NEW SHOW

Connecticut Convention Center • Hartford, CT

APRIL 27-30, 2017

It all comes together at STITCHES United ! KnittingUniverse.com/STITCHESUnited

— EXHIBITOR REGISTRATION KIT —

Save $100 per Boothwhen you pre-pay.

CALL KRISTIat Ext. 39

800-237-7099605-338-2450

OR

Offer expires November 14, 2012.

EARLY BIRD Save $ 100 per BoothCALL SARAHat Ext. 23800-237-7099

Offer expires October 31, 2016.

Dear Vendors,

There was a time when our family business was a local yarn shop in Sioux Falls, SD. My folks were in love with weaving, knitting, crochet, needlepoint, sewing, embroidery, tatting, bobbin lace—anything that involved fiber, yarn, thread, and fabric. My earliest memories are of them always working with their hands.

I was lucky: I grew up with people who were inspired by trying new things. And they made a living sharing that passion and creativity with others—first in the shop, later reaching a wider audience through publications.

Then 25 years ago, my folks had a vision—not just books and magazines, but a place where the inspiration and excitement of the fiber arts could be shared with the world. And so, at a racetrack in Cherry Hill, NJ, in September of 1991, STITCHES was born.

Not everyone thought it was a great idea. Along with support, my folks encountered nay-sayers and even some hostility. But they ‘kept the faith.’ The vision turned into reality—four large knit & crochet consumer shows are held each year, drawing people from all over the world—STITCHES Expos.

The world has changed a lot since that first event. But the power of craft and creativity has grown and become more important now than ever. Today in our office, we see people who are inspired by both yarn and fabric.

That has us thinking . . . how many others out there shop—and make—the way we do?

For three years we did the research. We talked to our customers. We talked to yarn shops. We talked to quilting and sewing shop owners and employees. We talked to people who sell in many verticals and markets. We wanted to understand the crossover and interests in other markets.

We find that many of our mutual customers are multi-crafters—not defined by one craft or even by one medium. To best serve their creative appetites, STITCHES United was born—an additional, expanded show with stimulating classes and shopping for ALL— knitters, crocheters, weavers, AND sewers, quilters, and others interested in all things yarn AND fabric.

Now is a time of huge opportunity. A time for exploring possibilities, for a broadening of creative collaboration and expression. A time for a new show celebrating what I remember—all the work we do with our hands.

Join us this spring in Hartford, CT.

United, we’ll make history again!

All my best.

Benjamin Levisay CEO XRX, Inc. — STITCHES Events, Knitter’s Magazine, & XRX Books

Wednesday Exhibitor Set-up Day Exhibitor Drop-Off ................8:00 am – 6:00 pm Exhibitor Set-Up ....................8:00 am – 6:00 pm

Thursday Exhibitor Set-up Day & Market Preview Exhibitor Drop-off ................8:00 am – 3:00 pm Exhibitor Set-up ....................8:00 am – 4:30 pm Market Preview ......................5:00 pm – 8:00 pm (Student sneak peek of the Market)

Friday First Full Market Day Show Hours ............................10:00 am – 6:00 pm

saTurday Second Full Market Day Show Hours ............................10:00 am – 6:00 pm

sunday Last Market Day Show Hours ............................10:00 am – 4:00 pm Tear-Down .............................. 4:00 pm – 9:00 pm

1. Complete and sign the Booth Space Registration Form and Lease Execution.

2. Mail a check payable to XRX, Inc. with the completed documents to: STITCHES United PO Box 965 Sioux Falls, SD 57101-0965 or

If paying by credit card (MC, Visa, Discover, AmEx), fax completed document to

605-338-2994 or scan and email to exhibits@xrx-inc.com

3. A copy of your registration form signed by a STITCHES staff member will be sent to you via email.

markethours

markethours

MA

RK

ET PREVIEW

ATTENDEES ONLY!

