step seven: mastery · derek’s strengths: consistency analytical discipline responsibility...
TRANSCRIPT
Step Seven: Mastery
199
Step seven: Mastery
To really play a big game and make a greater impact,
you must be really, really good at what you do
Those who are truly masterful spend at least
10,000 hours doing something consistently
You can’t be good at everything (in fact, you
shouldn’t be)
201
Be known primarily for one thing, and one thing only
Master your message
You become masterful when you strengthen your strengths
(not your weaknesses) Focus only on yourUnique Brilliance
202
Uniquely Brilliant
Really BadJust OK
Really Good
Only be good at 4 or 5 things in your business
Uniquely Brilliant
Really BadJust OK
Really Good
1. Speak/teach/coach2. Make people feel special3. Sell from heart4. Create sacred spaces for transformation
1. Write marketing copy from scratch2. Create great content3. Marketing sequences
1. Scheduling2. Emails3. Filing/organizing papers4, Client management
1. Bookkeeping! (yuck!)2. Minutia
Uniquely Brilliant
Really BadJust OK
Really Good
80% 20%
203
Know your Unique Brilliance is and just do that
Capitalize on your strengths and how you’re
wired
Fabienne’s strengths:
WooFuturisticPositivityStrategic
Communication
204
Derek’s strengths:
ConsistencyAnalyticalDiscipline
ResponsibilityArranger
When you know your strengths, you must
maximize them and turn up the volume on them!
What categories do your strengths fall into?
Do only what you’re good at (so you can delegate the rest)
205