state of the web @ kumc jameson watkins director, internet development [email protected] our topics...
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State of the Web@ KUMC
Jameson WatkinsDirector, Internet Development
Our Topics• Updated stats• New KU design• Search engines: how they
work• How our search works• Steps to improve search
relevancy
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Moving to the Content Management System (CMS)
155 users, 90 logged in within the last month
As of today, 6,954 pages are in the CMS
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Updates to the CMS/Web Site
• Stability issues resolved• Three Windows 2008 servers load-
balancing our site• Introduction of .Net web applications
managed by the CMS• New 8.0 version promises faster web page
loading and response times• Introducing Josh Collins
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New Designs Coming
KU-Lawrence delivers new visual identity designs
November 2012 ?
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Search Engine Optimization
Our Topics
How do search engines work?
How can I improve our results?
Quality vs. Quantity: Content
How does the KUMC search engine work?
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Search: the basicsSpiders, crawlers, and robots, oh my.
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Search Results
Algorithms change, personalized, tested
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Improve Search Ranking- Keyword relevancy & frequency- Link names: avoid “click here”- Titles and descriptions
Good titles and descriptions
Poor titles or descriptions
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Quality vs. Quantity
Content is King- Updated content- Contextual content- Content matches title
and description
- Appropriate keywords
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User Experience Drives Content
- Content needs structure- Provide unique content - Link, don’t duplicate- Don’t compete with self- PDFs can help
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Review & Adjust- Remove old documents and files- Ensure outbound links work- Traffic analytics assessmentPage and Visitor Report
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KUMC’s Search Engine
Google based filter• Add our own synonyms• Add our top picks• Integrated with our phone directory
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KUMC’s Search Engine
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KUMC’s Search Engine
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Future Talks
Information Architecture
Using Web Analytics
Jameson WatkinsDirector, Internet [email protected]