5-8THURS

FRI10-6

SAT10-6

SUN10-4

OPEN TO THE PUBLIC

Space is limited so don’t delay!

hoW do i exhibiT? shoW schedule

booth space registration Form & lease execution

PayMenT inForMaTion

Payment $_________________ Check # _____________________

Credit Card #___________________________________________

Expiration_______________________________ CVV__________

oFFice use only

This registration form and the STITCHES United Contract Terms and Conditions expressly made a part hereof were executed this________day of____________________as to Management, and exhibit space will be assigned.

Date received________________________________________

Signature:___________________________________________

Please reserve:

______ Number of 10’ x 10’ booths

Early Bird price $650 each through 10/31/2016 $ ___________

Regular price $750 each after 10/31/2016 $ ___________

guaranTeed corner** 4 or more booths will guarantee 1 corner at no additional charge. It will cost $250

more to have a corner if you have fewer than 4 booths. An end cap will cost $400 more regardless of the number of booths.

Corner booth $ 250

Endcap $ 400

Total due $ ___________

Linear

In a row, opens to front

Corner

1 end-of-row booth, open 2 sides

Endcap

2 end-of-row booths, open 3 sides

— location —connecticut convention center

200 Columbus Blvd, Hartford, CT 06103April 27-30, 2017

toLL-fREE 800-237-7099 fAx 605-338-2994 phonE 605-338-2450 EmAIL exhibits@xrx-iNc.cOm

agreeMenT

I do hereby accept and agree to abide by the terms and conditions set forth in the STITCHES United Contract Terms and Conditions, a copy of which has been provided to me and of which I hereby acknowledge receipt and which is fully incorporated herein by reference.

Signature x _____________________________________________

Title ____________________________________________________

Mail this completed, signed form and a check payable to XRX, Inc. to this address:

STITCHES United PO Box 965, Sioux Falls, SD 57101-0965

conTracT in The naMe oFBusiness Name _____________________________________________

Contact Name ______________________________________________

Address ___________________________________________________

City, State, ZIP ______________________________________________

Phone Number _____________________________________________

E-mail Address _____________________________________________

Website Address ___________________________________________

INTEREST

Knitting Spinning Crochet Dyeing Weaving Felting Sewing Quilting Embroidery & Needlepoint

Other (please describe):

PRODUCTS Books Patterns Supplies Yarns Fabrics Fibers Dyes & Paints Buttons & Beads Machines & Tools * Threads

ProducTs We Will sell (check all that apply)

* If you are selling any sewing or embroidery machines, please list make and models:

Contract Terms and ConditionsXRX, Inc. (hereafter referred to as “Management”) does hereby demise, let, and lease unto the Exhibitor, and the Exhibitor does hereby hire and take from Management, exhibit space at this STITCHES United subject to the following terms and conditions:

Contract Terms and Conditions will become a binding agreement when the signed Booth Space Application is received and the Management's written acceptance is returned via email.

1. Term of LeaseIn Hartford, CT, the term of this lease shall commence at 8:00 am on April 26, 2017, and shall end at 9:00 pm on April 30, 2017,

which includes scheduled times before STITCHES United for installation and after STITCHES United for removal of exhibits.

2. RentalPayment in full is required before any space will be reserved.

3. Assignment of Exhibit Spacea) You will be charged in full upon acceptance of your booth registration.b) Management will assign booth(s) based on the general appearance and overall planning of STITCHES United.c) Exhibitors may not sublease all or part of the Exhibit Space without prior written consent of Management.

4. DefaultsIf the space reserved for the Exhibitor is not occupied by the time set for completion of displays, such space will be considered

cancelled and possessed by Management for such purposes as it may see fit. The Exhibitor shall remain liable for the rental in full. Management reserves the right to re-let such space.

