Stina Soewarta and Doerte BosseHead of Unit, Team leader EDY2015 Communication and Transparency Unit 05, DG International Cooperation and Development, European Commission

European Year for

Development 2015

The principles of the EYD campaign

Help achieve the objectives, spread the messages and motto

•Inform on the results of EU development cooperation •Foster critical thinking, raise awareness of EU

added value•Show the mutual interest, global approach

Tell the new narrative on development cooperation !

The EYD2015 as a corporate communication priority, 'the EU as a global player'

EYD Stakeholders

European Parliament • Council • Member States • European Commission • EEAS • EU Delegations •

Economic and Social Committee • Committee of the Regions • Private Sector • NGO/CSO • International Organisations • Universities • Schools • Local and

Regional authorities • Foundations

European Parliament • Council • Member States • European Commission • EEAS • EU Delegations •

Economic and Social Committee • Committee of the Regions • Private Sector • NGO/CSO • International Organisations • Universities • Schools • Local and

Regional authorities • Foundations

Target audience

Policy makers Schools/

Universities

Broader public

Young people aged 15-24 show highest degree of openness to international development of all age groups.

Civil society organisations

Strategic approach

People as change agents/

clear call to action

Storytelling Localised approach

Decentralised integrated campaign with storytelling approach and narrative building focused on partnership development and

clear call to action

Partnerships and synergies with public, private, civil and NGO

sector

World’s Best News

Our red thread: storytelling

What are our stories and what do they say

about EU development cooperation?

Special focus Member States

Events • Opening and closing events • Awareness rising events for the

general public• Specific stakeholder events • Focus young people

Events • Opening and closing events • Awareness rising events for the

general public• Specific stakeholder events • Focus young people

Press• Media trainings• Press trips • Joint campaigns• Development magazines

Press• Media trainings• Press trips • Joint campaigns• Development magazines

Online communication • Subsections in existing websites

planned in most of the MS • Some MS plan their own websites

Online communication • Subsections in existing websites

planned in most of the MS • Some MS plan their own websites

Special focus Member States

Sustainability•Some MS plan actions to make sure that the Year has an effect beyond 2015 •Reaching new stakeholders, policy initiatives

Sustainability•Some MS plan actions to make sure that the Year has an effect beyond 2015 •Reaching new stakeholders, policy initiatives

Social media• Campaigns, • Involving young

people,• Celebrity

ambassadors, • Competitions, • Education, • Hosting debates, • Surveys

Social media• Campaigns, • Involving young

people,• Celebrity

ambassadors, • Competitions, • Education, • Hosting debates, • Surveys

Evaluation• Some MS plan evaluations at national level • Some provide measurable objectives,

expected results and/or indicators• Few mention reporting templates they will

use

Evaluation• Some MS plan evaluations at national level • Some provide measurable objectives,

expected results and/or indicators• Few mention reporting templates they will

use

Stakeholders' initiatives

• CONCORD initiative• DEAR project• Marathons and sport for development• Co-branded events with international organisations• Think tanks launch discussions• Awards with private sector organisations• Fair Trade Changing Behaviour• European Citizens' Alliance - Mobilising and Developing

the Potential for Leadership/Influence in partnership• ....

Flagship events of the EYD2015

• Opening event Latvia hosted by the Presidency – 9th January

• Belgium opening event Brussels with Bozar and Africalia – 17th January

• Gender event Latvia with the Latvian presidency opening – 2nd March

• European Dev Days – 3rd/4th June

• Closing event Luxembourg by the Presidency – 8th December

EU inmstitutions' activities

Activities run by EU institutions - EC, EEAS, EP, Council,EESC, Co•4th Assises of Decentralised Cooperation•Communication Campaign Prize•…

Commission in the lead•Kapucinski Lectures in all MS•Back to school•Lorenzo Natali Price•Sports: Brussels 20 km and more •Thematic conferences at the Info point •Information through the Representations, EDDCs, EU Delegations •……

Thematic Months

1. January – Europe in the World

2. February – Education

3. March – Women and Girls

4. April – Health

5. May – Peace and Security

6. June – Sustainable Green Growth, Decent Jobs and Businesses

7. July – Children and Youth

8. August - Humanitarian Aid

9. September – Demography and Migration

10.October – Food Security

11.November – Sustainable Development and Climate Action

12.December - Human Rights and Governance

EYD Shared Website

• Principles• Collaborative campaign site

• Approved partners will have full editorial

control

• A shared site, a shared year

• For coordination, collaboration and

dissemination

• Main elements• Events

• Stories

• Case Studies

• Toolkit

Social Media Strategy

• Principles• Direct engagement with citizens

• A collaborative and innovative approach

• Main elements• Posting guidelines

•Social media takeover of the official Twitter/FB accounts•#EYD2015 and #Euglobalplayer•Other event specific hashtags•Capacity 4 Development Group

Media

• Eurobarometer measuring public opinion before and after the year

• Media Partnerships (2 per Member State) with key broadsheets and broadcasters

• Engaging alternative media such as diaspora, faith, youth, development specialists

• Joint announcements and press events• Press seminars and events throughout the EYD• Building a database to facilitate easier access to experts

Key Next steps

16

Finalise toolkit we can offer main stakeholders

Give further guidance on web, social media, media

Agree on evaluation of the EYD2015

Exchange best practices and detect further synergies

Thank you and let's get started !