Begin here

I’m Stefan Fountain and I have a new phone

Hi,

Hi,I’m Stefan Fountain, from Soocial, and I just got a new phone. It’s a Nokia N80, really cool, it even has Wifi.

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My Mom

I’m from Holland, I promised to call my mom and let her know everything is ok.

So just give me a second...

....oh hold on... I don’t have her number in here, yet.

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.vcf

Thankfully I emailed this to myself yesterday, since we have this cool standard VCF it should be pretty easy to get into my phone. Right?

Double click!

Let me double click this to get it into my AddressBook

AddressBook

New

Once it’s in my AddressBook I’ll use Bluetooth to get it to my phone.

Bluetooth

Ok, let’s see Bluetooth turn-on. Uhm... pairing, oh yeah all I need to do is here and uh... uh crap. Flag this I’ll use a cable.

Cable

So get the cable. Plug it in. Big Cable turn-on and here we go...

iSync

Start up iSync first, then what now...

Click!

Oh yeah, click to trigger the sync... and...

New

Finally I have my Mom’s number on my phone. Yay!

Contact managementThe future of

This short scenario is just a typical example of one of the many ways contact management these days goes wrong. Today it sucks...

What is more interesting is the future of contact management. We’ve got a solution that provides us with a new kind of contact management.

The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Many devices

The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Many devices

Desktops

The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Many devices

Desktops Laptops

The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Many devices

CellphonesDesktops Laptops

The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Many devices

CellphonesDesktops Laptops PDA’s

The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Many devices

CellphonesDesktops Laptops PDA’s

The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Many devices

CellphonesDesktops Laptops PDA’s

The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Many devices

CellphonesDesktops Laptops PDA’s

The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Many devices

CellphonesDesktops Laptops PDA’s

The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

Multiple contact pools

The main problem is that we use many di!erent devices and they all have their own address books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

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Your Mom

So enough about my mom, let’s talk about your mom.

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Your Mom

Enter information 4 times?

For example your mom gets a new number, are you going to enter it more than once? Probably not.

You’ll call your minion friends to text you the number, costs them money but that’s ok for you, right?

Clunky interfaces

Another aspect is that even though mobiles *can* be beautiful they can also be very clunky. They’ve got small screens, the address book software is shocking in usability (IMHO), the input methods are limited, only 10 buttons for 29 letter, is T9 on or not, what language is it in? In my opinion entering information on phones suck.

So... what have we done to solve these problems?

There are these many devices that have their own contacts pools. What we’ve done is created one. We’ve thrown all contacts on one heap and then we distribute them to the devices where you need them. So your going to have your contacts on all your devices when you need them.

This is Soocial. We had to find a cool name, that had 2 o’s in it. Because every successfull Web company name has 2 o’s in it. So it’s not Suwsjal, it sow-sjal. In our opinion contact management these days sucks it’s gimp, so our slogan for now is ‘Ungimp your contacts’. We’re open to user feedback and suggestions to change the payo!, though. ;-)

This is Soocial. We had to find a cool name, that had 2 o’s in it. Because every successfull Web company name has 2 o’s in it. So it’s not Suwsjal, it sow-sjal. In our opinion contact management these days sucks it’s gimp, so our slogan for now is ‘Ungimp your contacts’. We’re open to user feedback and suggestions to change the payo!, though. ;-)

ungimp your contacts

This is Soocial. We had to find a cool name, that had 2 o’s in it. Because every successfull Web company name has 2 o’s in it. So it’s not Suwsjal, it sow-sjal. In our opinion contact management these days sucks it’s gimp, so our slogan for now is ‘Ungimp your contacts’. We’re open to user feedback and suggestions to change the payo!, though. ;-)

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Your Mom

Let’s go back to your mom.

Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

It’s automatic. It’s unobtrusive, we DON’T send spam to your friends to bug them to update their contact information. It’s ubiquitous, it’s on all your devices.

New

Your Mom

Let’s go back to your mom.

Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

It’s automatic. It’s unobtrusive, we DON’T send spam to your friends to bug them to update their contact information. It’s ubiquitous, it’s on all your devices.

