state of isagenix address: welcome to momentum! · yet,” says executive vice president kathy...

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State of Isagenix Address: Welcome to Momentum! By Isagenix President and CEO Jim Coover It’s time to officially declare that Isagenix is in Momentum. e results for 2006 are in and they tell a powerful story: Isagenix has become one of the fastest-growing companies in North America. 2006 revenues topped $120 million, up more than 90% from 2005. Our average monthly rate of growth was 6.5 percent—with a high of 25 per- cent in March 2006. More than 100,000 new customers and Associates joined our Isagenix family. Our foundation is rock solid. We’re well capitalized, well staffed and well on our way to becoming a billion-dollar company. Yet the real story is about the lives that have been touched by our incredible prod- ucts and opportunity. Together we are improving the health, wealth and happiness of tens of thousands of people. Our success is due to your commitment and willingness to support others in their success, and our journey has just begun. We’ve set some ambitious goals for 2007 and initiatives designed to fuel momentum: Exceed $200 million in revenues Introduce new products Expand into new markets Launch a new personal training division to support your personal growth and development We’ll continue to make a difference in the quality of people’s lives not throughout just North America, but now also in our newest market opening in Hong Kong. Soon, the Isagenix vision will be realized worldwide: To impact world health and free people from physical and financial pain, and in the process create the largest health and wellness company in the world. We’re so grateful you’re a part of our Isagenix family. As you align your vision with ours, we can achieve even greater success in 2007. Hong Kong Announced at Top Achievers Event e nearly 1,000 Independent Isagenix Associates at the Top Achievers Event in Los Angeles Jan. 19-21 were the first to hear about the company’s expan- sion into Hong Kong and the release of a new product, Healthy Greens. Other announcements included a Personal Development System, a new eastern U.S. distribution facility and a new national cable segment about Isagenix. As with any large Isagenix gathering, Associates were re-energized with enthu- siasm and passion from the Isagenix staff and each other. “is was the best event we’ve had yet,” says Executive Vice President Kathy Coover. President and CEO Jim Coover kicked off the three-day event by sharing the successes the company had in 2006, the goals for 2007 and the overall vision of Isagenix. “We have an opportunity to truly im- pact the world with health and wealth,” said Jim. “When I wake up in the morning I think of all the people whose lives are being touched because of what we’re doing.” “I feel like I’ve finally arrived home,” said Amee Coget, M.A., who joined Integrity Freedom Wellness Family Passion Purpose Personal Excellence VOL. 4, NO. 1 JAN/FEB 2007 See Top Achievers, Page 3… Lost 100 Pounds on Isagenix? If you or anyone you know has lost 100 pounds or more using Isagenix products, please e-mail us at: [email protected]. In This Issue 2 .... Upcoming Events 2 .... Company Contacts 4 .... Global Compensation Plan 4 .... New U.S. Distribution Center 5 .... Healthy Greens Launched 5 .... Kathy’s Corner 5 .... Retention Ideas Requested 6 .... Product Success - Marvin Boldt 6 .... Product Success - Joni Brewer 7 .... Product Feature - IsaLean Soup 7 .... From the Doctor 8 .... Compliance Corner 9 .... Good to Know 9 .... Larry’s Field Report 9 .... Healthy Family Recipes 10 .. Top Achievers Photos 11 .. Recognition

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Page 1: State of Isagenix Address: Welcome to Momentum! · yet,” says Executive Vice President Kathy Coover. President and CEO Jim Coover kicked off the three-day event by sharing the successes

State of Isagenix Address: Welcome to Momentum! By Isagenix President and CEO Jim Coover

It’s time to officially declare that Isagenix is in Momentum.The results for 2006 are in and they tell a powerful story:

Isagenix has become one of the fastest-growing companies in North America.2006 revenues topped $120 million, up more than 90% from 2005.Our average monthly rate of growth was 6.5 percent—with a high of 25 per-cent in March 2006.More than 100,000 new customers and Associates joined our Isagenix family.

Our foundation is rock solid. We’re well capitalized, well staffed and well on our way to becoming a billion-dollar company.

Yet the real story is about the lives that have been touched by our incredible prod-ucts and opportunity. Together we are improving the health, wealth and happiness of tens of thousands of people.

Our success is due to your commitment and willingness to support others in their success, and our journey has just begun. We’ve set some ambitious goals for 2007 and initiatives designed to fuel momentum:

Exceed $200 million in revenuesIntroduce new productsExpand into new marketsLaunch a new personal training division to support your personal growth and development

We’ll continue to make a difference in the quality of people’s lives not throughout just North America, but now also in our newest market opening in Hong Kong. Soon, the Isagenix vision will be realized worldwide:

To impact world health and free people from physical and financial pain, and in the process

create the largest health and wellness company in the world.

