stl innovation camp feb 2010
DESCRIPTION
How to connect blogs, email lists, Twitter, Facebook and LinkedIn together to help build and enhance your company's brand.TRANSCRIPT
Managing Your Online Presence
David Strom
St. Louis Innovation Camp
February 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
It is the brave new world
• New technologies and tools
• Not just about having a Web site
• Or an email list
• Or a FaceTwitLinkSpace account
http://strominator.com (c) David Strom 2010
Why blogs are better
• No programming required
• Easy to make frequent updates
• Easy to quickly change the appearance of your pages
• Automatic posting of your content to Google’s search index
http://strominator.com (c) David Strom 2010
Blog choices
Wordpress.com
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
How to setup your own Internet domain name
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
Twitter for instant notification
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
How not to use Twitter!
http://strominator.com (c) David Strom 2010
“Motrin Moms”
http://strominator.com (c) David Strom 2010
How to identify yourself vs. your company
http://strominator.com (c) David Strom 2010
New tools to complement Twitter
• Slideshare
• Yammer
• Ping.fm
• Buzzable
• Twhirl
• Twitterific for iPhone
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
Yammer
http://strominator.com (c) David Strom 2010
Ping.fm
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
Set up a mailing list to send out regular information to your clients
• Free: Yahoo Groups
• Cheap: Mailman on EMWD.com ($4/mo)
• Expensive: ConstantContact.com ($30/mo and up)
http://strominator.com (c) David Strom 2010
Yahoo
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
Mailman
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
Constant Contact
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
http://strominator.com (c) David Strom 2010
Choose success metrics
• Reduction in support calls
• Positive press mentions
• Important customer wins
• Increase in sales
Questions?
David Strom
http://webinformant.tv
(310) 857-6867