5. Exhibitor Eligibilitya) Management reserves the right to determine the eligibility of Exhibitors. The Exhibitor shall provide a brief description of

products intended to be displayed and/or sold at STITCHES United to Management in order to determine eligibility (Products We Will Sell section of Registration Form & Lease). Acceptance of your registration is at the sole discretion of Management.

b) The Exhibitor must be the authorized agent of all products intended to be displayed and/or sold at STITCHES United.c) Exhibitors shall not solicit business in aisles or booth(s) other than their own nor shall they distribute samples and/or leaflets

outside of the confines of the booth space rented.d) The Exhibitor agrees to observe the laws of the jurisdiction in which the building is located and all agreements and contracts

including agreements between Management and each and all union and labor organizations.e) The Exhibitor shall use only the official contractors as designated by Management and/or Exhibition Place.f) The Exhibitor shall conduct itself in a manner and operate its equipment at a level of sound that is considered to be proper

and acceptable to the welfare of STITCHES United and other Exhibitors determined at the sole discretion of Management.g) At least one person should be in the exhibit space during all hours that STITCHES United is open.h) It is the responsibility of the Exhibitor to be fully familiar with the terms of this contract and to see that each member of the

firm attending STITCHES United is also familiar with the terms of the contract.i) Management reserves the right to take whatever action is deemed to be necessary to enforce the provisions of this paragraph

including cancellation of Exhibitor’s Space and retention of the full amount of monies paid by the Exhibitor.

6. Exhibitor's Bootha) Exhibitor will be responsible for the arrangement of products and displays within its own booth(s). All products, materials,

and equipment used in its own booth(s) must conform with and meet the requirements of Municipal, State, and Federal Regulations and the regulations of Exhibition Place covering fire, safety, health, and all other matters.

b) Products and displays must remain in the confines of the booth space(s) rented and may not extend into the aisles.c) No Exhibitor may dismantle its display until after the official closing of STITCHES United. Failure to comply may be cause to

revoke future exhibiting privileges.d) The Exhibitor further agrees to have removed, at its expense, goods and properties from the show building no later

than 8 pm on the official closing day of STITCHES United. In the event of failure to do so, the Exhibitor agrees to pay for such additional costs as may be incurred which may include the removal by Management or Exhibition Place, it being acknowledged that Management or Exhibition Place shall not be liable for any damages or other suits arising out of the late removal of the exhibit.

7. Sale of Merchandisea) Exhibitors offering retail merchandise for sale are responsible to ensure they are in possession of required documentation.b) Products or Services offered for sale to STITCHES United’s visitors must have prices displayed and not use misleading terms

or phrases.

8. Unloading/Loading Proceduresa) Vehicles are to be unloaded/loaded in a timely fashion. If an exhibitor’s vehicle is left unattended for more than 10 minutes said

exhibitor will be asked to move it to make room for other exhibitors.b) The loading dock will not be open to vehicles until 8 am on Wednesday for set-up and 4 pm on Sunday for loading. Doors to

the loading dock will not be open until all vehicles are cleared from the dock area. Vehicles will be allowed into the dock only after booths are disassembled and packed.

9. Liability Insurance Exhibitor is required to obtain liabilty insurance in the amount of $1,000,000 and list XRX, Inc, 2074 W. 3rd St, Sioux Falls, SD 57103

as additional insured. A certificate of insurance must be provided to Management no later than 30 days before the start of the event. If proof of insurance is not provided, Management will arrange for insurance and the Exhibitor will be billed for the insurance. This invoiced insurance must be paid in full before the Exhibitor will be allowed to move onto the show floor.

10. Cancellation PolicyExhibit space cancelled prior to November 15, 2016, is subject to a cancellation fee equal to 25% of the cost of the booth space.

Exhibit space cancelled after November 15, 2016, is subject to a cancellation fee equal to 50% of the total booth fee. In the event of a cancellation, XRX, Inc., will have the right to use the cancelled space as they see fit, including the sale of the booth to another exhibitor without any rebate to the cancelled exhibitor.

11. Limitation of Liabilitya) Management will provide adequate and reasonable watchmen and security for STITCHES United. However, neither

Management nor Exhibition Place Management, nor any of their agents, servants, and employees will be liable for the damage, loss, or other destruction to the exhibits by reason of fire, theft, accident or other destructive cause, and each Exhibitor shall lease exhibit space at its sole risk. Insurance for Exhibitors and products is the Exhibitor’s responsibility.

b) In the event that STITCHES United is cancelled or is not held by reason of acts of God, strikes, lockouts or other labor or individual disturbances, interruptions by government or court order, future valid orders of any regulatory body having jurisdiction, acts of a public enemy, wars, riots, failure or inability to serve or labor, fire, lightning, tempest, flood, explosion and/or other causes beyond the control of Management, as organizers, then Management shall be in no way whatsoever liable to the Exhibitor other than to return to the Exhibitor, without interest, such sums as have been paid less any and all legitimate expenses on a pro-rated basis of cost involved and/or promotion and publicity directly related to STITCHES United. Management reserves the right to relocate STITCHES United should circumstances warrant.

c) Management reserves the right to amend or interpret these terms and conditions as necessary in the specific and general interest of STITCHES United.