New

Your Mom

New

Let’s go back to your mom.

Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

It’s automatic. It’s unobtrusive, we DON’T send spam to your friends to bug them to update their contact information. It’s ubiquitous, it’s on all your devices.

New

Your Mom

New

New New

New

Let’s go back to your mom.

Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

It’s automatic. It’s unobtrusive, we DON’T send spam to your friends to bug them to update their contact information. It’s ubiquitous, it’s on all your devices.

New

New

New New

New

Automatic

Let’s go back to your mom.

Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

It’s automatic. It’s unobtrusive, we DON’T send spam to your friends to bug them to update their contact information. It’s ubiquitous, it’s on all your devices.

New

New

New New

New

Unobtrusive

Let’s go back to your mom.

Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

It’s automatic. It’s unobtrusive, we DON’T send spam to your friends to bug them to update their contact information. It’s ubiquitous, it’s on all your devices.

New

New

New New

New

Ubiquitous

Let’s go back to your mom.

Say she gets a new number, it arrives on your MacBook, as soon as you add it to your AddressBook it appears on all your other devices.

It’s automatic. It’s unobtrusive, we DON’T send spam to your friends to bug them to update their contact information. It’s ubiquitous, it’s on all your devices.

Buddies

Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.

Jane

Buddies

Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.

Jane

Buddies

Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.

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Jane

Buddies

Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.

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Jane

Buddies

Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her new number, so they can use her number.

Features

Other features we’re developing are:- an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go.- plugins for desktop clients such as Apple’s AddressBook, Microsoft O"ce- an Open API for third parties to be able to use the Soocial ecosystem. - a webapp, where you can view and manage your contacts

Features

Easy setup

Other features we’re developing are:- an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go.- plugins for desktop clients such as Apple’s AddressBook, Microsoft O"ce- an Open API for third parties to be able to use the Soocial ecosystem. - a webapp, where you can view and manage your contacts

Features

AddressBook

Other features we’re developing are:- an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go.- plugins for desktop clients such as Apple’s AddressBook, Microsoft O"ce- an Open API for third parties to be able to use the Soocial ecosystem. - a webapp, where you can view and manage your contacts

Features

Microsoft Outlook

Other features we’re developing are:- an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go.- plugins for desktop clients such as Apple’s AddressBook, Microsoft O"ce- an Open API for third parties to be able to use the Soocial ecosystem. - a webapp, where you can view and manage your contacts

Features

Open API

Other features we’re developing are:- an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go.- plugins for desktop clients such as Apple’s AddressBook, Microsoft O"ce- an Open API for third parties to be able to use the Soocial ecosystem. - a webapp, where you can view and manage your contacts

Features

Web app

Other features we’re developing are:- an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and your ready to go.- plugins for desktop clients such as Apple’s AddressBook, Microsoft O"ce- an Open API for third parties to be able to use the Soocial ecosystem. - a webapp, where you can view and manage your contacts

Simple as this

Approach

Our philosophy is to make it simple.

We want it to be automatic behind-the scenes as simple as kicking a football; you don’t want to have to think about the force and angle to kick it, you just want to score. You don’t have to think about synchronizing, you just call your mom, your brother or whoever.

The other aspect of this approach is that we are only doing contacts. We aren’t doing calendars, email or anything like that. Contact management is hard enough, we want to get that right.

User participation

Approach

We want to participate with you. We have strong opinions about how Soocial should work, but we’re also keen to hear from you what you think. Signup on Soocial.com and get invited for our private alpha.

On invitation

Alpha release

In the next few weeks

We’ll be releasing our private alpha in the next few weeks. It will be invitation only, so signup for our Alpha release on Soocial.com/signup.

We need you...

Developers, developers, developers

One last thing. We’ve got some developer slot’s open so if you think you can be a benefit to our team, drop a line and maybe you can be our next guru ‘du jour’.

Demo

This slide really only works live. But go ahead and enjoy it anyway. Since you’ve come this far, I reckon you deserve bonus.