(416) 707-1910 | stella.hk.lee@gmail.com | http://about.me/stellalee

SUMMARY OF

QUALIFICATIONS

EDUCATION

RELATED

VOLUNTEER

EXPERIENCE

Ontario Graduate Certificate in Public Relations Candidate

Humber College (Toronto, ON) September 2010 – June 2011

Select courses include: writing for PR, communications planning, event

planning and management, social media, media relations

Bachelor of Arts Honours (Major in Sociology, Minor in Political Studies)

Queen’s University (Kingston, ON) September 2006 – July 2010

Graduated with distinction

Studied abroad at Herstmonceux International Study Centre in East

Sussex, England in Summer 2010

Experienced in developing media kits, news releases, communication

plans, presentations and speeches

Displayed both teamwork and leadership abilities as Promotions Chair of

Humber’s PR networking event

Demonstrated ability to work under pressure and meet deadlines by

producing timely publications for conferences

Excellent knowledge of Microsoft Office (Word, Outlook, Excel,

PowerPoint, Publisher) and Adobe Creative Suite (Photoshop, InDesign)

Marketing Coordinator

Angelwalk Theatre (Toronto, ON) November 2010-Present

Organized and secured winery sponsorship for a fundraiser dinner

attended by board members, patrons and performers

Maintained an active Twitter and Facebook page with over 1000

combined fans and followers

Promotions Chair

Humber College (Toronto, ON) September 2010 – December 2010

Coordinated a team of 17 in areas of web and social media presence,

design, outreach to students and industry professionals

Organized a networking day attended by 150 students and professionals

Media Room Volunteer

Forgotten Voices: Living History (Toronto, ON) October 1, 2010

Assisted at a press conference, handed out media kits and liaised with 10

local media outlets (newspapers, television)

Co-Chair (formerly Marketing Coordinator)

Best Darn Singer on Campus (Kingston, ON) October 2007 – April 2010

Drafted budgets, strategic plans, sponsorship packages and led weekly

committee meetings

Event attendance increased by 500 per cent from the previous year and

raised over $2,000 for a local charity during the one-night event

STELLA LEE | (416) 707-1910 | stella.hk.lee@gmail.com | http://about.me/stellalee

WORK

EXPERIENCE

ADDITIONAL

EXPERIENCE

AWARDS AND

RECOGNITION

PROFESSIONAL

MEMBERSHIPS

ADDITIONAL

SKILLS

Media & Promotions Coordinator (formerly Press Editor)

Queen’s Model UN (Kingston, ON) April – November 2008 & 2009

Created and maintained a Facebook page, Twitter account and blog

for promotions and for immediate updates during the conference

Designed, edited and produced a 32-page conference guide

Shift Leader

Queen’s Telefundraising Services (Kingston, ON) September 2009 – April 2010

Contributed in achieving annual fundraising goal of $600,000

Spoke to telethon donors at the end of a call to ensure transactions were

recorded correctly and to address any further questions or concerns

Took creative approaches to motivate a callroom of 40 employees

Campus Tour Guide

Undergraduate Admissions Office (Kingston, ON) April 2009 – April 2010

Guided and informed guests of Queen’s University on a 2 hour walking

tour, in particular prospective undergraduate students and their parents

Student Caller

Queen’s Telefundraising Services (Kingston, ON) Sept 2007 – Aug 2009

Independently secured donations of over $15,000 in a single fiscal year

Developed persuasive communication skills through interactions with

alumni and parents over the phone, building rapport and effectively

communicating the objectives of the Queen’s Annual Appeal

Language: Bilingual - English and Korean

Social Media: Presence on Twitter, Facebook, LinkedIn, Flickr, SlideShare

Computer: Highly proficient with Adobe Creative Suite (Photoshop,

InDesign) and Microsoft Office (Word, Outlook, Excel, PowerPoint,

Publisher)

