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Dispelling proAction myths Project Sleep campaign Succession planning mistakes + Publications Mail Sales Agreement No. 40063866 STAY COOL WITH REAL CANADIAN ICE CREAM JULY 2016

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Page 1: STAY COOL - milkboard.dgtlpub.commilkboard.dgtlpub.com/issues/2016-07-31/pdf/milkboard_2016-07-31.pdf · Dispelling proAction myths Project Sleep campaign + Succession planning mistakes

Dispelling proAction mythsProject Sleep campaign Succession planning mistakes+

Publications Mail Sales Agreement No. 40063866

STAYCOOL WITH REAL CANADIAN ICE CREAM

JU

LY

20

16

Page 2: STAY COOL - milkboard.dgtlpub.commilkboard.dgtlpub.com/issues/2016-07-31/pdf/milkboard_2016-07-31.pdf · Dispelling proAction myths Project Sleep campaign + Succession planning mistakes

2 20 | O C

DeLaval Robotics. Your future is our why.

Follow DeLaval @DeLavalCanadaDeLavalCanada

is a registered trademark of Tetra Laval Holdings & Finance S.A. and “DeLaval” is a registered trade/servicemark of DeLaval Holding AB. © 2016 DeLaval Inc. DeLaval, 150-B Jameson Drive, P.O. Box # 4600 Peterborough, Ontario K9J 7B7, CANADA.

Island Dairy Services Ltd.Duncan, BC250-748-2188J&D Farmers DairyService Ltd.Abbotsford, BC604-853-2372J&D Farmers DairyService Ltd.Enderby, BC1-888-811-0231Agrai-Dairy MartLacombe, AB403-786-9999Agrai-Dairy MartLethbridge, AB 403-327-1414

Agrai-Dairy MartNisku, AB 780-955-3737Tristar Dairy Center Ltd.Grunthal, MB 204-434-6801DeLaval Dairy ServiceSaskatoon, SK 306-955-5474Cal KwantesDeLaval Project ConsultantWestern Canada250-503-6002D A Bielaskie & Son Ltd. Cobden, ON 613-646-7637

D M D Picard Enter.Inc. Fournier, ON 613-524-5453Emo Feed Service LtdEmo, ON 807-482-2017Norwell Dairy Systems Ltd.,Woodstock, ON 519-456-3535Norwell Dairy Systems Ltd.Drayton, ON519-638-3535/519-456-3535Norwell Dairy Systems Ltd.Oakwood, ON 705-953-9985

Norwell Dairy Systems Ltd.Brinston, ON 613-652-2009Northshore Tractors Echo Bay, ON 705-248-2208Oliver Dairy SupplyThunder Bay, ON 807-935-2878Jason FrenchDeLaval Project Consultant Ontario226-821-2693Fundy Agriculture Services Ltd.Apohaqui, NB 506-432-6944

Eastern DairyServices Ltd.Shubenacadie, NS 902-758-3898Clairmont FarmServices LtdKings County, NS 902-825-7087Island Dairy ServicesCharlottetown, PEI 902-892-2532Jason ClevelandDeLaval Project ConsultantMaritimes902-626-8630

For more information, please contact your local authorized DeLaval dealer or visit delaval.ca

why

The Kelly’s

This

is

“ ”Our cows are important to us. Working with a company that understands cows is also important to us. Knowing that our relationship goes well beyond equipment expertise will bring a great partnership for years to come.Henry Kelly Farm

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MILKPRODUCER | JULY 2016 3

4 EDITOR’S NOTES

6 CHAIR’S MESSAGE

8 PROV. PERSPECTIVE

10 DAIRY NEWS

22 CALF CARE

24 LEGAL

26 DFC PROMOTION

28 FARM FINANCE

36 RESEARCH

38 PROACTION

42 RUMINATIONS

44 MARKETS

46 NEW ‘N’ NOTED

48 DAIRY SHOWCASE

50 BACK FORTY

30

FEATURES

CONTENTSVol. 92 No. 7

WWW.MILKPRODUCER.CA

401616 RAISING AWARENESS

ABOUT AGRICULTURE

Breakfast on the Farm

attracted more than

2,000 visitors

1010 MILK MATTERS DAY RALLY

Dairy farmers gather on

Parliament Hill to

support Canadian milk

40 ADDRESSING HOOF

HEALTH ISSUES

Canadian producers

have resources to help

reduce lameness

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4 JULY 2016 | MILKPRODUCER

EDITOR’S NOTESBy Sharon Laidlaw

S ummer is here, which means longer days,

heat waves and time spent at the beach or

enjoying a backyard patio. It also means

many of us will make more frequent stops at the

local grocery store to pick up a litre, or two, of our

favourite ice cream, or packing up the kids to visit

the nearest ice cream shop for some melt-in-your-

mouth, ooey gooey dairy goodness.

The July issue is an appropriate time to feature

a cover story on ice cream. Canadians are in-

creasingly getting reacquainted with their child-

hood treat, and are not just turning to the usual

tried-and-true flavours of chocolate and vanilla.

More and more processors are creating decadent,

mouth-watering, rich combinations of higher fat

ice cream products and novelties to satisfy con-

sumer demand for more premium options.

Our cover story, beginning on page 30,

features just a snapshot of several ice cream

manufacturers across Canada. However, it is

important to note, there are many more large

and small players we simply didn’t have room

to fit in our layout. For instance, Scotsburn

Co-operative Services Ltd., owned by Saputo

Inc., operates three major production facilities,

located throughout Atlantic Canada, which

process ice cream, novelties and frozen des-

serts for various store brand labels distributed

across Canada. Then there’s Mapleton’s Or-

ganic Dairy, a family-owned and operated farm

in Ontario. It processes ice cream, frozen and

fresh yogurt using milk from its own herd of

70 dairy cows. Most of Mapleton’s ice cream is

gluten-, nut- and salt-free.

Another example is Avalon Dairy in British

Columbia. It sells certified organic ice cream,

among many other products. Avalon Dairy’s

ice cream products are available in French van-

illa bean, strawberries and cream, chocolate,

black cherry, mocha fudge and mountain berry

in 976-millilitre tubs.

These processors have chosen to feature the

100% Canadian Milk symbol on their ice

cream products to let consumers know the

product they are buying contains real Can-

adian dairy ingredients.

PUBLICATION AWARDMilk Producer magazine has once again been

recognized for publication excellence by

APEX. The 28th annual awards program rec-

ognizes excellence in publishing by professional

communicators. APEX awards are offered for

graphic design, editorial content and overall

communications excellence. More than 1,600

entries were submitted from around the world

in 100 categories. Milk Producer received the

Awards for Publication Excellence for Maga-

zines, Journals and Tabloids for the one- to

two-person produced category.

This is not the first time Milk Producer has

won APEX awards. Last year, it received hon-

ours for most improved magazine, and design

and illustration for its 50th anniversary photo

spread. In 2007, Milk Producer was awarded

for publication excellence for a magazine pro-

duced by one to two people.

CHANGE TO MAGAZINE SIZEYou may notice the magazine is slightly smaller

and wider in this issue. Magazine staff continu-

ally look for ways to increase cost savings and

ensure the publication is printed in an efficient

manner, without compromising quality, which

is why we switched to this new format.

SEE YOU AT AG IN MOTIONMilk Producer will be at this year’s Ag in Mo-

tion from July 19 to 21. If you’re attending the

show, make sure to visit Milk Producer’s booth

and say “Hi” to Pat Logan, advertising repre-

sentative. Milk Producer is co-sponsoring the

VIP dairy producer brunch on July 19 from 9

to 11 a.m. Stop by the booth to pick up one of

50 free tickets for the breakfast.

WORLD DIGEST ONLINEIn our May issue, I wrote about the import-

ance of keeping up with world dairy develop-

ments. I think one should do so if working in

the dairy industry, especially when operating

under a supply managed system. If you’re look-

ing for one source to find the latest global dairy

news, you can check out our World Digest re-

port, available at www.milkproducer.ca. It will

be available bi-monthly, starting July 15.

Follow me on Twitter:

@Writer_Girl75Follow DFO:

@DairyOntario

A COOL CANADIAN TREAT Processors and producers benefit from consumers’ increasing demand for higher fat ice cream[

MILK PRODUCER is published monthly by Dairy Farmers of Ontario, 6780 Campobello Road, Mississauga, Ontario, L5N 2L8SENIOR EDITOR: Sharon [email protected] EDITOR: Jennifer [email protected] EDITOR: Amy ReuschFREELANCE GRAPHIC DESIGNER: Ashley SpiresPHOTOGRAPHER: David Barr

FOR ADVERTISING ENQUIRIES CONTACT:Pat Logan Advertising RepresentativePhone (519) 788-1559 Email: [email protected]

Co-ordinated by the Communications Division, Graham Lloyd, Director and General Counsel. Subscription rates: $26.88 for one year, $49.28 for two years and $67.20 for three years in Canada (includes HST), $36 per year in the U.S., $36 per year overseas. Single copy: $2.50. Make cheques payable to Dairy Farmers of Ontario. Canada Post Publications Mail Sales Product Agreement No.40063866. Return postage guaranteed. Circulation: 9,500.ISSN 0030-3038. Printed in Canada

SUBSCRIPTIONSChange of address notices should be sent to:MILK PRODUCER 6780 Campobello Road, Mississauga, Ontario L5N 2L8Phone: (905) 821-8970Fax: (905) 821-3160Email: [email protected]

Opinions expressed herein are those of the author and/or editor and do not necessarily reflect the opinion or policies of Dairy Farmers of Ontario. Publication of advertisements does not constitute endorsement or approval by Milk Producer or Dairy Farmers of Ontario of products or services advertised.

Milk Producer welcomes letters to the editor about magazine content.

Websites: www.milkproducer.cawww.milk.orgFacebook: /OntarioDairyTwitter: @DairyOntario

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GEA

_Mon

obox

_Milk

Prod

_201

6-02

Conestogo Agri Systems Inc.Alma, ON 519 638-3022

Dairy Lane Systems Ltd.Komoka, ON 519 666-1404

Lawrence’s Dairy Supply Ltd.Moose Creek, ON 613 538-2559Bourget, ON 613 487-2946

McCann Farm Automation Ltd.Seeley’s Bay, ON 613 382-7411

Performance Dairy CentreDiv. of Embro Farm Systems Inc.Embro, ON 519 423-9119

Sheehy Entreprises Ltd.Shubenacadie, NS 902 758-2002

Wood’s Dairy SourceKeene, ON 705 295-3247

Stuart Marshall, AMS Sales SpecialistCell. 226 377-5501Jérôme Voyer, AMS Sales SpecialistCell. 450 521-6488Mario Jean, AMS Sales Manager NACell. 514 386-9032

Think inside the boxGEA’s Monobox is the all-in-one automated milking solution.

Speed. Effi ciency. Quality. You can have it all with GEA’s new Monobox. The state-of-the-art automated

milking system includes GEA’s “in-liner everything.” With teat prep, milking and post-dipping all within

the liner, the milking process is always consistent and exceptionally streamlined. You want the ultimate

in quality robotic milk production, so think inside the box: the GEA Monobox.

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6 JULY 2016 | MILKPRODUCER

Ralph Dietrich, chairDairy Farmers

of Ontario

June 22, 2016

DFO CHAIR’S MESSAGEBy Ralph Dietrich

TREND TOWARD HIGHER FAT FOODSA BOON FOR ICE CREAM SALES

LA TENDANCE VERS LES ALIMENTS PLUS GRAS FAVORISE LES VENTES DE CRÈME GLACÉE

Ithink I speak for everyone when I say summer

seems to have snuck up on us with hot sunny

days. It certainly felt like we had no spring,

with temperatures in the high 20s as early as the

May long weekend.

With our leap into summer, I got to enjoy

one of my family’s favourite summer treats—ice

cream—a lot earlier than usual. Certainly on our

farm, ice cream cones are a treat my wife and I

share as often as possible with our grandchildren.

This enjoyable family pastime made me

reflect on the current state of ice cream and

cream sales in Canada. Currently, our indus-

try is experiencing record ice cream sales. It is

interesting to note average sales of ice cream

products have increased by more than seven

per cent in Ontario and Quebec compared

with last year. Last year was a very good year

for butterfat demand. There was a seven per

cent increase in milk quota, and the conversion

of non-saleable quota to saleable. In fact, the

quota increases were a direct result of increased

demand for butter and fluid creams.

Dairy Farmers of Ontario board members

are often asked why the increase and change in

consumer behaviour? Many of us think it start-

ed in 2012, when, for the first time in decades,

butter consumption did not decline. Subse-

quent years have revealed further increases in

this category.

At the same time, the dairy industry has

been experiencing a reversal in negative fluid

milk consumption, with growth in 2% and

whole milk sales. While there is still significant

growth in non- and low-fat yogurt, sales of

yogurt with normal and even higher butterfat

levels have also been increasing.

There has been significant research recently

showing there is no association between dietary

saturated fats and coronary heart disease and

bad cholesterol. Fears of consuming higher fat

foods, a trend that started in the 1960s, are

slowly subsiding.

In June 2014, TIME magazine published a

cover article, entitled Eat Butter, which cap-

tured and popularized what consumers have

started to act upon. Today, consumers are more

aware of the ingredients in their foods, and are

demanding a simple and natural ingredient

deck. Also true, ice cream and butter cannot

compare with industrial manufactured prod-

ucts that pretend to be substitutes.

So, I say, this summer, have another scoop of

ice cream. It’s good for all of us.

Je pense parler au nom de tous quand je dis

que l’été semble enfin arrivé avec des journées

chaudes et ensoleillées. Il semble que nous

n’avons pas eu de printemps, avec des températures

dépassant 20° dès la longue fin de semaine de mai.

Avec cet été précoce, je peux profiter d’un des

plaisirs favoris de l’été de ma famille — la crème

glacée — beaucoup plus tôt que d’habitude. Dans

notre ferme, les cornets de crème glacée sont un

plaisir que ma femme et moi partageons aussi

souvent que possible avec nos petits-enfants.

Cet agréable passe-temps familial m’a fait

réfléchir à la situation actuelle des ventes de

crème glacée et de crème au Canada. Actuelle-

ment, notre industrie enregistre des ventes re-

cord de crème glacée. Il est intéressant de noter

que les ventes moyennes de produits de crème

glacée ont augmenté de plus de 7 % en Ontario

et au Québec par rapport à l’année dernière.

Cette année avait été une très bonne année

pour la demande de matière grasse. Il y a eu

une augmentation de 7 % du quota de lait et la

conversion de quota non vendable en vendable.

En fait, les augmentations de quota ont résulté

directement de l’augmentation de la demande

de beurre et de crèmes de consommation.

On demande souvent aux membres du

conseil du Dairy Farmers of Ontario pourquoi

le comportement des consommateurs change.

Beaucoup d’entre nous pensent que cela a

commencé en 2012 quand, pour la première

fois depuis des décennies, la consommation de

beurre n’a pas diminué. Les années suivantes,

on a enregistré de nouvelles augmentations

dans cette catégorie.

En même temps, l’industrie laitière a connu

une inversion de la consommation négative de

lait, avec une croissance des ventes de lait 2 % et

entier. Alors que les ventes de yogourts maigres

continuent d’augmenter, les ventes de yogourts

avec des niveaux de matières grasses normaux ou

même supérieurs ont également augmenté.

D’importantes recherches ont récemment

démontré qu’il n’y a pas de rapport entre les

graisses saturées alimentaires et l’insuffisance

coronaire et le mauvais cholestérol. Les craint-

es relatives à la consommation d’aliments gras,

une tendance qui a commencé dans les années

60, diminuent lentement.

En juin 2014, le magazine TIME publiait

un article en couverture intitulé Eat Butter

(Mangez du beurre), qui étudiait et popular-

isait ce sur quoi les consommateurs avaient

commencé à agir. Aujourd’hui, les consom-

mateurs sont plus conscients des ingrédients

contenus dans leur alimentation et exigent

des ingrédients simples et naturels. Il est

également vrai que la crème glacée et le beurre

ne se comparent pas aux produits industriels

manufacturés qui prétendent les remplacer.

WWW.MILKPRODUCER.CA

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WORLD DAIRY EXPO® WOULD BE HONORED BY YOUR PRESENCE AT

ITS GOLDEN ANNIVERSARY, OCTOBER 4-8, AS WE CELEBRATE 50 YEARS OF HISTORY.

Join us as we kick off the show on Tuesday, October 4 at 8 a.m. with an Opening Ceremony where a special 50th Anniversary Surprise will be revealed.

Walk down memory lane throughout the week in the 50th Anniversary Historical Display, located on the

mezzanine level of New Holland Pavilion 1.

On Wednesday, October 5, be sure to make plans to gather and exchange memories

at the 50th Anniversary Open House, Hosted by World Dairy Expo, in the Exhibition

Hall of the Alliant Energy Center from 5 p.m. to 9 p.m.

Cap off the week by attending the Closing Ceremony on Saturday evening, October 8

at 5 p.m.

This is an Expo you won’t want to miss! Relive fifty years of memories before, during and after the show by following us on Facebook, Twitter and Instagram. #Celebrate50

This is an Expo you won t want to miss! Relive fifty years of memories before, during and after the show by following us on Facebook, Twitter and Instagram. #Celebrate50

You’re Inv�ed

to

You’re Inv�ed

to

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8 JULY 2016 | MILKPRODUCER

Melvin Foth, chair

SaskMilk

June 13, 2016

While developing provincial programs,

SaskMilk has tried to keep the national

future in focus. We view a combina-

tion of new entrants and existing farm growth and

expansion as being healthy for the industry. The

reality is if dairy farming is run as a business, there

will have to continue to be rationalization in the

number of farms. Some farmers will need to exit

the industry, and while some new farmers will take

their place, there will continue to be consolidation.

We must recognize not all existing farmers will be

able to adapt to the changes needed for the future

and, just as with other businesses, the changing

market reality will continue to drive us to better

management and efficiency.

