steve ward at #embracesocial - how to identify the right social media manager
DESCRIPTION
Steve Ward from CloudNine - specialists in Social Media talent for nearly 4 years, advises on how to identify and select the RIGHT social media manager for your business.TRANSCRIPT
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How to Identify The RIGHT Social Media Manager
For Your Business
Steve Ward – CloudNine Social Media & Digital Talent 25th June 2013
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Which One To Hire…?
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Credentials of a Social Media Manager…?
Knows Facebook… I guess? Run a Twitter Account Before,
surely…? Writes a Blog… yes?
A kid. Surely, a kid…?
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…Well, start by looking at yourself
1. Is your company ready? 2. What are the objectives of employing a
Social Media Manager?3. How will you measure the success of a
Social Media Manager?4. Who will own and dictate the
measurements of success of a Social Media Manager?
5. Who are you trying to connect with and what are their behaviours?
6. What kind of social presence do you aspire to have?
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When you’ve answered THOSE questions, you start to understand the kind of person you want to hire.
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It’s Not How Long They’ve Done It – It’s How Much They’ve Done
• Commercial Social Media remains a relatively new phenomenon
• Consider what depth of social media experience suits by the examples of their execution
• Does the work they have done, mirror the objectives of your own social media?
• Seek Examples, methods, and numerical outcomes
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Be Careful NOT To…• Assume big brand experience means
best effectiveness • Judge a Social Media Manager purely
by their passion for Social Media • Be blinded by job titles – they can
mean any number of things! • ...don’t hire Ninjas, Gurus, Warriors
and Jedi’s.
X
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…and don’t make the assumption that it’s a job for the
kids!
Yep. Sorry.
What??!!
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No, Really. …Sorry.
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In Summary…
• Does the Social Media Manager you are interviewing relate to your clients?
• Do they understand how to represent your brand to the target customer audience?
• Do they understand how to measure and communicate success in social media?
• Have they told you a story which mirrors the wishes of your own agenda?
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And…
Is your business going to carry them, or do they need to make it happen?
Remember to pick the person who can stand on their own 2 feet.
…It can be a lonely job.
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Thank you, and Hire Well.
CloudNine Social Media & Digital Talent are London’s only genuine specialists in Social Media professionals.
Email [email protected] for more info.
Twitter: @CloudNineRec / @InsideCloudNine