Alma Mater Society: Volunteer of the Year for Involvement, 2009-2010

Queen's Model Parliament: Best Journalist, 2010

Queen's University: Dean's Honour List, 2007, 2009 & 2010

Queen’s Telefundraising Services: Team Player Award, 2009

Queen’s University: Excellence Scholarship, 2006

Student member of Canadian Public Relations Society (CPRS)

Student member of International Association of Business

Communicators (IABC)

Publications Coordinator, Queen’s Conference on Philanthropy (2009-2010)

Journalist and Layout Manager, Queen’s Model Parliament (2009-2010)

Student Ambassador, Queen’s Student Alumni Association (2009-2010)

Promotions and Campus Relations, Queen’s Free the Children (2009-2010)

HUMBER COLLEGE – PUBLIC RELATIONS (POSTGRADUATE)

CURRICULUM

Change Management

Communications Planning (Two semesters)

CSR and Sustainability

o Project: Multimedia CSR campaign about responsible drinking for Diageo

Corporate and International PR

Design for PR

o Projects: Newsletter (Adobe InDesign)

Event Planning and Management

o Projects: RFP and detailed event plan for a national managers’ meeting

and anniversary gala for a fictional company

o Promotions Chair for PR 3.0: The Next Generation, class-run event

Internal Communications

o Project: Feature story (personality profile) for an internal publication

Marketing Communications

Media Relations

o Project: Media monitoring for season two premiere of CTV and The

Comedy Network’s “Hot in Cleveland”

Presentation Skills

o Project: Five minute persuasive speech (written and delivered)

Public Affairs

o Project: Issues management document for Northstar, simulating a real

situation that occurred in 2004

Research for PR

o Client work: Primary and secondary market research for Essential Meal

Delivery

Social and Digital Media

o Client work: Social media communications plan for Oakville Hospital

Foundation

Workplace

o Tutorial sessions on Microsoft Excel and PowerPoint

Writing for PR (Two semesters)

o Projects: media kits, news releases (hard and soft), appointment notices

and biographies, summarization, newsletters, web writing, speeches

o Named Speechwriting Champion, Fall 2010 by peers in PR Writing Lab 1

Humber College 205 Humber College Blvd.

Toronto, Ont. M9W 5L7 416-675-6622

www.humber.ca NEWS RELEASE MEDIA CONTACT Attention: Newsdesk, Lifestyle Editors Stella Lee Media relations officer 416-675-6622 ext. 1234 cell: 416-555-1234 Oct. 15, 2010 media@humber.ca

HUMBER COLLEGE TRANSFORMED INTO A ‘GREEN OASIS’

TORONTO – At Humber College’s north campus, construction is underway for a new

building that will feature a state-of-the-art green roof. The new green roof will be called

Green Oasis.

“Humber College is known as an innovator and a leader among Toronto’s educational

institutions,” said John Davies, president, Humber College. “Through the Green Oasis

project, Humber is paving the way for a future of green and sustainable educational

facilities.”

The new building will cost $300,000, part of the $42-million investment in Humber

College’s north campus by the provincial and federal governments.

With the insulation provided by green roofs, the new building will have improved energy

performance, resulting in reduced cooling and heating costs. The Green Oasis will also

feature a rooftop garden, which will increase oxygen production, reduce air

temperatures and improve the quality of breathing air.

MORE

Sample Hard News

Release

Fictional exercise for PR

Writing Lab I

HUMBER COLLEGE TRANSFORMED INTO A ‘GREEN OASIS’ – Page 2

Gardens In The Sky supplied the green rooftop to Humber College. The company has

supplied green roofs to other educational institutions, namely Mount Royal College in

Calgary and Royal Roads University in Victoria.

“We believe students are the foundations of our future,” said Terry McGlade, president

and founder of Gardens In The Sky. “They deserve a positive, nurturing and

environmentally friendly space to grow, learn and thrive.”

In addition to the green roof, the new four-storey building will include a cafeteria,

classrooms and study areas. Green Oasis will be ready when the building opens in

September 2012. The roof will be open from dawn to dusk, Monday to Friday.

