steven renfro brazil international marketing...

Steven Renfro Brazil

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International Marketing Plan

Brazil

Steven Renfro

May 18, 2016


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Table of Contents:

Introduction …………………………………………………………………………… 4

Issue…………………………………………………………………………………….5

Non-Profit…………………………………………………………………………... 6-7

.

Geographical Area Analysis…………………………………………………………7-9

Economic Analysis Part I………………………………………………………….. 9-11

Economic Analysis Part II…………………………………………………………12-16

Political System……………………………………………………………………16-18

Trade Laws and Legal Analysis…………………………………………………...18-19

Population…………………………………………………………………………19-22

Diet and Nutrition…………………………………………………………………22-24

Housing……………………………………………………………………………24-26

Transportation………………………………………………………………………26-27

Labor………………………………………………………………………………..27-29


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Education………………………………………………………………………………..30-32

Clothing………………………………………………………………………………….32-33

Recreation and Leisure………………………………………………………………….33-34

Language………………………………………………………………………………..34-35

Religion…………………………………………………………………………………….36

Bibliography……………………………………………………………………………….37

Appendix

Non-Profit Print Ad……………………………………………………………………….38

Issue Brochure…………………………………………………………………………….39

Images …………………………………………………………………………………….40

Recipes …………………………………………………………………………………...41

Etiquette Information………………………………………………………………….….42

Country Selection Letter……………………………………………………………….….43


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Introduction

Brazil is located in South America and is home to 200.4 million people. Brazil is a modern and

progressive country. Brazil has many large and iconic cities know worldwide. One of Brazil’s

biggest pass times is soccer recently just hosting the FIFA World cup. It is the world’s 5th largest

country by population and by size. Brazil has a coastal line of 4,655 mi. Brazil is home to the

Amazon Rainforest which is 2.124 million mi².

The Amazon Rainforest is home to 10% of all species now in the world. The amazon is suffering

from deforestation. Not only is deforestation higher than it has ever been it also is producing

unseen problems. Deforestation done by loggers, ranchers, and farmers have opened up the flood

gates to the strong armed robberies, and faulty titles for land. Logging of the Amazon has

produced 1,000 of miles of unauthorized roads being built. Many people have taken over these

roads for squatting, farming, and ranching.

My company Amazon H2O plans to help eliminate deforestation. Amazon H2O has partnered

with a Hydro Flask a company out of Bend Oregon to design signature Amazon H2O Brazil

water bottles. All proceeds will go to help stop deforestation of the Amazon Rainforest. Tax

refundable donations can also be made on our website savetherainforest.com. We also offer

volunteers to help represent our brand though a social media campaign.

The Amazon Rainforest is being destroyed as we speak and it is up to us to make the change.

We cannot risk the amount of wildlife and plant life that call the Amazon Rainforest home. Not

to mention the three million indigenous people who call the amazon home. We must stop corrupt

governments and businesses that are destroying the Amazon Rainforest.


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Issue

As you reading this thousands of acres of the Amazon Rainforest are being destroyed. The

deforestation of the Amazon Rainforest is growing on an unexplainable level. This is due to Soy

bean producers, loggers, and Ranchers using the tress or the land to make a profit. The

government is ill-equipped to fight these large corporation or have been bought off by the large

corporations. If someone does not put a stop to this, the Amazon Rainforest may be completely

destroyed.

Deforestation of the Rainforest is growing at an exponential rate. According to “National

Geographic Magazine." During the past 40 years, close to 20 percent of the Amazon rain forest

has been cut down—more than in all the previous 450 years since European colonization began.

These number also may not be perfect, this does not account for selective logging. Selective

logging is much harder to locate and record when compared to clear cuts. The rainforest

produces half of its own rain water by releasing water into the atmosphere through precipitation.

The clear cutting of trees is decreasing this, and reducing the amount of water in the rivers up to

40 feet. Many villages where left stranded, because they travel manly by boat.

The main start of deforestation started with an unauthorized road being built through the

Amazon. With exception to a few federal and state highways including the east-west Trans-

Amazon Highway all other road where created by logger illegally. These roads are referred to as

the “Soy Highway”, they are used by soy farmers, rancher, and loggers to access the land they

are using in the Rainforest. According to “National Geographic Magazine." More than 105,000

miles of these roads where made illegally by loggers to allow them to reach valuable mahogany

and other hardwoods for export.

The destruction and issues do not end when the loggers are done using the land. The land is

infested with squatters, farmers, rancher, and hired guns. These hired guns are known as land

sharks they trek deep into the amazon and stiff arm and steal land previously used in logging.

