steering committee presentation- nov2013
DESCRIPTION
This presentation was presented at the November 8th, 2013 Heartland 2050 Steering Committee meeting.TRANSCRIPT
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Growing Responsibly. Together.
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Land Use
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The Public Workshops
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More than 500 Participants
Pottawattamie - Oct. 7 — Mid-America Center Mills Oct. 8 — Our Lady of the Holy Rosary Church, GlenwoodCass Oct. 8 — Plattsmouth State Bank Sarpy Oct. 9 — Papillion South High SchoolWashington Oct. 9 — Blair City Council ChambersSaunders Oct. 10 — Wahoo Performing Arts CenterHarrison Oct. 10 — Rand Center, Missouri ValleyDouglas - Nov. 5 — Burke High SchoolOmaha - November 4 - Yates Community Center – Multi-culturalBelleview – November 4 – Bellevue UniversityDowntown Omaha - Nov. 5 — KANEKOFreemont – November 6 – High SchoolSoutheast Metro - Nov. 6 — Kroc CenterEast Pottawattamie - Nov. 6 — Oakland Community CenterNortheast Metro - Nov. 7 — Lake Point Community CenterMidtown Omaha - Nov. 7 — Lewis & Clark Middle School
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Regional Workshops - Chip
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Central Workshop
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Housing by individual Table
Average: 136,607 units
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Employment by individual Table
Average: 510,464 jobs
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Pottawattamie Table 3
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Pottawattamie Table 5
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Sarpy Table 4
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Sarpy Table 6
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Downtown
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Business Park
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Commercial
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Residential Subdivision
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All ChipsFrom highest to lowest density
Eppley Field
Downtown
South Omaha
Midtown
North Omaha
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All ChipsChips placed
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Base Case Housing Units
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Base Case Housing Units
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All HousingTotal housing placed
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All JobsTotal employment placed
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Which would create the biggest positive impact on
health in the region?
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Which new form of transit should our region consider
investing in?
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In your opinion, which contributes most to the region's quality of life?
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Regional Workshops - Dot
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Comments by Category
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Comments by Category
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Comments by Category – Housing
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Comments by Subcategory – Housing
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Comments by Subcategory - Housing
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Top Subcategories
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Major Themes• Cluster development near existing
cities/towns/highways to preserve agricultural land• Improve employment accessibility by reinforcing
existing infrastructure and investing in transit• Build single-family housing to attract new jobs and
residents• Protect/reinforce/improve access to the region’s many
recreational amenities• Focus on development of industrial
clusters/agribusiness/high-tech related to agriculture• Revitalize downtowns and protect our existing
historic/cultural amenities
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Tonight's workshop
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Workshop Game Pieces
Civic
Commercial Employment
Open Space
Mixed Use
Residential
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MIXED USE
37
Housing Over Retail
Office Over Retail
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Map 6
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Map 11
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Map 12
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Majority (most often used devtype)
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Mid City Vision: Pedestrian Connections and Parks
• Convention as pedestrian oriented street connecting entire district• Improve and expand neighborhood parks and connections to schools and
shopping
Mid City
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Major Public Workshop Findings• Infill -- Participants preferred greater
population numbers in infill areas than new expansion
• Wasatch Back -- Nearly all participants indicated that only minimal development should occur in the Wasatch Back
• Rail Transit -- Rail was seen as an essential component of the region’s growth
• Walkable -- Participants expressed a general preference for walkable development
• Critical Lands -- Near general consensus that critical lands should be conserved
Design
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Scenario AScenario ANew and Existing DevelopmentNew and Existing Development
• Continuation of Recent Trends• Larger lot sizes• More auto-oriented development will occur.
