F**ck the change

Stefanie Palomino, London 2016

Fluid is the new normal

ReCreate Butterflies

Stefanie in numbers

4.000.000Investment

38 YearsDrea

15 Awards

>1.000.000AD spend

>2.000.000Downloads

9 Apps Stefanie in numbers

- Cold Facts about my live. will be the starting point of the most personal mobile speach I ever gaveNormaly I talk about - The future, Mobile Marketing, Retention, how to rapidly prototype and how to hack your way of thinking but today I will talk about my failures, my deepest learnings and the way of thinking that fundamentally changed my life and work..thats all in 25 min.

I love mobile

Really passioned about mobilenever was so fancy about the web - and this bad designed world of buttons and dashboards mobile was always for me the beauty of design to focus your mind of the essential

aka-aki 2006

We invented a beautiful mobile platform called aka-aki - we had this dream of creating a digital layer over reality where people can connect instantly with people nearby in the end we made a gay guys meet up in the park to make sex we basically invented a pre grinder instead of finding people nearby who also like Goadar moviesor wants to play a round of table food ball :)

Lift Loft 2010

Actually we didnt wanted to be a dating service and so we also invented a mobile location based social game completely made out of paper

Gabi 2013

In 2013 I invented a application that should be your new Social media Assistant to filter Facebook and all the other social networks to present you only the most important and relevant information

the red lab

Mobile, Social, Locationbased, Gamification, Decreasing Noise, Strategist, Mentor - Inventor - Helping others to come up with new App ideas - Market them und create a lasting digital strategy

Female Leadership Trainings

Mobile, Social, Locationbased, Gamification, Decreasing Noise, Strategist, Inventor

Tai Chi Teacher

- reducing the noise - guilty work a holic to master the daemons I was helping to invent Meditation changed my life - live long lerner. - Tai Chi thought me more about people and myself than all my years in my carrier in technology push me as a person ..to reconnect to myself - helping others to connect can drive you to lose the true connection to yourself In Tai Chi the goal is to come into the perfect flow fluid go through the hole form - never to be quicker or slower to be 100% connected to yourself. also a marshal art so you can ad to your list Stefanie is dangerous yes it is a marshal art forget all the chinese People in the park that is only facade

I really love change

By the wind of change - some people build walls some people build wind mills

Everything will change. Everything will be digital. Everything will be mobile!

Costs

Data Traffic

Commerce

Design

Health

Messenger

Social

Markets

Wearables

Video

Transpor-tation

Tools

Finance

Fotos

3D

Big Data

Games

Mobile Trends and Transformation Ericsson AI

2000

100 staff1m user$10m raised

Today

10 staff10m user$10m raised

YO

1 staff1m user$0 raised Fundamental change: cost

less people - bigger user base Instagram

Big growth

55%of mobile data traffic will come from video in 2020

9,5 Billionmobile subscriptionsby the end of 20208 Xgrowth in smartphonestraffic between 2014and 2020

Mobile Trends and Transformation Ericsson AI

more subscriotions more traffic more video

Total mobile video traffic2015-2020

440Exa Bytes

Total mobile video traffic2009-201425 ExaBytes We have seen nothing yetMobile Trends and Transformation Ericsson AI

3 ExaBytes is equivalent to one billion downloads of the movie Toy Story.mobile video traffic is growing.. like crazy

More and more apps

Amount of Apps are increasing

We are surrounded by noise

that is creating anxiety in our kids and ourself - the instant society where the technology avangarde is already discussing since years about how to reduce the noise and to focus again of what matters most. instead of checking Kim Kardashians bugs on instagram.

Source: Ericsson analysis based on Mobidia data, Decempber 2014 2/3 traffic comes from 5 apps

A view Giants are dominating the market Discovery, Retention and Relevance are the big - Gates you have to pass on the way to your mobile success.

We all want more attention

http://www.ndtv.com/world-news/now-buy-gifts-through-facebook-1211572

Trust and friendship

Assistent called Mhelps to buy gifts and makes restaurant appointmentscompletes tasks and is looking for information (Siri??)August 2015

Be the interface to everything

and even more!

