STATE OF THE INDUSTRY

STATE OF THE INDUSTRY 2013

SUMMARY

1

FOREWORD 2

OVERVIEW 3

APPENDIX A 8

TOURISM SCORECARD

APPENDIX B 10

TOURISM READY RECKONER

Authors Tourism Research Australia: Tim Quinn, Leo Jago, Geoff Bailey, Jai Kookana, George Chen, and Kathryn Gillies

Other contributors Tourism Research Australia: Darlene Silec and Lauren Hannah for editing and infographic, Alex Huang for data

Acknowledgements to Department of Industry colleagues and Tourism Australia for their comments.

ISBN: 978-1-921516-14-6 PDF 978-1-921516-15-3 Word

Tourism Research Australia Department of Industry GPO Box 1564 Canberra ACT 2601 ABN 46 252 861 927

Email: tourism.research@tra.gov.au Web: www.tra.gov.au

Publication date: October 2013

This work is licensed under a Creative Commons Attribution 3.0 Australia licence. To the extent that copyright subsists in third party quotes and diagrams it remains with the original owner and permission may be required to reuse the material.

This work should be attributed as State of the Industry, 2013, Tourism Research Australia, Canberra.

Enquiries regarding the licence and any use of work by Tourism Research Australia are welcome at tourism.research@tra.gov.au

STATE OF THE INDUSTRY—SUMMARY TOURISM RESEARCH AUSTRALIA2

FOREWORD

Tourism is a key contributor to the Australian economy generating $98 billion in total visitor expenditure, directly employing nearly 5 per cent of the Australian workforce and generating 8 per cent of Australia’s export value. Despite the continuing high value of the Australian dollar and the increased number of emerging destinations becoming active in tourism, the number of international visitors to Australia grew at 5 per cent in 2012–13 to reach a new record of 6.3 million visitors.

This is the fourth edition of TRA’s State of the Industry report and provides an overview of how Australia’s tourism industry performed in 2012–13 on a wide range of key performance indicators. It presents an outlook for tourism via a summary of the latest Tourism Forecasts and provides an assessment of the industry’s performance against key targets within the Tourism 2020 Strategy.

An updated Tourism Scorecard is included with State of the Industry, 2013 and as a separate lift-out to again present in a single diagram, a summary of how the industry performed over the 2012–13 financial year. We have also included in this year’s report, an Appendix containing a Tourism Ready Reckoner that provides a more comprehensive breakdown of key economic and visitation data.

State of the Industry, 2013 shows that Australia’s tourism industry has performed well on most measures of performance. Inbound tourism to Australia continues to grow driven largely by key Asian markets, China in particular. Given the importance of the domestic market to the overall performance of Australia’s tourism industry, it was pleasing to note the growth in domestic tourism especially the growth in overnight trips that was well above its long-term trend rate.

The outlook for Australia’s tourism industry is positive, especially with the predicted fall in the value of the Australian dollar, and the industry is on track to achieve the lower end of the tourism Potential’s target of $115 billion for overnight visitor expenditure by 2020.

Dr Leo Jago Chief Economist and General Manager Tourism Research Australia

3

Inbound tourism bonanza with domestic tourism still showing good signs for growth

Australia’s tourism industry performed well during 2012–13. Total visitor expenditure by tourists travelling to and within Australia increased 3.9 per cent in 2012–13 to $97.7 billion. Much of this growth was in the international market demonstrating a substantial increase of 5.9 per cent to $28.2 billion. Domestic visitor expenditure increased to $69.5 billion, with 3.2 per cent growth in domestic overnight expenditure (to $51.4 billion) double that of its long-term growth rate. While the growth story may centre this year on the international market, the growth prospects for the domestic market remain stronger than inbound.