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Scenario BScenario BNew and Existing New and Existing
DevelopmentDevelopment
• Baseline - implement adopted plans• Dispersed development pattern common in last 20-30 years
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Scenario CScenario CNew and Existing New and Existing
DevelopmentDevelopment
• More infill and redevelopment• Growth on new land focused into walkable, transit-oriented communities
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Scenario DScenario DNew and Existing New and Existing
DevelopmentDevelopment
• Significant increase in densities• Extensive infill and redevelopment• Extensive transit system
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Indicators for Scenario Evaluation
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Communicating with Communicating with ValuesValues
PersuadePersuade with with ReasonReason
Motivate with Motivate with EmotionEmotion
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Quality Growth Goals and Strategies
• Air Quality• Transportation• Open Spaces• Water• Housing • Economy
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Affordable Living
PERSONAL VALUES
PSYCHO-SOCIAL CONSEQUENCES
FUNCTIONAL CONSEQUENCES
ATTRIBUTES
High Income Level Taxes
CrimeLDS
Church
Save Money
Population Growth
The PeopleInfrastructure
Educational System
Good Place for Family/Children
Become a Victim of Crime
TrafficScenic Beauty
Outdoor Recreation
Climate
More Crowds
Have More Choices
Better Quality of Life
Feel Good
Do Other Things
Personal Security
Self Esteem
Peace of
Mind
Buy Other Things
Less Stress
In Control
Commonly Held Ideas
Family Love
Feel Safe
Get Along With Others
Makes Me Happy
Less Worry
Accomplishment
Self Satisfaction
Personal Enjoyment
Freedom
Air Quality
More Car Accidents
Save Time
Gain Knowledge
Children Learn More
Children Handle Life’s Problems
Will (Not) Be Sick
Spend Time With Family
Do a Better Job
Feel Healthy
Safe and Secure Environment
Gateway ValueSelf Esteem
(34%)
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Affordable Living
PERSONAL VALUES
PSYCHO-SOCIAL CONSEQUENCES
FUNCTIONAL CONSEQUENCES
ATTRIBUTES
High Income Level
TaxesCrime
Save Money
Population Growth
The PeopleInfrastructure
Educational System
Good Place for Family/Children
Become a Victim of Crime
TrafficBusiness
Opportunities
EmploymentOpportunities
Climate
More Crowds
Have More Choices
Better Quality of Life
Feel Good
Do Other Things
Personal Security
Self Esteem
Peace of
Mind
Buy Other Things
Less StressIn Control
Commonly Held Ideas
Family Love
Feel Safe
Get Along With Others
Makes Me Happy
Less Worry
Accomplishment
Self Satisfaction
Personal Enjoyment
Freedom
Air Quality
More Car Accidents
Save Time
Gain Knowledge
Children Learn More
Children Handle Life’s Problems
Will (Not) Be Sick
Spend Time With Family
Do a Better Job
Feel Healthy
Financial Security
Self Esteem
BusinessOpportunities
EmploymentOpportunities
Provide Carefor Family
(14%)
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Choosing a Scenario(Weighted vs. Unweighted Results)
1% 1% 2% 3%
13%
30%
9%
3%
25%
9%
26%
1% 1% 2%3%
13%
4%
31%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Beyond
A AA/B B
B/C CC/D D
Beyond
D
Unweighted results (as represented by the black dashed line) are nearly identical to weighted results
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PUBLIC AWARENESS
EFFORTSTelevision, Radio and
Newspaper
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Behind the Scenes
gaining support from key stakeholders
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Wasatch Choices 2040
Vision Scenario
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Prop 3, 2006
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Scenario Inputs
• Research and Data• Regional Workshops• Small Area Workshops• Values Surveys• Community Leader ASO• Scientific Survey ASO• Developer Interviews• Other…
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Current Growth Trend Not a Good Thing
Q550. Currently there are just over 3 million people living in the San Diego region. Over the next 25 years, experts project that the size of the population in the San Diego region will increase by a million making the total number of people living in the area reach just over 4 million. Do you think that is a good thing or a bad thing?