In order to address these developments, pro-

ducers in Saskatchewan have a free market for

buying and selling quota, which allows for and

encourages growth at the individual farm level

(it should be noted that as a risk management

tool, there is a cap on maximum farm size and

quota ownership of four per cent of provincial

quota). In addition, a strong provincial new

entrant program, the Dairy Entrant Assistance

Program, has been very successful over the past

year. By assisting interested applicants with up

to 20 kilograms of free, permanent quota, we

have attracted 10 new dairy farmers. This has

had the effect of stabilizing our provincial to-

tal farm numbers, even while the consolidation

trend continues.

With the potential for continued growth in

the Canadian dairy industry, Saskatchewan is in

the fortunate position of having a lot of arable

land and space to spread out, while some areas

in Canada could be facing issues with land avail-

ability for feed and manure application. While

we still face challenges, such as urban encroach-

ment and cottage country sensitivities, we do

have considerable expansion opportunity we

must plan to use to its full potential.

An important focus for all dairy farmers

should be improving our competitiveness and

creating a competitive advantage domestically.

We need to be able to grow the market while fac-

ing competition from the Comprehensive Eco-

nomic and Trade Agreement (CETA) and the

Trans-Pacific Partnership (TPP). Asserting that

our industry needs compensation indefinitely

because we have lost markets forever assumes

we will never compete; this is a victim mentality

that does not look to the opportunities in the

future but focuses on the hurts of the past.

Let us focus on the growth and new opportu-

nities available to future dairy farms in Canada.

PROVINCIAL PERSPECTIVESBy Melvin Foth

FOCUS ON FUTURE INSTEAD OF THE PAST

SE CONCENTRER SUR L’AVENIR PLUTÔT QUE LE PASSÉ

Tout en développant des programmes provin-

ciaux, SaskMilk a essayé de se concentrer sur

l’avenir national. Nous pensons qu’en com-

binant des nouveaux venus avec la croissance et l’ex-

pansion des exploitations existantes, notre industrie

se portera mieux. La réalité est que si les exploitations

laitières sont gérées comme des entreprises, il faudra

continuer de rationaliser le nombre d’exploitations.

Certains exploitants devront quitter la profession,

de nouveaux entrants prendront leur place et la con-

solidation continuera. Nous devons reconnaître que

tous les exploitants actuels ne seront pas capables de

s’adapter aux changements nécessaires pour l’avenir

et, comme pour les autres entreprises, la réalité chan-

geante du marché continuera de nous obliger à gérer

de façon plus efficace.

Afin de faire face à ces défis, les producteurs

de Saskatchewan disposent d’un marché libre

pour acheter et vendre du quota, qui permet

et encourage la croissance au niveau de chaque

ferme (il y a lieu de noter qu’afin de gérer les

risques, il existe un plafond en ce qui con-

cerne la taille maximale des exploitations et

le niveau de propriété de quota limité à 4 %

du quota provincial). De plus, un programme

provincial dynamique destiné aux nouveaux

venus, le Dairy Entrant Assistance Program,

a eu beaucoup de succès l’année dernière. En

aidant les candidats intéressés avec jusqu’à 20

kg de quota permanent gratuit, nous avons

attiré 10 nouveaux producteurs laitiers. Cela

a eu pour effet de stabiliser le nombre total

d’exploitations de notre province, alors même

que la tendance à la consolidation persiste.

Avec un potentiel de croissance continue

dans l’industrie laitière canadienne, la Sas-

katchewan occupe une place avantageuse avec

beaucoup de terres arables et d’espace pour

s’étaler, alors que certaines régions du Can-

ada pourraient rencontrer des problèmes de

disponibilité de terres pour l’alimentation et

l’épandage du fumier. Même si nous sommes

face à quelques défis comme la prolifération

urbaine et les sensibilités des régions de cha-

lets, nous disposons d’une possibilité d’expan-

sion considérable que nous devons planifier

pour pouvoir l’exploiter pleinement.

Nos producteurs laitiers devraient se con-

centrer sur l’amélioration de notre compétitiv-

ité et la création d’un avantage concurrentiel

sur le marché intérieur. Nous devons être

capables de développer le marché tout en

faisant face à la concurrence de l’AECG et du

TPP. Soutenir que notre industrie a indéfini-

ment besoin de compensations parce que nous

avons définitivement perdu des marchés sup-

pose que nous ne serons jamais concurrentiels

; ceci correspond à une mentalité de victime

qui ne regarde pas les possibilités offertes par

l’avenir, mais se concentre sur les blessures du

passé.

Concentrons-nous plutôt sur la croissance

et les nouvelles possibilités qui s’offrent aux

futures exploitations laitières du Canada.

WWW.MILKPRODUCER.CA

Aim should be to improve industry’s competitiveness and create a competitive advantage domestically

L’objectif est d’améliorer la compétitivité de l’industrie et de créer un avantage compétitif domestique

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CONTACT YOUR LOCAL MUELLER MILK COOLING SPECIALIST

DRAYTON, WOODSTOCK,

LINDSAY, BRINSTON

Norwell Dairy Systems

519-638-3535

EMBRO, ON

Performance Dairy Centre

519-423-9119

KOMOKA, ON

Dairy Lane Systems

519-666-1404

MOOSE CREEK, ON

Lawrence’s Dairy Supply

613-538-2559

KEENE, ON

Wood’s Dairy Source

705-295-3247

SEELEYS BAY

McCann Farm Automation

613-382-7411

STRATFORD, ON

Buchanan & Hall

519-271-4793

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10 JULY 2016 | MILKPRODUCER WWW.MILKPRODUCER.CA

OTTAWA RALLY

DAIRY NEWS

Canadian dairy farmers gather on Parliament Hill to show industry unity [P

roducers from across Canada partici-

pated in the Milk Matters Day Rally on

June 2 on Parliament Hill to showcase

the importance of Canadian milk and celebrate

World Milk Day, which was on June 1.

Dairy Farmers of Canada (DFC) hosted

the rally to show politicians and consumers

supply management and milk is important to

Canadians and Canada’s economy.

“We want the government to support

Canadian dairy farmers,” says Chris Ryan, a

dairy farmer from Saint Isidore, Ont. Ryan

was one of many farmers who brought cows to

Parliament Hill. “We invest so much money in

our farms and the local economy.”

Representatives from across the country

addressed the crowd about different issues facing

the industry. Dave Taylor, British Columbia

Dairy Association chair, spoke about the duty

deferral program, while Harold McNevin,

Dairy Farmers of Prince Edward Island chair,

spoke about trade mitigation. Dairy Farmers

of Ontario chair, Ralph Dietrich, spoke about

investing in infrastructure. Les Producteurs

de lait du Québec chair, Bruno Letendre, and

Marcel Groleau, president of L’Union des

producteurs agricoles, also addressed the crowd.

DFC president, Wally Smith, concluded the

rally with a speech about the importance of

supply management and asked the government

to take action on the industry’s concerns.

“If a quarter of dairy farmers from across

Canada can come to Ottawa at such a busy

time of year, the government has to see how

important these issues are to dairy farmers,”

says Paul Gaunce, Dairy Farmers of New

Brunswick chair.

About 3,000 farmers attended the event.

Shadow events were also held across the country

with hundreds of farmers participating.

“Dairy farmers are doing a good job,

producing high-quality milk,” Gaunce says.

“We are hurting because of imports, so we want

the government to invest in infrastructure.” VARIOUS IMAGES capture how farmers from across Canada came together to rally for

the dairy industry and supply management. Photos by Amy Reusch.

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MILKPRODUCER | JULY 2016 11WWW.MILKPRODUCER.CA

MILK, ICE CREAM AT

LOCAL FOOD EVENT

Dairy farmers of Ontario’s (DFO) staff was

at Queen’s Park Farmers’ Market to cel-

ebrate Local Food Week in early June.

In the adjacent photo from left are Merv

Lloyd, Kawartha Dairy sales manager, Audrie

Bouwmeester, DFO dairy education program

manager, Victoria Dennis and Kieren Day from

Kawartha Dairy’s Barrie store, Laural Adams,

DFO communications manager, Shaun Dunn,

director of sales and marketing at Kawartha Dairy,

and DFO event specialist Chantel Crockett. DFO

had a booth at the event and was handing out

milk samples to attendees. Kawartha Dairy was

also there serving ice cream. The event was part of

Foodland Ontario’s Local Food Week, which ran

June 6 to 12.

Local Food Week was established under the

Local Food Act, 2013, with input from hundreds

of food and farming champions, including

Sustain Ontario.

DAIRY FARMERS of Ontario and Kawartha Dairy staff attended the Queen’s Park event.

MAC AND CHEESE FESTIVAL A HIT

Dairy Farmers of Canada (DFC) was a

major sponsor of this year’s second an-

nual Mac and Cheese Festival at Ontar-

io Place from June 3 to 5.

This year, the festival featured more than 75

food, drink and artisanal vendors, 40 of which

included Toronto’s top chefs, competing to

make the best mac and cheese. Last year’s one-

day festival attracted more than 52,000, while

this year more than 100,000 were expected to

attend over the three days.

DFC held several mac and cheese demon-

strations throughout the event, which were well

attended. Metro also held cooking stage demos.

MAC AND CHEESE fries poutine dish

by TCI Chefs.

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12 JULY 2016 MILKPRODUCER

NOTICE: To keep Ontario dairy producers and other industry sectors informed, Dairy

Farmers of Ontario publishes changes to its regulations.

Complete regulations are available on DFO’s website at www.milk.org.

DFO Regulation 10/16 replaces DFO Regulation 09/16 and was made to adjust the

price of Special Milk Classes as a result of a CDC announcement, effective July 1,

2016 as follows:

5(a) 6.5184 6.3236 4.0268 4.9273 0.1557 0.1426

5(b) 6.5184 6.3236 1.6748 1.5750 1.6748 1.5750

5(c) 3.6588 3.4189 1.5896 1.3733 1.5896 1.3733

DAIRY FARMERS OF ONTARIO

Ralph Dietrich, Chair Graham Lloyd, Secretary

DAIRY NEWS

WWW.MILKPRODUCER.CA

COWS INC. DONATES TO ALBERTA FIRE RELIEF

COWS Inc. is doing its part to support

residents affected by the Fort McMur-

ray, Alta, forest fires.

“We wanted to do something to help,”

says president and chief executive officer

Jackie McIntyre. “We decided to take on this

initiative and were thrilled with how quickly

we were able to spread the word.”

The Prince Edward Island-based company

donated 100 per cent of ice cream sales on May

8 from its stores across the country toward the

Canadian Red Cross’s Alberta Fires Appeal.

Staff worked tirelessly, serving customers

who visited the stores to make a contribution.

The stores also accepted monetary donations.

“Our staff was incredible,” McIntyre says.

“Not only did they work to keep lines moving

quickly and serve all our customers, but many

also donated their tips at the end of the day.”

In the end, COWS was able to donate a total

of $25,000 toward the cause. This included

more than $21,000 in ice cream sales and an

additional $3,355 in donations and staff tips.

“We really want to thank all our customers

who waited in line to contribute to this cause,”

McIntyre says. “It was an inspiring day.”

COWS Inc. doesn’t have a store in

Fort McMurray, but it does have one in

neighbouring Banff, Alta.

“In Atlantic Canada, a lot of people go to

Fort McMurray to work and they may have

family and friends back in Atlantic Canada,”

says Whitney Hooper, director of sales and

marketing at COWS Inc. “So many people

here in P.E.I. were affected or had family

members who were displaced, so we wanted to

do something to help.”

COWS Inc. is based in Charlottetown,

P.E.I., and operates five locations year-round,

including its flagship store at Cows Creamery.

The company also has an additional six

locations that run throughout the summer.

COWS Inc. produces premium ice cream and

whimsical cow-themed clothing.

CUSTOMERS WAIT patiently to make their donations outside a COWS ice cream store on

Queen Street in Charlottetown, P.E.I.

Ice cream sales and donations

on May 8 generated $25,000

toward the cause

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MILKPRODUCER | JULY 2016 13WWW.MILKPRODUCER.CA

Monkton, Ontario1-877-325-8843

Fergus, Ontario 1-800-381-3637

FROM LEFT are Sonja and Rene Bühlmann, owners of

Sonibrand Farms, Mike Bossio, Liberal rural caucus chair,

Francis Drouin, Liberal MP for Glengarry-Prescott-Russell,

MP Julie Dabrusin, Alaina Lockhart, agriculture committee

member MP, and Pat Finnigan, agriculture committee chair.

By Matt Morrison

DID YOU KNOW?

You can come and visit Dairy Farmers

of Ontario’s annual dairy farm exhibit

at this year’s Canadian National Exhi-

bition (CNE), running Aug. 19 to Sept.

5 in Toronto.

Tell your families and friends to

come and check out the live milking

demonstrations, and speak with dairy

farmers at the dairy education booth.

The CNE is one of the top five

agricultural fairs in North America.

The Bühlmann family of Sonibrand Farms recently opened its barn

doors to its federal Member of Parliament Francis Drouin, along

with several other Liberal MPs and staff from Dairy Farmers of

Canada (DFC), for a guided tour of the family farm.

Liberal MPs had their own #cowmoment during a visit of Sonibrand

Farms in St. Isidore, Ont. on June 6. “I’m happy to bring my colleagues to

visit a dairy farm in Glengarry-Prescott-Russell. Dairy farmers contribute

greatly to the Canadian rural economy, and it’s important the decision

-makers witness the innovation taking place in the sector,” Drouin says.

Located 45 minutes from Parliament Hill, the Bühlmanns own and

operate a modern dairy farm, milking 100 cows with two robotic milkers.

“Canadian dairy farmers are very passionate and dedicated to producing

high-quality, nutritious Canadian milk, and what better way to show it than

to host a farm tour,” says Caroline Émond, DFC executive director. “It is

important for elected officials to meet a dairy farm family and see firsthand

the dedication and care that goes into operating a modern dairy farm.”

The Liberal MPs touring the farm hailed from both urban and rural

ridings in Ontario, Quebec and New Brunswick. Along with Drouin,

the group included agriculture committee chair Pat Finnigan, agriculture

committee member MP Alaina Lockhart, Liberal rural caucus chair Mike

Bossio, and MPs Brenda Shannahan and Julie Dabrusin.

MPs toured the farm and learned about a day in the life of a dairy

farmer, as well as DFC’s sustainability initiative, proAction. At the end of

the tour, MPs were given an opportunity to take photos with a calf and

have their very own #cowmoment.

Canadian dairy farmers and DFC are always happy to host farm tours, and

are already planning to offer tours to all opposition caucuses this fall.

Matt Morrison is DFC’s manager of government relations and communications advisor.

LIBERAL MPs VISIT ONTARIO DAIRY FARM

HAVE YOU HEARD?Starting July 1, 2016, all Ontario employers, including farmers, are

required to comply with new workplace noise regulations under the

Occupational Health and Safety Act. The legislation states farmers

and other employers shall ensure their employees are not exposed

to hazardous levels of noise. Hazardous noise, according to the leg-

islation, is 85 dBA or louder, for a time period of about eight hours.

Examples of equipment that are 85 dBA or higher include:

• Average tractor sitting idle—85 dBA;

• Tractor (under full load)—120 dBA;

• Chain saw (operating)—94 to 116 dBA;

• Orchard sprayer—85 to 100 dBA.

More information is available at www.labour.gov.on.ca/english/

resources/notices.php#dec172015.

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14 JULY 2016 | MILKPRODUCER

DAIRY NEWS

WWW.MILKPRODUCER.CA

MCDONALD’S COMPLETES SUSTAINABLE BEEF PILOT

McDonald’s Canada and Dairy Farmers

of Canada (DFC) recently completed

verification of the proAction Initiative

as part of McDonald’s Canada’s sustainable

beef pilot.

Two Alberta dairy farms participated in the

pilot, which concluded in late April. The pur-

pose of the initiative was two-fold:

1. To perform two on-site verifications of Cana-

dian dairies to test a set of responsible dairy beef

Indicators. This effort would verify their perfor-

mance through interviews, observations and re-

cord-review by a professional third-party auditor.

2. Track the chain of custody from mature cat-

tle sold by the two co-operating dairy farms

from Jan. 1, 2014 through May 1, 2016.

DFC supported the initiative to measure,

monitor and verify the alignment of the pro-

Action requirements with the beef pilot indi-

cators, says Guy Séguin, DFC assistant director

of policy and dairy production. The long-term

goal is for the proAction Initiative to be recog-

nized as meeting the sustainability definitions

of Canadian Roundtable for Sustainable Beef

(CRSB), Séguin adds.

A team consisting of DFC and Alberta Milk

staff, along with a third-party auditor from the

U.S., and McDonald’s staff, set out to test the

dairy indicators and conduct on-site verifica-

tions on March 31 at two Central Alberta dairy

farms: Gert Schrijver from Marsfield Dairy in

Stettler, and Heini and Markus Hehli from

Mosnang Holsteins in Rimby. The team set out

to discover information about how dairy farm-

ers care for their cows and what practices they

follow to ensure humane treatment.

DFC and Alberta Milk are also involved in

testing the information transfer via the existing

technology, an important component of the pilot.

“Overall, it was a positive experience. I was

quite impressed with how much knowledge

they (McDonald’s staff and auditors) had about

dairy farming practices; that was certainly

comforting. They were very thorough in their

inspection, wanting to go through my books. It

wasn’t enough to just tell them I had documen-

tation for everything. They wanted to see it for

themselves,” Heini Hehli says.

Hehli, who milks 100 cows in a freestall par-

lour, says the audit and visit took about five

hours to complete. The audit team took pic-

tures of his farm and toured the facility. Mc-

Donald’s staff wanted to know about his cow

culling procedures, how he treats his animals,

what happens when a cow is sick, how often he

milks and who does the milking, among oth-

er enquiries. They also examined his standard

operating procedures to determine practices

for vet prescriptions, treatment logs, milk with-

drawal, and other proAction requirements, in-

cluding euthanizing cows.

“It was a worthwhile experience to go

through. It further proves why proAction

is needed in the dairy industry,” Hehli says.

“Whether we like it or not, the food industry is

putting these programs in place. It is better to

be proactive and develop our own program so

when they come asking, we can show what we

do and why we do it.”