The inbound sector’s performance was strong, with international visitor arrivals reaching a record 6.3 million in 2012–13. Growth from leading Asian markets was very strong, in particular China (up 17.5 per cent), Singapore (up 13.6 per cent) and Malaysia (up 10.3 per cent). Arrivals from some of Australia’s more traditional markets improved markedly with strong growth out of the US (up 6.0 per cent), and the UK saw growth for the first time in five years (up 1.2 per cent).

State of the Industry 2013 shows that the industry’s performance improved in 2012–13 on most indicators. This was achieved despite the continuing high value of the Australian dollar and a range of challenges in the global macroeconomic environment.

A summary of the performance of Australia’s tourism industry during 2012–13 is presented in the Tourism Scorecard in Appendix A.

MACROECONOMIC CHALLENGES

Global economy expected to improve and a weaker Australian dollar should

help bolster growth

Over the past few years, the Australian tourism industry has faced the economic headwinds caused by a GFC-induced weak global economy and a high Australian dollar. This combination has impacted more on the longer staying, higher spending visitors such as those from Europe, and those visiting for education purposes. While the global economic recovery has made some progress in 2013, growth generally remains at below trend rates for most leading economies.

Economic growth in Australia eased slightly to 2.8 per cent in 2012–13, with continuing strong growth in non-dwelling (mainly mining-related) investment offsetting the weakest growth in household consumption since the GFC.

The recent depreciation of the Australian dollar against the currencies of our key inbound markets, if sustained, will likely have a positive impact on domestic and international tourism, particularly in the price sensitive leisure tourism sectors.

ECONOMIC SIGNIFICANCE OF TOURISM These figures are taken from the Australian Bureau of Statistics’ Tourism Satellite Account which reflect the period 2011-12 and was released in April 2013.

Net tourism deficit continues to grow

In 2011–12, tourism GDP increased by 5.3 per cent to $41 billion, with domestic tourism GDP driving this growth, increasing 6.8 per cent to $30 billion. In 2011–12, domestic tourism accounted for 73 per cent of total direct tourism GDP.

Tourism is an important element in Australia’s trade chain with tourism exports representing around 8 per cent of the nation’s exports in 2011–12. Tourism exports increased 2.1 per cent to $26 billion in 2011–12, while tourism imports increased by 5.1 per cent to $32 billion during the same period. This resulted in the net tourism trade deficit widening by $1.0 billion to $6.7 billion.

Direct tourism employment increased 0.3 per cent (or 1,600 jobs) to 531,900 in 2011–12, of which 45 per cent were part-time jobs. By gender, females currently constitute 54 per cent of the total tourism workforce, an increase of 3 percentage points since 1997–98.

OVERVIEW

OVERVIEW

STATE OF THE INDUSTRY—SUMMARY TOURISM RESEARCH AUSTRALIA4

FIGURE 1: INTERNATIONAL TOURISM - INBOUND AND OUTBOUND

Source: Australian Bureau of Statistics Overseas Arrivals and Departures (ABS Cat. No. 3401.0)

INVESTMENTTRA estimates that the tourism investment pipeline was worth $44.1 billion in 2012, which was a $7.9 billion increase (22 per cent) in pipeline investment over the previous year. The key components of this pipeline investment were:

n Accommodation pipeline of $5.6 billion providing an additional 9,760 rooms to supply. A further 2,500 rooms would be expected if mixed-use developments were included.

n Aviation pipeline investment of $29 billion, most of which relates to aircraft fleet expansion by national carriers.

n Arts and recreation industry investment pipeline valued at $9.6 billion.

TOURISM FORECASTS (TO 2022–23)

Domestic and inbound prospects upgraded

TRA’s tourism forecasts suggest that tourism expenditure will increase by 2.7 per cent in real terms (June quarter 2013 dollars) to $98 billion in 2013–14, then by a further 2.6 per cent (real) to $101 billion in 2014–15. In the longer term, total visitor expenditure is forecast to reach $115 billion per annum by 2022–23. Details on the forecasts are presented in Table 1.