Humber College offers 350 programs to 20,000 full-time students and 50,000 part-time

students. According to the Key Performance Indicators gathered by the Ministry of

Training, College and Universities, over 91 per cent of Humber College graduates are

employed within six months of completing their studies.

- 30 -

P.O. Box 9, Station 'O,'

Scarborough, Ont. M4A 2M9

416-384-5000 www.ctv.ca

Attention: Entertainment/Assignment/Photo Editors

Media Alert: CTV Unveils Plans for The Amazing Race: Canada

Toronto, Monday, Jan. 10, 2011 What: CTV will bring The Amazing Race franchise to Canada. The Amazing

Race: Canada will premiere in September 2011 with CTV’s new fall line -up.

Who: Susanne Boyce, president, creative, content and channels, CTV

Bertram van Munster and Elise Doganieri, co-creators, The Amazing Race

Jerry Bruckheimer, executive producer, The Amazing Race

When: Friday, Jan. 14, 2011 11 a.m.

Speech by Susanne Boyce 11:05 a.m.

Speech by Bertram van Munster and Elise Doganieri 11:10 a.m. Speech by Jerry Bruckheimer 11:20 a.m.

Where: Ballroom, Fairmont Royal York

100 Front St. W. Toronto, Ont. M5J 1E3

Parking available on-site. Photo Opportunities:

- Jerry Bruckheimer, Bertram van Munster and Elise Doganieri available for photos

- Props from the show (clue box, race flags, pit stop mat) on display

-30-

For more information: Stella Lee, media relations officer, CTV, 416-384-5000 ext. 1234, media@ctv.ca

Sample Media Kit

Fictional exercise for PR Writing Lab I

P.O. Box 9, Station 'O,'

Scarborough, Ont. M4A 2M9

416-384-5000 www.ctv.ca

NEWS RELEASE MEDIA CONTACT

Attention: Entertainment/Assignment Editor Stella Lee Media relations officer

416-384-5000 ext. 1234 media@ctv.ca Jan. 14, 2011

ON YOUR MARK, GET SET, RACE!

Nationwide casting begins for CTV’s The Amazing Race: Canada

TORONTO - Canadian adventure seekers can start sewing the maple leaf onto their

backpacks. CTV will put a Canadian spin on The Amazing Race franchise with its new

fall show, The Amazing Race: Canada. A nationwide casting call launches today to find

11 teams to embark on a race around the globe.

“The Amazing Race has always been one of the most popular shows among Canadian

viewers,” said Susanne Boyce, president, creative, content and channels, CTV . “With

its distinctive Canadian flair, we’re positive The Amazing Race: Canada wi ll become

must-see television for our viewers. The show will be part of an unbeatable primetime

lineup for CTV this fall.”

MORE

ON YOUR MARK, GET SET, RACE! – Page 2

The Amazing Race follows 11 pairs on a month-long race around the world. In the race,

teams are challenged to participate in activities relevant to the locales they visit. The

pre-existing relationships of the pairs are tested as they travel the globe. In the end, the

first team to cross the finish line walks away with a cash prize of $1 million.

“The Amazing Race franchise has proven itself over the years,” said Jerry Bruckheimer,

executive producer, The Amazing Race. “Our partnership with CTV will bring yet

another heart-stopping instalment of the Race to Canadian viewers.”

The producers will choose 10 of the 11 teams based on applications. The final team,

“Canada’s Choice”, will be selected through an online public voting process. For more

information on contestant applications, visit ctv.ca/race.

The show will be filmed June 2011. The Amazing Race: Canada will premiere

September 2011 on CTV.

CTV is Canada’s largest privately owned network with local affiliates across the country.

CTV offers viewers a large selection of quality news, sports, information and

entertainment programming. CTV is owned by CTVglobemedia, one of Canada’s

largest multimedia companies. For more information, visit ctv.ca.