12. Damage to PropertyNothing shall be posted on, tacked, nailed, screwed, or otherwise attached to columns, walls, floors, or other parts of the building

or furniture. Any costs incurred in protecting the building, equipment, or furniture from damage will be at the expense of the Exhibitor. Exhibitors are liable for any damage caused to the building, floors, walls, columns, standard booth equipment, or to other Exhibitor’s property which shall occur through acts of omission of the Exhibitor, its agents, employees, and/or sub-contractors.

13. Attendance Management shall have the sole control over all admission policies in respect to STITCHES United at all times.

14. PhotographyNO Photographs can be taken in or of a vendor’s booth without the vendor’s approval. Please post a “No Photography” sign in

your booth if you do not want photos to be taken.

15. Business Practicesa) The exhibitor agrees to provide complete author and subject matter information to Management prior to engaging said author

for a book signing(s) on the STITCHES United market floor. The exhibitor further recognizes that Management has the right to determine eligibility for authors and guest speakers.

b) The exhibitor agrees not to participate in any events or contests (which may compete with any scheduled STITCHES United event or Market hours) not authorized by Management during the STITCHES United event within a 100-mile radius of said event.

Company Name __________________________________________________________

Signature ___________________________________________ Date _______________

In Hartford, CT, this contract is subject to all terms and conditions of the agreement between Management and the Connecticut Convention Center relating to the use of Exhibition Place for STITCHES United.

hoW Will booTh assignMenT Work? Normal STITCHES Expo seniority points will not be taken into consideration when assigning booths at STITCHES United. The booths will be assigned based on building a balanced market between the various kinds of vendor.

i aM Traveling To harTFord, Where do i sTay? We currently do not have vendor-specific hotels for STITCHES United in Hartford, CT. But we are working on options for those. We will send registered vendors an e-mail with that information as it becomes available.

Will There be a Fashion shoW WiTh ProFessional Models? There will still be a Fashion Show at STITCHES United. So start planning the garments or other items you want to see walk down the catwalk on Friday evening at the event.

WhaT can i do To geT PeoPle To My booTh during The evenT? There will be daily door prizes, show book advertising, as well as demos available for your participation; all are opportunities to put your name and booth number in front of the people attending the STITCHES United Market. Details about those opportunities will be available later.

i WanT To do More To ProMoTe sTiTches uniTed and To geT My naMe ouT To Possible cusToMers. WhaT oTher oPPorTuniTies are There?

Sponsorship of the event means that your logo is included in emails going out to possible attendees, your logo with a link to your website appears on the Sponsor page of our website, you’re listed on signage throughout the event, your company is recognized at special events like the Fashion Show, and more.

If you are interested in these or further Sponsorship opportunities, please e-mail blevisay@xrx-inc.com.

FrequenTly asked quesTions

“sTiTches events draw participants both regionally and nationally. as a vendor, sTiTches events are great way to introduce your product to a large fiber community.” - Misi genoff, swan hollow studio

“xrx truly cares about vendors; your comfort, your expense, and your success. They also really understand how to keep things affordable and fun for attendees, so they have more $$ in their pocket to shop.” - ron Miskin, buffalo Wool co.

“The sTiTches crew consistently delivers. The vendor market is diverse and the crowd is as happy as you’d expect from knitters on a four-day yarn bender.” - chris dykes, lost city knits

“as a small independent dyer, i highly recommend sTiTches events to any other dyers that would like to try out vending at a fiber show. each show i’ve attended has been a great success.” - Jennifer Mumme, Fresh From the cauldron llc