stone brewing co. info book

8/9/2019 Stone Brewing Co. Info Book

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1 BEERS

5 BREWERY

9 GROWTH

11 SUSTAINABIL

13 BISTRO

19 COMMUNITY


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BEERSWe pride ourselves on brewing the beers that we like to drink. Yes, Stone has won prestigious

awards and received countless accolades, however we choose to brew our beers the way wedo because we love them. Tey are unique, big-character beers featuring bold avors that defy

traditional style guidelines and expectations. Our brewing decisions do not take into account

cost, or focus-group preferences. We reject lowest-common-denominator flavor profiles and the

vigorous pursuit of mediocrity. We treat beer as an art form, rather than as a commodity. In short,

our beers reect our passion for brewing.

A 100 A- 99 A 100


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YEaR-Round RElEaSES

Stone Pale Ale - 5.4% abv

Stone Smoked Porter - 5.9% abv

Stone IPA - 6.9% abv

Stone Cali-Belgique IPA - 6.9% abv

Stone Ruination IPA - 7.7% abv

Stone Sublimely

Self-Righteous Ale -8.7% abv

Stone Levitation Ale - 4.4% abv

OAKED Arrogant Bastard Ale - 7.2% abv

Arrogant Bastard Ale - 7.2% abv

SpEcial RElEaSES

Stone Old Guardian Barley Wine - 11.1%abv

Stone Imperial Russian Stout - 10.5% abv

Stone Anniversary Ale - abvvaries

Stone Vertical Epic Ale - abvvaries

Double Bastard Ale - 10.5% abv

A 100 A 100 B+

Stone Brewing Co. makes aggressive beergood news or those tired o the zzy yellow stu


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a lEadER in

cRaft BREwing

We dont just make beer; we make cra beer. Tat means were independently

owned, comparatively small, and use authentic brewing methods and

ingredients. We focus exclusively on making distinctive, high-quality beers

that taste nothing like international lagers. In the United States, cra beer has

been the fastest- growing segment of the alcohol industry for most of the last

decade, outgrowing wine, spirits, imported beer and major-brand domestic

beer. Regional, artisanal, and sustainable foods and beverages, embodied by

the Slow Food philosophy, have been reshaping the culinary landscape in the

US and Europe. US cra beer volume has grown 65% in the last 6 years, and its

momentum continues to increase, even during the current slow economy.

Stone has been recognized by the industrys leading voices as one of the top

brewers in the world. BeerAdvocate Magazine, a highly respected cra beer

publication and website, named Stone All-ime op Brewery On Planet

Earthtwice. RateBeer.com, a highly tracked beer enthusiast website, has

named Stone Brewing Co. to their op 10 Breweries in the world list 10 years

in a rowmaking Stone the only brewery to earn that honor.

Stone Brewing is one of the principle originators and leaders of the West

Coast-style of brewing, which is known for big-character and aggressive

hoppiness (bierness). Tis style has inspired small brewers all over the world

to create similarly styled beers. We are honored by the recognition and haveoen been inspired in return.

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Stone has one of the most advanced

breweries in the cra brewing industry,reecting our commitment to quality,safety, and sustainability.

M S, H BS B C.


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BREwERY A major contender in the United States cra beer market, Stone currently

employs 290 people. Our company occupies more than 115,000 square feet

(35,000 square meters) of brewing, packaging, warehousing, distribution, and

oce space, which also includes a large restaurant and retail store. Due to ever-

increasing demand, our production capacity has been in a state of constant

expansion since our inception in 1996. Part of our success can be aributed

to an insistence on purchasing the most up-to-date and ecient brewing

equipment available.

Of the more than 200 cra breweries operating in California, we are one ofonly two to employ a state-of-the-art brewhouse system manufactured by

Rolec of Munich, Germany. A major investment of several million US dollars,

this system has allowed for a signicant increase in production and eciency.

Using the Rolec system, we typically brew up to 500 bbls (585 hl), per day, an

increase of 270% over our brewing capabilities just four years ago.

Stone Brewing...is one o cra brewings starone o the 10 best breweries in the world.