“We appreciate McDonald’s said it does not

want to create new standards in animal care, and

that consumers are asking it and other retailers for

proof of responsible farm practices. McDonald’s

was able to see how proAction can deliver the as-

surance it is seeking,” says Thérèse Beaulieu, DFC

assistant director, policy communications.

KEY TAKEAWAYS The pilot assessment of the two dairy farms iden-

tified that the proAction Initiative can be used to

verify beef from dairy farms is sustainable. Mc-

Donald’s has made it clear it does not want to

create a standard in animal care, Beaulieu says.

However, it has identified areas where proAction

and the beef programs can better streamline in-

formation sharing and ensure there is no dupli-

cation of requirements. For instance, McDon-

ald’s Canada says there is a need for significant

improvement in co-ordination, information

flow and meaningful collaboration between the

Canadian Cattlemen’s Association (CCA) and

DFC regarding issues involving cull dairy cows

as a source of sustainable beef. It would also like

its verifiers to shadow proAction validators to

gain further insight into animal care practices.

Why should dairy farmers care about beef

sustainability, Séguin asks? About 12 per cent

of all beef in Canada comes from dairy cows,

amounting to more than $800 million per year.

Similarly, 12 to 15 per cent of a dairy farm in-

come can come from beef. “It is important that

we are part of the process,” Séguin says. “We

would rather food industry stakeholders recog-

nize proAction as offering proof of sustainability

for any products from a dairy farm than have to

create different programs, such as proAction for

dairy, another for beef, another for crops, etc.”

The verifiers were also impressed by the clas-

sification chart on the wall of one farm’s office,

the Canadian Dairy Network’s database, as

well as the files the two farmers kept on envi-

ronmental farm plans and their SOPs for food

safety, veterinary medicines, etc. Equally im-

portant to the restaurant chain was the work

done of the life cycle analysis (LCA), and the

new Dairy Farms + computer program that

will let farmers compare their farms to that of

the national LCA. McDonald’s was also inter-

ested in farmers’ commitment to their employ-

ees and communities.

“McDonald’s wanted to know about employ-

ee engagement and community involvement.

These are two points that are not specifically

covered in proAction, which is focused more

on quality of product, and care for animals and

the environment. However, the two farms were

able to show and tell the verifiers about how in-

tegrated farming is to their local communities

and organizations, such as 4-H,” Séguin says.

For example, Schrijver mentioned to the as-

sessor he received a plaque from 4-H for his

years of community service. “The auditor read

the inscription on a plaque on the wall to verify

this. This is one example of what I mean when

I say he (auditor) was thorough,” Schrijver says.

Other areas the auditors assessed were the

farmers’ cow comfort practices. For instance,

they noted Schrijver’s records showed his cow

comfort practices were working based on his

herd’s lower locomotion scores and minimal an-

imals in the sick pen. They also noted his barn

was well insulated and quiet during the verifica-

tion process. Schrijver was praised for his farm’s

efficiency and productivity through using inno-

vation and technology, such as using a bench-

marking tool to compare his farm to his peers.

HOW IT ALL STARTEDMcDonald’s announced in January 2014 it

would start sourcing a portion of its beef from

verified sustainable farms in 2016. It is work-

ing throughout the Canadian beef community,

including the CCA, CRSB, Alberta Beef Pro-

ducers, Alberta Cattle Feeders and numerous

cow-calf, feedlots and backgrounders.

The McDonald’s VSB program is an out-

come-based mechanism to verify the environ-

mental, social and economic performance of

farms, and other points of contact along the val-

ue-chain. McDonald’s has not yet defined how

much sustainable beef (from verified sources) it

would source in 2016 or in subsequent years.

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MILKPRODUCER | JULY 2016 15WWW.MILKPRODUCER.CA

More and more women are finding

their place in agriculture, according

to Maggie Van Camp, senior editor

of Country Guide magazine.

Van Camp was the keynote speaker at the

Farm Succession Update seminar in May, and

discussed the transition of farm women to

women farmers.

“I’m not a feminist,” she says. “I’m a

‘farminist.’”

Being a farminist is about being proud of

who she is and what she does regardless of

gender, race or culture, she says.

“I believe accepting and promoting diversity

on our farms is paramount to a successful

future,” Van Camp says.

As a writer in the agriculture field, Van

Camp says she has seen a clear trend over the

last number of years. When she interviewed

someone under 30 years old, she says she

could feel the patriarchal hierarchy almost

crumbling. For younger farmers, it appears

gender limitations are virtually non-existent.

“I worked in agri-publishing for about 25

years and I’ve interviewed thousands of farmers

from across the country,” she says. “One positive

change is the shifting roles in women farmers.”

According to Statistics Canada, about

27.5 per cent of farm operators in 2011 were

women. Van Camp says she’s finding there are

more women in agriculture and more father-

daughter teams now.

Van Camp operates a chicken farm in

Ontario. She’s been farming for nearly 17 years,

but for the last two and a half years, she’s been

farming alone after her husband passed away.

She says it wasn’t a big transition for her since

she was an equal partner in the farm before and

she also came from a farm family herself.

Van Camp’s grandmother was born in

1918—a time when women were beginning

to get the right to vote federally. Her

grandmother’s role on the farm was to do the

farm’s accounting books, but she couldn’t sign

the cheques and she didn’t own land as her

husband did.

Van Camp’s mother lived in what she called

“the pie-making generation”—when women

took care of the kids and the home. At that point,

women helped on the farm and were able to sign

cheques, but there was still no real compensation

for the work they did and many still didn’t have

equal ownership of the farm.

However, the progress over the years showed

women had a role to play on the farm, and

the general public was beginning to see that.

She says there were, of course, some amazing

women farming on their own—just very few.

In 1991, Van Camp graduated from

university with an agriculture degree. Out of

110 students in her graduating class, 35 were

women. She says the number of women with

agriculture degrees was still small but steadily

growing.

In 2003-04, about half of the Ontario

Agricultural College’s degree graduating class was

women, and 10 years later in 2013-14, about 1.5

times more women graduated than men.

Van Camp says farming incorporates more

technology and involves more business knowledge

and people management, making farming not

just about brawn over brains anymore.

She says with the changing gender roles,

women alone, daughter-parent teams and

“power couples” are running farms. Women

are finding creative solutions, problem

solving and managing systems and details for

their businesses. With many farms currently

transitioning to the next generation, there will

be a larger percentage of farms managed and

owned by women in the future, she says.

“The message should be that we pick the

best successor—regardless of gender—and

that we train our girls in farm skills, too,” Van

Camp says. “We also need to teach our boys

how to do traditional female jobs.”

Van Camp says another thing that’s

happened lately is the emergence of networks,

such as www.agwomensnetwork.com, which

helps connect female farmers with one another.

“Having a network of support for women

farmers is a tremendous booster,” she says.

The Farm Succession Update event in May

was held for farmers and their advisers. Along

with Van Camp’s presentation, the seminar

gave the audience an overview of the three circle

model—family, business and ownership—

when it comes to succession planning.

AGVOCATING WOMEN IN AGRICULTURE

Ventway SystemsDavid

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INTRODUCING THE

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Maggie Van Camp talks about being a ‘farminist’ during a recent farm succession presentation

MAGGIE VAN CAMP says having a

network of support for women farmers

is a tremendous booster.

HEIFER INTERNATIONAL CANADAHeifer International Canada has

discontinued its charitable activities and

operations, effective June 10. To explore

continued engagement in Heifer’s global

sustainable development activities in

dairy, beef, swine or poultry, you can

contact [email protected].

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16 JULY 2016 | MILKPRODUCER

DAIRY NEWS

WWW.MILKPRODUCER.CA

RAISING AWARENESS ABOUT AGRICULTURE

Farmers and non-farmers came together

for a unique opportunity where Ontar-

ians could talk about food and farming.

The annual Breakfast on the Farm event,

run by Farm and Food Care Ontario (FFCO),

invited around 2,000 people to Veldale Farms

in Woodstock, Ont. to feast on locally pro-

duced food.

“Food is near and dear to everyone’s hearts,

so it’s important that we try to educate visitors

on what we do, how we do it and why we do it,”

says Evert Veldhuizen, owner of Veldale Farms.

The family opened its doors on June 11 to

host this year’s event, helping raise awareness

about agriculture, as well as bringing farming

closer to those who might not otherwise see

where their food comes from.

Visitors were able to tour Veldale Farm’s

tiestall and freestall dairy barns where the fam-

ily milks about 120 Holstein cows. The Veld-

huizens also grow corn, soybeans, wheat and

alfalfa, as well as run a seed business and offer

custom work for farm equipment.

“I hope they enjoy their visit and appreci-

ate their food is produced by caring individuals

who are trying to provide safe and nutritious

food in Canada for consumers to enjoy,” Veld-

huizen says.

The event gave people a chance to not only

feast on an all-Ontario breakfast and visit a

working farm, but also explore other agricul-

tural sectors from the partner exhibits. This

includes the pig mobile from Ontario Pork, as

well as displays from Egg Farmers of Ontario

and Grain Farmers of Ontario.

“If we could give visitors some information,

such as a cow needs to have a calf before she can

give milk or that their milk is safe, then that’s

truly what this event is about,” says Heath-

er Hargrave, industry and member relations

co-ordinator at FFCO.

Hargrave says she hopes visitors leave the

event with a better understanding and appreci-

ation about where their food comes from. She

also hopes families leave with a positive and

memorable experience they can share with oth-

ers, helping spread awareness about agriculture.

“They’re pretty excited,” she says about the

kids who are exposed to agriculture for the first

time. “My favourite thing is seeing their facial

expressions when they touch a calf for the first

time and a light bulb goes off in their head.

That’s what this is all about.”

FFCO has been running the Breakfast on

the Farm event since 2013. About 150 volun-

teers helped to pull off this year’s event.

“Our goal is to do two of these a year—one

around June and one in September or early Oc-

tober,” Hargrave says.

FFCO is currently accepting applications

for farmers looking to be the host farm for the

fall event. For more information or to apply,

visit www.farmfoodcareon.org.

PHOTO ABOVE left and centre show

people lining up to get the free breakfast

of pancakes and real Maple syrup,

scrambled eggs, fresh strawberries, and

a Gay Lea chocolate or white milk. Left

shows a milk truck proudly on display,

while photo above shows a child getting

up close and personal with the cows at

Veldale Farms. The event attracted more

than 2,000 people to the Woodstock,

Ont. farm.

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MILKPRODUCER | JULY 2016 17WWW.MILKPRODUCER.CA

SHELDON CREEK DAIRY’S fifth

annual Day on the Farm was a success,

according to its owners, John and

Bonnie den Haan. It showcased various

activities happening within the Ontario

agricultural industry, and helped show

how food gets from farm to table. The

farm had more than 6,300 people visit

between 10 a.m. and 3 p.m. on June 18.

There was live music, a farmers’ market,

farm tours, a pancake breakfast, kids

games, face painting, Moolawn—Dairy

Farmers of Ontario’s inflatable cow,

and much more. Photos courtesy of Gillian

Seaman Photography.

ON JUNE 18, the Kuntz family of Ikendale Farms opened its barn doors to the public

just outside of Walkerton, Ont. More than 700 visitors took part in the family fun day.

Visitors were able to see firsthand where their milk comes from and get up close with

the cows during afternoon milking. The Kuntz family provided free pizza, ice cream

and chocolate milk. Visitors also got to enjoy Gay Lea’s bouncy cow, face painting

and a wagon ride tour of the entire farm, which made for a fun-filled day on the farm.

TALSMA FARMS INC. had two Lely

robots installed in a new barn in 2012. In

2015, the Talsma family endured a barn

fire, which destroyed the adjoining heifer

barn and caused extensive damage

to the west end of the milk cow barn

where the robots were housed. The

family had to shut down the milking

facilities on this location while they

rebuilt. Steve and Sharon Talsma and

their family welcomed the milking herd

back home in February. Along with two

new Lely A4 Robots, there is now a new

structure for calves and heifers, as well

as a new milkhouse. The family held

an open house on June 25. More than

500 people came out. A barbecue lunch

was supplied by 30 exhibitors, and ice

cream was provided by Dairy Farmers

of Ontario. Lely Center Woodstock

organized kids activities. Talsma family

sons-in-law even flipped burgers. The

open house was a way to say thank you

to everyone involved in helping the family

rebuild its dairy operation.

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18 JULY 2016 | MILKPRODUCER

DAIRY NEWS

WWW.MILKPRODUCER.CA

A LEADER IN DAIRY RESEARCH

Faculty at the University of Guelph is

proud to laud the school as a leader in

dairy research.

“We’ve been in the process over the last

number of years to reinvigorate our relation-

ship with the dairy industry,” says Dave Kelton,

veterinary epidemiologist and Dairy Farmers of

Ontario Dairy Cattle Health Research chair.

This is what he told visitors during the Dairy

Research and Innovation Day event in May. As

part of reinvigorating the dairy research enterprise

at the University of Guelph, Kelton announced

the university’s plan to launch its new brand,

Dairy at Guelph – Canada’s Dairy University.

Dairy at Guelph is a cross-campus group

that brings together more than 65 faculty

members from 12 departments and five col-

leges engaged in dairy research and training.

This group will be the main point of contact

for all things related to dairy at the university.

“It’s an incredible core strength that we’re very

proud about,” Kelton says. “We believe the things

we do are important and result in healthy food

from healthy cows in a healthy environment.”

Kelton highlighted three successful animal

health and welfare projects that involved part-

nerships with organizations, including Elanco,

Saputo and Dairy Farmers of Ontario (DFO).

In partnership with Elanco, the university

played a role in getting the Rumensin con-

trolled release capsule (CRC), which prevents

subclinical ketosis, approved in Canada in

1997. This helped get the product approved in

more than 20 countries, as well as resulted in

more research projects to address other related

issues and applications.

The university’s partnership with DFO al-

lowed it to respond to paratuberculosis, more

commonly known as Johne’s disease. The On-

tario Johne’s Education and Management Con-

trol Program was launched in 2010, and DFO

provided $2.1 million in funding, which helped

leverage an additional $1.7 million for research.

“Those dollars funded the program for a

four-year period and generated the opportuni-

ty to leverage funding for 13 research projects,”

Kelton says.

The DFO funding commitment set the

stage for ongoing work researchers are continu-

ing to do in this area. This project also resulted

in the university tapping into partnerships with

other organizations and partners across Canada

to continue to address Johne’s disease.

Overall, Kelton’s presentation demonstrated

the university’s partnerships have resulted in

successful projects, as well as meaningful and

lasting research.

“I can’t think of another institution in Can-

ada, and perhaps the world, that covers the

breadth that we do,” Kelton says. “We do a lot

of tremendous work.”

The research day event was meant to bring

together government, industry and university

representatives to talk about dairy research at

the university, as well as promote and encour-

age partnerships.

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The University of Guelph is taking

advantage of data from technolo-

gy to discover new strategies for

how to manage cow behaviour, health

and productivity.

Dr. Trevor DeVries, associate professor

in the department of animal biosciences

at the University of Guelph, provided visi-

tors at the Dairy Research and Innovation

Day event in May a snapshot of some of

the university’s research projects related to

technology and behavioural monitoring.

“It’s an area of interest to the dairy in-

dustry because it’s something the dairy

industry has to deal with on a day-to-day

basis,” he says. “We have a huge opportu-

nity at the University of Guelph to continue

to be a major contributor in this area.”

DeVries’ presentation illustrated how

University of Guelph researchers are us-

ing technology to learn about cow be-

haviour, health and productivity. He says

one benefit researchers were able to get

from their projects is the ability to monitor

ketosis using milk test for beta-hydroxy-

butyrate (BHBA).

From June 2014 to December 2015,

Dr. Elise Tatone, PhD student, and Dr.

Todd Duffield, professor in the depart-

ment of population medicine, looked at

milk BHBA data from more than 3,000

herds in Ontario. He says this provided

an opportunity to identify risk factors,

and they found the odds of ketosis in-

creased by 1.45-fold for cows in second

lactation or greater on farms with auto-

matic milking systems.

DeVries also highlighted other ongoing

projects aimed at finding out how to im-

prove feeding of dairy calves using tech-

nology, as well as automating the detection

of behavioural changes in dairy cows. He

says the opportunity at the new Livestock

Research and Innovation Centre – Dairy

Facility in Elora will help researchers con-

tinue studying data from technology to

help advance the dairy industry.

DeVries spoke about some of U of G’s

goals, which includes using automated

data to predict health issues and disorders

earlier, as well as improve reproduction by

finding the best time for insemination. U of

G researchers are also working to use their

research to create new on-farm tools, such

as handheld devices designed to test for

metabolic disease in dairy cows.

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MILKPRODUCER | JULY 2016 19WWW.MILKPRODUCER.CA

DPAC PRESIDENT DISCUSSES EMERGING ISSUES

Jacques Lefebvre, president and chief ex-

ecutive officer at Dairy Processors Associ-

ation of Canada (DPAC), sees big things

coming down the line in the dairy industry.

“The environment is certainly very inter-

esting these days,” Lefebvre says, who officially

took the reins of DPAC in January 2016. “I

think (DPAC) has done well on emerging is-

sues and there are several of them.”

Some of those issues are in light of the

Trans-Pacific Partnership (TPP) and Com-

prehensive Economic and Trade Agreement

(CETA), which Lefebvre says urged producers

and processors to start national negotiations to

modernize supply management.

He says CETA and TPP will open the Ca-

nadian market to large quantities of imported

dairy products. In the case of CETA, it could

result in about 18,000 tonnes of cheese coming

into Canada tariff free.

“Given Canadians will not suddenly in-

crease their consumption of cheese dramatical-

ly, we believe this will displace cheese produced

here at home,” Lefebvre says, adding it could

have a substantial impact on plants, invest-

ments and jobs in the country.

DPAC’s president remains firm a federal

government compensation package is needed

in order to soften the blow for the processing

sector. However, more needs to be done, he

says, since the agreements will have a rippling

effect throughout the dairy industry.

