stoltz social media2
TRANSCRIPT
You.0h. . .Really
Surviving—or, who knows?—
thriving in the social media
revolution
Craig Stoltz >> Bethesda, Maryland >> [email protected] >> 240-0426-2458
THE TEMPTATION
is to view social media platforms like
Facebook, YouTube, Twitter and blogs as cool new tools that you let publish stuff
cheaply and easily.
You can certainly do that.
Little harm. Some benefit.
THE PROBLEM IS
social media is havinga far bigger and more disruptive
impact on how people communicate—and on the
broader culture--than most people realize.
It’s messing with a system
that’s worked really well for over
500 years
When Life Was Easy*
You sent your message out to the world.
People listened! Cool!
Your Extremely
Important
Message for
the World
* Ca. 1453 - 2006
Why Life Is Getting Hard *
* Ca. 2006 - ???
(Your Extremely
Important Message for
the World)
Using platforms like Twitter, Facebook, YouTube & blogs, millions
of people now talk to each other. They’re not listening to you.
People are doing this
Instantly
Globally
Constantly
At very little cost
Without permission
Without grown-up supervision
Without restriction
Sometimes, without a clue
Sometimes they talk about things that
matter to you
Sometimes they talk about you
Sometimes they say wonderful things
Sometimes they say incorrect,
damaging, damning or
embarrassing things
This creates
huge new opportunities
And challenges
And problems
And obligations
And duties
And jargon
And a great many
ANNOYANCES
Oh, boy.
THE ESSENTIAL FACT
These new communication behaviors are
spreading
accelerating and
ir reversible
It doesn’t matter whether you approve.
Or think it’s destroying Western Civilization.
Or that it’s disrupting the economy, politics and
your livelihood in unpleasant ways.
It doesn’t matter what you think.
It simply is.
THE SOLUTION
ENGAGE
with the
unruly,
uncontrollable,
fundamentally disruptive,
fascinating, persistent,
global, immediate,
culturally transformativeand
frequently deeply annoying
CONVERSATION
that is the social web