state of search rimc 2013
DESCRIPTION
What is happening in search, how it got to this point, what influences it and where it is heading in the futureTRANSCRIPT
@irishwonder ThinkVisibility, March 2013
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2006:
(http://searchenginewatch.com/article/2058896/Watching-Google-Press-Day-Slides-Live-Commentary)
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2012:
Matt Cutts mentions 200 signals in his video about freshness (http://youtu.be/o4hH4ZQ_19k)
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Signals changing over time It’s all about how these signals interact The result can be unpredictable even to
Google itself
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Different rules apply to different niches You cannot have an empty SERP Different types of queries require different
approaches
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It’s mostly about being present in Google Places
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EMD
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EMD
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EMD
Hacked
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Complete with Google+ page and posts
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Wikipedia
Disambiguation
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You better be a news site to rank here
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OK that was helpful, thanks
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You need to rank in Image Search to appear in general search
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But that was all about Google…
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In 2006, it used to be like this:
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Today:
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Today:
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Microformats Personalised Search Duplicate Content and DMCAs Search+Social Paid Search International Search Mobile Search
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More open communication with site owners Better understanding of user intent More than one search engine
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Slide 2 - searchenginewatch.com Slide 3 - youtube.com, Matt Cutts Slide 15 - martinmacdonald.net Slide 25 - bruceclay.com Slide 27 - statcounter.com
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