“International agreements are having a direct

impact on one of the pillars of supply manage-

ment,” he says, referring to supply management’s

controls on dairy imports. “Given the evolving

environment, the system needs to adapt to this

new reality through modernization.”

He says producers and processors are work-

ing together to develop an approach to the issue,

and fostering a strong relationship between the

two sectors is something he hopes to continue.

“My goals are to ensure there is a vision for

the industry as a whole, and both sectors can

work collaboratively in advocating and advanc-

ing the issues we have in common,” he says.

“That would be an important objective for me.”

Lefebvre agrees with Dairy Farmers of On-

tario’s (DFO) general manager and chief execu-

tive officer Peter Gould when it comes to aging

drying capacities in Canada.

“Our skim milk powder dryers are outdat-

ed,” Lefebvre says. “They are limited in what

they can produce, and are at capacity.”

He says there needs to be investment in dry-

ing capacity, but organizations need to first be

able to predict market conditions before in-

vesting substantial dollars into these plants.

Lefebvre’s communications career spans

more than 25 years when he started as a jour-

nalist, covering a variety of topics for TV and

radio. His last assignment was to cover Parlia-

ment Hill and national politics.

“I then joined the government as a director of

communications for two ministers,” he says. “Fol-

lowing that, I had an opportunity to join Cana-

da’s Research-Based Pharmaceutical Companies.”

His role was to lead the company’s strategic af-

fairs and communications. It was this experience

that allowed him to do consultation work before

joining the Canadian Medical Association as

vice-president responsible for advocacy and pub-

lic affairs. As of January 2016, he took over as the

president and chief executive officer of DPAC.

“I’ve always had an interest in farming,” he

says. “My grandfather worked the land and it’s

something I’ve always been passionate about,

so I’m quite thrilled about the position.”

He says he’s looking forward to the new

position and working with people in the dairy

industry.

“I think we’re at a crossroads in our industry,

and we have a fabulous opportunity—producers

and processors—to work together toward win-win

solutions to shape our environment for the future,”

he says. “We need to seize that opportunity.”

ALBERTA MILK CHAIR SHARES HIS THOUGHTS ON EMERGENCY PLANNINGThis letter first appeared in Milking Times, June 2016

Albert Kamps, Alberta Milk chair

T he recent and ongoing fires in northern Alberta have devastated the residents of Fort

McMurray and reminded me about the need for an emergency plan. Many of the residents

only had a few hours or less to evacuate their homes and have not been able to return yet.

The fact the evacuation was so orderly speaks to the safety training and practice drills many

in the oil field routinely practice and learn to trust. It seems it takes emergency situations

like this to remind us all of the importance of having a plan. We probably also thought about

it three years ago during the Southern Alberta floods. I wonder how many of us have taken

steps to plan what we would do if confronted with such an emergency?

As dairy producers, we also have the responsibility for, and the complicated factor of

dealing with, the livestock we have on our farms. A few years ago, the Canadian Dairy

Commission (CDC) developed resources for dealing with a pandemic situation. It developed

guides for dairy farmers, milk haulers, provincial marketing boards, and other business units.

I encourage you to think about your plan and use the resources developed by the CDC to

help you get started on an emergency plan. Any plan needs to be well communicated on the

farm with all family and staff members. You can find the CDC plan at http://www.cdc-ccl.

gc.ca/CDC/index-eng.php?id=3833.

The other plan we are encouraging producers to develop is a farm safety plan. Alberta

Milk has worked with the provincial government on a pilot project for a dairy-specific farm

safety approach. A farm safety plan needs to be communicated and developed with farm

employees. The provincial government has announced six consultation tables that will

propose recommendations on how employment standards, occupational health and safety

(OHS), and labour relations requirements should be applied, given the unique needs of

employers and employees in the agriculture sector. Each table is composed of 12 people

plus a chair, all appointed by the government. Of the six tables, four are directly related to

OHS, and education and training. Two Alberta Milk board directors have been appointed to

two tables. We are also actively involved in the AgCoalition. This is an important opportunity

for our organization and the agriculture industry.

Planning, documenting, communicating and testing a plan, and keeping it current, is a

time-consuming activity, but will pay off in the event of an emergency.

JACQUES LEFEBVRE is president of

Dairy Processors Association of Canada.

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20 JULY 2016 | MILKPRODUCER

As summer approaches, most people enjoy

the break this provides from the long six

months of fall and winter. However, one

system on your farm that may not be so happy is

your cooling system. As the weather warms up,

it has to work harder to cool your milk from a

balmy 37 degrees Celsius to below 5 C.

One way you may be alerted to the unhappy

state of your cooling system is through the

howling sound of your Time Temperature

Recorder (TTR). Due to the regulations put

in place in the Milk Act, the TTR expects your

milk to be cooled to below 5 C within two

hours of a first milking into an empty tank.

For the subsequent milking, the temperature

needs to be below 5 C within one hour after

completing milking. At this point, you may

be wondering why the double standard.

The reason is during a first milking, there is

nothing but warm milk in the tank that must

be cooled. However, on a subsequent milking,

there should already be at least one milking

cycle worth of milk in the tank below 5 C.

Although the milk from the second milking

will be at 37 C, when combined with the

already cooled milk in the tank of about 3 C,

the temperature will even out to around 20 C.

Since the milk only needs to be cooled from

20 C to below 5 C, you’ll have less time than if

you needed to cool it from 37 C.

Another puzzling situation you may have

come across is walking into the barn and

hearing the TTR howling because the milk is

too warm. However, when you acknowledged

the alarm and looked at the temperature

reading, it showed the milk was around 3.5 C.

The alarm went off because the milk was not

cooled within the set time period. However, the

cooling system continued to run,

reducing the milk’s temperature to

below the required threshold. Even

though it looks like everything is

fine, you need to know that your

cooling system is taking longer

than it should to do its job and will

require some attention.

Depending on how much time

has passed since you were in the

barn, the milk may have been

over the required temperature

for several hours before dropping

below 5 C, and may now contain

significantly more bacteria.

You may be thinking all is well

and good because the TTR alerted

you to an issue. However, this is

quite late after the fact. Fortunately,

some TTR designers thought

of this scenario and have added

some intelligence to the unit to help predict

a cooling problem could happen shortly after

you finish milking. On some models, such as

the Dairy Cheq Q3, the TTR will monitor how

quickly the temperature is dropping at the end

of milking over a 10-minute interval. It then

calculates to determine if, given the current

cooling rate, the milk temperature will be below

5 C in one hour or two hours (depending on the

timing of the current milking). If it determines

it won’t meet this target, it will generate a slow

cooling warning. With only 10 minutes having

passed since the end of milking, the hope is

someone will still be in the barn and able to

rectify the situation.

Since your cooling system can’t enjoy a cold

drink on a warm day, it can only call out via

the TTR to let you know it’s having trouble

keeping its cool.

Rick Bosma is an electronics engineer at Dairy Cheq.

By Rick Bosma

ON SOME models, such as the Dairy Cheq Q3, the TTR

will monitor how quickly the temperature is dropping at

the end of milking over a 10-minute interval.

DAIRY NEWS

WWW.MILKPRODUCER.CA

FOOD INTEGRITYCENTRE OPENS

The Canadian Centre for Food Integri-

ty (CCFI), a new division of Farm and

Food Care Canada, officially opened

in Ottawa in early June. The new division is

aimed at earning public trust in food and farm-

ing. The first annual Public Trust Summit com-

memorated the launch.

During the two-day summit, various topics

were explored, such as global food trends, sus-

tainability, international and Canadian perspec-

tives on food and farming, and industry experts

and consumer panels.

The 2016 Canadian Public Trust Research

was also released during the summit. The goal of

the research was to measure consumer concerns,

gauge consumer knowledge and attitudes about

Canadian agriculture and food, and measure

Canadians’ trust in the food system.

The research found 93 per cent of Canadi-

ans know very little about farming practices.

Sixty-one per cent have a positive impression

of agriculture. However, almost 50 per cent of

consumers expressed concerns about hormone

use in farm animals, drug resistance due to an-

tibiotic use in agriculture, drug residues in milk,

meat and eggs, and pesticide use.

Other findings from the research are:

• 50 per cent of respondents are unsure if the

Canadian food system is moving in the right

direction;

• 69 per cent rated the rising cost of food as a

top concern. This is up 12 per cent from the

Farm Issues Study conducted by Farm and

Food Care Ontario in 2012;

• 66 per cent stated keeping healthy food af-

fordable as a concern;

• 43 per cent of participants rated animal wel-

fare a concern, representing an increase in 10

per cent from 2012.

Visit www.foodintegrity.ca for more informa-

tion on the key findings from the research.

The consumer panel consisted of two wom-

en and three men, ranging in ages from 22 to

late 50s. The panelists were asked questions

about farming practices and food.

Their knowledge varied about farm practices.

For instance, when asked if they thought growth

hormones were used in dairy, pork, and chicken

and egg production, all panelists responded yes.

They were then told no growth hormones are used

in these farming sectors. Some of the panelists

didn’t believe it and expressed they wouldn’t believe

this statement if it came from reputable sources,

such as CBC or Eat Right Ontario.

TTRS HELP KEEP COOLING SYSTEM

WORKING IN WARMER WEATHER

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22 JULY 2016 | MILKPRODUCER

Safe and responsible use of livestock med-

icines is a cornerstone of on-farm food

safety. It helps keep calves healthy, farm-

ers and farm workers safe and perhaps most

importantly, builds and maintains consumer

confidence in Ontario-produced products.

Here are a few key things to keep in mind

when it comes to good production practices for

using medication on-farm safely and responsibly.

VET-CLIENT RELATIONSHIP AND EXTRA-LABEL DRUG USEWorking with a herd veterinarian can be a

valuable asset to your farm. This doesn’t mean

a vet has to be on-farm every day, but a vet-cli-

ent-patient relationship means having access

to expert advice on management practices,

health and production issues. It can also give

you access to a wider range of medications to

treat health issues since vets are able to issue

prescriptions for extra-label treatment options.

Any livestock medication used in a man-

ner not described on the label, regardless of

whether it is purchased over the counter or

from a vet, is considered extra-label and re-

quires a prescription. Extra-label drug use is

not permitted in Canada without veterinary

supervision.

PROPER WITHDRAWAL TIMESMake sure you adhere to the proper withdraw-

al times for all livestock medicines. This is key

to ensuring food safety and that calves being

sent to market are free of any medication res-

idues. If feeding milk, do not use milk from

cows being treated with medication since this

may result in residues in the calf. If calves on

dairy farms have received treated milk or re-

ceived any kind of medical treatment, do not

ship them until the meat withdrawal period

has been met; you may not know their final

destination after they leave your farm.

Unsupervised extra-label drug use is the

most common cause of possible drug residue

in food animals, so be sure to keep track of all

prescriptions and medications used on-farm

and review them periodically with your vet.

This record-keeping is also important if you

are working toward or have achieved certifi-

cation under an on-farm food safety or quality

assurance program.

PROPER INJECTION TECHNIQUESAlways inject in the calf ’s neck just in front of

the shoulder or according to your vet’s direc-

tions. It is recommended that you change your

needle every 10 to 15 uses to maintain proper

injection techniques. However, if the needle is

CALF CARE CORNER

PRODUCTION PRACTICESPRUDENT LIVESTOCK MEDICINE USE ON-FARM

IMPORTANT FOR ANIMAL HEALTH AND FOOD SAFETY

IF YOU HAVE empty livestock medicine containers,

animal health products that have expired or you will

no longer need, or used sharps, such as medical

needles, syringes or medical blades, it is critical

that you store and-or dispose of them properly.

[

Calf Care Corner delivers the latest information

and ideas to help you improve the way calves are

raised on your farm. If you have any comments or

questions about Calf Care Corner, send an email

to [email protected].

WWW.MILKPRODUCER.CA

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MILKPRODUCER | JULY 2016 23WWW.MILKPRODUCER.CA

PRODUIT DUPRODUCT OF CANADA

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Milky Wave, the Schuurman family farm, has found the Mapleview product they are using to be, “exceptional, very palatable and mixes very well.” They do an outstanding job raising calves, believing that good calf raising is the building block for an efficient and profitable herd.

Milky Wave keeps in mind the 3 C’s when raising calves:

Colostrum – Good quality and timely

Consistency – Milk replacer, temp, time

Cleanliness – Important in the health of the calves

Keeping feeding equipment clean is critical for calf health

bent, dull or contaminated with manure,

you should immediately replace it with a

new needle. Do not straighten or reuse a

bent needle. You should clean needles and

syringes with hot water between uses. If

you use a disinfectant to clean your nee-

dles and syringes, rinse them thoroughly

before using. However, it is recommended

not to use a disinfectant for your needles

or syringes if you are using a modified live

vaccine.

PROPER STORAGE AND DISPOSAL If you have empty livestock medicine con-

tainers, animal health products that have

expired or you will no longer need, or used

sharps, such as medical needles, syringes or

medical blades, it is critical that you store

and-or dispose of them properly. Animals

should not be treated with expired medi-

cations since product stability and potency

may be compromised. Proper disposal of

unused animal health products and used

sharps is also important to help prevent the

potential for water contamination, and en-

sure worker health and safety.

While on-farm, unwanted medicines

and sharps should be securely stored and

clearly labelled so they do not pose a risk

to farm workers or are used inadvertently.

These products should never be stored on-

farm long-term, buried or thrown into ma-

nure piles, hay or straw, thrown out with

household garbage or recycling, or burned.

There are various options available for

proper disposal, although this varies region-

ally across the province. Some municipal

landfills will accept unwanted medicines and

sharps, as will some vets. For larger farms,

a commercial disposal service may be an

option. For more information, visit: http://

www.omafra.gov.on.ca.

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24 JULY 2016 | MILKPRODUCER

Proper care must be taken when hiring

help for your farm. When you decide

to hire someone to work on your farm,

whether for a day or many years, you need to

protect yourself from known risks.

These risks include asking the wrong type

of questions during an interview to hiring im-

properly qualified individuals or animal rights

activists, unknowingly.

Some questions you may want to ask may be

discriminatory and contrary to your provincial

human rights act. For instance, it is an offence

to refuse employment or discriminate against

a person on the following grounds:

• Race;

• Ancestry;

• Political belief;

• Marital status;

• Age;

• Colour;

• Place of origin;

• Religion;

• Physical or mental disability;

• Sex (incl. sexual harassment and pregnancy);

• Conviction charge unrelated to the job.

Therefore, you need to avoid questions that

could reveal this information or you may have to

deal with your provincial human rights tribunal

or commission if a candidate files a complaint.

FINDING THE RIGHT EMPLOYEEWhile you cannot discriminate protected

rights, you need to ensure you’re hiring the

right person for the right job. Make sure he

or she is qualified and does not have a history

that makes him or her unsuitable for the job,

such as a criminal offence for animal activism.

The vast majority of farmers take excellent

care of their animals because it’s the right

thing to do, and because they know their ani-

mals’ health and welfare is just good business

practice. You don’t want to hire an animal ac-

tivist who has no interest in performing the

job offered, but instead has ulterior motives.

TIPS FOR GOOD HIRING PRACTICESHere are some recommendations you can im-

plement to help protect yourself from hiring

the wrong people:

• Check references. Call both the number

provided by the candidate and the employer’s

main number to verify they are accurate. You

should ask the reference if he or she would hire

the employee.

• Google the candidate’s name. This is one

of the easiest steps to learn about a candidate’s

history. Search for applicants on social media,

such as Facebook, Twitter and Instagram. Look

through what they’ve posted and the pages and

people they like and follow.

• Criminal background check. While these cost

money, generally as an employer in Ontario, you

are permitted to request a criminal background

check where it is reasonably required to evaluate

the suitability of the candidate for the job being

offered. It can be used to verify the candidate has

not committed any offences involving animal ac-

tivism or abuse. Use caution, however, because a

criminal background check may reveal sensitive

information you must protect.

• References and educational checks. While

you need consent, you are permitted to check and

verify educational and professional credentials.

DO IT RIGHTInvesting time and resources in hiring the right

person can protect you in the long run. While

not every tip may be appropriate for all your

hires, you should develop a plan and application

form to obtain consent and information about

candidates before you hire them.

DUE DILIGENCEInvesting time and resources in hiring the right person can protect you in the long run

LEGAL CORNERBy Graham Lloyd

Graham Lloydis DFO’S general counsel

and communications director.

[

Information in this article is intended

for informational purposes and

is summary in nature. It does not

constitute legal advice.

WWW.MILKPRODUCER.CA

Beware of asking:1. Where were you and-or your

parents born?

2. How many kids do you have?

3. What clubs or social

organizations do you belong to?

4. Do you need an accommodation

to perform the job? (This question

can only be asked after a job offer

has been made.)

Instead, you can ask:1. Are you authorized to work in

Canada?

2. Would you be able and willing to

work overtime as necessary?

3. List any professional or trade

groups or other organizations that

you belong to that you consider

relevant to your ability to perform

this job.

4. Are you able to perform the

essential functions of this job?

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REASON 3: Our Alexander Knives, when paired with our patented Vertical Knives, create an unparalleled cutting action. The curved carbide coated cutting edge and angle of the Alexander Knives increases the aggressiveness of cut to improve the processing rate of round baled forages, especially coarser forages. Our Vertical Knives, which are mounted on our slide plate, improve processing and feedout of high forage rations. Together with our four other exclusive auger features, we produce a faster and more uniform mix than sluggish conventional augers, which typically take too long to process forage, resulting in too many fine particles in the shaker box. Nutritionists say if you want to resist sorting you’ll need a TMR with optimum shaker box results, and with a Jaylor you can deliver that ration every time.

Learn more at www.jaylor.com/5000or call 1.800.809.8224

ALEXANDER KNIVES

VERTICAL KNIVES

SIX REASONS WHY OUR SQUARE-CUT AUGER RESISTS SORTING:

Dairy Farmers of Ontario (DFO) has an annual scholar-

ship program, which offers up to four $3,000 scholar-

ships to students entering a

degree or diploma program in agriculture.