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dEStinationWe have long been commied to promoting cra beer culture by making

our brewery a destination. Fans visit from all over the world. Brewery ours

at Stone have fast become one of the most popular tourist activities in the

San Diego region. Our entertaining and informative tours, conducted several

times daily throughout the year by energetic guides, showcase cra beer

production and cra beer culture while leading visitors through the heart

of the brewery.

In 2009 alone, over 35,000 guests enjoyed complimentary guided tours of

our facility, complete with tasting sessions aerward (touring a brewery is

thirsty work!). Additionally, hundreds of cra beer enthusiasts visit the Stone

Company Store daily to purchase takeaway beer and shop from our vast array

of distinctive, contemporary merchandise.

Stone has Americasop Brewery our!


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gRowtHSince our founding in 1996, Stone Brewing Co. has been the fastest growing brewery in America over the last 13 years.*

From 2,100 barrels in our rst full year of operation to well in excess of 100,000 barrels projected for 2010, we have

had to work diligently to keep up with strong demand for our beers. In addition to the brewery, we also operate as a

beer wholesaler in Southern California, delivering beer in 16 trucks to over 3,500 pubs, restaurants, hotels, markets &

grocery stores in Los Angeles, Orange, Riverside, San Bernardino & San Diego counties.

Reecting our commitment to collaboration, growing the cra beer category, and mutual economic benet, Stone also

distributes beer from over 30 US and import cra breweries, providing crucial access to market for these valuable small

and medium businesses. For example, Stone is the 4th largest US wholesaler for Munichs famed Paulaner brand, and is

the 1st or 2nd largest US wholesaler for respected breweries such as AleSmith, Lost Abbey, Russian River, Te Bruer y,

Avery Brewing, and Bear Republic.

* Year-over-year annual percentage growth

MILESTONES

GROSSREvENUE

2001

New 72-head bole ller increases

packaging capacity and speed by

20 times; today we have 19 pack-

aging and QA employees

2005

We relocate to our new Citracado

Parkway facility with 8 times more

oor space; today we have 48 Stone

Company Store and oce employee

2003

We begin distributing to New

York, our 17th state; today we

distribute to 35 states and employ

34 sales representatives nationwide

996

3 employees

Available in San Diego only

400 bbls brewed

Stone Brewing Co. established

2001

$4,008,715

1998

$940,895


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Stone Brewing Co. [is] consideredone o the industry leaders...

2006

Stone Brewing World Bistro

& Gardens opens, more than

doubling our number of

employees; today our restaurant

provides jobs for 127 people

2005

Installation of our modern Rolec

brewing system more than quadruples

our brewing potential; today we have

21 people on our brewing team

2010

Our new 58,000 sq. . warehouse

triples our refrigerated storage

area; today we employ 43 people

in warehouse and distribution

2010 PROjECTIONS

300+ employees

Available in 35+ states

100,000+ bbls

2005

$12,415,148

2009

$48,404,835


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Our rooop photovoltaic system is amongthe largest such solar arrays in Caliornia,producing approximately 35% o our totalelectricity needs, preventing the release o160 metric tons o CO2 annually.

Numerous salvaged and repurposedmaterials were used in the constructionand urnishing o the Stone Brewing WorldBistro & Gardens, rom bricks to tabletops

A biodiesel blend is used in

all of our delivery trucks.

Our in-house recycling program helpsreduce oce and restaurant waste.

We maximize water eciency inour oces and restaurant by using

low-ow & waterless xtures.


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Spent grain rom the brewing process is

used as animal eed by local dairy armers(99%), and mulch in our gardens (1%).

Our one-acre gardens are maintained

using 100% organic methods.

Te Stone Brewing World Bistro & Gardens isthe largest restaurant purchaser o local, small-arm, organic produce in San Diego County.

We maximize water eciency in our brewery,leading to overall water consumption levels wellbelow industry standards.


