stc tdsmart+connected transportation
TRANSCRIPT
S t C t dSmart+Connected Transportation
Leveraging the Network to Achieve Sustainable TransitLeveraging the Network to Achieve Sustainable Transit
Paul Brubaker, Cisco Systems
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7 May 2010
Transportation: The Top Priority for Cities
Need for investment over the next 5-10years by infrastructure area
Infrastructure area most important in attracting economic investment
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Source: WEF 2009, Survey of public & private sector stakeholders across the top 25 cities in the world.
Transportation Industry in TransitionDisruptive Business & Technology TrendsDisruptive Business & Technology Trends
Increased Focus on Public TransportationUrbanization, Regulations & Green, and Aging Demographics driving an increased focus on public transportation
Security & Safetyarke
t
Security & SafetyTerrorism, security threats, and safety incidents driving increased focus and investment in security and safety systems
tatio
n M
river
s
Need to Increase Revenues and Reduce CostsTightening budget, pressure to operate profitably, and shift from Capex to Opex changing business models and driving focus on new revenue sourcesansp
ort
Dr
Evolving TechnologyInternet of things increasing consumer mobility and availability of high speed
p g g g
Tra
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Internet of things, increasing consumer mobility, and availability of high speed mobile broadband enabling industry transformation.
Transportation Services Delivered by Technology Transportation Services Delivered by Technology
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ExperienceExperience SecuritySecurity Revenue Revenue GenerationGeneration
Operational Operational EfficiencyEfficiency
Transportation Services Delivery Platform
Security Management
RevenueGeneration
PassengerExperience
Operational Efficiency
SensorsSensors
Applications
Transportation Services PlatformTransportation Services Platform
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Transportation Services PlatformTransportation Services Platform
Network Enabled Transit Services
Passenger Experience
I t t
Safety & Security
•Live video surveillance•Internet access•Vehicle location•IPTV•Community messages•Local area information
•Live video surveillance•Incident response•IP based chemical sensing•Community messages•Facial recognition
•Personalized service levels•In-train video conferencing•Notification of bus/train schedules•Pre-trip planning
•Asset management•Pro-active security / Analytics•Vehicle location•Positive Train Control
New Revenue Sources
•Customized ads based on time of day/day of week
Operational Efficiency
•Asset tracking•Passenger counterday/day of week
•Access to demographic information•Community messages•Personalized, Premium services
Passenger counter•Signal prioritization•Real-time Route planning & scheduling•Vehicle locationT l t i f fl t
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to commuters •Telemetry services for fleet management & maintenance
20 il il t t b f ll i l t d b S ’10
Current US Urban Transit Pilot: Make It Smart
Passenger Experience
I t t
Safety & Security
•Live video surveillance
20-mile pilot to be fully implemented by Sep’10
•Internet access•Vehicle location•Local area information•Notification of bus/train schedules•Pre-trip planning
Live video surveillance•Incident response•IP based chemical sensing•Facial recognition•Pro-active security / AnalyticsI t i Di it l Si
p p g•In-train Digital Signage
New Revenue Sources
•Context-sensitive ads I i d S i Di i l
Operational Efficiency
•Asset tracking•Telemetry services for fleet•In-train and Station Digital
signage
Telemetry services for fleet management using racing grade telemetry box
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Connected Metro / Connected Bus
Services:
Internet access, Context-sensitive ads, Proactive fleet management, Live surveillance & incident response, Location based services
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Connected Stations & StopsServices:
Bus/train location & timing, Ticket pricing Real time route planningpricing, Real-time route planning & scheduling, multi-modal options, Live surveillance & incident response, Variable message signs,
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A beginning: Smart Travel Station (STS)Collaboration
Allow commuters to interact with each through the use of
Better VisibilityEnables users to have
access to real time information to make better &
Highly Interactive
gtechnology.
information to make better & smarter commute decision.
Highly InteractiveAllow users to gain
access to the information they want
when they want it
PersonalizationThe system recognizes
the user needs and customizes contentwhen they want it. customizes content
accordingly.
CentralizationNew Revenue StreamsEnable operators to realize
new revenue streams through highly flexible
CentralizationCentralized management
ensuring availability, adaptability and cost
avoidance.
Extend Community Reach
Allow context sensitive community information to be
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content management and new media delivery
capability.
avoidance.community information to be provided to the commuter.
Leveraging the Network – Enabling a Safe, Secure and Sustainable Station: Functional ModelSustainable Station: Functional Model
VideoManagement
Security ServicesFor Retail Telephone Access Control
Servers Security Unified Messaging Remote Management
Storage Monitoring &ReportingFirewalls App.
Security
Interface to CCTVEncryption SSL IPS
APPLICATIONS /COLLABORATIONTOOLS
Video Surveillance /CCTV
Telephone Emergency Services Physical SecurityPassenger
Information SystemCustomer HelpPoints
SERVICES
High Bandwidth LAN Wireless
QoS
Segregation ofData Voice Video Multicast
NAC,Layer 3 Security
Resilient LANInfrastructure
INFRASTRUCTURE
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LAN Data, Voice, Video
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