steve jenkinson freelance copywriter
TRANSCRIPT
steve jenkinsonfreelance copywriter
steve jenkinson freelance copywriter
Awards-Cream Awards 2007. Silver –
Viral Marketing for “Stalker”
video game.
- IPA Advertising Effectiveness
Awards 1992. Winner Marketing
Award for Innovation.
- London International Awards
1992. Finalist. (2 commercials).
- Campaign Poster Awards 1990.
Certificate of Commendation.
- The One Show Merit Award.
- Campaign Press Awards 1984.
Certificate of Commendation.
- The Newspaper Society Awards
1984. Certificate of Merit.
- Cannes 1982. Shortlist.
- The One Show Merit Award 1981.
- D&AD entry 1976.
Contactm 07977 905 325
AgenciesSaatchi & Saatchi
DDB
Y & R
KMP
Lowe Howard-Spink
JWT
Ogilvy & Mather
Categories & BrandsAerospace and Airlines
CTC Pilot Training. Meggitt. Rolls-
Royce. Wardair.
Automotive
AC Delco. Bedford Trucks.
Dunlop. Ford. Goodyear. Mazda.
Toyota. Vauxhall.
Charities
Army Benevolent Fund. Christian
Aid. Health Education Council.
IFAW. RNLI. Save the Children
Fund.
Drinks
Birra Moretti. Carlsberg.
Cockburns. Irn Bru. Suntory
Lager. Whitbread – Flowers Bitter,
Gold Label Lager, Welsh Bitter.
Electronic games
EA Games. THQ.
Financial
Agricultural Mortgage
Corporation. Lloyds Bank.
Kleinwort Benson. Portman
Building Society. Standard &
Poor’s. TSB Bank.
Electrical goods
Creda. JVC. Kenwood. Style
Cookshop.
Energy
Calor Gas. Glow-Worm boilers.
Solid Fuel Advisory Service.
Food/confectionery
Batchelors MicroChef. Dairylea.
Golden Wonder Crisps. Goldenlay
Eggs. Walnut Whip. Wyke Farms
Cheddar.
Property
Crest Nicholson. Four Seasons.
Six Senses Resorts.
Public sector
Business Link. COI – Energy
Saving. Dorset County
Council Recycling. Hampshire
Constabulary. Learning Skills
Council. NHS. Royal Marines.
University of Portsmouth.
Publications
Ordnance Survey. Radio Times.
Retail
MVC Music/Video Stores. Sirdar
Wool. West Quay Mall.
Travel and leisure
Bournemouth Tourism.
Bournemouth Airport. Celebrity
Cruises. Club 18-30. Cox&Kings.
Cunard. Danish Tourist Board.
Portsmouth Ferry Port. Red
Funnel Ferries. Turquoise
Holidays.
Others
B&G Marine. Bryant & May.
International Paint. Littlewoods
Pools. Old Holborn. Wilton
Carpets.
PosterMy first proper ad. Approved by Charles Saatchi. And it got into D&AD.
PosterCharlie liked this one too.
National Press AdHey look! No action shot of the rally car.
Press AdEverything about the Royal Marines is hard. But the ad only needed to run the ad a couple of times, in small spaces, and they had their quota of applicants.
PosterTell them it’s a performance car but don’t mention ‘speed’.
Specialist Press AdDitto
PosterAntifouling must be one of the most boring products in the world.This ad makes it a vital component to enhance the performance of your boat.
Press AdAn ‘old school’ ad. Hand-crafted by obsessives. Do read of the copy, you’ll enjoy it.
Press AdThe financial sector doesn’t have to be complicated.
Specialist Press AdShowing great design without showing great design.
National Press AdA bank with it’s roots ‘Up North’ needed a no-nonsense campaign that got t’point.
Local Press AdA recruitment ad!? Yes, but this one has an idea in it.
National Press AdPrevious fundraising average was £600,000. Ambitious target was set at £2.5 million. In the midst of a recession, this campaign generated £5.5 million. And gained an IPAAdvertising Effectiveness Award for Innovation.
Local Press AdBarrels full of puns in this campaign.It went down well with the jury of Campaign Press Awards.
Direct MailIf you run a pub or restaurant out in the country and off the gas mains, you can now give high electricity charges the chop.
Trade AdSo simple, the ad did itself. Well, almost.
Direct MailThe mailer cost £12,000. The client, Celebrity Cruises, gained £448,000 worth of bookings.
National Press AdThis must deserve an award for the most economical artwork cost.
Press AdTransform the standard product shot with some simple retouching and you have a hard-sell campaign brimming with emotion and it shows the personality of the brand.
Trade and Consumer Press AdThe No.1 Farmhouse Cheddar in the UK. The TV commercial was voted “most liked” and “most likely to buy product” in survey for UTALKMarketing.com
Press AdWow! An ad for property abroad without an interior shot, a golf shot and a happy couple.
EmailBuy this game or you’ll be overrun with ‘commies’!
Specialist Press AdA campaign focused on the renowned engineering prowess of one of the greatest brands in the world. And with a product benefit.
Specialist Press AdNot a lot of time. Not a big budget. But still strong ad.
B2B Direct MailLaunch of Birra Moretti (the No.1 Italian lager) in the UK for Heineken Europe. The high quality presentation box was sent to Italian restaurants. Response rate of 9%, sales targets exceeded.
Specialist Press AdIf you know computer games, you know less is more.
Press AdIn a sector where the travel companies sell the same product – a campaign which gives Kuoni an unassailable position as the brand leader.