They destroy any marking or sign of previous ownership and claim it as their own. Strategies for

stealing land are strong arm or fraudulent titles. This has become such an epidemic in Brazil it

has been named grigalem which is from the Portuguese word grilo, meaning cricket (“National

Geographic Magazine."). When titles where reviewed 62,000 claims came back as fraud.

Deforestation of the Rainforest is a major issue with many effects some very clear others not so

much. Deforestation effects both the environment and the people of Brazil. Logging and clear

cutting has opened the door to unauthorized ranching, farming, squatting, and stiff arming of

land. A floodgate of issues has been opened and without change it could spiral out of control

with lasting effects. Organizations such as my own fight to make a change and defeat

deforestation.


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Non-Profit

Non- Profit Name Amazon H2O

Mission Statement

Saving the Amazon Rainforest one bottle at a time.

What We Do

Amazon H2O is a non-profit organization with the goal to help save the Rainforest. The Amazon

Rainforest suffers badly from massive deforestation. The Brazilian government struggles to fight

the problem due to corruption and ill-equipped staff. This is a serious issue and can spiral out of

control if not stopped.

This is where my company Amazon H2O comes in, my company plans to partner with local

company located in Bend, Oregon Hydro Flask. Hydro Flask is a producer of high quality water

bottles designed to keep cold liquids cold and hot liquids hot. We plan to partner with Hydro

Flask to design a Brazil Inspired bottle with a Brazil flag, our logo, and Brazil themed colors. All

proceeds from the bottles will be donated in order to help stop deforestation of the Amazon

Rainforest. Bottles will be manufactured in Brazil and sold both in the United States and Brazil.

Bottles will come in many sizes 21 oz, 32 oz, and 64 oz.

Now we understand not everyone can afford a water bottle so we also offer tax refundable

donations on our website savetherainforest.com. This is your chance to help, make a change. All

donations will go to help save the Rainforest.

Ways You Can Help

Donate Money – You can make a tax refundable donation at savetherainforest.com.

Buy a Hydro Flask – Buy a Brazil themed hydro Flask off our website, proceeds will go

to help save the Rainforest.

Volunteer- Volunteers can help promote our brand on social media and where our tee-

shirts and use our gear.

Partnerships


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`We plan to partner with Hydro flask for production of our water bottles. We think with their

reputation and high quality products will be a perfect match with our brand. We think their wide

variety of products will help to suit our needs in designing a Brazil themed water bottle.

We also plan to work with other non- profits and the Brazilian government to make sure the

money that is being donated ends up in the right place. Our job is to collect the money, then

funnel it to the organizations fighting deforestation. We will be partnering with the Rainforest

Foundation to help our funds end up in the right hands.

Geographical Area Analysis

Introduction

The Amazon Rainforest one of Brazil’s most impressive landmarks, spanning 2124 square miles

(sciencekids.co.nz). This impressive landmark it sadly in danger due to deforestation. The

amazon rainforest is home to 40,000 plant species, 427 mammals, 1,300 birds, 378 reptiles, more

than 400 amphibians, and around 3,000 freshwater fish according to (Amazon Wildlife) Brazil is

home to 200.4 million people. Due to lack of space and resources, the Amazon rainforest and it

vast array of species are in danger due to deforestation. Here’s how we can help, I plan to sell

stuffed animals in the United States and Brazil of the animals in danger in the Rainforest. Each

animal will have a hand stitched Brazilian flag on the paw, sewed by hand by locals. I also plan

to sell traditional Brazilian style bracelets with animal beads on them of endanger animals of the

Rainforest. I feel we can help teach and appreciate about Brazil’s Location, Climate, Culture, and

Topography.

Location

Brazil’s has a coastline of 16,145 km making distribution for our trade area a breeze. Many port

access points make exporting and importing products a breeze. Brazil is only slightly smaller

than the United States making it very accessible by air and sea. Harsh sea conditions may be a

challenge for import and export of goods, however this can be overcome by moving goods by

air. Brazil is very tropical making it an ideal place for people to travel.

Climate

Brazil is mostly tropical, but tends to get some temperature in the south. ( "South America ::

Brazil." Central Intelligence Agency. Central Intelligence Agency, 01 Mar. 2016. Web. 10 Apr.

2016.). Brazil is located in the Equatorial climate zone, this makes it more humid. There is no

winter season in Brazil or a dry season, Brazil tends to suffer from heavy rain and precipitation.

This may cause some issue when importing goods due to high frequency of tropical storms.

("BRAZIL." Brazil Climate. N.p., n.d. Web. 10 Apr. 2016.)


