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InFashion: Fun! Fame!

Fortune! 2ndEdition

Elaine Stone

Copyright 2011 Fairchild Books

All rights reserved. No part of this presentation

covered by the copyright hereon may be

reproduced or used in any form or by any

meansgraphic, electronic, or mechanical,

including photocopying, recording, taping, or

information storage and retrieval systems

without written permission of the publisher.

ISBN: 978-1-60901-308-0

GST R 133004424

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Part Three

The Secondary LevelThe Producers of Fashion

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Chapter Eight

Fashion Apparel: Womens, Mens,

Childrens, and Teens

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Key Concepts

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Categories, size ranges, and price zones

of womens, mens, childrens, and

teens fashion apparel

Roles of brand and designer names in

the marketing of womens, mens,

childrens, and teens fashion apparel

Advertising and promotional activities in

the marketing of womens, mens,

childrens, and teens fashion apparel

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Womens Apparel

Organization andOperation

Specialization by Product

The Role of Designers

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Womens Apparel

Categories in WomensApparel

Outerwear

Suits

Dresses

Blouses

Sportswear

Separates

Jeans

Activewear

Formal Wear

Bridal Wear

Maternity

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Womens Apparel

Size Ranges Misses

Juniors

Petites

Womens and Womens

Petites

Major Price Zones

Designer Signature

Bridge

Contemporary

Better

Moderate

Budget

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Womens Apparel

Multiple Price Zones

Private Labels

Merchandising andMarketing

Fashion Shows, Press

Weeks, and Trade Shows

Trunk Shows

Industry Trends

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Mens Apparel

Organization andOperation

Size and Location of

Manufacturers

Designer Names

Market Segments

Tailored Clothing

Suit Separates

Sportswear

Activewear

Contemporary Apparel

Bridge Apparel

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Mens Apparel

Merchandising andMarketing

Industry Trends

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Childrens, Tweens,

and Teens Apparel

Organization and

Operation

Size Categories Product Specialization

The Role of Fashion in

Childrens, Tweens, and

Teens Wear

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Childrens, Tweens,

and Teens Apparel

Merchandising and

Marketing

Trade Shows

Designer Labels

Licensing

Character Licensing

Sports Licensing

Industry Trends Specialty Retail Outlets

Separate Stores

Catalogs

Resale of Childrenswear

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Trade Talk activewear

custom-made

price zones

ready-to-wear

masstige

suit separates

tailored clothing

trunk show

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