staying true to brand you webinar powerpoint
DESCRIPTION
Is Your Brand Broken, Incohesive, and not attracting the Market you're trying to attract? Has your Non-Profit been losing your Donation and Sponsorship dollars? Whether you are Professional re-inventing yourself for a new career, Own a Business that you need to Re-Brand, or have a Non-Profit that has been struggling with it's brand, THIS Webinar is for you.TRANSCRIPT
Presented By:Debra Dixon, CEO and
Founder
Webinar Series
PRESENTED BY: DEBRA DIXON, CEO & FOUNDERFEATURING GUEST PANELISTS
ROBERT WILSONLINDA McCULLOCH
OUR MISSION!
THE GOAL OF THE STAYING TRUE TO BRAND YOU
PROGRAM IS TO HELP OTHERS STAY TRUE AND
CONSISTENT TO THEIR PROFESSIONAL, BUSINESS,
AND NON-PROFIT BRANDS BY ENGAGING IN
INTERVIEWS WITH SUCCESSFUL AND AWARD-
WINNING BUSINESSES AND PROFESSIONALS WHO
SHARE THEIR BRANDING STORES AND USEFUL
BUSINESS TIPS AND IDEAS.
DEBRA DIXONDEBRA DIXON IS A PUBLICIST,
CONSULTANT, SPEAKER, BRANDING
STRATEGIST, TRAINER AND TECHIE
WITH OVER 20 YEARS OF COMBINED
TECHNOLOGY AND PR EXPERIENCE .
DEBRA IS THE FOUNDER AND CEO OF
LIGHT OF GOLD PR, PROVIDING
SERVICES SUCH AS PR WRITING,
MARKETING, EVENT PLANNING,
PRESS/NEWS RELEASES, MEDIA
CAMPAIGNS, WEB DEVELOPMENT,
BRANDING, INTERNET AND ONLINE
MARKETING, PODCASTING, E-BOOKS,
AND WEB SEMINARS.
FEATURED PANELISTS
Linda L. McCulloch is the President and Founder of Design that Works. Linda came to Atlanta to pursue her career in graphic design and marketing communications. She worked for design firms, ad agencies, and a large printing company before striking out solo and founding Design That Works. Her core belief and passion has always been to help clients sell their products or services. "Our goal is to create great work that also does the job it's supposed to do…and that's where our tag line comes from, because we truly believe that 'it's not creative unless it works!'"
Robert Wilson is an innovator, a motivator, and a serial entrepreneur who has developed nine businesses. Wilson took his understanding of human motivation and put it to use in advertising. Wilson functions as an educator, author, and humorist. Each month Rob explores the many aspects of motivation, innovation, and leadership, and how to apply them in a competitive business environment.
WHAT IS A BRAND?
WHAT DOES IT TRULY MEAN TO HAVE A BRAND ?
A BRAND IS A ”NAME, TERM, DESIGN,
SYMBOL, OR ANY OTHER FEATURE”
THAT SIGNIFIES A PERSON OR A
COMPANY’S GOODS AND SERVICES. IT
IS
MORE THAN JUST A TANGIBLE
REPRESENTATION OF A BUSINESSES
IMAGE. IT
DEFINES A COMPANY’S PERSONALITY,
AND OUTLINES HOW A COMPANY’S
PRODUCTS AND SERVICES ARE
DISTINCTIVE FROM OTHER
COMPANIES.
Is Your Brand Broken?
Is Your Brand Not Attracting Your Target
Market? Are People Misinterpreting Your
Brand? Are you constantly explaining what
you do or what you Brand Is?
Branding Assessment for Small Businesses
Have you created a strong brand identity and been consistent with your key messaging?
Does your target audience identify with your company?
Are you using social media outlets that are right for your business?
Branding Assessment for Career Changers
Career Changers, Professionals Only
Have your interests, products, or services changed?
Is your current brand consistent with the industry or type of job that you are seeking?
Branding Assessment for Non-Profits
Do you have a clear sense of who participates in the programs or activities of your organization?
What do you have to offer that is a core competency that might be of value to your target audience?
Are your donors and corporate sponsors knowledgeable about your Brand? Are You delivering on your end of the Partnership Requirements from Your Donor and Sponsor Requests to Maintain Your Funding?
Are You Responsive when Donors and Sponsors have a need or a request?
BRAND IDENTITY
Is your brand identity strong enough to compete in today’s marketplace?
Is your brand identity adaptable to multiple platforms?
How are you using your brand image to position yourself with consumers and/or the workforce?
BRAND INCONSISTENCIES
Do all of the outlets that represent you [such as brochures, websites, social media profiles, and resumes] present a uniform and consistent image?
Has your professional brand evolved over time?
Light of Gold PR,
Marketing and
Consulting, LLC
Staying True to Brand You Program
• E-book and traditional book loaded with branding tips, case studies, strategies and more!
• Audio, CD and Digital Download series featuring interviews with successful and award winning businesses and professionals who share their branding stories and advice
• Will be fully launched by the holiday season!
• In 2013 look for the "Staying True To Brand You" national tour; coming to four to six cities in the United States.
Upcoming Live Events
Staying True to Brand You Live Seminar coming to Atlanta on Friday, October 4th at 1 pm in Atlanta, GA at the University of GA’s Small Business Development Center in Tucker, GA. Program is only $59
A Staying True to Brand You Live Seminar and Networking Event at the end of October in New York, NY (Venue: TBA)
A Gold Business Connect Seminar and Networking Event on Thursday, Nov. 14th in New York (Venue: TBA)
Holiday Bazaar in New York on Sat., Dec. 7th – (Venue: TBA
Visit http://www.stayingtruetobrandyou.com and http://www.lightofgoldpr.com for Current Dates and Locations
Connect with Light of Gold PR! Let us know how we can
assist you…
Check out our websites – www.stayingtruetobrandyou.com
www.lightofgoldpr.com
Email- [email protected]
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