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Topography

Brazil mostly consist of consist of flat rolling lowlands in the north, some plains, Mountains, and

narrow coast lines according to ("South America :: Brazil." Central Intelligence Agency. Central

Intelligence Agency, 01 Mar. 2016. Web. 10 Apr. 2016.) This will cause no conflict with our

plans for distribution. Brazil has a high amount of natural resources, but one that stands out as a

benefit is hydropower. This may provide a self-sustainable company when regarding to power,

while staying environmentally healthy.

Conclusion

With such a major environmental landmark at risk it’s out duty to protect the wildlife and plant

life. Brazil is a perfect headquarters due to its large costal lines making distribution a breeze.

Brazil’s Tropical climate makes it a great vacation place and a great tourist destination. A

relatively flat Topography helps with easy distribution in any weather condition. I feel our

company will help do our part to better the environment, and world.


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Political Map

(Maps of the World)

Geographical Benefits

Hydropower

Warm climate

Large costal lines

Easy access to ports

Easy sea and air access

Flat terrain for easy goods distribution


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Economic Analysis

Classification

Classification: Free Market/ Capitalist

Description

A free market is a market not controlled by any government influence. Free markets are purely

based on supply and demand. Brazil is mainly capitalist and has a larger growing middle class.

Brazils market is made up largely by agricultural, mining, manufacturing, and the service

sectors.

Economic Statistics and Activity

Brazil’s economy is largely made up by up largely by agricultural, mining, manufacturing, and

the service sectors. Brazils market started to thrive in 2003, and really kicked it up in 2007 and

2008. After the global economic crisis in 2008 Brazil was one of the first countries to emerge in

2010.

Resources

Gold – Gold is a very common resource in Brazil due to the large amount of mines.

Iron Ore - Brazil has a vast amount of mine with many resources on of them being Iron

Ore.

Hydropower- Brazil has many water ways and rivers, these water ways use hydropower

to produce energy.

Timber- Brazil has one of the largest forests in South America making it a great resource

for timber.

Industries

Shoes- many women’s fashion shoes are made in brazil

Lumber – Brazil is one of the largest producers of lumber for South America.

Aircraft- Embraer Air an Airplane manufacture produces many of the planes used

throughout the world.


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GNP and/or GDP Official Exchange Rate

GNP -1 Brazilian Real equals 0.28 US Dollars

GDP - $3.166 trillion (2015 est.)

Total GDP Purchasing Power Parity (PPP)

GDP Real Growth Rate

$0

$20,000

$40,000

$60,000

brazil USA Germany

Total GDP Purchasing Power Parity (PPP)

-5

0

5

10

15

20

Brazil USA Germany

GDP Growth Weight(%)


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Gross National Income per Capita

Economic Analysis II

International Trade Statistics

Brazil exports many good, however the most common exports are iron ore, soy beans, sugar, and

poultry.

Major Export/ Export Description

Iron ore- Brazil is homecoming mines and one of the biggest products from the mines is

iron ore.

Soy Beans- Brazil's flat rolling plains make it a great agriculture environment, Brazil is

one of the biggest producer of soy beans.

Sugar- Brazil is home to large sugar cane farms, making Brazil one of the biggest

exporters of sugar.


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Poultry- Brazil has a large stake in the agriculture industry with plants and animals, for

example poultry.

Dollar Value of Exports

Export Partners

Major Import

Machinery

0

50

100

150

200

Brazil Argentina Peru

Export Value (In Bilions )

Export Patners ( In %)

China USA Argentina Netherlands


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Oil

Electronics

Automotive Parts

Description of Imports

Brazil has such a large mining industry, they have a high need for machinery. Brazil is one of the

largest producers Ores. However Brazil lacks oil, Brazil is not an oil rich country. This results in

them needing oil imported. Brazil consumes a large amount of oil due to its large mining

industry. Brazil lacks Electronics, they are not a large producer of electronics. This result in them

needing to import lots of electronics. Brazil tends to have higher prices for electronics, partly to

the lack of production in Brazil, and large taxation on imported electronics. Brazil is a large

manufacture of automobiles, due to this Brazil imports a large amount of automotive parts.

Dollar Value of Imports

Import Partners

0

50

100

150

200


Dollar Value of Imports( In $Billions)


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Problems of Scarcity

Brazil does not have a large issue with Scarcity, however they due lack oil. This is a huge

disadvantage when it comes to their economy. Brazil consume a large amount of oil in there

agriculture and mining industries.

Balance of Payments

Brazil has a trade surplus, however it is very close to being neutral.

Trade Balance

A deficiency in trade has a negative effect on your country. A country needs to have a balance of

the amount it imports and exports. Ideally a country should export more than it imports, a

country’s goal is to profit more than it spends.

