stats on casual gaming 40+
DESCRIPTION
Social gaming stats for adult audience 40+TRANSCRIPT
April 2011
is publishing game content designed specifically for people over 40 who feel their generational tastes are being ignored.
Company
3
Market
4
40+ demo represents 60% of all internet usersFastest growing audience online/mobile Embracing technology – Spend more time and money online than any other
demographic*– Over 60% consume social media **– 52% of online adults over 40 use Facebook** – 60M on Facebook*** – 17M Access the Internet from Mobile/App*
4
Sources: *eMarketer ** Forrester *** Internal Facebook Advertising
908070605040302010
0Millennials
(18–33)Gen X
(34–45)YoungerBoomers(46–55)
OlderBoomers(56–64)
SilentGeneration
(65–73)
G.I.Generation
(74+)
All OnlineAdults(18+)
90
90
36
62
20
50
9
43
11
34
416
35
61
Market: Social Graph
555
Changes in social network site use, 2008–2010, by generationPercent of internet users who use social network sites, over time
Source: Pew Research Center’s Internet & American Life Project, April 29–May 30, 2010 Tracking Survey
Dec 2008
May 2010 Biggest Growth
Market: Age
6
50%age 40+ play social gamesSources: PopCap Games, Inc. and William Blair & Company L.L.C.
20%
22%
16%
21%
14%
40–49
30–39
22–29
>18: 1%
50–59
>60
18–21: 5%
Over
Market: Mobile
7
50%+ of all mobile phones users play games
Average age of a mobile phone gamer is 39.3 years
40% are between 35 and 54 years old
16% are 55 or older
77
Source: PopCap Games Mobile Phone Gaming Research -Confidential -Prepared by Information Solutions Group -2011
35%
30%
25%
20%
15%
10%
5%
0%
16% 17%
28%31%
19% 18%20%21%
12%10%
4% 3%
18–24
Mobile Phone Gamers
Avid Mobile Phone Gamers
25–34 35–44 45–54 55–64 65+
All: 39.3% Avid: 38.0%
Re-segmentation Opportunity
888
Source: Inside Network and William Blair & Company, L.L.C.
Top 10 Social Gaming Developers Amounts in Millions of Monthly Active Users
350
300
250
200
150
100
50
0
296.6
57.0 47.6 43.5 38.6 34.5 33.0 31.7 26.0 25.3
Zynga TakeoffMonkey
CrowdStar
AppBank
ElectronicArts
6Waves
@Apps Playdom SocialGraph
Studios
DigitalChocolate
Inc.
Designing for the lowest common denominator (time/resource management)
Financials
9
Global smart phone and tablet apps shipments in US$
Expected to generate $38B by 2015
99
2010
Source: Forrester Research, Inc.
2011 2012 2013 2014 2015
(numbers are in millions)
Smart tablets
Smart phones
$1,900$300
$4,500
$9,400
$14,800
$22,500
$29,400
$1,100$2,300
$3,800$5,700
$8,100
Financials
101010
U.S. Virtual Goods Revenue, 2008–2011E
Source: Inside Virtual Goods: The US Virtual Goods Market 2010–2011
$2,500
$2,000
$1,500
$1,000
$500
($MM)
02008 2009 2010 2011
Financials
11
Age Group Key Average ARPPU by Group
50+ $5.20
40-49 $4.39
30-39 $4.11
20-29 $3.07
18-19 $2.66
16-17 $2.58
14-15 $2.70
12-13 $3.85
Source: Gambit
1111