stop the presses!
TRANSCRIPT
@Teradata_Apps |#TeradataSummit
STOP THE PRESSES! – You’re NOT a Publisher
5 Things you can do to Avoid the Publisher Trap.
2 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
3 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
4 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
5 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
6 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
7 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
8 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
Quality >
quantity quantity quantity quantity quantity quantity quantity quantity quantity quantity
9 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
2.6 Seconds
10 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
Be Ruthless with Content
11 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
12 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
96% have received mistargeted information or promotions.
13 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
71% said “they don’t know
who I am.”
51% received mixed information across channels.
41% had mistakes about basic personal information.
14 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
5 X 8 X 3 = 120 Pieces of content
15 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
16 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
“The biggest irony with most marketers is their inability to successfully communicate internally.”
- Mike Gospe
17 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
Be Brief and Specific
18 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
2.6 Seconds
19 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
20 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
Types of Advocates 1. Super Connector 2. Guru 3. Star 4. Maven
21 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
Identify and Reward Advocates 1. Pay attention and create a
formal list. 2. Use Klout, Littlebird or
Traackr to find influencers. 3. Create a program to reward
them or use a service.
22 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
23 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
24 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
25 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
A Business Partner A Relationship Builder An Information Concierge
26 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
27 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
@Teradata_Apps |#TeradataSummit
Devin B. Meister Devin is a Content Director at Wilson Advertising. He graduated from E.W. Scripps School of Journalism at Ohio University and has been entrenched in marketing communications in some form throughout his professional career. He has worked with a variety of companies, both client side and agency side, and both business to business and business to consumer. He has also coached high school varsity soccer for the past nine years.
@SoccerD @Wilsonadv
29 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
Wilson restores brand value for sustainable growth and brand loyalty. We believe that well traveled brands have a story to tell. We are experts at telling those stories and rekindling preference for mature brands. The result is a reinvigorated brand, one with youthful outlook that acknowledges the past.
For more information visit www.wilsonrebranding.com.
@WilsonRebrand
30 2/18/15 Teradata Confidential
The image part with relationship ID rId12 was not found in the file.
The image part with relationship ID rId2 was not found in the file.
@Teradata_Apps |#TeradataSummit
Links and Resources
1. $2 million movie production - http://www.fastcompany.com/3017413/most-innovative-companies-2012/29red-bull-media-house accessed 10:24 am March 6, 2014
2. F.A.V.E. 50, Social Retail Report, Top 50 Retailers on Facebook, Expion http://www.expion.com/wp-content/uploads/2013/08/Expion-FAVE-50-Social-Retail-Report-FINAL.pdf accessed March 6, 2014
3. Missouri University of Science and Technology, http://www.sciencedaily.com/releases/2012/02/120216094726.htm, accessed March 6, 2014
4. 2014 Janrain US Consumer Research Social Login and Personalization, Janrain Inc. Based on primary research performed and reported by Blue Research®, https://t.yesware.com/tl/6aa5bb93e1728364b0b366495abac688c4e42f9c/1a138ed8f89f85995b9a6e574d0e2c98/f6fd556ce4dd502be990d2b14e1f59d1?ytl=http%3A%2F%2Fjanraindocs.com%2Fview%2Fmail%3FiID%3DGCQUZ5GNGFGPCNXUETT2
5. How Much Content Do You Need? Convince and Convert Blog, Jay Baer, accessed March 6, 2014 http://www.convinceandconvert.com/content-marketing-2/how-much-content-do-you-need-heres-a-formula/
6. 3 Tips for Better Internal Marketing, Mike Gospe for Hubspot Blog http://blog.hubspot.com/blog/tabid/6307/bid/28151/3-Tips-for-Better-Internal-Marketing-Communication.aspx accessed March 6, 2014
7. What B2B Marketers Need To Know About The 4 Advocate Personas, http://influitive.com/blog/2014/02/13/b2b-marketers-need-know-4-advocate-personas/ accessed March 6, 2014