-30-

P.O. Box 9, Station 'O,' Scarborough, Ont. M4A 2M9

416-384-5000

www.ctv.ca FACT SHEET MEDIA CONTACT

Attention: Entertainment/Assignment Editor Stella Lee Media relations officer

416-384-5000 ext. 1234 media@ctv.ca

CONTESTANT APPLICATION GUIDELINES

Where can I find more information about applying for the show?

Go to ctv.ca/race to download the application procedure and eligibility requirements.

How do I apply to be on the show?

Applicants must complete a 15-page written application, available online at ctv.ca/race. Along with the written application, a video application must be submitted by uploading it

at ctv.ca/videoapps.

What are the specifications for the video submission?

Videos will be accepted in.avi, .mpeg and .mov formats only. Videos must not exceed five minutes. Both applicants must be featured in the footage. Photo slideshows will

not be accepted. When do I apply?

Application period begins today, on Jan. 14, 2011. It will close Feb. 14, 2011 at midnight EST.

What is the minimum age limit?

Applicants must be 21 years of age to be eligible for The Amazing Race: Canada. Visit ctv.ca/race to read about further eligibility requirements.

MORE

CONTESTANT APPLICATION GUIDELINES – Page 2

I’m a United States citizen. Can I apply for the Canadian edition?

No. Applicants must be Canadian citizens, hold a Canadian passport and currently reside in Canada. Visit ctv.ca/race to read about further eligibility requirements.

Can I apply alone?

No. Contestants must apply as a pair. The contestants must have a pre-existing

relationship prior to applying. How will the teams be chosen?

Ten teams will be chosen by the producers on the basis of both written and video applications. Twenty semifinalist teams will be flown to Toronto for an extensive

interview process with the producers. After the interview, the field will be narrowed to 10 finalist teams who will appear on the show. The final team, “Canada’s choice”, will be chosen by a nationwide online vote.

How does the online vote work?

Starting on March 1, 2011, the public will be able to view the team video submissions. One vote will be allowed per valid email address. Votes must be submitted from a Canadian IP address. Voting will close on March 20, 2011. The team with the most

votes will be automatically chosen as finalists on the show. When will we find out if we’ve been chosen to be on the show?

Successful candidates will be notified by March 30, 2011. When will filming take place?

The race will take place during June 2011. Please allow two weeks before and after the

month of June for contestant briefing and debriefing periods. Please direct additional questions to applytorace@ctv.ca.

-30-

Jan. 14, 2011

P.O. Box 9, Station 'O,' Scarborough, Ont. M4A 2M9

416-384-5000

www.ctv.ca

BACKGROUNDER MEDIA CONTACT

Stella Lee

Media relations officer 416-384-5000 ext. 1234

media@ctv.ca

A WINNING COMBINATION: CHARACTERIZING PAST WINNERS

Diverse teams have been victorious on The Amazing Race. However, data compiled on

the 15 winning teams on the American version show the following recurring trends:

All-male teams tend to win over mixed or all-female teams.

Best friends have won more than married couples, dating couples or siblings.

Winning pairs likely attended college.

Do these factors have a significant impact on a team’s success on The Amazing Race?

Research shows why college-educated male best friends make a winning combination

on a race around the world.

Gender Differences

Women and men deal with stressful situations differently. Male self-esteem is strongly

determined by adequacy of performance, whereas female self-esteem is affected by

adequacy of relationships. This means women often let their relationships with others

affect their decisions. Conversely, men make decisions based on challenge and

competition. MORE

A WINNING COMBINATION: CHARACTERIZING PAST WINNERS – Page 2

Men become preoccupied with winning as they often let their rivals set the bar. This

preoccupation is highly conducive in a race since the objective is to outperform the

competition. Societal expectations dictate that men are more likely than women to be

competitive and more likely to succeed in competitive environments. This causes men

to maximize their performance in competitive situations. The greatest stressors

according to gender are relationship loss for women and performance failure for men.