To be eligible for these scholarships, an applicant

must:

• be a son or daughter of a DFO licensed dairy pro-

ducer (sons or daughters of current board members

are not eligible);

• be entering semester one of an agricultural degree

program or a diploma program in agriculture; and

• have achieved an average of 80 per cent or greater

in Grade 12 credits (best six to be averaged).

Selection criteria will be based on:

• academic achievement;

• future career plans; and

• demonstrated leadership in secondary school and/

or community activities.

Payment if selected:

The scholarships will be payable in two installments,

one in semester one and one following semester two,

based on satisfactory achievement.

Application forms are available on DFO’s website at

www.milk.org in the Forms section under Farmers.

Complete application forms must be sent to Dairy

Farmers of Ontario by August 31, 2016.

For more information, please contact

Kateryna Dmytrakova at kateryna.dmytrakova@milk.

org or 905-817-2168.

Dairy Farmers of Ontario

SCHOLARSHIPS

MILKPRODUCER | JULY 2016 25WWW.MILKPRODUCER.CA

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26 JULY 2016 | MILKPRODUCER WWW.MILKPRODUCER.CA

PROJECT SLEEP New Dairy Farmers of Canada campaign encourages Canadians to live healthier[D

airy Farmers of Canada (DFC) is hoping

its new campaign, Project Sleep, will help

Canadians have a better night’s rest.

“Sleep is something all healthy Canadi-

ans need without question, and concerns of a

general lack thereof are what prompted Dairy

Farmers of Canada to raise awareness about the

subject,” says DFC’s executive director Caro-

line Emond.

According to the Canadian Sleep Review

2016—a national opinion poll conducted by

Angus Reid in May—Canadians feel they are

falling short when it comes to sleep. Almost 70

per cent agree they wish they could get a better

quality of sleep most nights. The review offered

insights and advice from a panel of leading

sleep experts who call on Canadians to make

sleep a priority—both to feel better now and

guard against long-term illnesses.

The Canadian Sleep Review 2016 and Project

Sleep, which was launched in May, are a part of

DFC’s ongoing work to explore and build awareness

about serious health and social issues.

“Helping Canadians gain a better understanding

of their sleep requirements is a step toward a healthi-

er Canada,” Emond says. “Our goal is to help foster

the discussion and raise the sleep priority.”

The survey revealed a number of key findings:

• About 45 per cent of Canadians surveyed re-

port waking up feeling groggy or tired from a

restless night’s sleep;

• In what to do to become healthier, 37 per cent

of respondents indicated exercising more, 26 per

cent pointed to eating healthier, and 20 per cent

suggested getting more sleep would help;

• Millennials are most at risk. When presented

with the idea that lack of sleep can increase aging

and signs of aging, 71 per cent say it is the first

thing they sacrifice when running short on time;

• Parents are particularly diligent about sleep.

About 76 per cent keep a regular bedtime rou-

tine for their children—a practice the expert

panel says is extremely beneficial. However,

parents don’t always hold themselves to the

same routine;

• Women are more affected by their partner’s

sleeping habits than men, with 47 per cent of

women reporting their partner’s snoring dis-

rupts their sleep, compared with 26 per cent of

men reporting the same;

• One in three Canadians would pay up to $500

for a week’s worth of restful sleep, and half would

choose a sleep-inducing bed over a dream vacation.

Canadians can find more information on the

awareness campaign, as well as tips and tools to

improve their quality of sleep and quality of life,

at www.projectsleep.ca.

ATHLETES CAN RECHARGE WITH MILK

DFC PROMOTION

DFC brings you the latest national marketing and nutrition news with this feature. Learn more about

the programs and activities we carry out to get the most from your promotion dollar. We welcome

your comments, so write or fax us at:

DFC, c/o manager, member relations and internal communications 1801 McGill College Ave., Ste.

700, Montreal, QC H3A 2N4

Fax: 514 284-0449 or

Email: [email protected]

RECHARGE WITH Milk campaign

encourages drinking chocolate milk

for post-workout recovery.

Physically active Canadians should trade in their

sports drinks for a cold glass of chocolate milk

to help with their post-workout recovery.

Dairy Farmers of Canada’s (DFC) Recharge

with Milk (RwM) campaign, which launched in

May in Ontario and Atlantic Canada, encourag-

es athletes to enjoy the refreshing dairy beverage

for better performance.

The campaign will be in full swing this sum-

mer and fall, with the Beat Every Sunrise imagery

found on transit advertising and in stores, as well

as on social media sites. Six short videos have also

been released on social networks, and the rede-

signed www.rechargewithmilk.ca website will in-

clude updated information about chocolate milk’s

benefits, as well as a list of sponsored events.

Recharge with Milk will have a strong

presence in selected Shoppers Drug Mart and

Loblaws stores in Ontario and Atlantic Can-

ada. Consumers who purchase chocolate milk

will be rewarded through the banners’ reward

program, encouraging them to continue to buy

the dairy product.

In an effort to increase awareness of the brand,

as well as demonstrate the benefits of chocolate

milk, RwM will sponsor 22 events, including the

Recharge with Milk Triathlon Series in Ontario,

as well as five marathons in Ontario, Nova Sco-

tia, New Brunswick and Prince Edward Island.

RwM will also be involved in partnerships with

the Greater Toronto Hockey League, mountain

bike racing and a basketball championship.

For more information on the RwM cam-

paign, visit www.rechargewithmilk.ca.

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CALENDAR OF EVENTS

JULY12-13

DFC ANNUAL GENERAL MEETINGDelta Prince Edward

Charlottetown, P.E.I.

www.dairyfarmers.ca

JULY12-17

A TASTE OFSASKATCHEWANKiwanis Park

Saskatoon, Sask.

www.farmfoodcaresk.org

JULY20-22

ONTARIO SUMMER SHOWLindsay Exhibition Grounds

Lindsay, Ont.

www.ontario.holstein.ca

JULY14

OXFORD COUNTY TWILIGHT SOCIALHighland View Holsteins

Nico Byl & Family

364509 McBeth Rd., Salford

JULY14

NORTHUMBERLAND COUNTY FAMILY NIGHTCharlie Stuart & Family

4637 Buttar Blezzard Rd.,

RR#1, Gores Landing

JULY19

BRUCE COUNTY TWILIGHT MEETINGChristanna Holsteins,

Rudy & Sandra Droefke

150 Con. 3 Walkerton

JULY11-12

WESTERN ONTARIO JUNIOR SHOWWoodstock, Ont.

www.ontario.holstein.ca

JULY15

PETERBOROUGH COUNTY TWILIGHT MEETINGDon Sampson & Family

3556 County Rd. 8,

Asphodel Twp. Norwood, Ont.

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28 JULY 2016 | MILKPRODUCER WWW.MILKPRODUCER.CA

Across Canada, dairy farmers continue

to celebrate significant milestones. It’s

not unusual for farm families to reach

a 75th or even 100th anniversary, and it’s not

uncommon for multiple generations to run an

operation. More and more grandsons or grand-

daughters are opting to take over a dairy farm

their grandfathers started years ago. So what’s

the secret behind their ability to make this seam-

less shift generation after generation?

Many experts believe succession planning is

an important tool to help farm families tran-

sition when the time comes for the father or

mother to retire. This process lets farmers pass

knowledge, skills, management and ownership

of the farm to the next generation, allowing the

family legacy to carry on.

DOS AND DON’TSWhile many families know succession planning

is an important process they need to go through,

the tasks families should and shouldn’t do isn’t

always as straightforward. This is why Elaine

Froese, farm family coach based in Manitoba,

suggests assembling a solid team of advisers to

help with the process.

“Building a confident team of advisers can help

families navigate legal and tax issues, as well as facili-

tate strong family communication,” Froese says.

Her advice for successful succession planning

is simple: communicate, resolve conflict and

communicate. It’s also advice that Louis Bal-

caen, management consultant at the Canadian

Association of Farm Advisers, can stand behind.

Balcaen ran a large dairy farm in Manitoba

for 40 years. He experienced succession plan-

ning after selling the farm in 2002, and he

believes farmers should open the lines of com-

munication and avoid dictating how successors

should operate the business.

“Don’t dictate as a parent and do involve all of

those who are affected,” Balcaen says. “The succes-

sion plan has to come from all the different parties.”

He says this includes involving children’s

partners as well, which will avoid creating un-

happy or unsatisfied situations in the family.

Len Davies, owner of Davies Legacy Plan-

ning Group Inc. in Muirkirk, Ont., spoke at a

Farm Succession Update seminar in May. With

more than 50 years experience in the agricultur-

al sector, Davies recommends families develop

a family charter, family vision statement, family

participation plan, and business mission and vi-

sion statement.

Davies says families should establish good gov-

ernance. Without that, he says it could lead to

problems down the road, including procrastination,

selective amnesia, confusion and chaos. When es-

tablishing strong family governance, families should

aim to create cohesion, strengthen and repair rela-

tionships and give a voice to all members.

The Ontario Ministry of Agriculture, Food

and Rural Affairs offers a list of dos and don’ts

farmers should consider before succession plan-

ning. The ministry recommends looking at suc-

cession planning as a process rather than a sin-

gle event. It also suggests looking at the bigger

picture, keeping the long-term vision in mind,

figuring out everyone’s priorities and goals, as-

sembling a team of advisers and having family

business meetings to improve communication.

As for the don’ts, the ministry recommends

farm families don’t procrastinate, guess what

others are thinking, be afraid to ask questions

and rely on just one professional adviser.

FARM FINANCEBy Jennifer Nevans

SUCCESSION PLANNING DOS AND DON’TSAvoiding common succession planning mistakes can help make the process smoother[

EXPERTS SAY a good succession plan should be a win-win for everyone involved.

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Wade grew up on his family farm in south-

ern Ontario. In 2000, his father passed away,

and Wade and his family realized they hadn’t

done any proper succession planning before his

father died. As a result, the family lost the farm.

“Unfortunately, we failed to think about the

consequences of those things not being done,

and (my father) failed to plan,” Wade says, who

would have been the fourth generation to run

the farm if he was given the option.

Reflecting back on those days, he says even

before the family lost the business, there were

signs communication on the farm could have

improved. One example was their lack of an

effective communication plan when it came to

feeding the animals, resulting in some animals

being fed twice by two people or not fed at all.

His story demonstrated the harsh results

of improper or no succession planning. Wade

knows firsthand a common mistake families

can make is not starting those planning discus-

sions early enough before it is too late.

“I think a lot of farm families are afraid to

talk about these things because it could bring

on new conflict,” he says.

Now, Wade spends most of his time advis-

ing family members about how they can work

together to prepare for succession.

A GOOD SUCCESSION PLANHow families approach succession planning might

vary slightly depending on the dynamics of the fam-

ily, but experts know a good succession plan will sat-

isfy some important objectives. Froese says a good

succession plan should cover the family’s core beliefs

and values, as well as the future vision of the farm.

“The plan should also create legacies to allow for

a smooth transition from one generation to the next

in terms of timeliness and tax efficiencies, as well as

legal requirements,” she says.

A good succession plan will assign everyone

a clear role to play on the family farm, as well

as address new roles and responsibilities for the

retiring farmer. She says this provides meaning

for each generation. “The succession plan should

allow everyone to be happy and get what they

need and want,” Froese says.

Balcaen says a good succession plan has to allow

the parents to retire comfortably, knowing the suc-

ceeding generation will be successful on the farm.

“It has to be a win-win for all the parties

involved,” he says.

MILKPRODUCER | JULY 2016 29WWW.MILKPRODUCER.CA

COMMON MISTAKESResources are available to guide families

through the dos and don’ts of succession plan-

ning, but sometimes the hardest lessons come

after families make mistakes. Learning com-

mon mistakes farm families tend to make can

help other families avoid following those same

paths, and in turn, make the process smoother.

Mark Andrew Junkin, president of Agricul-

ture Strategy who specializes in farm succession

and human resources, says a common mistake

families can make is not doing management

planning, which helps multiple generations

and siblings work together to operate the farm.

Junkin says this could lead to siblings splitting

up assets after their father or mother retires.

“I’m a big proponent that siblings should not

split the operation among themselves,” Junkin

says. “They should try to keep the farm and part-

nership together for as long as possible.”

Junkin says some families tend to split the

farm because partners couldn’t get along or

agree to decisions, but through management

planning, this can be prevented. He says fam-

ilies should have weekly family business meet-

ings for at least three to five years to learn to

make joint decisions before getting into the

details of succession planning.

“It’s important for the family to make joint de-

cisions on little changes, such as strategies on how

to lower somatic cell count, before talking about

strategies that will impact the farm in 30 years.”

Junkin supports multi-generational man-

agement where farmers work with their kids

to run the operation. This allows kids to learn

from their predecessor.

A lack of proper communication and early

planning can result in issues down the road, ac-

cording to Darrell Wade, founder of Farm Life

Financial Planning Group. During the Farm

Succession Update event, Wade talked about

the struggles his family faced because they

didn’t have a proper succession plan in place.

Jennifer Nevans is assistant

editor of Milk Producer.

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COVER STORYBy Sharon Laidlaw

and Jennifer Nevans

STAY COOL with real Canadian ice cream

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MILKPRODUCER | JULY 2016 31WWW.MILKPRODUCER.CA

As Canadians continue to soak in the

warmer weather this summer, more and

more families are turning to a familiar

treat to keep them cool this season.

Whether it’s soft, fat-free, lactose-free, organic

or Italian-style, ice cream made from 100 per cent

Canadian milk is making a comeback this year.

While the creamy treat has been around

for years—thought to have evolved in France

and Italy in the 17th and 18th centuries—ice

cream expanded quickly after 1846 when the

first hand-cranked ice cream-maker was created

in the United States.

Today, it can be found in almost every gro-

cery store, restaurant and convenience store,

competing with products like frozen desserts,

which are made from edible oil products in-

stead of premium dairy. But despite heavy

competition, over the last year, consumers have

begun to find their way back to the popular

dairy dessert once again.

According to Dairy Farmers of Canada’s

(DFC) latest sales reports, ice cream sales in-

creased by about 8.8 per cent in Quebec and

6.9 per cent in Ontario from May 2015 to April

2016. This is compared with the same period the

year before, and is a positive direction consider-

ing sales have historically been decreasing.

Victoria Cruz, DFC’s marketing and retail di-

rector, says that trend is in light of a price decrease

of 1.1 per cent in Quebec and one per cent in

Ontario. Those who choose to consume the dairy

treat might also credit the increase in sales to Ca-

nadians’ growing appreciation and confidence in

Canadian dairy products.

In grocery stores and at food service locations,

consumers are seeing more of the familiar blue

cow, indicating the product they’re eating is made

with 100 per cent Canadian milk. For decades,

the symbol brought awareness about Canadi-

an milk, assuring consumers the dairy products

they’re buying will support Canadian producers.

“We know buying local is very important to

Canadians,” Cruz says, adding this knowledge

is a vital tool processors can use to their advan-

tage. “For processors who are using the symbol,

it allows them to clearly communicate the prove-

nance of the milk used in the product, providing

them with a clear and competitive advantage.”

Cruz says the 100% Canadian Milk symbol

has an 86 per cent awareness level in Canada.

“That means it has universal recognition,”

Cruz says. “It’s been around for a long time and

there is a great degree of consumer familiarity

with it.”

Processors across the nation are showcasing the 100% Canadian Milk symbol

COWS INC. makes unique cow-themed ice cream flavours, such as Wowie Cowie,

Gooey Mooey and Messy Bessy.

COWS CREAMERY (COWS INC.)Prince Edward Island company COWS Inc.

uses 100 per cent Canadian milk in its ice

cream to tell consumers its products are made

with quality.

“I think a lot of people associate Canadian

milk with a higher quality standard,” says Whit-

ney Hooper, director of sales and marketing at

COWS Inc.

The company proudly showcases DFC’s

100% Canadian Milk symbol on its ice cream

products because it’s important for COWS Inc.

to use all-Canadian milk and cream. The com-

pany works with Amalgamated Dairies Ltd. to

get its milk from producers across the province.

COWS Inc. originated in Cavendish, P.E.I.

when it started making ice cream in 1983.

“The ice cream was all hand-mixed using an

old-fashioned recipe with cream, eggs, sugar and

all natural flavours,” Hooper says.

COWS Inc. still uses its old-fashioned ice

cream-making process today, which is why con-

sumers might notice they won’t find the product

at regular grocery stores. The premium ice cream

is exclusive to COW stores.

“It’s something you can only get at our retail

shops, and a big part of that is because we want

to stick to that traditional way of making ice

cream,” Hooper says.

Cows Creamery in Charlottetown, P.E.I. was

the company’s first flagship store. Today, COWS

has 11 stores across Canada, as well as one in Bei-

jing, China, which opened in 2014. The compa-

ny is known for making whimsical, unique cow-

themed flavours, such as Wowie Cowie, Gooey

Mooey and Messy Bessy.

COWS Inc. has about 55 full-time employees

who work out of their office in Charlottetown, as

well as around 250 seasonal staff members who

work at their stores. Along with ice cream, the

company also makes butter and cheese, which has

earned many awards globally.

“Ice cream was always our origin and it’s the

success story of our company,” Hooper says. “But

what we’ve tried to do now was go to a full-service

creamery and look at all types of milk products.”

COWS Inc. has a lot to be proud about, and

in terms of their future going forward, Hooper

says they’re always interested in the possibility of

international expansion. For now, their focus is to

continue what they do best.

“For us, our primary goal is to keep our ser-

vice level where it is and keep making high-qual-

ity products,” she says.

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32 JULY 2016 | MILKPRODUCER WWW.MILKPRODUCER.CA

FARMERS DAIRY (AGROPUR)Canadians who enjoy quality ice cream will come

to know Farmers Dairy ice cream products well.

“It’s an organization with a lot of tradition,”

says Dominique Benoît, senior vice-president

of institutional affairs and communications at

Agropur Co-operative.

Farmers Dairy is one of many brands in the

Agropur family. On its own, Farmers has been

producing dairy products for more than 90

years. The processor sources its milk and cream

from dairy producers in Nova Scotia—just as

other Agropur brands source its milk from its

own local provinces.

“Since we have plants in eight provinces in

Canada, we use milk in each province where we

have plants,” Benoît says.