DEMAND SIDE INDICATORS

Domestic tourism up strongly again and China contributes half of inbound

tourism’s growth in spend

International visitor expenditure showed strong growth increasing by a solid 5.9 per cent (or $1.6 billion) to $28.2 billion and 1.8 percentage points above global growth. China continues to be the main source for growth in international visitor expenditure in Australia (up $0.8 billion to $4.5 billion in 2012–13.

Domestic tourism expenditure was worth $69.5 billion in 2012–13, growing by a solid 3.2 per cent (or $2.1 billion), year-on-year. Overnight visitor expenditure contributed most of this growth ($51.4 billion, up 3.2 per cent), with the sector doubling its five year growth rate. Spending on travel for Visiting Friends and Relatives (VFR) continued to be strong, but more promising was the return to strong growth in holiday travel expenditure (up 4.8 per cent). Day visitor expenditure remains significant ($18.1 billion, up 3.0 per cent), although growth was lower than that of the preceding two years.

Outbound tourism increased by 5.0 per cent in 2012–13 to 8.4 million departures, the slowest growth since 2008–09. Since 2000, the propensity of Australians to take an overseas trip has almost doubled from 19 trips per 100 people to 39 trips in 2013. The propensity to travel domestically has fallen from 480 trips per 100 people in 2000 to 400 trips in 2013.

A detailed breakdown of tourism statistics in the form of the Tourism Ready Reckoner is presented in Appendix B.

TOURISM BUSINESSESTRA estimates that in June 2012 there were 280,000 tourism businesses in Australia, or 13 per cent of the total number of Australian businesses. This represents a net decline of 3,600 tourism businesses since June 2011. The decline in tourism businesses was more pronounced in regional areas of Australia.

Approximately 99 per cent of tourism businesses were small (less than 19 employees) and medium sized (20 to 199 employees) enterprises. Although large tourism businesses (200+ employees) made up less than 1 per cent of the total, they collect nearly 40 per cent of the total gross revenue generated.

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STATE OF THE INDUSTRY—SUMMARY TOURISM RESEARCH AUSTRALIA6

MESSAGES FOR TOURISM 2020 (TRACKING PROGRESS FROM 2009)

A solid foundation has now been set to maximise future growth opportunities

Substantial progress has been made towards achieving most supply-side goals that underpin the Potential in Tourism 2020.

Growth in aviation seat capacity has shown remarkable progress, particularly in the domestic sector with 70 per cent of the domestic target for 2020 already achieved; international capacity continues to grow with 43 per cent of the Potential’s target already achieved.

Growth in the tourism labour force has made some progress, achieving around 12 per cent (or around 18,000 jobs) of its Potential target. While Australian unemployment is creeping up, it remains low, which continues to pose a major challenge for tourism operators.

While there has been strong growth of 2,900 rooms in the last 12 months, this equates to an increase of only 1.6 per cent (or around 3,600 rooms) between 2009 and 2012–13. Based on the recently revised Potential room supply target (of between 6,000 to 20,000 rooms), growth of 18 per cent has been realised.

TRA estimates that around 12,250 rooms were in the accommodation investment pipeline in 2012, which should assist with meeting the Potential.

The forecasts show continued strong reliance on growth from Asian markets, most notably China, Malaysia and Singapore. Our reliance on China will be particularly strong, with China expected to deliver more than one-fifth (22 per cent) of the increase in international visitor arrivals over the next decade. While China will provide solid economic gains if opportunities are realised, it does provide market exposure which needs to be managed.

TOURISM 2020 PROGRESS

Solid growth for most indicators except inbound spend

In 2012–13, compared to 2011–12, there was continued growth in key areas of the tourism supply chain:

n Solid growth occurred in both international aviation seat capacity (up 5.2 per cent) and domestic aviation seat capacity (up 7.3 per cent).

n Room supply increased by 1.3 per cent, or by 2,900 rooms.

n Tourism employment increased by 0.3 per cent (or by 1,600 jobs) to 531,900 jobs in 2011–12. Indicator data from the Australian Bureau of Statistics’ detailed industry statistics suggests that tourism employment increased solidly in 2012–13 with most of this growth being in part-time jobs.