In context of the race, the worst possible outcome for women would be the breakdown

of an existing relationship with a teammate. For men, the worst possible outcome

would be losing the race.

Relationship Dynamics

In adulthood, friendships become important as friends help each other make key life

decisions. Unfortunately, as individuals become involved in their career and long-term

relationships, opportunities for interaction with friends become limited. As adults,

people often reduce the number of friends and time spent with friends. People become

selective in their choice of friends. This strengthens the bond between individuals and

their chosen friends since a conscious decision is made to maintain the friendship.

Time and distance often separate adult friends. Staying close despite the separation of

time and space indicates a strong bond.

MORE

A WINNING COMBINATION: CHARACTERIZING PAST WINNERS – Page 3

Participating in The Amazing Race with a best friend makes sense since it is the only

relationship with an equal power dynamic. Approximately 20 per cent of people

experienced a violent incidence in a romantic relationship last year. The occurrence of

domestic violence indicates unequal power dynamic between couples. In familial

relationships, an unequal power dynamic is inherent as there is a natural hierarchy

between parents and children and among siblings according to birth order.

Education Level

Individuals who succeed in school tend to have high cognitive and non-cognitive

abilities. Education’s benefits include : enhanced social skills, greater awareness of

human achievement and appreciation for cultural diversity. In the race, social skills are

useful since alliances are made between teams. Knowledge of world geography and

previous travel experience gives racers an advantage. Appreciation for cultural diversity

allows racers to interact positively with the locals in the countries they visit. In addition,

individuals with higher education are more likely to be in good health and less likely to

smoke. This is an important factor as the race is physically demanding and requires

stamina.

Watch first-hand whether these factors come into play when The Amazing Race:

Canada premieres September 2011, only on CTV. For more information, visit

ctv.ca/race.

-30-

Jan. 14, 2011

Photo credit: CBS Broadcasting Inc., 2005.

P.O. Box 9, Station 'O,' Scarborough, Ont. M4A 2M9

416-384-5000 www.ctv.ca

RACERS GET A TASTE OF THE LOCAL CUISINE

Canadians will have a shot at a $1-million prize while participating in a race around the

world with CTV’s fall 2011 show, The Amazing Race: Canada. Contestants engage in

common activities of the exotic locales they visit. A challenge in the American version

of the show required a team member to consume four pounds of a traditional

Argentinean barbeque in Mendoza, Argentina. To apply for the show, visit ctv.ca/race.

-30-

Jan. 14, 2011 Media relations officer Stella Lee

416-384-5000 ext. 1234 media@ctv.ca

Photo credit: CBS Broadcasting Inc., 2010.

P.O. Box 9, Station 'O,' Scarborough, Ont. M4A 2M9

416-384-5000 www.ctv.ca

RACERS TRANSPORTED TO ANOTHER WORLD

In CTV’s fall 2011 show, The Amazing Race: Canada, contestants will visit unusual

destinations around the globe. A challenge in the American version of the show took

contestants to the home of Lucasfilm, where they completed a virtual reality task as

Stormtroopers kept guard. To apply for the show, visit ctv.ca/race.

-30-

Jan. 14, 2011 Media relations officer

Stella Lee 416-384-5000 ext. 1234 media@ctv.ca

P.O. Box 9, Station 'O,'

Scarborough, Ont. M4A 2M9 416-384-5000

www.ctv.ca

TOPIC: Predicting the success of The Amazing Race: Canada

SPEAKER: Susanne Boyce, president, creative, content and channels, CTV

TO WHOM: Media present at CTV press event unveiling plans for The Amazing Race:

Canada

DATE: Friday, Jan. 14, 2011

DELIVERY TIME: 4:45

WORD COUNT: 630

Check against delivery

MEDIA CONTACT

Stella Lee

Media relations officer

416-384-5000 ext. 1234 media@ctv.ca

Sample Speech Fictional exercise for PR Writing Lab I Unformatted

Fists clenched, knees bent and eyes fixed on the finish line. You scope out your adversaries with a sideways stare. The tension breaks with the sound of gunfire. Suddenly, it’s chaos as adrenaline pumps through your body. This is the thrill of a race. Add in 11 teams of two, a chain of challenges and a reward of riches against the backdrop of exotic global destinations. This is the thrill of The Amazing Race. Good morning, ladies and gentlemen. I’m Susanne Boyce, president of creative, content and channels at CTV. Today, I will discuss why The Amazing Race: Canada will be our next primetime phenomenon. With popularity of reality television, an award-winning franchise, broad appeal and an element of patriotism, I believe The Amazing Race: Canada is en route to success. Reality television shows are popular among Canadian viewers. In fall of 2010, The Amazing Race 17, Dancing with the Stars and Survivor: Nicaragua consistently landed on the top 10 list of most watched shows in Canada. Each show attracted two to three million viewers every week. You might ask, what’s the appeal of reality television? At the heart of every reality show is a human story. Simply put, reality television captures ordinary people with ordinary lives under extraordinary circumstances. For the average viewer, it’s a chance to live vicariously through another. The popularity of reality shows among Canadian viewers gives The Amazing Race: Canada a leg up against the competition. The Amazing Race is a tried and true formula. The American version has aired 17 successful seasons. It also received the outstanding reality-competition Emmy for seven years running from 2003 to 2009. The franchise has branched out to regions such as Asia and Latin America and to countries like Australia, Brazil, and China. Thanks to a strong brand, Canadian viewers are already familiar with The Amazing Race franchise. We live in an age where family-oriented content is gradually disappearing. Gone are the days of families gathered in front of the television to watch a show. The Amazing Race: Canada can become part of your family’s weekly tradition. It appeals to Canadian viewers of all ages, whether you are five, 35 or 85. Contestants featured on the show are just as diverse as our viewers. Viewers will relate to the contestants’ journeys on the show. The Amazing Race: Canada can be a weekly family ritual, where you bond with your loved ones over fast-paced action and drama of the race.

The introduction of a Canadian version of The Amazing Race is important for all of us. It’s a huge opportunity for Canadians to show the world what we’re about. There is tremendous pride associated with our national identity. At the innocent age of 20, I backpacked across Europe like many. During my travels, I experienced an overwhelming amount of respect from others simply because of my citizenship. This is something we should be proud of. As Joe Canuck once famously declared in a Molson commercial, “I can proudly sew my country's flag on my backpack!” Canadian viewers will have an invested interest in a show that depicts fellow citizens represent us to the rest of the world. The Amazing Race: Canada has elements of a winning show: popularity of the reality television genre, a tried and true formula, broad appeal to audiences and association with national pride. This is why I’m convinced that it will become Canada’s newest must-see primetime phenomenon. American playwright and novelist Thornton Wilder once said, “When you're safe at home you wish you were having an adventure; when you're having an adventure you wish you were safe at home.” With The Amazing Race: Canada, you can have the best of both worlds. You can embark on a gripping globe-trotting adventure from the comforts of your living room.

- 30 -

PERSONAL

Strategies

The specific strategies which will help us achieve our awareness and behavioural objectives are

as follows:

Objective 1: Raise funds to help achieve Oakville Hospital Foundation’s campaign goal of $60

million

- Strategy 1: Secure new donors and donations for Oakville Hospital Foundation by

penetrating Oakville households through youth

- Strategy 2: Increase funding to the Oakville Hospital Foundation through youth-driven

fundraising activities

Objective 2: Engage youth to recognize Oakville Hospital Foundation as a worthwhile cause to

support.

- Strategy 1: Encourage Oakville youth to visit and become fans of Oakville Hospital

Foundation‟s Facebook page, which will contain information on the foundation‟s impact

on the community

Objective 3: Create awareness of youth philanthropy and empower Oakville youth to make a

difference in their community by reaching at least 1,000 youth through schools in Oakville.

- Strategy 1: Develop a database of „friends‟ that can be solicited for volunteer positions at

events, providing opportunities for youth to become actively involved.

