet) in which customers wish to browse

Advantage-: increased impulse buying

Disadvantage-: possible confusion and waste of floor space

The Disney Store’s at EDM (Free-Flow Design)

Grid Layout Counters and Fixtures are

placed in long rows or “runs” usually at right angles, throughout the store

This layout is used in grocery, discount store and drugs stores, like- Reliance fresh

Advantages-: Easy to locate merchandise, cost efficient, easy accessible for customers

Disadvantages-: limited browsing and limited creativity in decor

Race Track

The major customer aisle begins at the entrance, loops through the store and returns customer to the front of the store

Used in departmental stores such as-: Shopper’s Stop, Ritu Wear.

Example of Race Track Layout(Shopper’s Stop)

Spine Layout

The major customer aisle runs from the front to the back of the store, with merchandise departments branching off to the the back side walls

Heavily used by medium-sized specialty stores ranging from 2,000 – 10,000 square feet

Example-: United colors of Benetton, Footwear etc

Example of Spine layout(United Colors of Benetton at

Pacific Mall)

Herringbone Layout

Herringbone Circulation is used for a narrow store of maximum 40 feet width where the highway is a single two way one, bisecting the store along its length with side roads leading to the walls from it.

Example: Toy Shop in Sab Mall, Music World, Plant-M

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