stop making ugly posters - star.nesdis.noaa.gov · 05.09.2019 · stop making ugly posters star...
TRANSCRIPT
![Page 1: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/1.jpg)
![Page 2: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/2.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 3: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/3.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 4: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/4.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 5: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/5.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 6: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/6.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 7: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/7.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 8: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/8.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 9: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/9.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 10: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/10.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 11: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/11.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 12: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/12.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 13: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/13.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 14: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/14.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 15: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/15.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 16: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/16.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 17: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/17.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 18: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/18.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 19: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/19.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 20: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/20.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 21: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/21.jpg)
STOP Making Ugly Posters STAR Seminar Series
• Contrast matters. You can’t put light colored text on white or another light colored background.
• Even placed on a dark colored background, the yellow text below should be bolded. Otherwise it is too difficult to read.
• This is completely unreadable.
•Even if it’s really large.• If you can’t live without yellow text (why?), you must then
outline the text with a darker color – but use a THIN outline, and make the outline dark gray, not black.
• But usable, if you really must.
![Page 23: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/23.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 24: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/24.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 25: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/25.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 26: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/26.jpg)
STOP Making Ugly Posters STAR Seminar Series
• Windows comes with a number of attractive and suitable sans serif typefaces, including: Gill Sans, Humanist, Futura, Helvetica, Optima, Calibri, Tahoma, Verdana. Arial is so generic and overused I tend to avoid it.
• Two or three typefaces for a poster is probably about right; you’ll want a body type that is very readable, and a bolder type for headings. They should contrast a bit.
• DON’T MAKE YOUR POSTER LOOK LIKE A RANSOM NOTE.
![Page 27: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/27.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 28: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/28.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 29: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/29.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 30: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/30.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 31: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/31.jpg)
STOP Making Ugly Posters STAR Seminar Series
• The shape of any word in all caps is a rectangle. This means that text in all caps show a parallel edge at the top and bottom of a word, giving it low shape contrast.
• Compare to text in title style capitalization, or even lower case – these show multiple adjacent edges at the top and bottom, giving the words high shape contrast.
• Where is full capitalization suitable? Headings, acronyms, abbreviations.• Reference: https://uxmovement.com/content/all-caps-hard-for-users-to-read/
![Page 32: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/32.jpg)
STOP Making Ugly Posters STAR Seminar Series
https://practicaltypography.com/underlining.html
![Page 33: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/33.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 34: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/34.jpg)
STOP Making Ugly Posters STAR Seminar Series
You can squish a image caption or other label text when needed, but for text longer than a line or two, use a proper line height setting. Your readers will thank you, but more importantly, they will actually read your poster.
![Page 35: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/35.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 36: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/36.jpg)
STOP Making Ugly Posters STAR Seminar Series
References:https://www.fonts.com/content/learning/fontology/level-2/text-typography/justified-type https://opusdesign.us/blog-post/graphic-design-tip-removing-rivers-and-working-with-justified-text/
Rivers of white space!
![Page 37: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/37.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 38: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/38.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 39: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/39.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 40: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/40.jpg)
STOP Making Ugly Posters STAR Seminar Series
![Page 41: STOP Making Ugly Posters - star.nesdis.noaa.gov · 05.09.2019 · STOP Making Ugly Posters STAR Seminar Series • The shape of any word in all caps is a rectangle](https://reader030.vdocuments.us/reader030/viewer/2022041302/5e11e9a81e1f4f1b0c6206cc/html5/thumbnails/41.jpg)
STOP Making Ugly Posters STAR Seminar Series