stop creating accidental content

Stop Creating Accidental ContentHow You Can Become an Intentional Content Rockstar

@jessostroff#socialfresh

Content marketing is real.

But what happened to great content?

Source: Disney’s The Lion King

“Everything the light touches is content.”

- Ann Handley,MarketingProfs


51% of marketers cite lack of time/bandwidth to create content as their biggest challenge.

- LinkedIn Technology Marketing Community



What if you could create twice the

content in half the time?

Goals Before Tactics Audience Action Messaging


PLANNING IS SEXY


Content Brief Goals Timeline Players Promotion Metrics


DOING > THINKING ABOUT DOING


“The talking about the thing isn’t the thing. The doing of the thing is the thing.”

- Amy Poehler, Actress


MORE is not BETTER


Do the Damn Thing UFD Edit MVP Polish Atomize


“Power doesn’t come from content. Power comes from content that MOVES.”

- Mark Schaefer,Keynote Speaker


AtomizationPull-quote graphicsLive streamsSlidesharesPodcasts/sound bitesRetargeting adsBlog postsTargeted email blastsSponsored social media postsVideo teasers



Delegation FTW

“Content marketing is a commitment, not a campaign.”

- Jon Buscall,Moondog Marketing



Just because you can, doesn’t mean you

should.

Goals first (tactics second) Planning is sexy Create efficiently Atomize everything Celebrate small wins


Keep In Mind…

- Bono,Musician


“As a rock star, I have two instincts: I want to have fun, and I want to change the world. I have a chance to do both.”

Stop creating accidental content.

Start creating intentional content.



bit.ly/dpmfresh

Jess Ostroffdontpanicmgmt.com@[email protected]