Stephanie Falcone100336897COM 410: Children’s Media Pitch

TITLE: Veggie Mate

CONCEPT: An app designed to convince children to eat their vegetables with just the click of a button.

CONTENT: Do you ever have trouble getting your children to finish their vegetables… or even touch them for that matter? Well look no further; this app will eliminate all the begging and pleading and keep your day with the kids running smoothly.

No more airplane spoons or renaming fruits and vegetables to trick kids to eat them (because I think they’ve caught on to the x-ray vision carrots!). This downloadable app is designed to generate meal options for children in the shape of their favorite toys, animals, characters, etc.

Step 1) With the click of a button, check off the fruits and/ or vegetables you are attempting to incorporate in the child’s meal.

Step 2) Once fruits/ vegetables are selected, you will be given the option to select “Breakfast”, “Lunch”, “Dinner”, or “No Preference”.

Step 3) Once selected, the third step will be prompted asking you to select “Boy”, “Girl”, or “Both” (if feeding a group of children). This will filter the shapes, suggesting objects that would be of suitable interest.

Step 4) Click SUBMIT to prompt the various meal suggestions (shown in picture icons)

Step 5) Scroll through the many options

Step 6) Select your meal of choice by clicking on the picture

Step 7) Once selected, an ingredients list will appear making the meal quick and easy to prepare

**You are always given the option to “Go Back” to a previous page to alter the filtered meal options**

GENRE & FORMAT: A fun, fast, and handy application available on iPhone, iPad, and Android.

AUDIENCE and DISTRIBUTION: This app was created to make the lives of parents, nannies, and babysitters just a little less messy around lunch time. It is specifically designed for caregivers of all ages who are looking for meal ideas to persuade children to eat something other than junk food.

With such a vast audience, I plan to distribute the product name and advertisement on a variety of children networks such as Nickelodeon, Disney Channel, and Cartoon Network. More than often, parents and babysitters turn these channels on for children in order to accomplish other things around the house. Airing the product on these stations will ensure that adults will constantly hear the advertisement, leading them to be possible clients.

However, as a new product, distributing the app’s advertisement via television will be pricy. If donations/ investors are slim, I will branch out else. Hanging advertisements at elementary schools, daycares, and community centers will surely capture the eyes of parents and sitters. With constant busy schedules, adults will benefit from this convenient app and eliminate the back and forth bickering with the children over their fruits and vegetables.

COMPETITIVE ANALYSIS: No one has yet to create an app of this nature. From online research, the other similarities are occasional websites showing food creations they have made for children. My idea is making an interactive app so people have this handy tool in their pocket at all times. You never know when the little ones will put up a fight (god forbid there’s a little green on their plate!).

APPEAL: Veggie Mate is very helpful and easy to follow with its’ seven-step process. There are hundreds of ideas available to WOW! the kids and keep them strong and healthy. Without having to trick them, simply use one of the mesmerizing meal suggestions and show them how enjoyable fruits and veggies really are!

MARKETING/PROMOTION/LICENSING/MERCHANDISING: I will design all of the meal suggestions and lists of ingredients on my own time and with my own digital camera. I will consult someone who is experienced with making phone apps and discuss the best way to go on pursuing this product. (If it will be best to start with Veggie Mate as a paper product then transfer it to digital form or vice versa?) Also, I will introduce my idea to successful companies in the children’s media category in search of any investors or donations.

APP PREVIEW: