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Staying visible – how to promote your academic work online

Christian NawrothLeibniz Institute for Farm Animal Biology

Institute of Behavioural Physiology

Dummerstorf, Germany

@GOATSTHATSTARE

NAWROTH@FBN-DUMMERSTORF.DE

HTTPS://CHRISTIANNAWROTH.WORDPRESS.COM/

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@GOATSTHATSTARE

Conferences: cancelledSeminar series: cancelledWorkshops: cancelled

Less opportunity to showcase your work!

Showcase it online!

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@GOATSTHATSTARE

Academic perspective Get that competitive edge and establish your brand!

Personal perspective Give your work the attention it deserves!

Societal perspectiveMake publicly funded research visible!

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Promote your

research Promote yourself

Be proactive

@GOATSTHATSTARE

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@GOATSTHATSTARE

Make your research more visible!

• Go open access!

• Pre-print!

• Do outreach (press releases/blogs/etc)!

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@GOATSTHATSTARE

Gold (Publishing in OA Journals)• Article Processing Fees expensive

But wait: http://corinalogan.com/journals.html

• Full OA (recommended)• Hybrid (not recommended)

Green (Self-Archiving)• No APCs everyone can do this!http://sherpa.ac.uk/romeo/index.php

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@GOATSTHATSTARE

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• Early feedback• Higher citation count• Wider dissemination at an

early stage

https://www.biorxiv.org/https://osf.io/preprints/

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@GOATSTHATSTARE

Peer-review process can take months to years, so publishing pre-prints is a way to make sure that other researchers have access to my protocol and data

Maximising resourcesBetter implementation of 3Rs

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@GOATSTHATSTARE

Most of our research is publicly supported through taxes imperative to make findings accessible to the public

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@GOATSTHATSTARE

You have some interesting findings? File a press release!

You started a new exciting project? File a press release!

You can’t/aren’t allowed to do a press release? Write a blogpost!

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@GOATSTHATSTARE

But who will publish this?

https://medium.com/https://aeon.co/https://theconversation.com/uk

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@GOATSTHATSTARE

Check your impact!• Increase of downloads • Linked to citation count• https://www.altmetric.com/

• https://publons.com/• https://info.growkudos.com/

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@GOATSTHATSTARE

Make yourself more visible!

• Create your own webpage!

• Create your Google Scholar and Orcid accounts!

• Use Social Media!

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Highlight your academic niche!

Self-archive your publications (green OA)!

Have a digital CV!

Include a blog!

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@GOATSTHATSTARE

https://www.dsquintana.blog/free-website-in-r-easy/

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@GOATSTHATSTARE

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@GOATSTHATSTARE

https://scholar.google.com/

• Automatically updated• Key metrics• Citation count• Digital Publist

https://orcid.org/

• Unique identifier• Can be linked to publications

and posters• Digital Full CV

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What can I get out of social media?

Information (papers, jobs, grants) Networking (#conference) Shared experience Advertise your work

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@GOATSTHATSTARE

https://twitter.com/GoatsThatStare/status/1097467739684433920

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https://t4scientists.com/http://journals.plos.org/plosbiology/article?id=10.1371/journal.pbio.1001535http://blogs.nature.com/naturejobs/2017/08/23/social-media-as-a-scientist-a-very-quick-guide/https://www.timeshighereducation.com/a-z-social-media

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@GOATSTHATSTARE

Be proactive!

• Get organised!

• Initiate!

• Be bold!

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You can only act proactively if you are not chased by your tasks!

Confirm and decline invitations strategically Stay on top of your most important resource: time Use progress charts

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@GOATSTHATSTARE

Use short- and long-term to-do lists

https://asana.com/https://trello.com/https://todoist.com/

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Initiate - Don’t expect others to solve your problems

Launch a journal club

Organise a workshop or a webinar

Take over roles in scientific societies

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Be bold

Sign up for public talkshttps://www.skypeascientist.com/https://pintofscience.com/

You have a talk ready? Don’t hesitate to ask people if you can present it at their seminar

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And don’t forget to post animal gifs on Twitter!

Thank you!