Base: n=1,001
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Exactly like Smith 3%
Strongly like Smith 13%
Somewhat like Smith 33%
Neither like Smith and Jones 12%
Somewhat like Jones 23%
Strongly like Jones 11%
Exactly like Jones 11%
Growth “if done right” Favored
Q585. Below are the opinions of two hypothetical residents. Please indicate which opinion comes closest to your own. Is your opinion more like Mr. Smith or more like Mr. Jones?
Mr. Smith believes that growth in the San Diego region, if done right, will bring many benefits and advantages to the people in the region. Mr. Smith believes that growth should be strongly encouraged and fostered.
Mr. Jones believes that growth of any kind in the San Diego region will jeopardize the quality of life for the people in the region. Mr. Jones believes that growth should be strictly managed or limited.
49%
38%
Base: n=1,001
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Based on what you have heard or read, which of the following do you think is the primary cause of the population growth in San Diego? Is it…
61%
39%
1 2
1. New births/growing families of people already here
2. People outside the region moving in
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People in Region Hold Mistaken Belief About Where Growth Comes From
Q560. Based on what you have heard or read, which of the following do you think is the primary cause of the population growth in the San Diego region? Is it…?
New births/growing families of people
already here
28%People outside the region moving in
72%
Base: n=809
Actually63% Internal37% Outside
They believe…
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Growing Responsibly. Together.
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68SWOT Fregonese Associates, ECONorthwest November 2012
SWOT Workshop
Omaha-Council Bluffs SWOT Analysis Workshop
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69SWOT Fregonese Associates, ECONorthwest November 2012
SWOT Analysis
Internal
External
Strengths
Weaknesses
Opportunities
Threats
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70SWOT Fregonese Associates, ECONorthwest November 2012
What We Heard• Held a SWOT work session with the
Greater Omaha Chamber and guests from around the region
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71SWOT Fregonese Associates, ECONorthwest November 2012
What we heard: Strengths• Diversity of large sized companies• Low unemployment, hard work ethic• Strong education system, community colleges• Many effective education and training entities
such as Kiewit Institute for high tech jobs• Many young people want to stay• Appeal particularly to other Midwestern states• Low cost of living, short commute times• Incubator and start up spaces such as
Mastercraft building – a haven for tech and entrepreneurs
• Rural character of smaller towns with great access to the metro
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72SWOT Fregonese Associates, ECONorthwest November 2012
What we heard: Weaknesses
• Inequality, high unemployment in minority communities
• Poverty in urban core, but also unseen, growing poverty in rural areas
• Low unemployment – can be challenge for new companies looking to recruit talent
• Need better connection between education, job skills and employers
• Lack of density in the urban core• Aging infrastructure impedes development ( in
quickly urbanizing areas as well as more rural Mills County)
• Not enough sites to accommodate rural growth• Sewer overflow challenges, infrastructure
maintenance
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73SWOT Fregonese Associates, ECONorthwest November 2012
What we heard: Opportunities
• Still have work to do to attract young talent• Regionally, Omaha has a draw for young
professionals – opportunity to pull nationally• Not thought of as “hip” – opportunity to
change that• A place where millenials can take risks• Affordable office space• Recruit and retain international students at
UNO, particularly in STEM fields• Potentially attractive location to international
business looking to expand in the US• Demand for townhomes and “downsized
homes” in Mills County
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74SWOT Fregonese Associates, ECONorthwest November 2012
What we heard: Threats• Decay of manufacturing jobs and wages –
workers can no longer live a middle class lifestyle on these wages
• Migration into region and rapidly rising prices are possible (e.g., Austin)
• Perception of lack of parking in downtown• Levee and flooding concerns • Uncertainty from FEMA mapping, potential
effect on insurance rates• Trouble financing infrastructure
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75SWOT Fregonese Associates, ECONorthwest November 2012
SWOT Analysis
Internal
External
Strengths
Weaknesses
Opportunities
Threats