The Tourism Industry Potential (Potential) is the industry’s collective goal to generate between $115 billion and $140 billion in overnight visitor expenditure by 2020 (Figure 1). Results to date suggest that for the period from 2009 to 2012–13, the Potential has increased by 11.4 per cent (or by 3.1 per cent per year) to almost $80 billion. While this is at the lower end of the Potential’s growth path, Tourism 2020 is still in its ‘setting the foundation’ phase with growth expected to gather momentum in 2015 and beyond.

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FIGURE 2: TRACKING THE 2020 TOURISM INDUSTRY POTENTIAL

7OVERVIEW

CONCLUSIONAustralia’s tourism industry performed well during 2012–13. Total visitor expenditure grew 3.9 per cent to $97.7 billion. Domestic visitor expenditure continued to increase, up by 3.2 per cent in 2012–13 to $69.5 billion—double its long-term growth rate—and international visitor expenditure increased 5.9 per cent to $28.2 billion. Asia continues to be an important driver in the Australian economy and Chinese visitors provided almost half of the growth in international visitor expenditure in 2012–13.

BUT THE STORY DOESN’T END THERE…While we continue to focus on, and grow our share of the Asian outbound tourist market, early signs of economic recovery in the US and the broader Euro area reinforce the need for the Australian tourism industry to keep sight of its still important traditional markets.

WHERE DOES THIS LEAVE US?TRA’s latest tourism forecasts paint a positive picture for Australian tourism to 2022–23. China will remain the powerhouse for inbound tourism with the market expected to deliver more than one-fifth of the total increase in international visitor arrivals to Australia over the next decade. While China will provide solid economic gains if opportunities are realised, it does provide market exposure which needs to be managed.

A depreciating Australian dollar makes Australia a more attractive tourist destination and should underpin growth in both the international and domestic tourism sectors.

While the Australian tourism industry is on track to achieve at least the lower level of the Potential by 2020, in order to support demand, the tourism supply chain must continue to grow. As the investment phase of Australia’s mining boom passes, there is an opportunity to attract more investment into tourism. For this opportunity to be realised, however, it will be important for the tourism industry to enhance its productivity in order to demonstrate the yields necessary to attract investment.

The full version of this report can be found at www.tra.gov.au

In terms of expenditure, the Potential has achieved 12 per cent of the increase needed to reach the $140 billion target—equivalent to an average annual growth rate of 3.1 per cent. The domestic overnight sector has led progress achieving 19 per cent of its goal, compared to the international sector at 6 per cent. China has continued to achieve strong growth in visitor expenditure—up 67 per cent since 2009 and 29 per cent towards its 2020 goal. However, marginal increases and even contractions for some international markets outside Asia place risks on achieving the Potential’s target of $140 billion by 2020.

FIGURE 3: TOURISM INDUSTRY POTENTIAL PROGRESS BY SOURCE MARKET

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STATE OF THE INDUSTRY—SUMMARY TOURISM RESEARCH AUSTRALIA8

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13

2

01

0

WE

BS

ITE

PR

ES

EN

CE

91

% 8

4%

INSTA

NT

CO

NFI

RM

ATIO

NO

F B

OO

KIN

GS

62

% 4

2%

BY

PU

RP

OSE

CH

AN

GE

ON

201

1–12

HO

LID

AY 5

.5%

VIS

ITIN

G F

RIE

ND

S

AN

D R

ELA

TIVE

S 5

.7%

BU

SIN

ES

S -1

.8%

EM

PLO

YME

NT

4

.6%

ED

UC

ATIO

N 0

.6%

BY

LOC

ATIO

N

NS

W 4

.5%

Vic

3

.3%

Qld

4

.2%

SA

-

2.2

%

WA

2

.7%

Tas

1

0.5

%

NT

-

0.1

%

AC

T 1

0.6

%

Sour

ces:

Tou

rism

Res

earc

h A

ustr

alia

, Int

erna

tiona

l Vis

itor

Surv

ey &

N

atio

nal V

isito

r Su

rvey

, Jun

e Q

uart

er 2

013

& T

ouris

m In

vest

men

t Mon

itor

2013

; Aus

tral

ian

Bur

eau

of S

tatis

tics,

Tou

rism

Sat

ellit

e A

ccou

nt 2

011–

12,

(AB

S ca

t no.

524

9.0)

& S

urve

y of

Tou

rist A

ccom

mod

atio

n (A

BS

cat.

No.

86

35.0

), J

une

quar

ter

2013

; Bur

eau

of In

fras

truc

ture

, Tra

nspo

rt a

nd

Reg

iona

l Eco

nom

ics,

Inte

rnat

iona

l Airl

ine

Act

ivity

– ti

me

serie

s (2

013)

&

Aus

tral

ian

Dom

estic

Airl

ine

Act

ivity

—tim

e se

ries

(201

3); A

ustr

alia

n G

over

nmen

t, To

uris

m O

pera

tors

’ Dig

ital U

ptak

e B

ench

mar

k Su

rvey

, 201

3

TRA

.GO

V.A

U

9

10APP

END

IX B

TOU

RIS

M R

EAD

Y R

ECK

ON

ER

TO

UR

ISM

’S D

IREC

T CO

NTR

IBU

TIO

N T

O T

HE

AUST

RAL

IAN

ECO

NO

MY

2011

-12

TOU

RIS

M G

DP

$41.

0b

5.3

%G

ross

Dom

estic

Pro

duct

. Tou

rism

’s

cont

ribut

ion

to th

e A

ustr

alia

n ec

onom

y.

TOU

RIS

M G

VA

$37.

6b 5

.3%

Gro

ss V

alue

Add

ed. T

he v

alue

of t

ouris

m

at b

asic

pric

es, b

efor

e ta

xes

are

adde

d

and

subs

idie

s de

duct

ed.

TOU

RIS

M C

ON

SUM

PTI

ON

$106

.6b

6.8

%

Adj

uste

d ex

pend

iture

bas

ed o

n D

omes

tic

and

Inte

rnat

iona

l con

sum

ptio

n in

Aus

tral

ia.

Con

sum

ptio

n sh

ould

not

be

used

as

a ‘c

ontr

ibut

ion’

sta

tistic

.

DO

MES

TIC

CO

NSU

MP

TIO

N

IN A

UST

RA

LIA

$81.

0b 8

.3%

Adj

uste

d ex

pend

iture

by

Aus

tral

ian

resi

dent

s in

Aus

tral

ia (f

or d

omes

tic to

uris

m in

Aus

tral

ia

and

spen

ding

by

Aus

tral

ians

bef

ore/

afte

r an

ov

erse

as tr

ip).

INTE

RN

ATIO

NA

L C

ON

SUM

PTI

ON

IN

AU

STR

ALI

A

$25.

5b 2

.1%

Con

sum

ptio

n by

inte

rnat

iona

l vis

itors

in

Aus

tral

ia. A

lso

know

n as

tour

ism

exp

orts

or

tour

ism

cre

dits

.

DO

MES

TIC

CO

NSU

MP

TIO

N

OU

TBO

UN

D T

RIP

S

$32.

3b 5

.1%

Adj

uste

d ex

pend

iture

occ

urrin

g ov

erse

as b

y A

ustr

alia

n re

side

nts.

Als

o kn

own

as to

uris

m

impo

rts

or to

uris

m d

ebits

.

BA

LAN

CE

OF

TRA

DE

-$6.

7b17

.9%

Tour

ism

exp

orts

min

us th

e va

lue

of to

uris

m

impo

rts.