Exchange Rates

According to Investopedia an exchange rate is “the value of one currency for the purpose of

conversion to another.” (Investopedia.com). This is important to a business, because having a

higher exchange rate in your country means your money is worth more than the money of other

countries. Depending on your countries exchange rate you countries profit margins can increase

or decrease.

Name of Currency: Brazilian real

Current Rate of Exchange: 1 Brazilian Real is equal to 0.28 U.S dollars.

0

50

100

150

200


Dollar Value of Imports( In $Billions)


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Inflation Rates

Unemployment Rate

0

1

2

3

4

5

6

7

Brazil USA Germany

Unemployment Rate ( In Percents %)


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Brazil has a higher unemployment rate, but not by much when compared to the United States and

Germany. This is a positive, unemployment results in less spending in that country, because If

people do not have jobs that means they will not have money to spend on your product.

Political System

Introduction

Brazil’s political system operates as the federal presidential representative democratic republic.

The president is the head of government and state and a multiparty system. ("Politics of Brazil."

Wikipedia.). Brazil is broke into 27 federal units, 26 states and one federal district.

Government Type/Political Structure

Federal republic- Is a federation of states with a democratic form of government. ("Federal

Republic." Wikipedia.)

Branches of Government

Judicial branch- Brazilian courts operate under civil law adversarial system,

Federal judicial branch - A national territory made up of one or two states. It is dived further

into Judiciary Subsections. The Supreme Court Justice is appointed for life by the president.

Executive branch- Made up of the President of Brazil and his cabinet. The President is elected

for a term of four years.

Legislative branch – Made up by the federal Senate and chamber of deputies. The Federal

Senate has 81 seats 3 from each state, and the chamber of deputies has 513 seats. Federal

deputies are elected by representatives to serve four-year terms.

Superior Courts- There are two Superior Courts in Brazil they handle both civil and criminal

cases that are of a higher degree of severity.


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Political Parties

Brazilian Democratic Movement Party- Is a more ideally centered, this branches candidate’s

range from left to right to center. This is a very popular and diverse party.

Workers' Party- the Worker’s Party is left if not very left, they label them self as socialist. They

believe in equal wages and equal health care.

Progressive Party- Is left towards more middle politically. This group is more liberal than most.

Leadership

President- Dilma Rousseff

Cabinet- Appointed by president

Stability of Government

Leaders in Brazil are elected by popular vote for a term of four years. Brazil’s Government is

very stable and tends to be very consistent. Brazil has not been in a major war anytime recently.

Legal System

Federal Constitution – This categorizes Brazil as a Federal Republic.

Suffrage

Women can legally vote in Brazil.

Flag

The flag has a blue sphere with their motto passing through.


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Trade Laws

Introduction

Brazil is very strict on import and exports. Brazil has high taxes on many important commodities

such as electronics and oil. Brazil has agreements for discounts on tax for neighboring countries.

Brazil had embargoes placed on them due to deforestation in the Amazon Rainforest. Brazil also

has free trade agreements with many countries.

Tariffs or Taxes

Countries bordering Brazil are part of the Southern Common Market, this makes them exempt

from import tax from Brazil. The import tax ranges from 0% to 20%, also import taxes change

depending on what the items are. Items valued more valuable to Brazil are taxed less. Brazil had

high tariffs mostly on electronics.

Trade Laws


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Import Taxes – Brazil tend to have higher import taxes compared to other countries. They have

a very high import taxes on electronics and oil. This is due to a lack of these resources. Brazil’s

sale tax ranges from 0% to 20%.

Trade Agreements- Brazil has trade agreements with neighboring countries, this agreement

called Southern Common Market allow boarding countries a discount on tax. Brazil also has a

free trade agreement with Russia, China, and India.

Embargoes- Brazil has many embargos on them for exportation of beef. Argentina, Iran, and

Egypt all have embargos on Brazil. Brazil’s Beef industry is killing the Amazon Rainforest

through deforestation. Trees are being cut down to make room for cattle ranches, because of this

theses countries have place embargos on Brazil.

Population

Brazil is the perfect places to start and expand my business. Brazil has many densely populated

cities making it a good place to expand my business. Brazil has a deep concern with their

environment and conserving it. Brazil has many young people, which I feel meets our target

market well. Brazil has a very close ratio of men to women, however my company will appeal to

both men and women.

Total Population

Total Population: 204,259,812

Growth Rate


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Brazil’s growth rate is similar to the US. the increase in growth rate could result in a higher

profit. A growth similar to the United States is ideal.

Birth Rate

My country has a slightly higher birth rate than the USA, I feel this may be due to a change in

family dynamics, smaller families and women taking on a career role.

Life Expectancy Rates


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Brazils has a slightly lower life expectancy than the United States and Germany. I think may be

due to a weaker economy, a less developed health care system, and a lower purchasing power.

