Stereotypes of Women

Demi Wrenn

Stereotyping• Walter Lippman said that stereotypes were a

shortcut or an ordering process.

• A way of segregating groups of highlighting differences, the otherness of a group.

• Tessa Perkins (1979) stereotyping is not a simple process other wise it wouldn't’t work.

• Martin Baker (1989) stereotypes are condemned for misrepresenting the real world.

Dumb Blonde • Are not intellectual nor intelligent,

• Lack of common sense,

• Meant to be attractive,

• Secretary,

• Revealing clothing,

• Thick makeup,

• Wears pink,

Women as mothers• Do everything for their children: wake them up in the

morning, make them breakfast, take them too and from school

• Unemployed or low salary part time job

• Housewife (clean a lot)

• Caring

• Bed time stories at night

Women as sexual objects• Flirty

• Wear revealing clothes or no clothes

• Expose themselves

• Dance seductively for men

• A form of a mans pleasure

• Man has control and authority

• Attractive

Women as office workers• Wear suits,

• Stubborn,

• Intelligent,

• Motivated,

• Vein,

• Minimal makeup

• Pride in their bodies

Old ladies• Caring,

• Cute,

• Cardigans,

• Grey hair,

• Small glasses,

• Positive,

• Optimistic,

• Wrinkly

• Rude,

• Obnoxious,

• Smelly,

• Stubborn,

• Wrinkly,

• Pessimistic,

• No understanding for

the younger

generation

WAG• Stubborn,

• Stuck up,

• Rely on their husbands,

• Designer clothing,

• Get everything they want,

• Large houses.