Nova Scotia has about 200 dairy farmers,

and about 60 per cent of their milk comes to

Agropur’s plant. Across the country, about 30

per cent of the milk produced in Canada is pro-

cessed at Agropur.

The co-operative uses the 100% Canadian

Milk logo on its ice cream products—a reminder

to its consumers Agropur is a Canadian organiza-

tion that supports Canadian dairy producers.

Over the years, Farmers Dairy has perfected

the timeless favourite flavours, such as vanil-

la and chocolate, but has also developed some

unique ones, including coconut macaroon, chai

tea latte and mariner’s sea salt caramel.

Benoît believes Agropur’s products stand

out among others because of the simple fact the

co-operative is owned by dairy farmers.

“It makes a huge difference for the consumer

to know when they buy an Agropur product, the

local economy will benefit from it,” he says.

However, Agropur isn’t immune to challeng-

es. Benoît says the two largest ice cream-makers

in Canada are multi-national companies with

international owners.

“We’re a Canadian-owned business, and we’re

competing against the largest players in the world,

so we have to be competitive,” Benoît says. “We

have to be different, and this is why the co-opera-

tive nature of our business makes us unique.”

Agropur and Farmers Dairy merged in

2013, making Agropur Canada’s largest milk

processor with 38 plants and 8,000 employees

across the nation.

Benoît says Agropur’s medium-term goal is

to be recognized as the preferred brand by Ca-

nadian consumers, given they’re owned by Ca-

nadian dairy farmers. Consumers can find Agro-

pur products across the country at grocery store

chains, as well as foodservice locations.

COVER STORY

OVER THE years, Farmers Dairy has developed some popular new flavours, such as

coconut macaroon.

CHAPMAN’S ICE CREAMNot only is it a dairy processor success story, Chap-

man’s Ice Cream is just as well known for its family

values and community connections. It embodies a

sense of belonging and a feeling of family and to-

getherness that permeates the culture and environ-

ment at every facet of the business.

This is how Ashley Chapman, Chapman’s

vice-president, describes the dairy processing busi-

ness his parents, David and Penny, built from the

ground up in October 1973. Located in Markdale,

Ont., Chapman’s employs up to 750 full-time

and seasonal staff during peak season. It processes

around four million kilograms of butterfat per year.

The thriving company is Canada’s largest indepen-

dent ice cream manufacturer. Chapman’s, along

with Nestlé Canada and Unilever Canada, hold a

combined market share of about 64 per cent in the

ice cream market, according to the Canadian Dairy

Information Centre facts and figures.

Chapman’s offers more than just your typical

tub of ice cream. It sells frozen yogurt, cones, bars,

ice cream sandwiches, sorbet and other novelties,

including specialty lactose- and gluten-free lines.

Chapman’s Premium Canadian Collection is touted

as “the nostalgic ice cream treats of your childhood

meets the sophisticated indulgence you’ve come to

love as an adult.” All Chapman’s products are made

with 100 per cent Canadian dairy ingredients. In

fact, all its products proudly display the 100% Ca-

nadian Milk symbol.

Chapman’s prides itself on its long track record of

listening to its customers, so much so that Ashley

claims the creation of some of Chapman’s best-sell-

ing products are a direct result of customer feedback

or suggestions. For instance, Ashley says Chapman’s

popular nut-free line came about after a mother sent

the company a letter explaining her son was missing

out on enjoying its ice cream due to his nut allergies.

“We’ve learned over the years how valuable our

customers are,” Ashley says. “Our customers are very

loyal and will often reach out to us to tell us what

they like and don’t like. We read and answer every

email sent to us.”

Over the years, the demand for variety has

kept Chapman’s busy developing innovative new

flavours and products. From its classics, such as

vanilla and Dutch chocolate, to its more creative

examples, such as blueberry cheesecake, caramel

coconut blondie, and Nanaimo bar frozen yogurt,

Chapman’s never stops experimenting to find new

combinations. The company recently launched a

Klondike-like, extra-large, decadent ice cream bar

called the Yukon, a soft ice cream line that comes

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in a two-litre package, and new flavours in its Kids

Line, which is gluten- and nut-free.

Chapman’s is also introducing its Canadian

Cone. The processor has partnered with the Cana-

dian Hero Fund to help Canada’s military. A portion

of the proceeds from the sale of this product will be

donated to the fund to support Canadian military

personnel and their families.

Chapman’s also launched its Kids Line of nov-

elties and packaged ice cream, which includes

Kids Club, a customer loyalty program. The

website, www.kidsclub.ca, is an interactive on-

line playground for kids (and adults, too). It fea-

tures fun games and activities that reward users

with points that can be redeemed for Chapman’s

merchandise, gift certificates and more.

The family-run ice cream processor has overcome

adversity, namely the fire of 2009 that destroyed its

manufacturing facility, to become a stronger, more

resilient business able to weather fluctuating market

demands. Today, the Chapman family continues to

ensure the same commitment to high-quality and

great value ice cream products, which are sold coast

to coast, including in Nunavut. Chapman’s has also

had tremendous success from making private-label

ice cream products for the past 25 years.

Asked whether weather and seasonal changes

affect their business, Ashley replies Canadians

seem to love their ice cream, anytime of the year.

“Although the ice cream category has been rela-

tively flat, we have had to ramp up production.

In fact, we’re having a hard time keeping up.

Roughly 64 per cent of our yearly sales volume

occurs during the warmer months, but we enjoy

excellent sales throughout the year.”

ALL CHAPMAN’S products are made with 100 per cent Canadian dairy ingredients,

and the company proudly displays the 100% Canadian Milk symbol on its products.

SOME OF CHAPMAN’S best-selling

products are the result of customer

feedback.

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34 JULY 2016 | MILKPRODUCER WWW.MILKPRODUCER.CA

COVER STORY

KAWARTHA DAIRYSince the mid-1950s, Kawartha Dairy Limited

in Bobcaygeon, Ont. has been making quality ice

cream for their loyal consumers.

“Our higher fat, fresh milk, fresh cream rec-

ipe has not changed since we started making ice

cream,” says Blake Frazer, vice-president and gen-

eral manager of Kawartha Dairy.

The processor has been around for nearly eight

decades, sourcing all its milk and cream from

Peterborough County and the City of Kawartha

Lakes. To let consumers know Kawartha supports

Canadian milk, the company dons DFC’s 100%

Canadian Milk symbol on its ice cream products.

“This has been our strategy since day one,”

Frazer says. “It fits our local, family-owned image.”

Being an independent, family-owned dairy is

what makes Kawartha ice cream products stand

out from the market leaders, Frazer says. Kawartha

Dairy also produces rich ice cream that contains

more cream than the average ice cream.

“Consumer testimonials are our best form of

recognition,” Frazer says. “Facebook comments

are quite favourable.”

Besides Kawartha’s signature ice cream, it also

makes fluid milk under the Kawartha Dairy ban-

ner, as well as other dairy products under their

private label. Kawartha Dairy has nine retail

stores with about 150 employees during the win-

ter months and about 300 in the summer. Their

products are also sold at grocery stores, foodservice

locations and ice cream parlours.

The 79-year-old processor can show young-

er ice cream-makers a thing or two about lon-

gevity. Kawartha Dairy is 100 per cent Canadi-

an-owned and still operated by the same family

that started it.

While Kawartha has proven its success in the

ice cream-making field, the company still faces

challenges. Frazer says one of Kawartha Dairy’s

challenges is contending against large multi-na-

tional competitors that have cost advantages.

“We don’t deep discount our products,” Fraz-

er says. “The quality of our products allows us to

sell at a price that is good for us, our customers

and our consumers.”

Not only is Kawartha doing well in light of

heavy competition, the business is still expand-

ing. Kawartha Dairy recently opened a new re-

tail store in Orillia, Ont. in May—its ninth store

in the province.

Frazer says Kawartha Dairy’s goals for the

business are simple.

“We want to continue to grow our business

and maintain our independent, family-owned,

all-Canadian status, as well as provide employ-

ment in all areas in which we do business,”

Frazer says.

FOOTHILLS CREAMERY products are available throughout Western Canada at major

grocery chains.

KAWARTHA DAIRY’S rich ice cream

contains more cream than the average

ice cream.

FOOTHILLS CREAMERYConsumers, retailers and food service operators

know Foothills Creamery never compromises on

quality, says Don Bayrack, founder and owner of

the Alberta-based dairy processor.

Foothills Creamery has been producing quality

products at its Calgary plant since 1969. From its

humble beginnings, the processor has grown over

the years to become recognized as a supplier of su-

perior quality dairy products from Western Can-

ada through to Ontario and Quebec. It produces

butter, ice cream, frozen yogurt and ice cream

cones for the retail and food service markets.

In 1995, Foothills Creamery opened a

second location in Edmonton, and in 1999, a

third location in Kelowna, British Columbia,

to better serve its customers. Today, Foothills

employs 75 people in its production, distribu-

tion and sales teams.

Foothills Creamery also manufactures old-fash-

ioned scoop ice cream, soft serve and novelties,

as well as sherbet and sorbet. Most of its prod-

ucts are distributed throughout Western Canada,

and available at major grocery chains, including

Loblaw’s, Real Canadian Superstore, Sobeys,

Safeway, among many others. Its soft serve and

novelty products are available across Canada.

Foothills Creamery uses only natural and

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MILKPRODUCER | JULY 2016 35WWW.MILKPRODUCER.CA

“ZACTRAN gives

my dairy operation a

flexible BRD treatment

that I can use on my

calves & heifers.”

While you strive to meet Canadian Quality

Milk (CQM) standards, you need a reliable BRD

treatment that can be used on young calves and

heifers right up until 2 months before calving1. Put

ZACTRAN® to work for fast acting,2 long lasting1

treatment of BRD in your dairy operation.

Treat them with ZACTRAN.

1. Based on product label.

2. Giguère S, Huang R, Malinski TJ, Dorr PM, Tessman RK

& Somerville BA. Disposition of gamithromycin in plasma, pulmonary epithelial lining fluid,

bronchoalveolar cells, and lung tissue in cattle. Am. J. Vet. Res. 72(3): 326-330 (2011).

ZACTRAN® is a registered trademark of Merial Limited.

© 2014 Merial Canada Inc. All rights reserved.

ZACT-13-7559-JAD-E

Ask your veterinarian

why ZACTRAN is ideal for

your dairy operation.

fresh ingredients. Its ice cream boasts a butter-

fat content of 12 per cent, giving it a smooth,

rich taste, Bayrack says. And, because it uses its

own fresh cream, FootHills Creamery products

have an authentic creamier taste, enhanced by

the addition of fine chocolate and chunks of

real fruit, Bayrack adds.

The processor’s retail products are available

in two-litre tubs in an assortment of flavours

to suit its customers’ needs. Its food service line

includes 15 soft serve products and 84 flavours

of hard-packed ice cream, sherbet, sorbetto and

frozen yogurt. This year, it introduced four new

flavours to its ice cream line: peanut butter and

jam, caramel apple, honeyberry cheesecake and

Canadian honour.

Bayrack says one of the challenges he is encoun-

tering is not being able to get a steady supply of

cream to make ice cream. “It’s quite challenging.

We are just getting by. Luckily, it has not affected

the business too much in terms of production,

but we are getting very close,” he says.

Bayrack insists on using high-quality dairy in-

gredients and other additives in his products. “We

don’t skimp on quality,” he says. Foothills Cream-

ery does not use whey powder or milk replacers,

Bayrack adds. All its retail ice cream products

feature the 100% Canadian Milk symbol. “Our

regular customers know our product is better

than our competitors because of the high-quality

ingredients we use,” he says.

Foothills Creamery also owns a fleet of 22 re-

frigerated trucks, which allows it to control dis-

tribution of its products. It employs 70 full-time

staff, which includes employees at its plants and

truck drivers. Bayrack says he and his employees

believe in giving back to the community, which is

why Foothills Creamery has embarked on three

charitable initiatives for 2016. It has agreed to

donate $3 to the Canadian Cancer Society for

every two-litre tub of honeyberry cheesecake sold.

It is also donating $3 to the Veterans Transition

Network for every tub sold of its newly released

Ribbons of Hope ice cream, featuring chocolate,

vanilla and mint flavours. Lastly, it is donating

the same amount to the Canadian Red Cross for

every tub sold of its caramel apple product.

“Our 47 years of providing consistent, superi-

or quality is what has kept Foothills Creamery in

business for so long. We also have tremendous

staff, some of which have been working for the

company for 20 to 30 years. They are truly dedi-

cated and believe in maintaining our premium

reputation in the market,” Bayrack says.

Our 47 years of providing consistent, superior quality is what has kept Foothills Creamery in business for so long.

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36 JULY 2016 | MILKPRODUCER WWW.MILKPRODUCER.CA

possible. They’ve encouraged faculty to build

the university up in terms of recognition and

development. Dairy at Guelph is one product

of that encouragement.

“It’s fun and invigorating to be a part of a suc-

cessful team,” says Dr. Stephen LeBlanc, dairy cat-

tle health management professor. “Guelph’s dairy

research enterprise is already successful, but this

brand will create more widespread success as dairy

researchers move forward as a team.”

The University of Guelph, a leader in

dairy research and innovation, has cre-

ated an organizational identity that will

help unite its researchers and promote the in-

stitution’s status. It’s called Dairy at Guelph.

The new brand comprises 65 researchers

across five colleges and 12 departments, covering

disciplines from animal sciences and veterinary

medicine, to economics and human nutrition.

Dairy at Guelph aims to increase internal com-

munication and collaborations among research-

ers, enhance connections externally to national

and international researchers and companies,

and develop a recognizable logo to make the re-

search capacity at the university more visible.

“The reality is dairy is an increasingly com-

petitive market,” says professor David Kelton.

“We want to be able to attract the best faculty

and students with this brand to support the

claim of being Canada’s dairy university.”

Researchers will continue to make mean-

ingful contributions to both the university and

dairy industry through new or expanded, cam-

pus-wide collaborations. They will also expand

beyond the university by connecting more eas-

ily with future stakeholders through Dairy at

Guelph, which will act as a point of contact for

external research and education partners.

In the months ahead, Dairy at Guelph will

build its online presence. It will include informa-

tion on the many facets of dairy research in order

to position Guelph as a leader in all aspects of re-

search to serve and advance the dairy industry. A

program manager will be hired, who will act as

the first point of communication to promote the

activities and capabilities of the network.

Researchers also plan to host campus-wide

dairy seminars, produce more faculty and graduate

student exchanges, and set up visiting apprentice-

ships. These plans can open partnership opportu-

nities with companies and organizations that were

not previously aware of the university’s accomplish-

ments and capacity. Dairy at Guelph will also en-

hance communication of results back to producers

and front-line industry advisers. Dairy at Guelph’s

program manager will also help teams of research-

ers pursue large funding opportunities.

The university’s research administration has

embraced the long-standing tradition of dairy

scholarships at Guelph to make this project

DAIRY AT GUELPHNew brand helps keep ‘Canada’s dairy university’ on top

RESEARCHBy Sydney Pearce

Sydney Pearce is a student writer for the University of Guelph’s office of research.

DAIRY COWS at the Livestock Research Innovation Centre - Dairy Facility in Elora

help University of Guelph researchers study the industry.

[

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Even the best dairy producers need a little help protecting their herds.

Introducing Imrestor™, the first-of-its-kind immune restorative

for periparturient dairy cows and heifers. During the critical

time around calving when a dairy cow’s immune system is

suppressed, Imrestor helps restore the function and increase

the number of bacteria-fighting neutrophils, significantly reducing

the incidence of clinical mastitis on a dairy farm. It’s just the

helping hand a dairy producer needs.

Learn about our introductory launch offer and protect the

whole herd with Imrestor as part of an ongoing herd health

management program by contacting your veterinarian.

Elanco, Imrestor, and the diagonal bar are trademarks owned or licensed by Eli Lilly and Company, its subsidiaries or affiliates.

© 2016 Eli Lilly and Company, or its affi liates. CADRYIRS00003

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38 JULY 2016 | MILKPRODUCER WWW.MILKPRODUCER.CA

Canadian dairy farmers will be required to implement proAction’s animal

care and livestock traceability programs by Sept. 1, 2017, regardless of

their assigned validation date. DFO will provide a summary of proAction

requirements to producers in the next few weeks.

As the implementation date approaches, producers are becoming

more interested in the program and seeking clarification on require-

ments. Through this process, it has become apparent there are a num-

ber of “myths” about proAction, which seem to be creating discomfort

among producers. Below is a list of some of these “myths” and the correct

information for each.

MYTH #1 – “The animal care program requires farmers to let cows outside the barn for a minimum number of hours per day.”Not true. The animal care program is based on the requirements of the

Code of Practice for the Care and Handling of Dairy Cattle (“the Dairy

Code of Practice”). This document does not establish a minimum num-

ber of hours for cows to spend outside the barn each day. Therefore, this

is not a requirement within proAction, and letting cows outside generally

remains a farmer’s choice.

MYTH #2 – “proAction will impose a ban on tiestall barns starting September 2017.”Not true. Tiestall barns are acceptable under the current version of the

Dairy Code of Practice. Therefore, the animal care program accepts this

housing system.

MYTH #3 – “Farmers will have to cut all Radio Frequency Identification (RFID) beef tags (yellow buttons) and replace them with approved dairy tags (NLID/ATQ).”Not true. The traceability program requires calves born on or after Sept.

1, 2017 be double-tagged with approved dairy tags (NLID/ATQ). Calves

that will not remain in the dairy herd and are destined for the beef indus-

try may be tagged with approved beef tags (single yellow RFID button).

Animals born prior to Sept. 1, 2017 that bear beef tags will be grand-

fathered into the program, as intentionally cutting an ear tag to replace it

is not permitted by federal regulation.

MYTH #4 – “The biosecurity program of proAction will require producers stop receiving visitors in their dairy barns.”Not true. Currently under development, the biosecurity program in-

cludes a standard operating procedure (SOP) with measures to prevent

the introduction and spread of diseases through visitors. This includes

requiring visitors to wear overshoes, clean or disposable boots and follow

farm-specific biosecurity measures. However, this is not expected to pre-

vent farmers from hosting farm tours or receiving visitors.

