STOP “SLAVERY”

STARTING POINT

10 out of 13 people associate slavery with Third World countries but not with a real problem concerning them.

GOALS

Raise awarenessof the problem.

Increase amountof donations.

STRATEGY

Show the audience that slavery is a widespread and global problem

Creative Idea:

STOP “SLAVERY”

EXECUTION

We create a real wooden galley called “Slavery”…

Slavery

…which will make a trip around the world.

EXECUTION

“Slavery” will be manned with 100 volunteers from different countries – according to the

percentage of slavery.

MECHANICS

46 Asians23 Americans22 Africans…

People can stop it by spreading word about the problem or making donations. Every 100 shares or 100$ can rescue a slave. With every free man the

galley goes slower and slower… until it finally stops.

MECHANICS100

100$donation

or

will get 1 person free

SUMMARY

Stage 1:Volunteers

Stage 2:“Slavery” tour

We gain volunteersthrough brand Channels: – Facebook page – Website

1. We tell people about the tour onbranded pages

2. People share & donate to stop slavery

3. Every major newspaperwill publish a photo of“Slavery”

How much countries would “Slavery” travel until it stops?

Slavery