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Elements of Store Atmosphere Group 5

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Page 1: Store Atmosphere

Elements of Store

Atmosphere

Group 5

Page 2: Store Atmosphere

• Store Atmosphere is another element in the store arsenal . Every store has a look and a physical layout that makes it hard or easy to move around.

Page 3: Store Atmosphere

Store Atmosphere

• Walls

• Lighting

• Sinage

• Produce Department

• Floors

Page 4: Store Atmosphere

• Envirosell understands of the nuances of human behavior.

• Whatever the product, service or environment, we bring practical experience and history to each assignment.

• Provide a wide range of research and consulting solutions to put you in sync with your target audience.

• Begin to see yourselves through the eyes of your customers.

Page 5: Store Atmosphere

Clientele of

Page 6: Store Atmosphere

Attract Shoppers and keep them in store

Page 7: Store Atmosphere

Honor the transition zone

Page 8: Store Atmosphere

Don’t make them hunt

Page 9: Store Atmosphere

Make merchandise available to the reach and touch

Page 10: Store Atmosphere

Note that men don’t ask questions

Page 11: Store Atmosphere

Women need space

Page 12: Store Atmosphere

Make checkout easy: satisfy their sweet tooth

Page 13: Store Atmosphere

Atmospherics and Shopping Behavior

LayoutSoundsSmellsTexture...

Pleasure/displeasureArousal/Boredom

Time inStoreAffiliationBuying

InfluencesInfluences

Atmosphere Emotional Response Behavior

Page 14: Store Atmosphere

Olfactory Cues...

• Shoppers perceive higher quality goods in scented stores.

• Odors should be consistent with store offerings.

• These cues are expensive to maintain.

Page 15: Store Atmosphere

Sony Style

• Sony Style stores are seasoned with with speciality design subtle vanilla and mandarin orange fragrance

Page 16: Store Atmosphere

Blooming dales

• Blooming dales uses different fragrances in different departments

• Baby powder in baby store

• Suntan lotion in bathing suit

• Lilacs in lingerie

• Pine scent during holiday season

Page 17: Store Atmosphere
Page 18: Store Atmosphere

REI• REI seller of outdoor gear & clothing

products allows customers to test on a 25 foot walls

Page 19: Store Atmosphere

Victoria’s Secret

Page 20: Store Atmosphere

Bass Pro ShopsRetail outdoor sports equipment

Page 21: Store Atmosphere

Discovery Zone

Page 22: Store Atmosphere

•Thank you