MYTH #5 – “Dairy farmers will be forced to maintain closed herds.”Not true. Introducing new animals is an acceptable practice in the draft

biosecurity program.

MYTH #6 – “Under the biosecurity program, new animals or those returning to the herd must be placed in quarantine.”Not true. The current draft version of the program requires farmers to observe

and examine new and returning animals daily, respond to any abnormalities and

ensure people assigned to this activity have been properly trained. This must be

documented in a SOP, which must also include one additional element from a

list of best management practices. While isolating animals is one of the listed best

management practices farmers can choose from, it is not a requirement.

For more information on the proAction program, producers are encouraged to read Maria Leal’s monthly proAction column in Milk Producer magazine, or visit Dairy Farmers of Ontario’s website at www.milk.org.

DISPELLING MYTHS ABOUT PROACTION

UNDER PROACTION, Canadian dairy farmers will still be

allowed to house cattle in tiestall barns.

By Maria Leal

Maria Lealis Dairy Farmers of Ontario’s assurance programs and

field services manager.

Among other misconceptions, proAction won’t prevent farmers from hosting tours

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MILKPRODUCER | JULY 2016 39WWW.MILKPRODUCER.CA

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40 JULY 2016 | MILKPRODUCER

Lameness and other hoof health issues are among some dairy farm-

ers’ top animal health concerns, according to responses from two

farmer surveys conducted late last year and in 2014.

In the Dairy Research Cluster’s Have Your Say survey and campaign

in 2015, farmers asked 23 questions about how they could improve

hoof health on their farms. Animal welfare was identified as the top

management priority, and lameness was the number one animal health

concern in a national needs assessment survey that ran in 2014 by Dr.

David Kelton, professor at the University of Guelph, and his research

team. (See Dr. Kelton’s video presentation on YouTube at https://youtu.be/CmqW0iN-92o).

Hoof health problems are detrimental to cow productivity and

longevity. Lameness, for example, costs a farmer up to $3501 to treat

one lame cow. The pain and discomfort associated with lameness are an

animal welfare concern.

The Have Your Say survey was online at www.dairyresearch.ca from

February 2015 to January 2016. It was promoted at 15 conferences

attended by Dairy Research Cluster staff to engage farmers on short-

and long-term needs for dairy research. Kelton’s needs assessment was

conducted for a research project that aims to benchmark dairy cattle health

and farm management practices in Canada. More than 600 responses were

received from farmers on important areas of focus for the exercise.

STATUS OF HOOF HEALTH IN CANADAThe Alberta Dairy Hoof Health Project (ADHHP), which ran from 2009

to 2012, measured the hoof lesions in 578 herds in three provinces—British

Columbia, Alberta and Ontario—from trim records for 80,533 cows along

with dairy production data. The Hoof Supervisor System (HSS) was used

by a group of provincial trimmers to collect hoof lesion data. Data revealed

almost 40 per cent of cows presented to hoof trimmers had at least one type

of hoof lesion2. Preliminary data collected with the same device in Quebec

between June 2015 and April 2016 show similar information with up to

30 per cent of cows having at least one hoof lesion.

CURRENTLY UNDERWAYFollowing are research initiatives addressing hoof health issues to support

farmers:

1. Improving hoof health in Canadian dairy farms – Dairy Research Cluster

APPLIED SCIENCEBy Shelley Crabtree and Anne-Marie Christen

HOOF HEALTHCanadian dairy farmers can tap into initiatives

and resources to help reduce lameness incidence[

WWW.MILKPRODUCER.CA

(project led by Dr. Filippo Miglior, Canadian Dairy Network, 2013 to 2018)Genetic and genomic evaluations show promising potential for selecting

cows that are more resistant to hoof lesions. A major project launched

in the 2013 Dairy Research Cluster aims to improve hoof health by de-

ALBERTA DAIRY Hoof Health Project (2009-2012).

THE HOOF SUPERVISOR SYSTEM is the current system used

for collecting hoof health information on farms.

ALBERTA BRITISHCOLUMBIA

ONTARIO

# FARMS PARTICIPATING

n=

WITH LESIONS

TOE ULCER

SOLE HEMORRHAGE

WHITE LINE LESION

SOLE ULCERS

DIGITAL DERMATITIS

158 85 335

40,558

20,644

13,241

5,284

2,053

1,964

1,504

%

50.8

4.9

6.4

15.5

17.2

43.2

1.7

22.4

8.6

13.1

34.8

38.1

%

5.3

7.1

14.3

14.9

37.9

59.8

%

213

2,894

1,106

1,684

4,488

9,156

24,045

763

1,026

4,760

2,149

5,464

9,523

15,930

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MILKPRODUCER | JULY 2016 41

SHELLEY CRABTREE AND ANNE-MARIE CHRISTEN Shelley Crabtree is the communications lead

for the Dairy Research Cluster, and Anne-Marie

Christen is a co-ordinator for Valacta.

1 DePassillé, Rushen, Vasseur, Adam, Pellerin,

Crabtree, Milk Producer, April 2014, pages 34-37

2 Genetic selection can improve hoof health on

dairy farms

Francesca Malchiodi, Anne-Marie Christen and

Filippo Miglior, Progressive Dairyman, August

31, 2015, http://www.progressivedairycanada.

com/topics/a-i-breeding/genetic-selection-can-

improve-hoof-health-on-dairy-farms.

WWW.MILKPRODUCER.CA

RESOURCES TO IMPROVE HOOF HEALTH

• Videos and recorded webinars

The cow comfort webinar series, sponsored by Dairy Farmers of Canada and Valac-

ta: https://dairyknowledge.ca/presentations/

Hoof Care: the Foundation of Cow Health, produced by Jersey Canada: https://

www.youtube.com/watch?v=FxHTcPb0_r8

Trimming for Traction, produced by Jersey Canada: https://www.youtube.com/

watch?v=qqiUjT5ZJ58

Three steps to zero lameness by Vic Daniels, Vic’s Custom Clips, Ontario hoof trimmer:

https://www.youtube.com/watch?v=UW9iwXHaJZU

• Website and application

Dairy cattle hoof health, lameness prevention and more by Dr. Steve Mason, Univer-

sity of Calgary (Alberta Hoof Health Care project). Visit: www. dairyhoofhealth.info

A multi-platform lesion identification application for mobile phones. Download it at

http://dairyhoofhealth.info/lesions/lesion-identification/web-based-lesion-id-app/

• Factsheets

Animal outcome measurement protocols, injury, cleanliness, body condition and

lameness: https://www.dairyresearch.ca/pdf/3-Animal%20Based%20Proto-

cols-Dairy%20Research%20Cluster-eng.pdf

proAction animal care: https://www.dairyfarmers.ca/proaction/resources/ani-

mal-care

Series of six factsheets on Dairy Cattle Hoof Health from Alberta Milk is available at

http://dairyhoofhealth.info (English only) and in the Producer Resources section of

www.dairyresearch.ca

• ICAR Claw Health Atlas

http://www.icar.org/wp-content/uploads/2016/02/ICAR-Claw-Health-Atlas.pdf

• Workshops

A Step Ahead – Hoof Health training by Valacta (Quebec and Atlantic regions).

For information: http://www.valacta.com/EN/training/Documents/VALACTA_DEPLI-

ANT_ANG_V2.pdf

SHELLEY CRABTREE ANNE-MARIE CHRISTEN

veloping a data pipeline from hoof trimmers

to the Canadian DHI databank and the Ca-

nadian Dairy Network to generate breeding

values for sires. This nationally co-ordinated

project, involving provincial organizations,

hoof trimmers and farmers, is using HSS to

collect hoof health data and connect it to exist-

ing cows through DHI. This project also aims

to develop a new DHI management report on

hoof health for farmers involved in the data

collection network. Currently, Quebec hoof

trimmers are also feeding this pipeline. Hoof

trimmers from Ontario and the Western prov-

inces will join the pipeline this summer.

2. The Alberta Dairy Hoof Health Project – Phase 2. Lameness Risk Analysis Knowledge Transfer Project (led by Alberta Milk – fall 2016) A team, led by Alberta Milk, and working

in collaboration with Drs. Karin Orsel and

Herman Barkema and grad students at the

University of Calgary, is preparing knowledge

transfer tools to assist farmers, veterinarians,

trimmers and nutritionists to address lameness.

3. Strategy for improving claw health in Quebec dairy herdsHoof trimmers from across Canada have an

integral role in identifying hoof lesions and

collecting data for the national hoof health

project (Dairy Research Cluster). Similar to

the methods used with the ADHHP, Quebec

hoof trimmers were also trained on using HSS

to collect high-quality data. The next step is to

feed the data into the national DHI databank

and to the Canadian Dairy Network. An

interface has been developed by Valacta and

installed in HSS to be able to get minimum

herd information directly from the national

DHI databank. This link populates HSS with

the list of cows and their universal identification

numbers, as well as other information, such as

calving date, days in milk, breeding date, days

open, and days bred. After trimming, hoof

health information is sent back to DHI using

the same application, which is stored in the

databank.

4. Milk 2020 – Hoof Health projectMILK 2020 was established by New Brunswick

dairy producers and processors to encourage

research, development and innovation in New

Brunswick’s dairy industry. MILK 2020 is

developing a cloud-based hoof health software

program for hoof trimmers and farmers in New

Brunswick. While still in the developmental

stage, MILK 2020 will eventually link the data

collection system to the national hoof health

project under the Dairy Research Cluster.

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42 JULY 2016 | MILKPRODUCER

Last April, I attended the 2016 Herd

Health and Nutrition Conference in

Burlington, Vermont. Dr. Limin Kung

from the University of Delaware presented on

silage preservation and aerobic stability. He

spoke about several factors that influence silage

quality after harvest, one of which is the type of

fermentation taking place in the silo after har-

vest. This will impact the palatability, nutrient

content and stability of the final product once

out of the silo and into the feed bunk.

OXYGEN EXPOSUREThe amount of time silage can remain stable af-

ter it is exposed to oxygen from air is called aer-

obic stability. Silage will obviously be exposed

to oxygen when taken out of the silo, mixed in

the ration, or just sitting in the feed bunk. Aer-

obic conditions also exist on the exposed face

of bunk silos, at the surface of poorly sealed

bunk silos and at the surface of tower silos.

Silage can undergo a perfect post-harvest fer-

mentation, but if exposure to air occurs later on,

this perfect silage can become poor quality feed.

Aerobic spoilage can account for more than 50

per cent of total dry matter losses in a silo. Fur-

ther, spoiled silage can produce undesirable end

products, resulting in a cow’s reduced nutrient

intake and milk production. Molds are usually

blamed for silage spoilage but, in fact, are usu-

ally the result of spoilage. The real culprits are

yeasts in the silage at harvest.

When fresh forage is ensiled, bacteria con-

vert sugars into lactic acid. As the concentra-

tion of lactic acid increases, pH decreases and

silage becomes stable, similar to pickles in vin-

egar. If no oxygen gets in, the mass of silage

will remain stable. If silage is exposed to oxy-

gen, the yeasts become active and start to de-

grade the lactic acid. Yeasts multiply and feed

on readily degradable nutrients. It is the yeast

activity that generates the heat in the first place.

As lactic acid is depleted, pH of the silage in-

creases, which lets mold and undesirable bac-

terial grow. More heat is produced and further

spoilage continues.

TYPES OF YEASTSYeasts are naturally occurring organisms. There

are many types of yeast in silage, which can

vary by farm and feed type. All yeasts are un-

desirable in silages. Some yeast species will fer-

ment glucose and cause large dry matter losses,

while others will feed on lactate and impact

aerobic stability, and reduce cows’ feed intakes

and the nutritive value of the silage. The num-

ber of yeasts in silage is negatively correlated

with aerobic stability so the less yeasts present

in silage the better.

EFFECT OF HEAT DAMAGEDuring spoilage, the temperature of the silage

mass can reach 49 to 54 degrees Celsius. In the

past, the effect of heat damage was believed to

mainly result in reducing the digestibility of

crude protein resulting from chemical chang-

es taking place between carbohydrates and

protein known as Maillard reaction. Recent

research findings indicate protein digestibili-

ty is reduced and energy losses are at least as

significant. Energy concentration in the forage

decreases as non-fibre carbohydrates (NFC) are

depleted, while fibre concentration increases.

Since NFCs are almost all digested by the cow,

the disappearance of NFCs markedly impacts

the silage’s energy content. As heat damage

progresses, the NFC loss can be as high as 25

per cent of its original levels.

Another way to assess potential heat damage

RUMINATIONSBy Mario Mongeon

BEYOND COMPACTIONProper silage preservation will ensure you’re not feeding your cows less than desirable feed

KEEPING THE silo face clean and undisturbed minimizes the risk of oxygen exposure

and spoilage.

[

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MILKPRODUCER | JULY 2016 43

Ruminations is prepared by Ontario Ministry of Agri-

culture, Food and Rural Affairs livestock technology

specialists to provide information you can use on

your farm.

Mario Mongeonis a livestock specialist for the Ontario Ministry of

Agriculture, Food and Rural Affairs, Alfred Resource

Centre. Reference: L. Kung, Preserving Silage Quality

With Enhances Aerobic Stability. 2016 Herd Health

and Nutrition Conference Proceedings. 31–42.

to a forage crop is to measure for acid detergent

fibre crude protein (ADF CP). It is a laboratory

test used to measure the amount of heat-dam-

aged protein in a forage sample, reported as a

percentage of the CP. It measures the portion

of CP that is bound to the ADF fraction of

the cell wall, or the portion unavailable to the

cow. Some degree of binding between fibre and

protein occurs naturally even though no heat-

ing took place. This protein is often subtracted

from the feed’s total CP to estimate available

crude protein. ADF CP values higher than 10

per cent (as per cent CP) on the analysis re-

port indicates some overheating of the forage

has occurred. If the bound protein becomes too

high (>12 per cent of CP) then the CP value

should be adjusted. The analysis report will of-

ten provide an adjusted CP value. This value

should be used in ration formulation.

WHEN SILAGE SPOILSDry matter intake by fresh cows compared

with aerobically spoiled total mixed ration can

differ by 10 per cent. What causes animals to

consume less of the spoiled silage is unclear

but can result from a combination of factors,

such as poor palatability, lower digestibility,

foul smell, toxicity or potential interactions be-

tween yeasts and rumen microflora.

Initial population of yeast in silage, before

exposure to oxygen, definitively affects time

to spoilage. Low yeast concentration silage can

take up to 60 hours before showing signs of

spoilage. The temperature of high yeast con-

centration silage can increase by 2 C in less

than 12 hours, a definite sign of spoilage onset.

HANDLING TIME IS CRUCIALManagement can go a long way in minimizing

silage spoilage by yeasts. Packing quickly and

tightly covering bunker silos is a good start.

Seal silage with a thick, white, oxygen-limit-

ing plastic film that is weighted down. Delay-

ing filling is a major cause of yeast and mold

growth. If filling takes place over a six- to 12-

hour period, the yeast and mold population

increases exponentially. Porosity, not density of

the silage mass, dictates air movement into a

silo. Instead of aiming for a certain amount of

kilograms of dry matter per cubic metre, strive

for a bulk density of at least 700 kg per cubic

metre or 44 pounds per cubic foot, regardless

of the moisture level. Obviously, this means the

drier the silage, the more effort you will need to

exert to properly compact the silo.

Even in a well-packed silo, air can penetrate as

much as a metre deep into the open face. Even

if removing only 30 centimetres per day, silage

at a clean face can be exposed to oxygen for

three days. Removing sufficient silage each day

will help prevent spoilage. This is why properly

sizing silos is critical. During hot weather, it is

a good idea to remove small amounts of drier

and-or poorly packed silage daily. This can go a

long way in reducing spoilage. Keeping the silo

face clean and undisturbed is a must.

Various additives can help improve aerobic

stability of silage. Inoculants containing select-

ed strains of Lactobacillus buchneri can help.

This bacterium converts a small amount of lac-

tic acid to acetic acid. Its acetic acid has supe-

rior antifungal properties, which helps control

yeasts. There are some dry matter losses due to

the fermentation from L. buchneri, but they are

small compared with the increased savings of

dry matter loss from aerobic spoilage.

Agricultural Ventilation Systems- Curtains - Panels - Chimneys - Exhaust - Fans - Automation -

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44 JULY 2016 | MILKPRODUCER

Total butterfat demand for fluid milk and dairy

products during the 12-month period ending

April 2016 was at 337.17 million kilograms

of butterfat. This represents a 3.2 per cent increase

compared with the 12-month period ending April

2015. The Canadian Dairy Commission (CDC) is

expecting total demand to increase to 344 million kg

of butterfat at the end of July 2016, and to 348 mil-

lion kg of butterfat in March 2017. This could rep-

resent an overall increase of three per cent compared

with the 12-month period ending in March 2016,

when butterfat levels were at 337.84 million kg.

In regard to P5 markets, total demand is expected

to reach 252 million kg of butterfat at the end of this

dairy year. This represents an increase of 2.6 per cent

compared with the 2014-15 dairy year, says Patrice

Dubé, Dairy Farmers of Ontario senior economist.

Dairy product retail sales have continued an up-

ward trend for all the most important categories,

with the exception of fluid milk sales, which experi-

enced a 0.9 per cent decrease for the 12-month pe-

riod ending on April 30, 2016. Other dairy product

retail sales remain strong. Fluid cream had a four per

cent increase, cheese sales went up by 2.8 per cent,

yogurt at 3.5 per cent, and ice cream had a four per

cent increase. Butter sales have bounced back, in-

creasing by 1.8 per cent after a one-month decline of

0.9 per cent for the period ending on April 2, 2016.

P5 PRODUCTIONP5 production was five per cent higher for the

12-month period ending in April 2016 compared

with the 12 preceding months. After peaking in

May 2016 at 17.5 million litres on a daily basis,

P5 milk production is expected to continue to be

more than 17 million litres for the remaining cal-

endar year.

Since December 2015, the P5 skim milk volume

averaged more than two million litres per week.