Distribution of Population

My business target market is the middle aged men and women. According to the graphs Brazil

has a decent population of men and women of the middle age. Brazil has slightly less than the

United States I think this may due with the slightly smaller size of Brazil.

Major Populated Cities

68

70

72

74

76

78

80

82

Brazil USA Germany

Life Expectancy Rates(In Years)


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1. Sao Paulo: Is a large metropolitan city located near the coast, this city has a new and modern

design

2. Rio de Janeiro: Is an iconic beach town. Home to the famous Jesus Statue

3. Belo Horizonte: Is a slightly older city near the coastal line.

4. BRASILIA: Is almost in the center of the country and is the country’s capital.

5. Fortaleza: Is a very large modern costal town.

Diet and Nutrition

Typical Meals

The main food for Brazilians are, black beans, rice, and manioc. Manioc is a native food of

Brazil and is a root vegetable similar to a potato. The national dish of Brazil is feijoada, which is

a stew like meal with assorted meats and black beans (usually made with pork). This is usually

served with Brazilian orange salad and white rice. These are the most common foods of Brazil.

Meat Consumption per Capita


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The United States is one of the biggest Consumers of meat worldwide. Brazil falls in a pretty

average category for meat consumption, they are right on par with Germany and the United

Kingdom comparable Countries.

Percent of Children Underweight

Brazil has slightly more underweight children when compared to other countries, this may be

due to the large amounts of slums in the larger cities in Brazil. The United States, Germany, and

the United Kingdom are pretty average on percent of underweight children.

Daily Calorie Intake per Capita


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The United States as expected consumes more calories than average, but Brazil is pretty average

and on par with Germany and the United Kingdom.

Housing and Communication

Introduction

Even with the urban development in Brazil, the living conditions and housing supply are still

subpar. Most houses are small and urban, so they lack the need of multiple televisions and lots of

furniture. Due to the large and crowed urban areas many do not drive cars, but use public

transportation. Houses in Brazil are primarily rented, most people do not own, the one’s that do

own are usually a demographic of older people who have owned for years. Brazil has large sums

and many houses lack piped water and electricity.

Typical Housing Structures

According to ("Brazil - Housing.") 80% of all housing are detached houses made from brick,

stone, wood or concrete. Less than 10% of housing are apartments, and less than 10% are rural

houses mad of clay or wood.

Housing Statistics


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Person per Room

Urbanization

Communications

Telephone Systems: Brazil has a good cell service network with 20 per 100 people. There

system is very wide and covers most of the country.


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Internet: Internet quality is high with many users, 53% of the population use the internet. Wide

spread internet is on the grow all through Brazil.

Television and Radio: Brazil has over 1000 different radio stations and over 100 Television

Stations and they are on the up. Most are privately owned.

Transportation

Overview

The amount of cars in Brazil has doubled in the last ten years. Brazil reached 80 million cars this

year for the first time in forever. Brazil also has one of the largest amounts of motorcycles on the

road than anywhere in the world. With a growing middle class the average family is more

capable of buying a car and financing it. Brazil is a large producer of automobiles and

automobile parts. The automobile growth in Brazil is on

the growth of 7.8%

Transport Analysis


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There is a large amount of roads that are unpaved compared to pave in Brazil. This may cause a

higher need for automotive maintenance, and make a motorcycle a better option. This could also

limit the size of trucks used for delivery of goods.

Due to the large coastal regions of Brazil there is a large amount of seaports. Brazil also has a

respectful amount of airports. This is a large benefit for importing and exporting goods.


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Labor

Job Market and Availability

How does one obtain a job? – Most commonly jobs in Brazil are obtained through

networking and making connections however jobs are also found posted in the

newspaper. The internet is also a good resource when searching for a job in Brazil a

popular website used in Brazil is called Catho.

What is the minimum age to work in your country? – The minimum working age in

Brazil is sixteen, however some can acquire specific internships at the age of fourteen.

Even with these laws and regulation than are an estimated 3.7 million minor working in

Brazil according to the “Rio Times”.

What is the work force like based on race, sex, or religion? - Men and Women spilt the

work force in Brazil almost even with 56.3 % Men and 43.7 % Women. Brazil has a large

amount in women in their work force and tend to be very progressive. Most of the work

force are Roman Catholic, due to it being the religion of Brazil. Most people working in

Brazil tend to be Brazilian, and are natives.

What are the workplace relationships like between employers and employees? – Brazil

still maintains a respect factor and hierarchy between employer and employee, However

Brazil’s work environment functions more personally in a laid back and less formal work

place. There is still respect, but is less formal.

