stop: how social media affects every part of your business
DESCRIPTION
As presented by Antony Mayfield at Internet World #iwexpoTRANSCRIPT
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STOP: How social media affects every part of your business
Internet World : : 26th April 2010
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The social literacy of the corporationHow connected brands change their organisations
iCrossing Client Summit : : Feb 24th, 2010
FreeFree
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“we shape our tools and then our tools shape us”
3http://goo.gl/oR8L
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history
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IV
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revolution
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http://bit.ly/8h04u
thinking at web scale
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an expanding sphere
8Image: Bestario http://goo.gl/SWZq
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Image (cc) dominik99
disrupt / absorb
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it’s reached our relationships
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how we think
11Image: (cc) gingiber http://goo.gl/2MM8
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Image: Bestario.org
how we organise ourselves
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hard-nosed business version
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http://goo.gl/J2eqhttp://goo.gl/J2eq
“...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.”
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Source: http://tweetstats.com
literacy
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connected brands = literate
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how to do it
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STOP
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Strategic Tactical
Organisational Personal
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StrategicHow will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be?
Tactical
Organisational Personal
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Strategic TacticalHow will the tactics of our brand
marketing change? What will happen to the structure of campaigns, the mix of
media, our relationships with media and agency partners?
Organisational Personal
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Strategic Tactical
OrganisationalOur organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal
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Strategic Tactical
Organisational
PersonalWhat will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our people’s work, of work itself, be altered?
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business case
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http://goo.gl/NLd3
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developing a framework
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context
principles
governance
guidance notes
case studies30
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context
principles
governance
guidance notes
case studies31
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context
principles
governance
guidance notes
case studies32
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context
principles
governance
guidance notes
case studies33
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context
principles
governance
guidance notes
case studies34
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STOP
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shiny things
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iCrossing: Say What?
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icrossing.com/research/
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next?
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personal literacy
http://meandmywebshadow.com
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3 mths: Personal literacy
1 yr: Company-wide literacy
5 yrs: CMO
10 yrs: CEO
career plan
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421347
Email: [email protected] Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk
www.antonymayfield.comTwitter: @amayfield
Thank you
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431347
Email: [email protected] Sites: www.icrossing.co.uk Blogs: connect.icrossing.co.uk
www.antonymayfield.comTwitter: @amayfield
Thank you
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antonymayfield.tel