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Media

Social Media

We can design a campaign around this to garner interest. A countdown with a new fact

about astronomy, or a quiz of sorts, could be posted on Facebook.

We can publicize our FB page along with the poster.

Print Media

Local newspapers would have a higher circulation and greater reach in Jamshedpur and

an advertisement can be placed here.

We can advertise it under the TSAF umbrella to increase familiarity with the Tata brand

and hence increase participation.

Publicity

Targets

Schools: This should be our primary target, since kids would be most interested in

astronomical events. We can put up posters in the schools and have the officials in the

school make an announcement about the event and sell tickets.

Companies: We can approach companies, since most of the people there would have

kids who would be interested in this event. We can send a mail through their corporate

communication channel, if available.

Door to door selling: We can also aim at housing colonies and apartment block, since

we can cover more ground. Colonies usually have a representative whom we can

contact and ask them to spread the word

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Event Details

Unit

Start time 11:00

End Time 23:00

Duration of Event 12.00 Hrs

Duration Per Batch 20 Mins

Changeover Time 10 Mins

30

No. Of Batches in a Day 24

People Per Batch 100

Total Footfall Possible 2400

Charge Per Customer 20 Rs

Total ticket Collection 48000

Revenue

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Onsite Services

1. Maintenance of Lavatories at the complex

2. Marking of the way to auditorium3. Arrangement of First Aid Kit and Ambulance/Sand bucket/Fire extinguisher

4. Provision for electricity at the site/Back up

5. Fans/ Ventilation services in the dome and fans near the food stalls

6. Security at the venue

7. Water Tankers

8. Ticket Counters9. T-Shirt/ Souvenirs Counter

Food Stalls

1. Subway2. Bakery

3. Soft Drinks

4. Indian snacks

5. Ice cream counter

Instruments

1. Telescope2. Projector

3. Laptop

4. Torches

5. Halogen Lamps

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Batch Participation

Critical to have batch participation this big an event both in terms of volunteers and participants

CV points to be given to the volunteers so they have enough motivation

Small games and quizzes organized simultaneously and goodies to be given to participants

Crowd Management

We are planning to bring huge crowds from schools and managing them in confined spaces is a big challenge

Scheduling done for each school and no overlap allowed, XLRI students to come only in evening after school

children are done

Volunteers at every junction as well as inside the dome to avoid any kind of foul play or accident

Time management and Intangibles

Ensuring all slots to adhere to scheduled timings by coordinating groups entry and exit smoothly and

reducing chaotic situations as much as possible by keeping fillers for wait-times to prevent ideal roaming

around

Keeping 10-minute interval between slots, batches will be fixed according to the convenience of their time so

that there is maximum footfall

Pick and drop responsibility with the schools and/or parents, info to be communicated before-hand

Budget and Logistics

Major participation from school students, hence, per ticket cost to be Rs.10-Rs.20 only apart from revenue

through food stalls ; Participants from companies can be charged more (Rs.30-Rs.40) if their students school is

not participating, same for people from the colonies

Renting & handling event instruments, seating arrangements for 100 students per slot and cleanliness of the

area

Volunteers will be required for smoothly conducting the event

Challenges