steering a community towards zero waste a case study: ocean beach, ca
TRANSCRIPT
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Steering a Community Steering a Community Towards Zero WasteTowards Zero Waste
A Case Study: Ocean Beach, A Case Study: Ocean Beach, CACA
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• Population of 1.2 million• Provides free waste and recycling
collection to single-familysingle-family homes only• Budget Problems = Poor Recycling
Program
City of San DiegoCity of San Diego
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City of San DiegoCity of San Diego
Paper37%
Putrescibles19%
Plant Debris10%
Textiles4%
Polymers11%
Soils1%
Wood4%
Reuse3% Chemicals
0.3%
Metals6%
Glass3%
Ceramics2%
• San Diego landfill is due to close in 2012
• Just meeting AB939 mandate at 52%
• No multifamily or commercial recycling program
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Zero Waste San DiegoZero Waste San Diego
• Committee within the San Diego Chapter of CRRA
• Two sections– Policy– Programs
• Comprised of volunteers• Grassroots basis
“It’s not about imposing things from the top down. It’s really about building them up from the bottom” Alan Keyes
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Ocean Beach: BackgroundOcean Beach: Background
• Population of 27,000 low to medium density• More renters than owners• Progressive beach community including business owners
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Ocean Beach: BackgroundOcean Beach: Background
• Approximately 120 businesses• Community residents are socially active and liberal
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Ocean Beach: ChallengesOcean Beach: Challenges
• Approximately 35% diversion rate
• Commercial rent are rising– Concerned about
additional costs, including recycling
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Goals of InitiativeGoals of Initiative
1. Create a Zero Waste Community2. Educate and train community leaders 3. Implement model to the rest of the city
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Create a Zero Waste Create a Zero Waste CommunityCommunity
• Blue out the Businesses• Add a recycling bin to each waste bin
– On the streets, parks and beaches• Green out the Community
– Food Waste Collections• For the businesses, farmers markets, events, residents
– Community Gardens– Promote composting and vermi-composting
• Reuse Events• Educate
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StrategyStrategy
Identify Stakeholders• Organized Groups• Citizens
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Organized GroupsOrganized Groups
Town Councils, Planning Boards, Main Street Town Councils, Planning Boards, Main Street Association (Business Industry) and Green Association (Business Industry) and Green BusinessesBusinesses
• Met with each group• Educated them about zero waste• Asked them to adopt our zero waste
resolution• Asked them to write a letter to the City
Council asking them to adopt our zero waste resolution
• Assigned a liaison
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CitizensCitizens• Created an interactive listserv
• Showed two movies with a meeting afterwards at a Public Library– “An Inconvenient Truth”– “Our Synthetic Seas”
• Hosted a zero waste workshop– 60 people attended– City Attorney spoke– Gained 14 volunteers – Divided in 3 sections (Commingled,
Reuse/Repair, Organics)
• Sent out press releases to all the media outlets asking for volunteers and concerned citizens
• Host booths at events, Earth Day, farmer markets
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ImplementationImplementation
• Meet with volunteers to brainstorm ideas and events for the next year
• Divided tasks into three groups– Commingled– Reuse/Repair– Organics
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CommingledCommingledApplied for DOC
grant– Blue out the
businesses – Blue out the
community– Community
Outreach
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Blue Out the BusinessesBlue Out the BusinessesBased on San Luis Obispo's model
• Have the haulers on board– All 3 haulers are in the community– Set up collections as we meet with each
business
• Have the businesses on board• Purchase bins to place in and outside
the businesses• Provide educational material
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Blue Out the CommunityBlue Out the Community
• Make Sure On Board– Environmental Services– Park and Recreational– Community Organization
• Purchase community appropriate bins for the streets, beaches and parks
• Organize collection on the spot
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OutreachOutreach
• Host a booth at farmer markets and other special events
• Door to door education• Provide workshops and local talks• Articles in local newspapers and business
newsletters
Zero Waste!Zero Waste!
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Reuse/RepairReuse/Repair
Reuse Fair 2 times a year• October and May• Large yard sale for residents only with
limitations• Provide booths for education
– Local non-profits– City of San Diego Hazmat
• Provide booths for item drop offs– Running shoes– Eyeglasses/sunglasses– CDs
• Offer repair workshops– Eyeglasses– Shoes
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OrganicsOrganics• Green out Businesses
– Provide food collections for the businesses• Obstacles – where to put
it?• Food waste collection at farmer
markets and special events– Provide bins and collection
• Master composting classes• Sell composting and vermi-
composting bins
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• Refresh our comprehensive plan
• Engage other communities with our model
Next StepsNext Steps