Neg

ativ

e es

timat

e re

fers

to a

defi

cit.

TOU

RIS

M E

MP

LOYM

ENT

531,

900

PER

SON

S 0

.3%

Per

sons

em

ploy

ed in

tour

ism

-rel

ated

in

dust

ries.

TO

UR

ISM

VIS

ITO

R E

XPEN

DIT

UR

E (Y

EAR

EN

DIN

G J

UN

E 20

13)

TOTA

L IN

TER

NAT

ION

AL

VI

SITO

R E

XPEN

DIT

UR

E

$28.

2b

5.9%

Or

Tota

l Inb

ound

Tou

rism

Exp

endi

ture

(T

ITE)

. All

expe

nditu

re m

ade

by in

tern

atio

nal

visi

tors

whe

n tr

avel

ling

to A

ustr

alia

. Inc

lude

s in

tern

atio

nal p

re-p

aid

airf

ares

and

pac

kage

s ex

pend

iture

.

INTE

RN

ATIO

NA

L VI

SITO

R

EXP

END

ITU

RE

IN A

UST

RA

LIA

$19.

3b5.

8%A

mou

nt th

at in

tern

atio

nal v

isito

rs s

pend

whi

le

in A

ustr

alia

. Exc

lude

s in

tern

atio

nal p

re-p

aid

airf

ares

and

pac

kage

s ex

pend

iture

.

DO

MES

TIC

OVE

RN

IGH

T

VISI

TOR

EXP

END

ITU

RE

$51.

4b3.

2%E

xpen

ditu

re b

y A

ustr

alia

n re

side

nts

who

tr

avel

aw

ay fr

om h

ome

for

at le

ast o

ne n

ight

. E

xclu

des

the

purc

hase

of m

otor

veh

icle

s.

DO

MES

TIC D

AY T

RIP

VI

SITO

R E

XPEN

DIT

UR

E

$18.

1b3.

0%E

xpen

ditu

re b

y A

ustr

alia

n re

side

nts

trav

ellin

g on

a d

ay tr

ip. E

xclu

des

the

purc

hase

of

mot

or v

ehic

les.

TOTA

L D

OM

ESTI

C V

ISIT

OR

E

XPEN

DIT

UR

E

$69.

5b3.

2%C

ombi

ned

valu

e of

Dom

estic

ove

rnig

ht v

isito

r &

Dom

estic

day

trip

vis

itor

expe

nditu

re.

TOTA

L VI

SITO

R E

XPEN

DIT

UR

E

$97.

7b3.

9%C

ombi

ned

valu

e of

Tot

al In

tern

atio

nal v

isito

r &

Tot

al D

omes

tic v

isito

r ex

pend

iture

.

TOU

RIS

M IN

DU

STR

Y P

OTE

NTI

AL

$79.

6b4.

2%C

ombi

ned

valu

e of

Tot

al In

tern

atio

nal v

isito

r &

Dom

estic

ove

rnig

ht v

isito

r ex

pend

iture

.

▲▲ ▲ ▲▲ ▲

▲ ▲▲ ▲ ▲ ▲ ▲

▲

▲

REL

EASE

: SEP

T 20

13

TRA

.GO

V.A

USo

urce

s: A

ustr

alia

n B

urea

u of

Sta

tistic

s, A

ustr

alia

n N

atio

nal

Acc

ount

s: T

ouris

m S

atel

lite

Acc

ount

, 201

1-12

(A

BS

Cat

. No.