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BiStRoTe Stone Brewing World Bistro & Gardens aracts visitors from all over the

world. Out-of-town guests frequently plan entire holidays around a visit to

our brewery and restaurant. Te building encompasses nearly 12,000 square

feet of beautiful indoor dining and outdoor dining and bars patio space, which

adjoins a lush one-acre garden. Our award-winning architecture has been

described as industrial-becoming-organic, and embodies our anity for

melding organic features of wood, stone, plant life, water, sh, and fresh air

with the fundamental industrial elements of metal, concrete, and glass. Te

San Diego Architectural Foundation, in awarding the Stone Brewing WorldBistro its coveted Orchid Award, described the structure as a bold symphony

of concrete, stone and steel. Tese combine to create a compell ing and unique

environment that reects our culinary and ethical philosophy. We serve food

that complements the harmonious nature of the physical surroundingsour

Bistro restaurant specializes in locally grown and organic ingredients, and

features an eclectic menu of world-inspired cuisine. As ambassadors of the

cra beer movement, 32 taps at our bar proudly feature an array of exceptional

cra and specialty beers from all over the world. An outstanding bole

selection of nearly 100 more cra beers and wines round out our world-class

selection of artisanal beverages.

Stone Brewing Co. in Escondido...Tegrounds rival any winery in Napa Valley.


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food We are proud supporters of the international Slow Food movement. We

have hosted many of our local chapters events in our Bistro, but even more

importantly, we make sure that every dish we prepare in our kitchen is made

from ingredients adhering to Slow Foods principles of good, clean, and fair

food. We insist that the food we serve is healthful and full of fresh avors, and

it is important to us that we support local farms and lessen our impact on the

environment. Owing to our dedication to environmental responsibility and

high-quality food, we are now the largest restaurant purchaser of local, small-

farm organic produce in San Diego County.

We staunchly refuse to use high fructose corn syrup and other processed

ingredients because of what we believe to be their considerable negative

environmental, social, and health impact. We go so far as to create our own

ketchup in our kitchens using local, organically grown tomatoes and unrened

cane sugar. Our commitment to the cra brewing industry is evident in our

32-tap dra system and extensive bole list, both of which prominently feature

beers from small breweries all over the world, and are completely devoid of

mass-marketed beers. We play a positive role in both of our communities: our

local community, and the larger worldwide community of cra brewers.

Not or the aint o heart, [Stones] bold brewshave a strong and ast-growing anbase.


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EVEntS

Creating a culture of social enrichment, community outreach, and

connoisseurship, the Stone Brewing World Bistro & Gardens has become

a center of diverse community activities since opening in October 2007. We

believe in being more than simply a tourist destination and restaurant; in

addition to providing upscale dining experiences based on our environmentally

conscious philosophy, our restaurant is a hub for private and community events.

We proudly oer meeting space for community-oriented gatherings such as

fundraisers, homebrew club meetings, mixers for environmental groups, and

screenings of educational and socially responsible lms.

In our eorts to promote awareness and appreciation of the cra brewing

industry and local businesses, we provide numerous recreational and

educational opportunities for patrons. Each month we hold Beer University

classes and beer pairing events that educate guests while they sample various

beers paired with such diverse foods as sushi, cheese, chocolates, and

desserts. At our pairing events and dinners, we customarily feature foods and

goods produced within our region, such as gourmet chocolates from local

chocolatiers and olive oils pressed fresh from local orchards. Our very popular

FRESH! Dinner series has become an icon of the Slow Food movement,

showcasing food harvested in the morning from local farms and served that

evening for dinner. During the summer, we show classic movies outdoors in

our gardens, promoting a convivial and relaxed atmosphere where hundreds of

local residents congregate for entertainment and socializing.

In addition to being the largest restaurantpurchaser o locally-grown organic produce,Stone supports innumerable local crasmenand artisanal ood makers.


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communitY

inVolVEmEntWe are dedicated to supporting our community and promoting a culture of

social responsibility. We have raised over $750,000 U.S. on behalf of local

charitable organizations through our annual Stone Anniversary Celebration

& Invitational Beer Festival. In addition, we made beer donations exceeding

$250,000 U.S. in value to more than 300 charitable fundraisers in 2009 alone.

