steve jobs’s 4 best green moments
TRANSCRIPT
1. CORPORATE RECYCLING PROGRAMSteve Jobs implemented one of the better corporate recycling programs in practice today.
1A. GET AN APPLE STORE GIFT CARD FOR YOUR OLD DEVICEhttp://www.apple.com/recycling/gift-card/
1B. RECYCLE YOUR IPOD OR MOBILE PHONE RESPONSIBLYhttp://www.apple.com/recycling/ipod-cell-phone/
1C. IT’S A BEAUTIFUL TIME FOR AN UPGRADEBring in your old iPhone and get a credit towards a new one:• http://www.apple.com/shop/browse/reuse_
and_recycle
2. GREEN ASPECTS TO THE CORPORATE HQ IN CUPERTINO
2A. REDUCED THE AMOUNT OF ASPHALT ON THE PROPERTY BY 90%
2B.INCREASED THE NUMBER OF TREES BY 60%
2C. AMOUNT OF LANDSCAPE BY 350%
2D. ALL OF THIS WHILE REDUCING THE ACTUAL BUILDING FOOTPRINT BY 30%
2E. OFF-GRID, GENERATING ITS OWN POWER, USING THE GRID AS A BACKUP, ELECTRICITY PRODUCED WITH NATURAL GAS
3. APPLE’S BAN ON ENVIRONMENTALLY SENSITIVE SUBSTANCEShttp://images.apple.com/environment/pdf/apple_regulated_substances_specification_sept2014.pdf
4. LEFT THE U.S. CHAMBER OF COMMERCEApple left the U.S. Chamber of Commerce in 2009, prior to the COP15 climate talks, in response to the Chamber denying climate change. Apple was one of the first of a number of high profile companies, including several large energy companies, which decided that the Chamber did not represent their corporate values.
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