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Radio Adelaide Station Profile 1

Radio AdelaideSTATION PROFILE

UPDATED JANUARY 2019


Radio Adelaide is rich and real local radio about arts, music and ideas.

You can hear Radio Adelaide on 101.5 FM in the Adelaide metropolitan area, on digital radio, and online via live or on-demand streaming.

We produce over 120 hours or 80 programs of original content every week in our Adelaide studios, telling uniquely South Australian stories and giving voice to our diverse communities.

Radio Adelaide is an independent broadcaster powered by a community of over 200 volunteers, our valued sponsors, and the generous listeners who support us financially.

ABOUT RADIO ADELAIDE

UNIQUE WEBSITE VISITORS PER MONTH

37,000MONTHLY LISTENERS ON FM AND DAB+

187,000WEEKLY LISTENERS ON FM AND DAB+

54,000

Data sourced from McNair YellowSquares National Listener Survey January 2019

SPONSOR RADIO ADELAIDEBecoming a Radio Adelaide sponsor to promote your product, service or event offers a great opportunity to reach active listeners passionate about South Australian stories.

Reach engaged listeners, not passive consumers, and communicate directly with your target audience.

Reach around 187,000 listeners per month. Or place an ad on our website, viewed by around 37,000 per month. Or sponsor a program or podcast that aligns with your brand.

Reach your audience while supporting community radio!


WHO IS THE RADIO ADELAIDE AUDIENCE?

COMPARED TO 49% OF POPULATION

55%OF LISTENERS ARE 25-54


35% MARRIED/PARTNERED WITH CHILDREN AT HOME


22% ARE PROFESSIONALS


63% WORK FULL-TIME OR PART-TIME


50% HAVE A UNIVERSITY DEGREE


91%ARE THE MAIN GROCERY BUYER IN THE HOUSE


42% EARN OVER $60K PA

50% MALE 50% FEMALE

PASSIONATE ABOUT LOCAL AND AUSTRALIAN MUSIC

PASSIONATE ABOUT LOCAL ARTS AND CULTURE

INTERESTED IN LOCAL NEWS AND IN-DEPTH STORIES ABOUT LOCAL ISSUES

LISTENS FOR AN AVERAGE 9.7 HOURS PER WEEK

INCREASINGLY LISTENING ONLINE VIA DESKTOP AND MOBILE



AUDIENCE INTENT TO PURCHASE

IN THE NEXT 2 YEARS

RADIO ADELAIDE(FM/DAB+)’SWEEKLY CUMULATIVEAUDIENCE

ADELAIDE’SPOPULATION (15+)

Whitegoods/large appliances (eg refrigerator, washing machine, air conditioner, BBQ etc..) 59% 42%

A motor vehicle (eg car, motorcycle, caravan, motorhome) 50% 36%

Financial investment products (eg investments, stock market advice, superannuation, financial planning) 35% 21%

A loan or mortgage (new or refinancing) 26% 17%

Real Estate (buy, sell or build house/property) 33% 19%

Home renovations (eg new bathroom, kitchen, extensions, pool, garage, shed, landscaping etc.) 39% 32%

Floor/window coverings (eg rugs, carpet, tiles, timber shutters, curtains, blinds etc.) 43% 37%



FEATURED PROGRAMS

WEEKDAYS 6.30AM TO 9.00AM

BREAKFASTBreakfast on Radio Adelaide is a real breakfast radio alternative

Tune in for an independent take on issues both local and international, and what they mean for Adelaide.

From current affairs to science, news, arts and culture, Breakfast delves into the issues that matter today and unique stories that define Adelaide.

Tune in for your morning brief.

WEEKDAYS 9.00AM TO 12.00PM

LOCAL NOISELocal Noise is all about local and touring artists, playing 100% Australian music.

Featuring new tracks, artist interviews, weekly feature albums and a weekly countdown of Radio Adelaide’s most-played Australian artists, the Heaps Good 20.

Local Noise is fast becoming the voice of Adelaide’s thriving music scene.

Tune in for our picks on what you need to be listening to and the gigs to see this weekend!

WEEKDAYS 12.00PM TO 1.00PM

PACKED LUNCHA midday spread of the best stories and features from across Radio Adelaide

Featuring highlights from the 120 hours of local radio made every week at Radio Adelaide, including stories, profiles and interviews, plus selected features from the national Community Radio Network.

Tune in for nourishment for your ears.


FEATURED PROGRAMS


ROUNDABOUTRoundabout is radio for older listeners young in spirit.

Roundabout is one of Radio Adelaide’s longest-running programs with a dedicated audience who tune in every weekday for music from the 40s through 70s, news, interviews and information for listeners aged 55 and over.

Tune in for your favourite songs of yesteryear and informative interviews about issues for seniors.


