steven ney: "empathy in design thinking"
TRANSCRIPT
Empathise
Focus: human needs
3 Core elements
Design Thinking – The EnvironmentIn order to enhance and encourage the team‘s creative process, it requires a specific setup. Part of it is:
• Flexibility• Room for Information• Materials• Team workspaces• Exchange
Design Thinking – The Team Innovation and answers to complex challenges are best developed in a team in which the members inspire each other. Design Thinking teams are:
• Compact• Multidisciplinary• Open• Structured• Moderated
Iterative Process
UnderstandingInvestigate the challenge with your team
Understand ObserveDefine a Point of
ViewIdeation TestingPrototyping
Understand ObserveDefine a Point of
ViewIdeation TestingPrototyping
Problem solving Idea development
Design Challenge Starting point for innovation projects
Open and directed towards possibilities for innovation.
Connected to people and their needs.
Design of experiences.
Share and reflect upon your experiences
Investigate the challenge
Identify Users and stakeholders
Reframe the Design Challenge
ObservationGaining empathy for your user
Ash Maurya
Design researchIn search of the gold nuggets
Immersion
Observation
Interviewing
ObservationGaining empathy for your user
ImmersionExperiencing the users` perspective
Observation Watching out for extreme users and Workarounds
Extreme users
Workarounds
Workarounds
Workarounds
InterviewsOpen conversations to discover needs
Interviews
Open questionsGetting people to talk“What are your first thoughts about transit at METU___________?”
Concrete questionsBringing memories and emotions to life“When was the last time that you enjoyed the transit to METU and why__________?”
Imaginative questionsLearning through visions“Imagine your ideal transit experience to METU. What would it look like___________?”
Room for silenceLeaving time for fruitful thoughts“Take your time...”