#stillhuman : how ethnography makes sense of data @sxsw2017
TRANSCRIPT
Henri Jeantet Mike Griffin and Tiffany Romainunknowns.fr Ricoh Innovations Corporation
#STILLHUMAN
James Cridland via Flickr
Yo!B
aba/
LAFS
for N
oun
Pro
ject
Collected automatically through instrumentation.
Data generated by people’s actions.
Not:bytes, infrastructure, hardware software, platforms, velocity.
torbakhopper via Flickr
Logatfer via Flickr
Henri: argument?
Banksy 2006
YOU CAN’T INVENT AIRBNB FROM HILTON’S DATA
Share screens and draw together, on any device
WHY DON’T PEOPLE USE THEIR SAVINGS TO COVER THEIR OVERDRAFTS ?Data show no correlation between household available equity and overdraft usage.
DIFFERENT KINDS OF MONEY : HOW EARNINGS ARE TRACKED
SALARY &
PENSION
GAMBLEWINNING
S
EXTRAS
LOAN &DONATION
SALES
RENT
REPAYMENT
INHERITANCE
ENTITLEMENTS
ALLOWANCE
MONEY’S ORIGIN
Bibliothèque nationale de France
DIFFERENT KIND OF MONEY : HOW MONEY IS MANAGED
SAFETY CUSHION
LIFE EXPENSES
INSURANCES
PROJECTS
DEFAULT
DEPRIVATION
INVESTMENTS
SAVINGS
FEEL GOOD EXPENSE
GAMBLING
MONEYMANAGEMENT
Bibliothèque nationale de France
MONEY’S ORIGIN DETERMINES ITS ALLOCATION
SAFETY CUSHION
LIFE EXPENSES
INSURANCES
PROJECTS
DEFAULT
DEPRIVATION
INVESTMENTS
SAVINGS
FEEL GOOD SPENDING
GAMBLING
MONEY MANAGEMENT
SALARY & PENSION
GAMBLEWINNINGS
EXTRAS
LOAN &DONATION
SALES
RENT
REPAYMENT
INHERITANCE
ENTITLEMENTS
ALLOWANCE
MONEY’S ORIGIN
Bibliothèque nationale de France
ENTITLEMENTS = OBLIGATIONS
LIFE EXPENSES
SAFETY CUSHION
INSURANCESBibliothèque nationale de France
GAMBLING = EDGES MONEY
GAMBLING FEEL GOOD SPENDING
PROJECT
Bibliothèque nationale de France
DONATIONS = MORAL DEBT
SAFETY CUSHION
PROJECT INVESTMENT SAVINGS
SALARY & PENSION = FREEDOM
SAFETY CUSHION INSURANCESLIFE
EXPENSES GAMBLING FEEL GOOD SPENDING
PROJECT INVESTMENT SAVINGS
Bibliothèque nationale de France
A NEW MODEL, READY FOR DATA MINING.
SAFETY CUSHION
LIFE EXPENSES
INSURANCES
PROJECTS
DEFAULT
DEPRIVATION
INVESTMENTS
SAVINGS
FEEL GOOD SPENDING
GAMBLING SALARY& PENSIONGAMBLING
WINNINGS
EXTRAS
DONATION & LOANS
SALES
RENT
REPAYMENT
INHERITANCE
ENTITLE-MENTS
ALLOWANCE
LIFE SITUATION
×SKILLS
×TRIAL & ORDEAL
RISK PERCEPTION
+TIME
PERCEPTION
MONEY’S ORIGINMONEY MANAGEMENT
FAMILIAL BACK-UP REGULAR INCOME
SELF-ENFORCED RULESMULTIPLES INFLUENCESMONEY SOCIAL NORMS
STANDING GROUND
WHY IS IT SO HARD TO BUY GROCERIES ONLINE ?
Andreas Gursky
YOU’LL NEVER SHOP ALONE...
YOU
SCHOOLMEDIAS
BRANDS
RETAILERS
PARENTS
AUTHORITIES
PARTNER
SOCIAL CIRCLE
CHILDRENS
Andreas Gursky
A JOB AT THE CROSSROAD OF CONFLICTING REQUIREMENTS
HOUSEHOLD NEEDS
CONTINUITY
INJUNCTION
NUTRITION INVOLVEMENT
OBJECTIVE CONSTRAINTS
SKILLSTIMEOBJECTIVESPECS
SUSTAINABILITY BUDGETQUALITY PLEASURE
Be ready to justify every purchase
X1000
Andreas Gursky
A FULL TIME JOB, ALWAYS ON YOUR MIND
CLEANING
COOKING
MAKE A LIST
PUT AWAY
SHOPPING
EATING
WATCHING TV
Andreas Gursky
ROUTINE, TRAINING AND SHORTCUTS
FASTENING CONVERSION MEANS HELPING PEOPLE SETTLE AND JUSTIFY.Which will simplify the household groceries manager life.
How “groceries manager” are surviving through the process
Andreas Gursky
A NEW PERSPECTIVE FOR NEW MEASUREMENTS.From the eCom funnel to hardship reduction
NOTHING TO SEE HERE
Andreas Gursky
What happened?
Why?
What else?
New hypotheses.
grbenching via Flickr
Henri Jeantet Mike Griffin and Tiffany Romainunknowns.fr Ricoh Innovations Corporation
#STILLHUMAN
James Cridland via Flickr