52

49.0

) an

d To

uris

m R

esea

rch

Aus

tral

ia, I

nter

natio

nal V

isito

r Su

rvey

& N

atio

nal V

isito

r Su

rvey

, Jun

e Q

uart

er 2

013

VISI

TOR

STR

IP N

IGH

TS IN

AU

STR

ALIA

SPEN

D IN

AU

STR

ALIA

(C)

All

ages

YE

Aug

ust

2013

(‘0

00)

(A)

YE J

une

2013

(B)

%

chan

geJu

ne Q

tr

2013

(B)

%

chan

geYE

Jun

e 20

13%

ch

ange

June

Qtr

20

13%

ch

ange

YE J

une

20

13%

ch

ange

June

Qtr

20

13%

ch

ange

INTE

RN

ATIO

NAL

(D)

6,33

9,0

05,

817,

261

5%1,

234,

902

4%21

2,56

7,20

28%

40,

517,

255

5%$1

9,32

0,8

816%

3,6

40,

650

3%

TOP

5 C

OU

NTR

IES

(E)

New

Zea

land

1,20

3,8

00

1,0

86,

974

0%26

2,24

6-4

%15

,76

8,4

892%

3,5

81,0

08

5%$1

,641

,687

1%$

389,

196

-1%

Chi

na70

6,20

06

46,

779

17%

139,

04

424

%28

,820

,96

411

%3,

60

8,70

3-5

%$

3,37

8,4

83

20%

$43

1,92

96%

Uni

ted

Kin

gdom

611,

300

573,

978

2%10

1,61

716

%24

,510

,231

19%

4,98

8,31

729

%$1

,820

,40

910

%$

349

,293

5%

USA

493,

300

46

4,6

34

6%10

0,0

83

1%11

,213

,079

9%2,

958,

90

816

%$1

,287

,662

10%

$31

0,77

19%

Japa

n33

5,4

00

310,

40

4-2

%50

,323

-11%

9,62

9,94

415

%1,

615,

942

-16%

$794

,695

8%$1

28,3

91-1

0%

TRAV

EL P

UR

PO

SE

Hol

iday

2,82

2,4

00

2,59

5,17

77%

530

,105

7%73

,379

,821

15%

15,1

37,6

9523

% $

6,39

8,31

3 10

% $

1,27

3,73

2 14

%

VFR

1,57

7,4

00

1,47

3,8

34

7%30

9,67

83%

41,9

90,

64

89%

8,61

6,41

31%

$2,

370,

200

5% $

474,

34

6 -1

0%

Bus

ines

s (F

)89

1,20

091

5,69

82%

231,

66

34%

12,8

43,2

80

2%2,

949,

323

-12%

$2,

206,

701

6% $

498,

873

-5%

Educ

atio

n36

7,9

00

359,

481

0%57

,18

39%

50,8

78,0

19-1

%7,

042

,178

8% $

5,85

2,37

2 4%

$8

46,

269

11%

Empl

oym

ent

207,

500

216,

828

2%47

,665

-9%

26,0

81,3

6212

%5,

178,

947

-17%

$1,

950,

358

4% $

427,

531

-1

1%

DO

MEST

IC O

VER

NIG

HT

(000s

) (G

)75

,268

3%18

,912

4%28

7,52

43%

64,

430

4% $

51,4

42,0

35

3%$1

2,4

01,7

57

10%

DESTI

NAT

ION

STA

TE

NSW

25,0

213%

6,28

93%

84,

498

2%18

,68

81%

$14

,471

,805

5%

na

na

VIC

17,9

350%

4,50

42%

57,5

896%

12,4

193%

$10

,333

,375

3%

na

na

QLD

17,9

58

0%4,

296

-2%

75,3

09

0%16

,20

8-2

% $

14,0

61,0

93

3% n

a na

SA5,

220

2%1,

332

6%18

,962

1%4,

630

11%

$3,

146,

891

-6%

na

na

WA

6,6

018%

1,79

718

%29

,975

10%

7,8

48

22%

$5,

094

,335

1%

na

na

TAS

2,23

312

%5

44

24%

9,0

023%