What kind of benefits do employees have in your country? – While working in Brazil you

may receive the benefits of healthcare, Scholarships, and childcare. When working in

Brazil you are offered free healthcare, in hopes to improve the health of their employees.

Many company’s offer scholarships to employees wanting to further their education. Due

to a larger amount of women in the work force many business offer childcare.


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Industries

What types of jobs are there? – Many jobs in Brazil are similar to jobs in the United

States they still have banks tellers, waiters, cops, firemen, car salesmen…. Etc. Brazil has

many sea ports so many jobs do with loading and unloading ships. There are also many

Farmers, Ranchers, and lumber jacks.

What are the major types of industry that create jobs in your country? – Brazil is home to

many large industries such as, mining, logging, agriculture, and shipping. Brazil is one of

the biggest producers of natural ores. Brazil also produces many logs for a large part of

the world. Brazil provides lot of beef products to all over the world. Brazil has a large

costal line meaning they import and export a large amount of goods.

What sectors of employment? – Brazil’ sectors mostly include logging, mining, and

agriculture. These markets provide the most jobs and account for a large amount of

profits made in Brazil.

Workday

What are the hours in the typical work day and week? - Brazil’s work week is very

traditional they work 8 am to 6 pm in most jobs 5 days a week. However some jobs vary,

and may be open fewer hours or seasonally due to weather and tourism.

When is business usually conducted? – Most business is done in the morning to late

afternoon, Brazil is very family oriented and do not work late hours. Most business is

done during the early day.

What type of dress do employees wear to work? – Brazil business attire is usually more

business casual, however if the occasion calls for it they will dress more clean cut. For

the average work day most people where causal to business casual.

When are breaks, if any? – Brazil is a flexible laid back work environment. Breaks are

often and usually offered as needed. Break are offered usually every hour and a 30 min

break for lunch.


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Education

General Description

Brazil’s school system is broken down into three parts, however it is very different then we do it.

Kids ages 6 to 14 attended elementary school, kids ages 15 to 17 attended high school, and lastly

further school like college is optional. All though students are supposed to attend school many

who live in rural areas work instead of going to school. Most schools lack plumbing and heating.

Due to this many people are illiterate.

Enrollment Rate

Brazil has more high school students than

the United States Currently. This may be

due to an increased dropout rate in the

United States.

Brazil had less people attending college

when compare to the United States. This

may be due to the lack of universities in

Brazil when compared to the United

States.


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Literacy Rates

Brazil’s Literacy’s rate is lower than the United States, this could be due to the large industries in

agriculture and mining. There are also a large amount of rural land this may be a factor to the

lack of literate people.

Brazil’s second education time is longer than the United States, this may be due to lack of

resources compared to the United States.


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Evaluation

I feel Brazil’s education system may be slightly less impressive as the United States. This is

partly due to the lack of resources for students to learn and excel in school. However I feel they

are not that far behind, I feel they will improve their system as time goes on. They have less

people attending college, however I feel this is the case because of the lack of Colleges in Brazil.

In conclusion Brazil Is only slightly behind the United States in Education.

Clothing

Business Attire

Most businesses in Brazil tend to keep their dress very conservative. These

businesses want to be seen very professional. Most men where a formal suit and

tie, vest and pockets watches should be avoided. Shirts and suits should be free

of wrinkles. Suits should be tailored and fit correctly, not big and baggy. Suits

are more modern and slim fitting instead of baggy and loose fitting. Brazil business

wear tends to stick with dark color. Women in Brazil business wear suits or dress that

are elegant and professional. Women in Brazil are preferred to have their hair up.

Clothing

Casual Attire: Brazilian culture is very high fashion with many colors and

patterns. Brazil style trends to a unisex style, with many colors. Due to the hot

weather shorts and skirts for women are common. Men can be seen in shorts, tank

tops, and sandals. Brazilian fashion also includes many floral and tropical prints.


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Expected Visitor's Attire: When traveling to Brazil you should pack clothes for warm

weather. Sun glasses and sun screen are a must. Most travelers wear shorts or skirts with

sunglasses and sandals. Most travelers dress in summer ware in print colors and patterns.

Recreation and Leisure

Introduction

Brazil is a great place full of many sports and other activities. Some of the most popular sports in

Brazil are Football, Martial Arts, and Foot Volley. Some other sports in Brazil included, but not

limited to Golf, Tennis, Skateboarding, Dance, and rugby. Brazil is a young and very active

culture with lots to do.

Football (soccer)

The most popular sport in Brazil is hands down football. Brazil recently hosted the

FIFA World Cup in 2014, one of the biggest football sporting events in history.