- Strategy 2: Help establish autonomous committees within various local schools that

Oakville Hospital Foundation can liaise with and coordinate numerous volunteer or

fundraising activities.

Objective 4: Increase visibility of Oakville Hospital Foundation in the community among target

audience.

- Strategy 1: Educate Oakville youth on health and funding issues that concern the

Oakville Trafalgar Memorial Hospital and the New Oakville Hospital.

Social Media Communications Plan Client: Oakville Hospital Foundation Excerpts of strategies and tactics Drafted with Jef Moore

- Strategy 2: Capture attention of local & GTA media outlets who are actively checking

their social media applications for news stories.

Tactics (Specific to Facebook)

Charity Game Tournament (Objective 2; strategy 1 – increase identity of OHF as worthwhile

cause)

There are hundreds of game applications on Facebook. We would recommend trying to

establish a strategic partnership with one of the application distributors that supplies Facebook,

such as MindJolt. We suggest creating a tournament that youth could participate in online with

Oakville Hospital Foundation as the exclusive sponsor. The ad revenue from users participating

in this game would go toward the Oakville Hospital Foundation‟s fundraising efforts. A similar

initiative was carried out in support of Haiti in the popular Facebook game, Farmville. The

virtual coins users spent within the game were “donated” to a Haiti relief fund. This effectively

merged virtual gaming with philanthropic causes.

The winner of the tournament, or the participant with the most points over duration of time,

would win a prize sponsored by a local business. A presentation ceremony would take place at

the winner‟s school. This would be a great opportunity for various stakeholders of the Oakville

Hospital Foundation to come together for a great press opportunity.

Inter-school Competitions (Objective 3; strategies 1 and 2 – empower youth and encourage

youth philanthropy)

Once the various Oakville Hospital Foundation committees have been set up within Oakville

schools, inter-school competitions can be hosted by the foundation on the Facebook page.

Each school can create their own Facebook groups or pages that can link back to the main

Oakville Hospital Foundation page. Creating inter-school committees will ensure that much of

the fundraising and awareness-raising activities are driven by the students themselves. An idea

for a competition is modeled after the One Red Paperclip initiative1. The initiative, started by a

Canadian named Kyle MacDonald, began with a simple red paperclip. He started with the

paperclip and with the help of fellow Canadians across the country, he bartered for bigger and

better things, until he wound up with a house at the end. Similarly, student committees in

Oakville schools can start with a familiar item, a pencil for instance. With the help of community

members, students will barter the pencil for bigger and better items, until they are able to secure

an item that is worth as much as a piece of hospital equipment, such as a x-ray machine. Once

1 MacDonald, Kyle. “One Red Paperclip” (http://oneredpaperclip.blogspot.com)

again, a competition of this scale would be able to garner media coverage and attention, raising

the profile of the Oakville Hospital Foundation.

Videos (Objective 4; strategy 1 – educate youth on health and funding issues)

Students are more likely to watch a video clip than to read pages of information. We

recommend having a large multimedia component to the Facebook fan page. With a camcorder,

or even a simple digital camera with a video function, this tactic can be easily implemented.

Footage shot and uploaded can include: short interviews with hospital staff or patients, tour of

hospital facilities or departments, virtual tour of the new hospital or features on youth making a

difference on behalf of the Oakville Hospital Foundation. Given the limited resources, this does

not always mean the production of completely original material. Short videos could summarize

current Canadian health issues and lack of government funding for capital projects by using

existing video materials such as documentaries and news clippings.

Ask Dr. Oakville (Objective 4; strategy 1 – educate youth on health and funding issues)

A key tactic is to start an “Ask Dr. Oakville” feature where students can send in questions via a

question box application on the fan page. This is similar to the “Ask a Scientist” feature on the

SickKids fan page. However, our Q&A application will be taken to the next level. Students will

be able to ask a range of questions pertaining to the fundraising project as well as topical health

issues and advice from Dr. Oakville.

