store design 2.0: tech ideas for the next phase of retail

store design 2.0:tech ideas for the next phase of retail

jim crawford

executive director

global retail executive council

Thursday, September 24, 2009

jim crawford


ground rules1. these are your tools, not mine

2. it has to be real

3. it has to be cheap

4. there will only be one set of numbers and graphs


agendaintroduction to grec

welcome to the new normal

the new world of shoppers

three technologies that will reshape the store experience

key imperatives to integrate technology and design


GLOBAL RETAIL EXECUTIVE COUNCIL

an international association of retail executives, service providers and industry experts. As the most comprehensive source of information, education and community for the retail industry

worldwide, grec offers our members an exclusive mix of content, networking and social benefits unlike any other organization.


online presence

web sitenewsletter

blog

executive events

dinnersnetworkingretail tours

industry presentations

conferencesuser groups

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content providers industry events and associations


welcome to the new normaleconomic realities


52%

japan

50%

singapore

47%

china

27%

india

40%

usa

46%

europe

Source: 1 July 2007 - 1 April 2009 stock market indices from Euromonitor, grec


three waves:consumer confidence


it’s a different world


everyone is an individualreject monocultural, embrace microcultural


understandconsidered consumption


embrace the new diy


know your businessI learned the value of checking lists to control stocks and sales. I learned that new accounting machines could help to reduce the time formidably to give the necessary information in hours instead of weeks. I learned the value of counter footage and how, in the chain store operation, each foot of counter space had to pay wages, rent, overhead expenses and profit. There could be no blind spots in so far as goods are concerned. This meant a much more exhaustive study of the goods we were selling and the needs of the public.


be different

There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.

- Niccolo Machiavelli, The Prince


three key technologies


kiosk 1.0


kiosk 2.0


kiosk 3.0


signage 1.0


signage 2.0


signage 3.0


mobile 1.0


mobile 2.0


mobile 3.0


the imperativeslearn retail math...

see technology through the eyes of the shopper

ask for help, there is a lot out there

if it’s not challenging, you’re doing it wrong

remember... shopping is FUN and so is technology


http://www.mobileretailexperience.com


http://www.globalretailexec.org




jim crawford, executive [email protected]

+1 503 334 3127

melissa fryback, development [email protected]

+1 971 238 1368

become a member of grec at:http://www.globalretailexec.org






store design 2.0: tech ideas for the next phase of retail

Design