Most men and even women enjoy playing and watching Football. Football is

regarded the sport of Brazil. If you were to walk the streets of Brazil you would

most likely see some boys playing football.

Martial Arts

Capoeira is one of the most popular forms of martial arts in Brazil, followed by

Brazilian Jiu-Jitsu. Capoeira has distinct African influence, and requires a person

to be nimble and move with agility, and it is often done while music plays.

Brazilian Jiu- Jitsu dates back to the 20th century and focuses on submission

holds usually focused on joints like elbows and knees. The sport of Brazilian

Martial Arts has become internationally known.


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Foot volley

A combination of soccer and volley ball Foot Volley is played using a volley ball

net. A player must serve and return the ball to the other side of the net using only

their feet. This game is most commonly played on a sand volley ball net on a

beach. You can spot locals playing this on the beaches everywhere.

Entry / Exit Requirements

When traveling to or from Brazil you must have a valid passport and Visa. Visa cannot be

obtained at the airport when traveling to Brazil. When tourist arrive at airport they must fill out

immigration forms that will be stamped and returned to them. These forms are required when

you live Brazil. While in Brazil you must still follow local law.

Language

Introduction

In Brazil the most common language spoken in Portuguese, but you will also here Spanish and

some English. Most business done in Brazil is done in Portuguese, however most businessmen

speak English, but it is preferred to use the native language of Portuguese. Speaking the native

language is always helpful and more respected. When working in business it's vital to know the

culture and the language.

National Language of Brazil: Portuguese is the most common language spoke in Brazil.

This is the official language of Brazil and is the most wide spread.

Dialects or Minor Languages

Spanish – Spoke in border areas and in schools.

German – Mostly spoken by immigrants and in schools.

Italian – Italian is spoken mostly by immigrants who have moved to Brazil.


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World Languages

Top Ten Languages

Chinese

Spanish

English

Hindi

Arabic

Portuguese

Bengali

Russian

Japanese

Javanese

World's Twenty Five Most Influential Languages from List25

Greek- Most modern languages originate from Latin, and Latin is used in many forms in

math and science.

English – Many business and pop culture is in English making English one of the most

influential languages.

Chinese – China having one of the highest populations of people, and being one of the

largest manufacturer of goods makes it very influential.

Arabic – A large amount of business with oil and other goods is done in the Middle East,

and many business are based out of the Middle East.

Hindi – India has the second highest population in the world making this language very

influential due to the large amount of people who speak it.

Japanese

Latin

Turkish

Italian

Spanish


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Religion

General Description

Brazil is very diverse in their worship, however the most common religion of Brazil is Roman

Catholic, followed by Protestant. Brazil is a very religious based country, seen through their

culture and government. Brazil has a large statue of Jesus in the city of Rio de Janeiro, the statue

is called Christ the Redeemer.

Types of Religions

Effects of Religion

Brazil is home to more Roman Catholics than anywhere in the world. This has a huge effect on

Brazil’s government and culture. This may effect business is many ways. More business will be

closed on Sundays and other Religious Holidays. Businesses may only serve certain people due

to their religious beliefs and morals. Businesses owners may tend to shy away from business

deals that may seem risky in the eyes of the religious culture.


38

Bibliography

"Amazon Rain Forest, Deforestation, Forest Conservation - National Geographic Magazine."

National Geographic. N.p., n.d. Web. 11 May 2016.

"Amazon Wildlife." Amazon Wildlife. N.p., n.d. Web. 10 Apr. 2016.

"Award-Winning Culture Guides." Brazil. N.p., n.d. Web. 03 May 2016.”

"Brazil Education Stats: NationMaster.com." NationMaster.com. NationMaster, n.d. Web. 27

"Brazil Struggles to Reduce Child Labor | The Rio Times | Brazil News." The Rio Times. N.p., 04

June 2013. Web. 16 May 2016.

"BRAZIL." Brazil Climate. N.p., n.d. Web. 10 Apr. 2016.

"BRAZIL." Brazil Education. N.p., n.d. Web. 27 Apr. 2016.

"BRAZIL." Brazil Sports. N.p., n.d. Web. 04 May 2016.

"Brazil." Brazil. N.p., 03 Mar. 2016. Web. 04 May 2016.

"Brazil." Food in. N.p., n.d. Web. 11 May 2016.

"Common Benefits in Brazil." The Brazil Business. N.p., n.d. Web. 16 May 2016.

"Countries Compared by People Persons per Room. International Statistics at

NationMaster.com." NationMaster.com. NationMaster, n.d. Web. 03 May 2016.

"Countries Compared by People Urbanization. International Statistics at NationMaster.com."

NationMaster.com. NationMaster, n.d. Web. 03 May 2016.