There will also be regular updates from Dr. Oakville on the progress of the fundraising and

where money will be allocated. Dr. Oakville will also provide fun medical tips of the day. These

updates will be broadcast through the newsfeed daily. A detailed communications calendar for

Dr. Oakville will be developed in order to ensure regular updates of thought-out messages.

Flash Mob Contest (Objective 4; strategy 2 – increase visibility in community and capture media

attention)

Flash mobs have become increasingly popular as they can be widely disseminated via social

media networks. We recommend holding a flash mob contest where students organize and

film a flash mob on behalf of the Oakville Hospital Foundation. Entries will be submitted by

uploading videos on the Facebook page. This will generate free publicity for the foundation‟s

fundraising causes. Award and recognition will be given to youth who organize the most

successful flash mob.

February 22, 2011

To Whom It May Concern,

I am writing to you in support of Stella Lee. I have known Stella since September 2009 when she held the position of

Shift Leader as part of the Queen’s Telefundraising Services leadership team. I was able to get an up close and

personal look at Stella’s abilities and incredible personality.

Stella’s role on the leadership team was that of Shift Leader. The Shift Leader is someone who must possess

outstanding organization skills, be enthusiastic, personable, creative and knowledgeable. Stella always showed

passion and dedication to this position, coming up with fresh ideas but also had the leadership and tenacity to follow

through. The Shift Leader was responsible for ensuring that all of the student callers where motivated and excited

about their roles. Stella often set up off site functions to encourage and foster a sense of camaraderie among her

peers. She always provided a fantastic, relaxed venue that was suitable for everyone to enjoy.

One of the main characteristics of being a successful fundraiser is to have excellent interpersonal skills. Stella was not

only a leader among her peers but she was a fantastic conversationalist with the Queen’s Alumni where together they

chatted about new updates and old memories. Stella discussed the monetary needs of the University and asked the

Alumni for a gift to the Annual Fund. Stella was able to secure many gifts to the University through her own

genuine commitment and belief in our goals. There were also times when she had to deal with difficult people but

Stella always managed to maintain a professional attitude and keep the best interest of the University at the forefront.

Stella was an extremely dependable employee given the fact that she carried a full school work load and was

involved in many other activities at the University. Stella is a person who thrives on being busy and productive. She

knows how to prioritize and problem solve. Many people, including myself, would call on her for assistance because

of her strong work ethic and success rate of completing projects. I without any hesitation would recommend Stella to

any future public relations position as she would be an asset to any team.

Please do not hesitate to contact me should you have any questions or want further clarification on this outstanding

person.

Sincerely,

Kim Day Queen’s University, Alumni Officer 613 533 6000 X79012

To Whom It May Concern: I had the pleasure of having Stella Lee volunteer to assist with the press conference and public relations for the Toronto ALPHA international education conference Forgotten Voices: Living History from October 1-3, 2010. The Association for the Learning and Preserving the History of WWII in Asia (ALPHA) brought together secondary school educators from across the Greater Toronto Area to hear testimony from Comfort Women and their supporters, WWII veterans and those who have worked to bring their stories to light. This conference united educators from the Toronto District School Board and other Toronto area boards, with speakers from Korea, China, Japan, the United States and the Philippines. Stella was instrumental in the success of the press conference that was held in the main-stage auditorium. She entered into a frenetic situation and managed, with little direction at times, to be helpful and to take initiative. Working with the media, she was organized, friendly and focused, ensuring that reporters and their crew knew how to navigate to the correct location, were kept informed of any changes, and that their requests for interviews were fulfilled in a timely manner. She also assisted many of the delegates, and demonstrated flexibility and courtesy in responding to their requests. I was thrilled to have her assistance and would highly recommend her work. She is mature and friendly with an excellent attitude. Sincerely, Shelley Burgoyne Director of Public Affairs and Consulting Services AKW Global Enterprises shelley@akwglobal.com www.akwglobal.com