We are creating more noise

it is a imbalance our minds stays the same how much can we handle?technology is evolving minds stay static?

We increase pollution

All lot of new things - it is not about creating more and more new things is more about loving the customers. -t The generation why is born out of this want to get closer again to our nature and love and reconnect to ourselves again..

F** the changepicture by Roberto Nickson

Face the change - maximising growth can not be on the top of our mind anymore growth comes with relevance, truth and authenticity - Nike Story people take digital vacations.. get in touch with themselves anymore Mlove

Change is a paradoxpicture by Julian Bck

We love the new - we hate the change - our brain is through decision making heuristics programmed to trust the known and don't take the risks of change be lazy

We need space to think and growpicture by Jeremy Cai

The challenge is to implement new health rituals that face the change and helps us to grow as human beings and personalites.

Some things don't changepicture by Todd Quackenbush

our passion our purpose is driving us when we reconnect with that our eye are sparkling and we feel refreshed and full of power to pursuit our goals when we

Stay true to yourselfpicture by Julie Macey

and we find the flow we can surf through the waves of transformation and navigate our company and projects through . and even enjoy it.

Fluid is the new normalpicture by Oscar Keys

I think - Fluid is the new normal we are in a constant change that is not a change anymore it is a new phase open the eye and think about what we are doing and saying -

Words without meaning are noisepicture by Mayur Gala

Lean back get a grounded perspective .. stay true to yourself .and think about what is the meaning the values your company stands for

Create products with meaning

Increase more Value for the user fix the problem, help him with his issue, decrease the noise

The product is the most important part of the mobile marketing. My Opinion

What is your purpose?picture by Jordan McQueen

Intention - What you want to do? Intention is a mental state that represents a commitment to carrying out an action or actions in the future. Intention involves mental activities such as planning and forethought.[1]A purpose is a real or an imagined belief that something has a use or a reason for being. Meaning is the value or values which are assigned to that belief.

Your thoughts become words. Your words become actions. Your actions become habits. Your habits become character. Your character becomes your destiny.~ Lao Tzu (maybe)picture by Jordan McQueen

Intention - What you want to do? Intention is a mental state that represents a commitment to carrying out an action or actions in the future. Intention involves mental activities such as planning and forethought.[1]A purpose is a real or an imagined belief that something has a use or a reason for being. Meaning is the value or values which are assigned to that belief.

Find your purpose and focus

Be in love with your userspicture by Anneliese Philips

Meet your users - Listen to your users

ReCreate butterfliespicture by Sean Stratton

think about different picture

On which side are you

Wake up and thinkpicture by Sam Somomon

When we think about the scientists are standing in their labours full of fear that their experiments would not work out they could not research anymore. Every information they gaver brings them to a conclusion a hint for the solution. We need that mindset into corporate mindsets.

Think like a scientistpicture by Nasa

When we think about the scientists are standing in their labours full of fear that their experiments would not work out they could not research anymore. Every information they gaver brings them to a conclusion a hint for the solution. We need that mindset into corporate mindsets.

Get a new perspectivepicture by Annie Spratt

When we think about the scientists are standing in their labours full of fear that their experiments would not work out they could not research anymore. Every information they gaver brings them to a conclusion a hint for the solution. We need that mindset into corporate mindsets.

Develop your hypothesispicture by Patrick Tomasso

When we think about the scientists are standing in their labours full of fear that their experiments would not work out they could not research anymore. Every information they gaver brings them to a conclusion a hint for the solution. We need that mindset into corporate mindsets.

It is never ending! Test, test picture by Nasa

Coordinate your actionspicture by Jean-Frederic Fortier

Surround yourself with experts

Tell your storypicture by Matthew Wiebe

http://bloggerspath.com/wp-content/uploads/2011/11/mobile-tools-applications.jpg

The fluid mindset Think mobile Create meaning Define your purpose Recreate butterflies Love your users Think like a scientistAct like a scientist Tell a story

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Emailstefanie@theredlab.com