This volume is half of what it was at the January

2016 peak level, Dubé says. Skimming of milk in

the coming months may continue to be required

to meet growing P5 butterfat markets, Dubé

adds. This will be facilitated by recent and future

investments in additional skim milk processing

capacities, which are stimulated by the new

competitively priced solids non-fat environment.

BUTTER STOCKSTotal butter stocks have more than doubled

over the December 2015 to May 2016 peri-

od, increasing from 10,700 tonnes to 23,700

tonnes. The May 2016 total butter stock level is

close to four per cent higher than for the same

month five-year average. The CDC is expecting

total butter stocks to reach 25,500 tonnes in

July 2016, which is significantly higher than

the 18,000 tonnes in the previous two dairy

years, but still relatively low compared with the

stock level required in a more vigorous butterfat

demand environment. The higher butter stocks

include more than 11,600 tonnes of import-

ed butter, of which 8,400 tonnes is in addition

to Canada’s year-over-year international butter

import obligation.

P5 QUOTA INCREASEThe P5 boards have approved one per cent pro-

ducer saleable quota increase, effective July 1,

2016, and an additional one per cent producer

saleable quota increase, effective Aug. 1, 2016.

These quota increases can be explained by a strong

overall demand for dairy products. The P5 quo-

ta committee will continue to monitor market

trends and production, and will provide updates

if further adjustments are required. The incentive

days previously issued to conventional, certified

organic milk and Omega 3-DHA milk shippers

remain in place. You can view a chart showing the

incentive days from June 2016 to March 2017 at

www.milk.org under Industry News.

MARKETS

CANADIAN AND P5 MARKETS[

WWW.MILKPRODUCER.CA

0% 5% 10% 15% 20% 25% 30% 35% 40% 45

5(d)/4(m)

5(c)

5(b)

5(a)

4

3(d)

3(c)

3(b)

3(a)

2(b)

2(a)

1(b)

1(a)

P5 UTILIZATION BY CLASS*For April 2016 (kg of butterfat/kg of solids non-fat)

Class 1a Homo, 2%, 1%, skim, chocolate

milk, flavoured milks, buttermilk

Class 1b Fluid creams

Class 2a Yogurt, yogurt beverages, Kefir

and Lassi

Class 2b Ice cream, sour cream, frozen

yogurt

Class 3a Fresh cheese, specialty cheese

Class 3b Cheddar cheese

Class 3c All types of Mozzarella except

when declared in 3d

Class 3d Mozzarella used strictly on

fresh pizzas by establishments

registered with the CDC

Class 4a Butter and powders

Class 4b Condensed and evaporated milk

for retail sale

Class 4c New products

Class 4d Inventory, animal feed

Class 4m Domestic surplus

Class 5a Cheese for further processing

Class 5b Non-cheese products for further

processing

Class 5c Confectionery products

Class 5d Planned exports

(Class 4m is grouped with 5d)

% Butterfat

% Solids Non-Fat

11.93%

11.44%

6.63%

5.52%5.91%

16.16%11.08%

10.72%11.24%

3.51%3.18%

22.71%4.86%

2.40%2.55%

3.54%

16.22%

2.26%

3.08%

1.39%

1.60%

2.35%2.47%

0.31%

27.18%

4.69%

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MILKPRODUCER | JULY 2016 45

P5 AND WESTERN MILK POOL BLEND PRICES*The graph below shows the 12-month blend price for the P5

provinces and the Western Milk Pool (WMP). *There is a two-month lag reporting these figures.

Bend

price in $

/hL

P5 blend price

WMP blend price

WMP

$76.13

P5

$72.29

MONTHLY QUOTA PRICES ($/kg)

JU

NE

PR

ICE

S

U.S. CLASS PRICESThe May 2016 Class III Price, $12.76

US per hundredweight, is equivalent to

$37.88 Cdn per hectolitre. This equivalent

is based on the exchange rate of $1 US =

$1.3078 Cdn, the exchange rate when the

USDA announced the Class III Price.

The Class III Price is in $ US per

hundredweight at 3.5 per cent butterfat.

One hundredweight equals 0.44

hectolitres. Canadian Class 5a and Class

5b prices track U.S. prices set by the U.S

Department of Agriculture.

Source: USDA72

74

76

78

80

82

Mar

201

6

Feb

2016

Jan

2016

Dec

201

5

Nov

201

5

Oct

201

5

Sept

201

5

Aug

201

5

July

201

5

June

201

5

May

201

6

Apr

201

6

PROVINCE PRICE/kg AMOUNTWANTED/kg

AMOUNT FOR SALE/ kg

AMOUNT PURCHASED/kg

Alberta $39,030 259.76 55.86 55.86Saskatchewan $32,100 133.21 30.00 17.71

Manitoba $30,000 127.53 309.33 113.37

Quebec $24,000 9,424.30 476.20 473.80

Nova Scotia $24,000 1,001.06 22.00 22.00Ontario $24,000 12,561.53 347.99 348.02Prince Edward Island

$24,000 123.10 62.20 62.20

New Brunswick $23,750 11.20 50.70 11.20

*Newfoundland does not operate a monthly quota exchange. Quota is traded between producers.

**There was no CDQ Exchange in British Columbia as there were no offers to sell

WWW.MILKPRODUCER.CA

ONTARIO MONTHLY PRODUCER AVERAGE GROSS BLEND PRICE

$73.39

$70

$75

$80

$85

Oct

201

5

Sept

201

5

Aug

201

5

July

201

5

June

201

5

May

201

6

Apr

201

6

Mar

201

6

F eb

2016

Jan

2016

Dec

201

5

Nov

201

5

ONTARIO DEDUCTIONS, PER HLFor May 2016

Within quota

Over-quota

DFO Administration $0.635 $0.635CQM Administration $0.020 $0.020DFO Research $0.050 $0.050Canwest DHI $0.060 $0.060Transportation $2.800 $2.800Market Expansion $1.500 $1.500

Total Deductions $5.065 $5.065Average total net $68.328 $-5.065

*These figures are based on Ontario’s average

composition for May of 4.02 kg. butterfat, 3.33

protein and 5.80 other solids, rounded to the

nearest cent.

A total 3,746 producers sold milk to DFO in May compared with 3,837 a

year earlier.

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Grandview Concrete Grooving is pl-

eased to announce its new three-

quarter-inch wide diamond pattern

cut grooves, recommended for new or ex-

isting straw, shaving or recycled bedded

barns.

Benefits from using traditional half-inch

diamond pattern grooving are reduced cull

rates, zero maintenance, hygienic surfac-

es, and increased traction. Cows show

heat because of superior traction, which

encourages mounting. Stepping up, step-

ping down, walking, turning and mounting

are all supported given the fact cows turn

any direction, at any time. Diamond pat-

tern grooving gives equally good traction

in all directions all the time. High-produc-

ing older cows stay in the herd longer.

Additionally, people in the barn have

better traction when walking around due

to the safer, non-skid diamond pattern cut

grooves. The producer has peace of mind

knowing his or her employees, as well as

the herd, are safer.

The three-quarter-inch wide diamond

pattern grooving provides even more

traction than traditional half inch. The wide

grooves are 50 per cent wider and clean

out better because the grooves are smooth

cut and wider than their depth. You can

contact Grandview Concrete Grooving to

book an appointment or get a quote at

888-447-6684 or cowcomfort.com.

NEW WIDE DIAMOND PATTERN CUT GROOVES

Milking system’s swing-over arm design

makes use of limited space to achieve

similar capacity as a double-up or

low-line system,with often lower

capital investment

46 JULY 2016 | MILKPRODUCER

Note: Descriptions of products and services are for

the information of our readers only. Publication of this

information does not constitute endorsement by Milk

Producer.

DELAVAL’S NEW SWING-OVER ARM

SERVICES BOTH SIDES OF PARLOUR

D eLaval is proud to introduce DeLaval.

MidiLine ML3100 swing-over milking

parlour to the Canadian dairy industry.

A superior ultramodern swing-over arm is posi-

tioned in the middle of the pit, and engineered to

service both sides of the parlour. The attractive de-

sign details integrate DelPro Farm Management

capabilities into batch milking routines to ensure

a high level of advanced milking and herd man-

agement functionality.

DeLaval MidiLine ML3100

parlours are ergonomically de-

veloped to help minimize the

forces acting on the dairy pro-

ducer in relation to milking

work demands. The system is

operator-friendly, enabling the

producer to interact efficiently

and easily since most automa-

tion is conveniently mounted

overhead, sheltered from typ-

ical milking conditions, and

affixed with automatic cluster removal. These

features are attributed to the arm exterior and

flexible design, providing optimal tube align-

ment in a swing-over parlour, to aptly improve

milking routines and conditions.

Paul and Laura Gingrich, owners of Margin

Holsteins near Downeyville, Ont., know all

too well the efficiencies gained from DeLaval

ML3100. They recently shifted from milking

50 cows in a tiestall pipeline to a double 10

ML3100 in their retrofit barn. The unit was

installed by Norwell in early spring.

“We knew we couldn’t continue to milk in a

switch tiestall for much longer since it’s physi-

cally demanding and time-consuming. Now we

enjoy milking once again,” Paul says.

“It’s not milking, it’s playing,” Laura adds.

This is the first installation of its kind in North

America with a second installa-

tion nearing completion at the

farm of William Judge, located

in Caledon East, Ont.

“This is an extremely attrac-

tive alternative for dairy produc-

ers,” says Steve Shea, DeLaval

Canada’s milking systems prod-

uct specialist. “Our swing start

feature is natural and intuitive.

With ML3100, you no longer

need to press a button to be-

gin the milking. Once the unit

swings to the other side of the milking parlour,

the vacuum starts automatically.”

Delivered pre-assembled in compact mod-

ules, it reduces the traditional installation time

and manages associated dairy facility improve-

ment costs.

For further information, contact your local

dealer, or visit www.delaval.com.

NEW ’N’ NOTED

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Kubota Canada Ltd. (KCL) is expanding

its long-time alliance with Land Pride

through Kubota Corp.’s agreement to

purchase Great Plains Manufacturing, Inc.

Once complete, the purchase will include

all five Great Plains divisions with multiple fa-

cilities in Kansas and a manufacturing plant in

Sleaford, England. After Kvenerland, the Great

Plains acquisition gives KCL an edge in the

agricultural implement market since it is now

positioned to offer more high-quality pieces

of equipment that will enhance dairy farmers’

day-to-day performance.

Since 2007, Kubota has worked closely

with Land Pride to provide quality, perfor-

mance-matched implements to Kubota dealers

and customers across the U.S. and Canada.

“Through our Canadian marketing alliance,

we’ve learned Land Pride products are a great fit

for our tractors, our dealers and our brand here

in Canada. This acquisition will strengthen our

ability to deliver high-quality products to our

customers and continue our strategic growth

into new markets,” says Kubota Canada Ltd.

president Bob Hickey.

All five Great Plains divisions will continue

to operate as they have, with their infrastructure

intact and with respect to the distinctiveness of

the brands, trademarks and operational strengths.

Roy Applequist, Great Plains founder and chair-

man, will remain on the leadership team to help

guide the operations and facilitate a seamless

transition. “My plan is to play a significant role

in helping Great Plains become a vital part of the

Kubota family,” Applequist says. “Great Plains’

leadership position in the agricultural implement

business has been earned by striving to do our

best in satisfying our customers’ needs, and we are

confident that teaming up with Kubota will allow

us to continue to uphold this tradition.”

The partnership further builds on Kubota’s

presence in Kansas where the company recent-

ly announced the establishment of its North

American Distribution Center in Edgerton,

Kansas, which serves as the primary distribu-

tion hub for Kubota parts and whole goods.

The company’s expanding presence in the re-

gion well-equips it to complete a seamless tran-

sition, ensuring existing Great Plains and Land

Pride customers continue to receive the same

reliable and professional support to which they

are accustomed.

ABOUT KUBOTA CANADA LTD.Kubota Canada Ltd., founded in 1975, is the

Canadian marketer and distributor of Kubota

corporation-branded equipment, including a

complete line of tractors up to 170 horsepow-

er, performance-matched implements, com-

pact and utility-class tractors and construction

equipment, landscaping and public works

equipment, residential lawn and garden equip-

ment, commercial turf products, and utility

vehicles.

With 150 dealers across Canada, Kubota is

well positioned to service the Canadian market

with both the Kubota line of tractors, as well as

the Great Plains line of complementing imple-

ments, haying equipment and spreaders.

Carl Heinlein, general manager of sales and

marketing, is confident the acquisition will fur-

ther enhance the product and services available

to Kubota’s customers. “With the acquisition of

Great Plains, Kubota is better placed to provide

a complementary range of products to the agri-

cultural community. The strong dealer network

throughout Canada offers faster distribution

and better service to compete in the Canadian

market. Kubota services family-owned small

holdings to large-scale operations.

HARVESTORE BUSY

WITH MANY NEW

BUILDS THIS SUMMER

As dairy operators continue to move

toward feed automation, they

are looking to Harvestore to help

complete the automation process. The

Harvestore structures along with the XL

unloaders provide recognized feed quality,

fast loading and unloading efficiencies,

and reduced labour costs.

Tibben Farms Inc. in Brinston, Ont. is

making the switch to Harvestore for those

exact reasons. Wanting to automate their

dairy operation, while providing superior

feed quality, the farm’s owners turned to

Harvestore. Henk Huizenga, from Ottawa

Valley Harvestore, invited Mark Tibben to

attend an automation meeting at Marcel

Steen’s Celmar Dairy farm. In 2014, Steen

built three Harvestore structures. He

wanted to move toward full automation,

reduce labour and operating costs, while

ensuring his herd received quality feed.

Steen built a haylage unit with a XL600HD

unloader, a corn silage unit with the same

XL600HD unloader, and a high-moisture

corn unit with cone bottom unloading.

Steen has seen significant savings in time

and labour. He and his wife, Annika, can

operate their 160-cow herd with minimal

additional help.

Tibben quickly appreciated the econo-

mics and efficiencies of the various farm

operations after talking to Steen and other

dairy operators who have started using

automation on their farms. “Looking for

an efficient and effective means of storing

high-quality forage in a totally automated

feed system was the go ahead for Tibben

Farms,” Huizenga says.

More information is available at www.

ontarioharvestore.com.

KUBOTA EXPANDS ALLIANCE WITH

GREAT PLAINS MANUFACTURING

MILKPRODUCER | JULY 2016 47

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The message behind the moo is certainly a

topic farmers and researchers from around the

world are weighing in on—even sparking an un-

usual question. If farmers raise cows all across

the globe, do cows moo in different accents?

If you believe a 2006 BBC News report

about British dairy farmers then yes, cows can

have “regional accents.” Among other sources,

including language specialists, the article quot-

ed a farmer from Glastonbury saying he notices

his cows moo with a “Somerset drawl.”

The idea is cows might be picking up on

their owner’s accent and passing that down to

their calves. However, there hasn’t been a pub-

lished study on “regional accents” of cows—

yet—leaving the issue open for dairy farmers to

debate among themselves.

While it might seem a bit silly studying a

cow’s moo, the research can do more than just

amuse farmers. As scientists continue to research

the message behind a cow’s moo, the data could

reveal important information for dairy produc-

ers to help identify animal welfare issues, or the

sounds cows make when they are in distress.

THE BACK FORTYBy Jennifer Nevans

STUDYING A cow’s moo can reveal beneficial information for dairy producers to help

identify animal welfare issues.

50 JULY 2016 | MILKPRODUCER

Jennifer Nevansis assistant editor of Milk Producer.

MESSAGE BEHIND THE MOO Have you ever wondered what your cows might be thinking or saying when they moo?

WWW.MILKPRODUCER.CA

Many dairy producers have a special

bond with their cows, and it’s hard

not to develop a relationship after

spending long hours in the barn. So it’s proba-

bly not unusual for a farmer to—at one point

in time—wonder what their cows might be

thinking or saying when they moo.

U.K. researchers from the University of Not-

tingham and Queen Mary University have won-

dered that as well. While they haven’t quite been

able to decipher the messages behind a cow’s

moo, they did discover something interesting.

After spending 10 months listening in on

conversations between cows and their calves

at a farm in Radcliffe-on-Trent, Nottingham-

shire, and then a year analyzing the sounds,

they found mother cows have two different

calls for their calves. The cows would make a

low frequency call when their calves were close

by, and a high frequency call when they were

separated from their young. Researchers also

recorded the sounds calves made when they

wanted to be fed.

The study, which was published in the Jour-nal of Applied Animal Behaviour Science in De-

cember 2014, also found that just like humans,

cows can make their own unique sounds.

Mother cows and calves can often identify one

another by their calls. For many dairy produc-

ers, the research confirmed something they

already knew—cows can communicate with

their calves. But what are they really saying,

and what’s the message behind their moo?

According to Dairy Moos, a blog from a

third-generation California dairy farmer, there

could be eight possible reasons why a cow might

moo. This includes curiosity, hunger, playfulness

or anger. Regardless of the reason, the main pur-

pose is simply to communicate with one another.

Page 51: STAY COOL - milkboard.dgtlpub.commilkboard.dgtlpub.com/issues/2016-07-31/pdf/milkboard_2016-07-31.pdf · Dispelling proAction myths Project Sleep campaign + Succession planning mistakes

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AlexandriaR.B. Farm & Dairy Equip.613-525-3691

Brinston Dundas Agri-Systems 613-652-4844

Blumenort Penner Farm Services 800-461-9333 204-326-3781

Belle ValleeOptimum Agri705-647-5040

Napanee Moore 5 County Dairy Services613-354-5516

TaraPartner Ag Services519-934-2343 877-349-3276

OshawaGordon Corners Ltd.905-655-3177

Strathroy-Salford-JarvisDortmans Bros 1-800-265-3435

Wellesley AdvancedDairy Systems 519-656-2379

Page 52: STAY COOL - milkboard.dgtlpub.commilkboard.dgtlpub.com/issues/2016-07-31/pdf/milkboard_2016-07-31.pdf · Dispelling proAction myths Project Sleep campaign + Succession planning mistakes

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