We focus our philanthropic eorts primarily on local groups so that our money

goes back to the community where we live and work. In addition to direct

donations, we also host numerous fundraisers at our restaurant, and provide

meeting space for local environmental, social, and community groups.

aking social responsibility personally, members of our ownership and

management team sit on the boards of several local c haritable organizations.

Since Stones founding in 1996, we have contributed a total of $1.5 million

U.S. to charity.

As a philanthropic leader in the community,Stone Brewing Co. has raised the bar or other local

businesses to get involved in making an impact onthe lives o others. Shelly Anguiano Figueroa , CEO


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A Reason o Survive

Ability First

AIDS/LifecycleAlbert Einstein Academies

All Children Great & Small

Alzheimers Association San Diego

American Institute of Wine & Food

American Lung Association

Aquarium of the Pacic

Art Reach

Arthritis Foundation of San Diego

Awakenings Health Institute

Boy Scouts of America

Breast Cancer 3-day

California Center for Sustainable Energy

California Institute of the Arts

Carlsbad Education Foundation

Carlsbad Rotary Club

Childrens umor Foundation

Citizens Against Law Abuse

Classic 4 Kids

College Students for New Orleans

Crohns and Colitis Foundation

CSUSM Foundation

Cystic Fibrosis Foundation

Dehesa Charter SchoolEaster Seals - Southern California

Educate!

Elder Help of San Diego

Eln Forest Harmony Grove own Council

Elizabeth Smider Foundation

Encinitas Educational Foundation

Entreprenurial Management Center - SDSU

Escondido Arts Partnership

Escondido Childrens MuseumEscondido Creek Conservancy

Escondido Education Foundation

Escondido Humane Society

Escondido Rotary Club

Evergreen Earth

Father Joes Village

Festival of Children FoundationFight ALD!

Fresh Start Surgical Gis

Golden Hill Community Development Corp.

Grantville Allied Gardens Kiwanis Club

Habitat for Humanity - Inland Valley

Institute on Violence, Abuse & rauma

Interfaith Community Services

Intermountain Volunteer Fire and Rescue

Keep A Breast Foundation

La Jolla Playhouse

Lakeside River Park ConservancyLance Armstrong Foundation

Leukemia & Lymphoma Society

Los Angeles Contemporary Exhibitions

Los Angeles Police Department

Lux Art Institute

Mainly Mozart

Mamas Kitchen

Muscular Dystrophy AssociationMuseum of Contemporary Art/ N Gallery

Museum of Making Music

Museum of Photographic Arts

Native Amerians Council

Neighborhood Healthcare

North Coast Repertory Teater

North County Health Services

Outdoor Outreach

Palomar Family YMCA

Pedal For Kids

Poway Unied School District Founation

Quail Botanical Gardens Foundation

Radys Childrens Hospital Foundation

Redwood Elderlink

Rescue ask Force

Reuben H. Fleet Science Center

Ronald McDonald House

San Diego Archaeological Center

San Diego Ballet

San Diego Brewers Guild

San Diego Burn Institute

San Diego Convention & Visitors Bureau

San Diego County Parks Society

San Diego Film Festival

San Diego Humane Society

San Diego Mountain Bike Association

San Diego Roots Sustainable Food Project

San Diego Symphony

San Diego Veterans Service

San Diego Youth & Community Services

San Elijo Lagoon Conservation

Second Harvest Food Bank Orange County

Slow Food San Diego

Slow Food Urban San Diego

So Cal German Shepherd Rescue

ED Conferences

emecula Valley Slow Food

Te Zoological Society of San Diego

ijuana Convention & Visitors Bureau

ony Hawk Foundation

oys for ots Foundation

Womens Resource Center

Youth Services Network

giVing BackcHaRitiES wE HaVE donatEd to in tHE paSt YEaR


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commitmEnt to

tHE induStRY and

tHE communitY

GreG Koch is a recognized leader in the cra brewing

industry. Greg is on the Board of Directors of the Brewers

Association, the 1,000 member US cra brewer trade association

whose mission is to promote and protect Americas small and

independent brewers. Greg gave the Keynote speech at the 2009Cra Brewers Conference entitled Be Remarkable: Collaboration

Ethics Camaraderie Passion. Greg is the Chair of the Brewers

Associations Event Commiee, which produces such events as

the Great American Beer Festival and SAVOR: An Cra Beer

& Food Experience. Greg also sits on the Board of Directors of

Slow Food San Diego, a position that reects his commitment to

quality and sustainability. Greg gave the Keynote speech at the

2010 inaugural San Diego Green Chamber of Commerce.

