stb proposal presentation - aviatrix
DESCRIPTION
Strategic Business Proposal for Delta Air Lines, Inc.TRANSCRIPT
Delta Air Lines, Inc.Aviatrix Channing Wisz Alexandria Robinson Cynthia McCarty Victoria Juillerat
Proposed Solution
new customer vs existing customer
expanding entertainment options
Music videos
increase market share
Company OverviewHumble beginnings in 1928
We are ”Delta’s force of global good”
Many firsts accomplishments in the airline industry
over 160 million travelers
Mission statement: carrier of choice
Current Market Position
External Market
Better Economy
Increase in flight bookings
Passengers remain feeling safe
Competition
Direct competitors: airlines
Indirect competitors: rental cars, busses, railways
2012 Travel
0
22.5
45
67.5
90
Buiness Leisure
Air Travel Other
Business Climate
2008 economic downturn
Mergers, decision to give up certain gate slots and takeoffs from major US airports
More business travel
Incorporating technology with customer service
Challenges
Predicted to experience roughly 210 million fliers
Core values of perseverance and servant leadership
Operations
Solution utilizes staffing and structure of established departments
Solution acts as an extension of the $14 million renovation plan
Communication to Consumers
Traditional advertising methods planned to be released
Utilize inexpensive advertising methods
Legal Factors
Copyright Laws
Licensing
Ethical and Social Responsibility
Appropriate content
Uphold respectable image
Using social media responsibly
Financial Benefits Cost To Implement Proposal
40%
10%
50%Licenses Widget DesignMarketing
Timeline and Milestones
Benchmarks
Solicit feedback from frequent flyers
Survey on ease of use and how likely they would recommend Delta
Make adjustments or improvements along the way
Reason for Proposal
First in airline industry to implement music videos
Improve outlook on company brand
Build on current inflight entertainment options
Create an enjoyable and memorable experience for customers
Ensure long-lasting, loyal customer relationships
See an evident increase in revenue in an estimated 2 to 3 years
Delta Air Lines, Inc.Thank you for your time and attention.
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