1,95

01%

$1,

805

,09

0 12

% n

a na

NT

956

-6%

260

-4%

5,95

6-5

%1,

405

9% $

1,32

2,15

8 1%

na

na

AC

T2,

049

9%47

74%

6,23

323

%1,

282

7% $

1,20

7,28

5 15

% n

a na

TRAV

EL P

UR

PO

SE

Hol

iday

32,2

716%

7,87

85%

140,

014

6%29

,577

7% $

26,7

36,2

51

6% $

6,21

8,70

4 14

%

VFR

25,6

182%

6,38

5-1

%9

0,01

30%

21,1

46

1% $

11,2

97,9

60

5% $

2,75

9,8

83

5%

Bus

ines

s14

,043

0%3,

785

8%45

,675

4%10

,897

0% $

11,6

23,6

92

-3%

$2,

897,

023

4%

Oth

er3,

336

-6%

86

32%

11,8

22-8

%2,

810

8% $

1,78

4,13

2 0%

$52

6,14

7 30

%

DO

MEST

IC D

AY (0

00s)

(H)

167,

857

-1%

41,1

74-6

% $

18,0

65,1

54

3%

$4,

48

3,21

7

-1%

TRAV

EL P

UR

PO

SE

Hol

iday

79,4

00

1%18

,994

-8%

$9,

759,

892

2% $

2,25

0,45

6 -7

%

VFR

50,6

223%

12,2

46

-3%

$3,

849

,449

7%

$1,

028,

183

20%

Bus

ines

s17

,181

-12%

4,59

2-1

3% $

1,96

5,52

8 -1

% $

565,

286

1%

Oth

er20

,655

-4%

5,3

41-1

% $

2,49

0,28

4 2%

$6

39,2

93

-8%

DEP

ARTU

RES

(I)

8,56

4,20

0

SUM

MAR

YO

F TO

UR

ISM

IN

AU

STR

ALIA

Sour

ce:

Tour

ism

Res

earc

h A

ustr

alia

, In

tern

atio

nal V

isito

r Su

rvey

(I

VS)

& N

atio

nal V

isito

r Su

rvey

(N

VS),

June

Qua

rter

20

13; A

ustr

alia

n B

urea

u of

St

atis

tics,

Ove

rsea

s A

rriv

als

and

Dep

artu

res,

A

ugus

t 201

3 (A

BS

Cat

. No.

3

401

.0)

Not

es:

(A)

Mov

emen

t of a

ll ov

erse

as v

isito

rs w

ho a

rriv

e in

Aus

tral

ia (

AB

S O

AD

) (B

) Vi

sito

rs a

ged

15 y

ears

an

d ol

der.

(C

) E

xclu

des

mot

or

vehi

cle

purc

hase

s fo

r D

omes

tic v

isito

rs; e

xclu

des

inte

rnat

iona

l pre

-pai

d ai

rfar

e an

d pa

ckag

e ex

pend

iture

fo

r In

tern

atio

nal v

isito

rs.

(D)

Visi

tors

from

ove

rsea

s w

ho s

tay

in A

ustr

alia

for

a pe

riod

of le

ss th

an tw

elve

m

onth

s.

(E)

Ran

king

is b

ased

on

the

num

ber

of v

isito

rs in

TR

A

IVS

year

end

ing

June

201

3.

(F)

Incl

udes

con

fere

nces

an

d co

nven

tions

. (G

) A

ustr

alia

n re

side

nts

who

sp

end

a m

inim

um o

f one

ni

ght a

t a lo

catio

n 4

0km

or

mor

e aw

ay fr

om h

ome.

(H

) A

ustr

alia

n re

side

nts

who

ta

ke a

day

trip

(min

imum

of

4 h

ours

) at

a lo

catio

n at

le

ast 5

0km

or

mor

e aw

ay

from

hom

e.

(I) M

ovem

ent o

f Aus

tral

ian

resi

dent

s w

ho tr

avel

ov

erse

as fo

r a

perio

d of

one

ye

ar o

r le

ss (

AB

S O

AD

).

TRA.

GO

V.AU