THE RANGEThe Range is Adelaide’s alternative drive time, playing the best new music.

From the latest international acts to emerging local bands, you’ll hear it on The Range. Featuring new releases, gig news, interviews with touring artists.

Tune in for your daily wrap of what’s happening locally and beyond in contemporary music.


THE WIREThe Wire is the alternative, community voice in Australian current affairs.

Broadcast exclusively on community and indigenous radio stations around Australia, The Wire has been the community radio sector’s flagship national program since 2004.

Tune in for an in-depth community perspective on the day’s current affairs.


FEATURED PODCASTS

WEEKLY

THE ADELAIDE COMEDY PODCASTMeet your favourite comedians as they tell the stories behind the gags.

Meet Australia’s most loved and upcoming comedians as they chat with host Craig Egan about where they came from, the ups and downs of making people laugh for a living, and their favourite memories of performing in Adelaide.

WEEKLY

PINK RABBIT

Journey down the rabbit hole of what it means to be a woman in the 21st Century!

From pop culture to politics and patriarchy, Pink Rabbit unpacks the good, the bad and ugly of feminism in all its forms. Hosted by Georgia Roberts, Emily Olle, Soph Landau, Milly Schultz-Boylen and Mariah Lattas.

WEEKLY

ECHO CHAMBER

Explore experimental retrospectives of sub-genres and cult artists.

How do sub-genres form? What were the cultural and musical crossroads that produced acid house, hip-hop or disco? And who are the cult artists who embody them? Jump in with host Sean Brandt.


SPONSORSHIPBecome a Radio Adelaide sponsor—promote your business and support community radio!

PROGRAM SPONSORSHIP

Become a Radio Adelaide program sponsor with one of our standard packages.

Sponsoring and aligning your brand with a program can be a very effective way of directly engaging your target audience. As a program sponsor you’ll receive comprehensive on-air and online promotion including

• Presenter acknowledgement at each talk break, e.g. ‘You’re listening to [program] on Radio Adelaide, supported by [sponsor]’

• Production of a 30-second ad, scheduled four times per hour in the sponsored program

• Sponsor acknowledgment on the sponsored program’s page at radioadelaide.org.au

Contact us to discuss what we can create for you.

ON-AIR SPOT PACKAGES

Become a Radio Adelaide sponsor with one of our standard packages.

Standard packages range from 20 to 100 on-air spots, providing a range of cost-effective levels to become a Radio Adelaide sponsor and engage your target audience.

Packages of more than 100 spots or bundled with segments, online ads or other podcast ads can be negotiated as per your needs.

All packages include the scripting and production of one 30-second spot.

Contact us to discuss how you can become a sponsor.

WHY BECOME A SPONSOR?Becoming a Radio Adelaide sponsor to promote your product, service or event offers a great opportunity to reach active listeners passionate about South Australian stories.

Reach engaged listeners, not passive consumers, and communicate directly with your target audience.

Reach around 187,000 listeners per month. Or place an ad on our website, viewed by around 37,000 per month. Or sponsor a program or podcast that aligns with your brand.



CREATIVE SERVICESWe can help you engage with the media or produce your own content

PODCASTING

Engage your community or target audience directly by creating a podcast.Use our professional recording facilities, skilled audio producers, and trainers who can skill your team in planning and scripting audio content, vocal technique, audio production and more.

Let us train you and your staff to produce the podcast using our studios and facilities for production

Or work with us to develop a concept that we produce on your behalf.

Contact us to discuss what we can create for you.

MEDIA TRAINING

Communicate your message effectively by preparing effectively for media opportunities.

Radio Adelaide can tailor training to your needs, delivered by experienced broacastsers, to include

• Understanding what makes news

• Doing on-camera interviews

• Handling calls from reporters

• Preparing for TV, radio or print interviews

• Handling tricky questions

• Preparing for media conferences

Contact us to discuss how we can tailor a course for you.

WHY GET MEDIA TRAINING?Engaging with the media is increasingly a necessity for organisations and individuals seeing to reach an audience.

However, media opportunities can be daunting and experience is essential to ensuring you communicate your message effectively.

Radio Adelaide can tailor a course to help you prepare for TV, radio or print interviews.

WHY MAKE YOUR OWN PODCAST?Content marketing can be a highly effective way for organisations and individuals seeking to engage a community. Content that is of genuine value can engage an audience directly, creating a relationship between brand and audience that is not directly transactional but instead builds credibility based on shared values.

Podcasts are a very popular form of content marketing; however, most organisations don’t have the skills and equipment in-house to produce high-quality audio content.

Radio Adelaide can provide professional -standard recording facilities, skilled audio producers, and training on developing, creating and distributing your podcast.


CONTACT

CHRIS LEESEStation Manager

p. 08 7132 5000m. 0430 442 187e. [email protected]


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