"Current Worldwide Annual Meat Consumption per Capita." ChartsBin. N.p., n.d. Web. 11 May

2016.

"Daily Calorie Intake Per Capita." ChartsBin. N.p., n.d. Web. 11 May 2016.

"Dress for Success in Brazil." The Brazil Business. N.p., n.d. Web. 03 May 2016.

"Federal Republic." Wikipedia. Wikimedia Foundation, n.d. Web. 22 Apr. 2016.

"Looking for Work." Just Landed. N.p., n.d. Web. 16 May 2016.

"Political Map of Brazil." Political Map of Brazil. Maps of the World, n.d. Web. 11 Apr. 2016.

"Politics of Brazil." Wikipedia. Wikimedia Foundation, n.d. Web. 22 Apr. 2016.

"South America: Brazil." Central Intelligence Agency. Central Intelligence Agency, 01 Mar.

2016. Web. 10 Apr. 2016.

"WE"Opening Hours in Brazil." The Brazil Business. N.p., n.d. Web. 16 May 2016.LCOME!

LOG IN HERE." Oddizzi. N.p., n.d. Web. 16 May 2016.

"Women in the Labor Force in Brazil." Catalyst. N.p., 21 Nov. 2012. Web. 16 May 2016.

Apr. 201 "Argentina Lifts Embargo on Brazil Beef Imports -Brazil Ag Minister." Reuters. Thomson


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Non Profit Ad


40

Brochure


41

Images


42

Recipe

Brazilian Black Bean Stew

Ingredients

1 tablespoon canola oil

1/4 pound chorizo sausage, chopped

1/3 pound cooked ham, chopped

1 medium onion, chopped

2 cloves garlic, minced

2 (1 pound) sweet potatoes, peeled and diced

1 large red bell pepper, diced

2 (14.5 ounce) cans diced tomatoes with juice

1 small hot green chile pepper, diced

1 1/2 cups water

2 (16 ounce) cans black beans, rinsed and drained

1 mango - peeled, seeded and diced

1/4 cup chopped fresh cilantro

1/4 teaspoon salt

Part 1

Heat the oil in a large pot over medium heat, and cook the chorizo and ham 2 to 3 minutes. Place

the onion in the pot, and cook until tender. Stir in garlic, and cook until tender, then mix in the

sweet potatoes, bell pepper, tomatoes with juice, chile pepper, and water. Bring to a boil, reduce

heat to low, cover, and simmer 15 minutes, until sweet potatoes are tender.

Part 2

Stir the beans into the pot, and cook uncovered until heated through. Mix in the mango and

cilantro, and season with salt.


43

Etiquette

Etiquette Tips for Brazil

Etiquette tip 1: Men shake hands when greeting one another, while maintaining steady eye

contact.

Etiquette tip 2: Brazilians prefer face-to-face meetings to written communication as it allows

them to know the person with whom they are doing business.

Etiquette tip 3: The individual they deal with is more important than the company.

Etiquette tip 4: Criticizing an individual causes that person to lose face with the others in the

meeting.

Etiquette tip 5: Communication is often informal and does not rely on strict rules of protocol.

Anyone who feels they have something to say will generally add their opinion.


44

CSB Inc.

Memo

To: Jeremy Sinks

From: Steven Renfro

cc: Mike Rogan

Date: [Date]

Re: Country Study & Non-Profit

Opening Statement- Through extensive research of other countries and cultures I have discovered

some countries have difficulty with issue relating to their environment or culture. I feel these countries could use our help through a Non-Profit organization. This company could provide help or raise money and awareness to problems both cultural and environmental.

Brazil- Wildlife endangered species

Brazil struggles from having many endangered species, to help combat this problem I plan to make stuffed animals and sell them in the United States and Brazil. The money gained from these stuffed animals will be donated to help endangered species.

I will also have people from Brazil make traditional Brazilian bracelets with animal beads to be sold in the United States.

Australia- Great Barrier Reef

Climate change and increase in pollution has put the Great Barrier Reef in danger. I plan to start an organization that sells bracelets similar to the Lokia Bracelets, but they will contain water from the ocean the Great Barrier Reef and sand from the beaches of Australia. The bracelets will be made in Australia.

I plan to also sell a variety of Ocean themed phone cases to help the cause. Cases main contain floating glitter and foam fish.

South Africa- Water Filters

South Africa suffers severally from water pollution. My Company plans to sell life straws and every straw sold another in donated in Africa. Also for every 1000 filters sold we will install a large filter in South Africa.

Closing Thank for your time and consideration, I hope to speak about this more with you about these subjects. I feel this ideas shall help us better the world and environment.

steven renfro brazil international marketing...

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