steve barsh of dream it ventures on de risking for wharton entrepreneurship club february 2009
DESCRIPTION
Presentation given by Steve Barsh of DreamIt Ventures for the Wharton Entrepreneurship Club February 2009 on techniques for identifying key assumptions and de-risking them early in a capital-efficient manner to lower risks and increase value.TRANSCRIPT
Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.Dreamitventures.com
De-Risking and Acceleration
Steve Barsh, Managing [email protected] * 215.888.2101
dreamitventures.com
barshbits.com sbarsh
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Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.Dreamitventures.com
Agenda
• DreamIt Ventures
• De-risking & discovery
• Q&A
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Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.Dreamitventures.com
Help great peoplewith great ideas
build great companies
• 3 month Startup Accelerator
• Pre-Seed investment
• Expertise
• Mentorship
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Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.Dreamitventures.com
Entrepreneurs Receive
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Team Members
Professional Services
Community
Mentoring
Capital
Software + Resources
Expert Speakers
Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.Dreamitventures.com
Premises & Observations
• Money too early• Validation from investors• Key risks• Out-of-box techniques• De-risk before
• Pitching• Building the product
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Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.Dreamitventures.com
3 – 7 Key Assumptions
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Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.Dreamitventures.com
De-Risking Goals
• Convert assumptions into knowledge• At lowest cost• As quickly as possible
• Decrease assumptionsto increase value
• Consume intellectual capitalbefore significant outside capital
• Succeed or fail quickly7
Dreamitventures.com Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.
Common Assumptions
Positioning / differentiationDemandMarket sizeFeature setCompetitionPricing / business modelSales / adoption cycleTeamProduct developmentExecutionMarketingFinancials & forecastsFinancial needsEnterprise value
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Dreamitventures.com Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.
Common Problems
Key assumptions not captured and no time tableLittle discussion with potential customersLittle primary researchWeak demandPricing a guessMarketing field of dreamsStrategy alignment
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Stop Waving, Start Pointing!
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Dreamitventures.com Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.
100% Sure?
• Plans
• Presentations
• Pitches
• Financial models• Forecasts
• Estimates
• Things with numbers or graphs
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Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.Dreamitventures.com
Experiment
• Hypotheses
• Prove or Disprove
• Build -- Release, measure, learn, iterate
• Research
• Valid proxies
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Dreamitventures.com Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.
Key Investment Questions
• Key assumptions, dependencies, and timetable?
• Evidence we are looking for?
• Assumptions de-risked before further investment?
• Success criteria (e.g., market uptake; revenue; impact, financials, etc.)?
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Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.Dreamitventures.com
3 Main Takeaways
1.Key assumptions
2.Experiments
3.Convert assumptions into knowledge
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Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.Dreamitventures.com
More Info
• Redeye VC Blog: Failing Cheaper by Josh Kopelman, First Round Capital.
• Common Mistakes Made by Entrepreneurs by Mark Henricks.
• How To: Raise Money in a Down Economy by Eric Ries at KPCB.
• Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity (March 2009) by Rita McGrath and Ian MacMillan (Wharton)
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Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.Dreamitventures.com
Agenda
• DreamIt Ventures
• De-risking & discovery
• Q&A
16
Copyright © 2008-2009 by DreamIt Ventures LLC. All Rights Reserved.Dreamitventures.com
De-Risking and Acceleration
Steve Barsh, Managing [email protected] * 215.888.2101
dreamitventures.com
barshbits.com sbarsh
17
Supporters