stop! collaborate and listencelebrity skin how vanilla ice can make your library social media...
TRANSCRIPT
STOP!
Collaborate and listen
How Vanilla Ice can make your library social media streams relevant
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
STOP! Collaborate and listen
Celebrity skin
How Vanilla Ice can make your library social media streams relevant
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
STOP! Collaborate and listen
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
Context
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
• Mostly free to use sites
• Social networking tools
• Communication tools
Creating and sharing
information and news
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
Messages,
posts,
updates
Follow and be
followed
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
How Vanilla Ice can make your library social media streams relevant
• Notepad
• Share (and
overshare)
• Conferences
• Special
announcements
• Reviews
• Fangirl
• News/Gossip
• Lunch
• Books
• Newsletters
• Keep in touch
• Q/A
• Awareness
How Vanilla Ice can make your library social media streams relevant
REALLY? YES! REALLY!
STOP! Collaborate and listen
1. Stop! Collaborate and listen
• Policy/Guidelines/Content plan
• Purpose/Objective
• Training
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
2. Rock the mic like a vandal
• Audience
• Tone/Style/Personality
• Tools
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
3. Anything less than the best is a felony
• 30% - discussion/conversation
• 60% - sharing
• 10% - yourself
1. STOP! Collaborate and
listen
2. Rock the mic like a vandal
3. Anything less than the best is a felony
STOP! Collaborate and listen
STOP! Collaborate and listen
People
• Who is your audience?
• Who will be running the
stream?
• Is there a backup person?
• What ‘tone’ will you use?
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
• What do you want to
achieve?
• How will you measure our
success?
• What is the purpose of your
stream?
Objectives
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
Strategy
• What resources/tools do
you have/need?
• What kind of stats will you
be collecting?
• What are you offering?
• How often will you post?
• Do you have a content
plan?
• Do you have a social
media policy/guideline?
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
Technology
• What is the right online
space for you?
• How much time do you
need to set aside?
• Are you expected to update
on weekends or evenings?
• What social media
dashboard will you use?
How Vanilla Ice can make your library social media streams relevant
STOP! Collaborate and listen
• Share
• Discuss
• Self-promote
• Actively solicit feedback
• Change your service for
the better
• Monitor what’s being said
• Professional networking
• News and events
60% - 30 % - 10%
How Vanilla Ice can make your library social media streams relevant