Stop Wishing the Weight Off(and Work)!

Fitness DVDOctober 31, 2010

Introduction

• Stop Wishing the Weight Off (and Work)!

– Fitness expert Tony Biggs

• Encourage clients to start working

– Improving fitness

– Focusing on shedding extra pounds

Marketing Plans

• This DVD will be developed with middle aged women

in mind

– Interested in exercise• Limited by work and family responsibilities

• Want to have more energy

• Our spokesman, Tony Biggs, perfect for project– Extremely animated

– Amazingly personable

– Familiar name

Market research

• Market research for project

– Careful planning has shown that women our main

customers

– These clients want to maximize their workouts • Don’t have much extra time

• Want to look AND feel better

– Don’t want to waste money on products that won’t

deliver

Unique plans

• Our DVD should be innovative

– Not just another workout DVD

– Appeal to customers

– Provide quality and reliable service• Confirm product works

• Recruit several women in age group – Have sample use product

– Gather feedback

– Make necessary changes

Special plans

• Packaging

– Bright and attention-getting

– Feature actual women who have used the product

• Do not want all young models

• Need to appeal to working mothers

– Possibly have Tony Biggs on cover leading a class

– Focus on high energy

Marketing strategy

• Marketing strategy

– Use real women in advertising

– Take advantage of Tony Biggs’ notoriety

– Focus on results• Improved energy

• Greater attractiveness

• Motivation

• Works in limited time

Product marketing

• Offer the product in key locations

– Fitness sections of video store

– Kiosk in health foods store

– Set up booths at health fairs around area

– Provide advertising at prime times

– Consider a fitness club

Conclusions

• Our motto: “Stop Wishing the Weight Off (and

Work)!”

• Excellent marketing plans

• Exciting partnership with Tony Biggs

• Always market to Real Women