Stop touching itWhy your advertising is probably

making things worse. And how to get it right.

IT BEGINSYour company/brand started with a purpose.

A vision of who you are and what you do.

GO!You make marketing & advertising decisions that drive this vision forward.

*enjoy this moment

this is what almost always happens next.

DistractionA competitor does something new — so you try it too.

And boredom…Maybe you saw some short term results from that, so you try some other things…

And soon…New products, new advertising, new promotions, new media…

Away we go……new look, newer advertising, new services…

Before long..Today you look back and can’t tell who you are.

300This is how many ads

we see every day

Can you remember even one?

*some say this number is low and should be more like 2,000

Can we even notice yours?

ConsistencyA lot can be gained with a strong visual identity.

That may not be enough.

PURPOSERediscover who you are.

What do you stand for?

Be bold!

FUN PRIDE

REAL BEAUTY SERVICE

PURPOSENow measure what you’re doing against your purpose.

Be ruthless.

PURPOSEEliminate things that don’t move you forward.

PURPOSEAlign the rest so they are pushing as hard as possible.

Stay focusedYour marketing now has momentum.

Every tactic supports who you are.

Keep an eye on your purpose.

Phoenix Group is a full-service advertising agency.

We help great companies discover their purpose (and turn that purpose into profit).

!

www.thephoenixgroup.ca