sterling & vertue corporate profile
TRANSCRIPT
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STERLING & VERTUE
CORPORATE PROFILE
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STERLING & VERTUE
THE AGE OF THE ARTISAN LIVES ON
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Severo Fernandes
Our name may be new, but our craftsmanship continues old tradition of luxury homebuilding by artisans.
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Actually, were not new at all, but we do have a brand new brand nam
We have been building luxury homes on Long Island for more than tw
Sterling & Vertue, our new name, embodies the values that have alwa
us as homebuilders of distinction.
Strength and durability, integrity and craftsmanship.
In a world where most things have become disposable, we think ther
for permanence.
INTRODUCING STERLING & VERTUE
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THE CURIOUS ALCHEMY BY WHICH JOB SITE BECOMES L
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There comes a time in the life of every business where you have to decide whether to remain as you
your wings a little wider.
We have built some of the most notable new luxury homes anywhere on Long Island, so we have evea louder noise for ourselves.
Weve always done custom and spec homebuilding, but in the past we were more of a business to b
We built for other developers, including most of Long Islands big names - the Worrell Group, Barn a
Farrell.
Sterling & Vertue is the result of our strategic decision to stretch out and develop our own brand on a
Whether on the Gold Coast of Long Island, in The Hamptons, or wherever else we may identify futurto develop luxury residences, Sterling & Vertue will become one of the most trusted names in custom
In fact, by doing work for Long Islands leading residential developers, weve already been trusted in
industry for a long time.
A CINDERELLA STORY
Its now time to go to the ball!
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Muttontown, NY
Muttontown, NY
Old Westbury, NY
Lau
Lau
Lau
A SMALL SAMPLING OF OUR RECENT WORK
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Sometimes you meet just the right people at the right time.
Severo Fernandes met Rich Przonek and Peter Shoobridge by chance in The Hamptons in early 2015. S
thinking about the future of his business, and Rich and Peter were looking at sites to acquire.
Together, they talked about business and homebuilding, about the market in The Hamptons and what
selling most quickly. Peter and Rich needed a builder and it was soon obvious that theyd found their m
The suggestions Rich and Peter made to Severo on growing his business struck a chord with ideas that
already developing.
Everything needed to become a very successful luxury homebuilding brand in the Northeast was in pl
an amazing track record of successful construction projects and a solid operational base. Rich and Pete
estate and finance guys who had built and sold successful businesses, and saw growth potential in Sev
All that was missing then was the brand and the growth capital.
Over the following months, Sterling & Vertue was born.
Sometimes you meet just the right people at the right time. Call it serendipity.
A TALE OF A TIMELY MEETING
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A WORD TO OUR CAPITAL PARTNERS
When you grow up doing work for real estate developers, you
learn a few things very quickly if you plan on remaining in
business.
One is to keep your client happy with impeccable work done on
time and on budget. The other is to control your costs.
Those same essentials of construction management become
even more critical when youre building luxury properties on a
spec basis, when all the risk is to your own bottom line.
Weve now done dozens of spec projects and have consistentlybeen able to beat our budgets and exceed our sales projections.
Thats why were still in business after 25 years.
And thats why weve chosen to embark on a growth strategy.
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Severo Fernandes
Severo has been in the residential and commercial construction business in the New York area for more than 25 years. His compan
and Construction, is a trusted contractor and subcontractor to most of the principal real estate development companies on Long Is
others throughout the New York metro area.
In addition to his work for third party real estate companies, Severo has consistently built numerous luxury residences a year on a s
on Long Islands exclusive North Shore and in The Hamptons. These homes typically range in size from 6,000 sq ft to 10,000+ sq ftmillions of dollars.
While Severo claims to have lost count of the number of houses hes built in his career, people whove known him a long time say t
well into four digits.
Richard Przonek
A native New Yorker, Rich spent the first 12 years of his career on Wall St with several leading investment banks, structuring and sy
$1 billion in bond offerings. After leaving Wall St, Rich established a healthcare management company specializing in the develop
advanced radiology diagnostic centers based on Open-MRI technology. Rich grew the company from start up to 20 centers locate
selling to a NYSE-listed healthcare company in the late 1990s. Rich has subsequently divided his time between real estate and medHe served as Chief Operating Officer of a large commercial real estate development and management company, where he was ins
turnaround and financial restructuring. As a consultant, he has also provided financial structuring, capital raising, and interim mana
several New York based real estate groups. Rich has also been a long term investor and developer of residential real estate in vari
markets, including The Hamptons.
Rich currently serves as Chief Executive Officer of Stonington Financial Group, a boutique real estate investment firm he formed w
2015. Rich is also an advisor to several start up and growth stage companies in the field of medical devices, and is a subject matte
healthcare technology, relied upon by some high profile investors , including former CEOs of GE Capital and Cadbury Internation
Rich graduated with a BS in Business and Finance from St Johns University, New York.
ABOUT US
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Peter Shoobridge, FCA
Peter is a Fellow of the Institute of Chartered Accountants in England and Wales, resident in the United States for the
first 7 years of his professional career were spent with the London office of BDO, where Peter was a Manager in the C
group, responsible for a full range of advisory services in capital market and venture funding transactions, and in cor
and turnarounds, most notably for clients of the firm's extensive hospitality and real estate practice.
After leaving BDO, Peter served as Chief Financial Officer and head of Business Development for Europes largest va
group with operations in 7 European countries. In 1997, the group was acquired by the then-largest vacation owner
United States, listed on the NYSE. Following the acquisition, Peter transferred to the parent companys main office in
Product Development and Strategy, where he steered the groups transition to a system wide vacation club product,
built the expanded management infrastructure needed to support the new business concept.
In 2000, he established a management consulting practice, providing strategic, financial, and business development
groups ranging in size from niche regional developers and operators to several of the principal companies active in t
vacation ownership sectors in the US, Europe, and Asia, including Hyatt Vacation Club, Wyndham Vacation Ownershi
Mahindra. He has also worked as a value-added consulting partner to such firms as Alix Partners, Ragatz Consulting,
PKF Consulting.
From 2006-11, Peter also served as Chief Financial Officer of a boutique real estate private equity firm, where he was
aspects of operations, including transaction structuring and asset management, fund raising, and investor relations, h
transactions and assets under management in excess of $200 million.
In the last 5 years, Peter has focused extensively on hospitality development, senior housing, and residential constru
advice in strategic development, branding, operations, and project financing. In 2015 he formed Stonington Financia
Przonek, where he serves as Chief Investment Officer.
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78 Horseblock Road, Unit 12
Yaphank, NY 11980
ph:631.736.0509
e:sterlingvertue.com
THE AGE OF THE ARTISAN LIVES ON
http://sterlingvertue.com/http://sterlingvertue.com/