Steve Jobs“Stay hungry, stay foolish”

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Outline

Biography Steve’s response to different

situations Effect on Top Management Team Effect on developing human capital Situational Dimensions Effect on ethical practices Conclusion

Biography

Steve Jobs (Steven Paul Jobs) was born on 24th February, 1955.

He is the CEO, chairman, and co-founder of Apple Inc., as well as the founder of cutting edge animation studio Pixar and NeXT.

In 2007, Steve Jobs was named Most Powerful Businessman by Fortune Magazine.

Steve’s response to different situations Danger: When Steve

returned Apple and faced with many difficulties while the biggest competitor of Apple, Microsoft was growing tremendously. He decided to compromise with the competitor.

Physical hardship: Steve’s passion and enthusiasm in spite of having liver transplant operation

Steve’s response to different situations

Uncertainty: Steve made his own decision to make iTune compatible with Windows (because 99% of iPod users use Window Machine) although it could make Mac’s revenue decrease

Chance: Steve predicted the needs of iPod

Effect on Top Management Team

Learn from failures: Steve Jobs used to fail in his life =>turned failure into success

Hiring: “Do what you love to do” Leadership Striving to become a market leader Innovation Learning continually E.g. Tim Cook, chief operating officer;

Eddy Cue, vice president of Internet Services;

Scott Forstall, senior vice president of iPhone software

Scott Forstall, senior vice president of iPhone software;

Jonathan Ive, senior vice president of industrial design;

Ron Johnson, senior vice president of retail; Greg Joswiak, vice president of worldwide

iPod and iPhone product marketing.

Influencing on human capital development

Jobs's talent in developing human resource for the company shows in the way he recruits people.

Jobs considers each employee an individual contributor, but only some are key individual contributors.

But… Arrogance and an autocratic

management style Ruling with an iron hand Attending to every little product

detail His autocracy is balanced by his

famous charisma – “he can make the task of designing a power supply feel like a mission from God.”

•Steve was planned to come to college, but he soon recognized it was wasting his parent money and his time. What did he do?He dropped out.Don’t stick to a unwise plan, change it with encouragement.

•Confronted with hardships: out of the campus, sleep on the floor returning Coke can for living, get charity meal at a templ.To learn and find what he love.

•In 1975, he and Steve Wozniak start his dream, Apple in a garage. To the hardships, be firm, staunch, persistent.

Situational Dimensions

In 10 year Apple change form a 2 men company to a 2 billion Company with 4000 staff

In 1984, Steve was fired by his friend John Sculley, the one that he hunted from Pepsi and inspire a passion to work in Apple.

What did he do then?

Came up with a new plan: NEXT

•which is bought by Apple later on and pave his way back to be Apple CEO in 1997•Stand up after failure, modify the plan to reach the target

Grasp a chance: PixarBought for 10 million and sold to Disyney for 7.4 bill

Returning to Apple, Steve face another difficult situation:Mac almost defeated by MS

Steve once more time change his mind with a unpredictable move:

Shake hand with MS to get MS office compatible in Mac.

He did it again in 2005 to cooperate with Intel to maximize apple market when let window run on Mac.

Once again, plan was change, a chance was caught

Effect on ethical practices This is the controversial side of Apple:

the secrecy environment Even Apple employees often have no

idea what their own company is up to Talking to outsiders is forbidden But…

The approach has been critical to its success

Secrecy has also served Apple's marketing efforts (raise curiosity)

Conclusion

Prominent characteristics : Striving for perfection, micro-

management Charismatic power Refusal of compromise with products as

well as employees, tyrannical style Autocracy

“Stay hungry, stay foolish”