sthlm digital. our approach to mobile strategy
TRANSCRIPT
Our Approach Mobile Strategy
Every once in a while a revolutionary product comes along
that changes everything.… Steve Jobs, introducing the iPhone January 9, 2007
Our 5-step Approach to Mobile Strategy
Audit
Audit
Take an inventory.
Review the status report.
Focus on key metrics.
Vision
Vision
Start with why.
Create your story.
Keep it simple.
Strategy Work-Sheet.
Strategy
Strategy
Define the problems.
Map constraints.
Start with the end-goal.
Feedback from end users.
Do
Do
Everyone involved.
Know the individuals.
Execute. On Time.
Adapt continuously.
Measure
Measure
Customer Acquisition.
Engagement.
Conversion.
Satisfaction.
Take-aways ’
Understand ground zero.
Start with why. Always.
Keep it simple. Use the strategy sheet.
Involve and get involved with everyone.
Release. Measure. Update. Repeat.