Steve WaGner is a longtime supporter of community

groups and charities, as well as a leader in Californias brewing

industry. He is Chairman of the Board of the San Marcos Boys &

Girls Club, a charitable organization to which Stone Brewing Co.

has given over $235,000 due to Steves leadership. Steve has also

chaired the rails Advisor y Commiee of the City of San Marcos,

reecting his passion for local community and the environment.

Demonstrating his commitment to the cra of brewing, Steve

serves as President of the California Small Brewers Association,

which is a non-prot trade association representing the cra and

specialty brewing industry in California.


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Stone Brewing Co. takes sustainability to new levels: Stone engages insustainable marketing practices their customers become loyal fans. Stoneoperates its business as a sustainable entity it is protable and a leader forenvironmental practices. And, Stone supports community sustainability StoneBrewing is one of the gold threads in our community fabric.

L H-PM, C E

Stones targeted

contributions haveimproved the lives ofliterally thousands ofkids, teens and familiesin North County San

Diego. Te Palomar Family YMCA alone hasbeen the recipient of over $100,000 of directcontributions over the last ve years and werepresent only one of many organizations

beneting from Stones humanitarian

endeavors. During a time of economicuncertainty, Stone continues to ourish, toprovide critical employment opportunities andoperates as a responsible community asset.

A VEx D,P F YMCA

On behalf of the San MarcosChamber of Commerce, Iwould like to extend myappreciation to StoneBrewing Company on beinga premier example of being a

community leader and supporter. I have had thehonor of working closely with Mr. Greg Koch andStone Brewing Company on many events, andhave witnessed their continued support both to

our Chamber and the San Marcos Community asa whole. Teir willingness to participate in various

ways shows that they are truly a valuable asset to theSan Diego & North County business community.

J PCEO, S M C C

Stone Brewing Co. is a valuable asset to the San Diego County businesscommunity. For the last six years, the San Diego Business Journal has rankedStone Brewing Co. as one of the fastest growing private companies in San DiegoCountyand Stone has seen their employment rise from 80 employees in 2005 tomore than 285 employees in 2010.

Not only are they a reliable source of employment, Stone Brewing Co. hasshown a consistent commitment to the community and philanthropic organizations.

B P. BM U S C

communitY lEadERS

San MarcosCHAMBER OF COMMERCE


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Stone Brewing Company has been a long time valuable asset to San Diegoand to the North County business community. Te Escondido Chamber ofCommerce honored Stone Brewing Co with its prestigious Business of the

Year Award in 2008.

Equally important to the Escondido Chamber of Commerce is the fact thatStone Brewing Company is a consistent, generous, and loyal contributor to many communityevents. Tey truly are solid citizens.

H MCEO, E C C

Stone Brewing Co. is one of the fastest growing cra brewers in California,and through their vision and leadership in sustainability, philanthropy andinnovative branding, they have become a leader in the industry both here inCalifornia and across the country T MC

Ex D, C S B A

Stone Brewing Companyis one of San DiegosCountys best runcompanies. Tey notonly are a leader insustainability and

environmental practices they are a goodcorporate citizen. Stone Brewing and itsemployees are active in community andphilanthropic activities. Having such a

progressive, involved business as StoneBrewing in the area not only supportseconomic development but they also motivateothers to do likewise. We are fortunate to havesuch a business located here.

D. D GD C B

A C

S U S M

Stone Brewing Co. is arespected member of ourlocal business community,and I have personallyknown co-founders GregKoch and Steve Wagner

for more than ten years.

I would recommend Stone Brewing Co. to anycommunity, as they have proven that they arestrong, ethical and responsible corporate citizens.

Teir new facility is a signicant araction forvisitors and has quickly become one of the mostreputable restaurants in our region.

J DM, C S M


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notES


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