We’re so grateful you’re a part of our Isagenix family. As you align your vision with ours, we can achieve even greater success in 2007.

•••

••••

Hong Kong Announced at Top Achievers Event

The nearly 1,000 Independent Isagenix Associates at the Top Achievers Event in Los Angeles Jan. 19-21 were the first to hear about the company’s expan-sion into Hong Kong and the release of a new product, Healthy Greens. Other announcements included a Personal Development System, a new eastern U.S. distribution facility and a new national cable segment about Isagenix.

As with any large Isagenix gathering, Associates were re-energized with enthu-siasm and passion from the Isagenix staff and each other.

“This was the best event we’ve had yet,” says Executive Vice President Kathy Coover.

President and CEO Jim Coover kicked off the three-day event by sharing the successes the company had in 2006, the goals for 2007 and the overall vision of Isagenix.

“We have an opportunity to truly im-pact the world with health and wealth,” said Jim. “When I wake up in the morning I think of all the people whose lives are being touched because of what we’re doing.”

“I feel like I’ve finally arrived home,” said Amee Coget, M.A., who joined

Integrity • Freedom • Wellness • Family • Passion • Purpose • Personal Excellence

VOL. 4, NO. 1 JAN/FEB 2007

See Top Achievers, Page 3…

Lost 100 Pounds on Isagenix?If you or anyone you know has lost 100 pounds or more using Isagenix products, please e-mail us at: [email protected].

In This Issue

2 ....Upcoming Events

2 ....Company Contacts

4 ....Global Compensation Plan

4 ....New U.S. Distribution Center

5 ....Healthy Greens Launched

5 ....Kathy’s Corner

5 ....Retention Ideas Requested

6 .... Product Success - Marvin Boldt

6 .... Product Success - Joni Brewer

7 .... Product Feature - IsaLean Soup

7 .... From the Doctor

8 .... Compliance Corner

9 ....Good to Know

9 .... Larry’s Field Report

9 ....Healthy Family Recipes

10 ..Top Achievers Photos

11 ..Recognition

Page 2: State of Isagenix Address: Welcome to Momentum! · yet,” says Executive Vice President Kathy Coover. President and CEO Jim Coover kicked off the three-day event by sharing the successes

� January/FEbruary 2007 isanews

World Headquarters Tours in Chandler, Ariz. are Fridays at 11:30 a.m.

For reservations call: 480-889-5747, ext. 0

Editorial BoardJim and Kathy Coover,

Jim Pierce, Rick Despain

Managing EditorJeffery E. Pizzino

Copy EditorDavid Despain

Staff WritersDavid Despain, Larry Lantieri,

Jeffery E. Pizzino

Graphic DesignKelly Christiansen, Magdalena Weinkein

Contributing WritersJim and Kathy Coover;

Steven Kochen; William E. Wheeler, Ph.D., ACSM;

Andrea Henkart, Psy.D.(c); Caroline Murdock

Send comments, story suggestions to [email protected]

Isagenix IsaNews (formerly Isagenix Insider) is published by Isagenix for Isagenix Independent

Associates and Preferred Customers.©2007 Isagenix. All rights reserved.

2225 S. Price Road • Chandler, AZ 85248 USAThe statements in this publication have not been evaluated by the Food and Drug Administration. These products are

not intended to diagnose, treat, cure or prevent any disease.

Toll-Free Order Line 877-877-8111Hours : M-F 5 a .m. - 5 p .m.

PST* 10/29/06 - 3/10/07 Hours: M-F 6 a .m. - 6 p .m.

PDST* 3/11/07 - 11/3/07

Customer ServiceEnglish 480-889-5777Chinese 480-889-5755French 480-889-5766Spanish 480-889-5788Fax 480-726-8751Returns 480-889-5749

Live Weekly Conference CallsConference Calls 620-294-3000 6107#

Corporate Update: 7 p.m. (PT) TuesdaysProduct Training: 6 p.m. (PT) ThursdaysBusiness Training: 9 a.m. (PT) SaturdaysSet Yourself Free: 6:20 p.m. (PT) TuesdaysSP Set Yourself Free: 5 p.m. (PT) Mondays

E-mail AddressesCustomer Service

[email protected]

Event [email protected]

Isagenix IsaNews (story suggestions, comments)[email protected]

IsaLeads [email protected]

News media [email protected]

Product, doctor [email protected]

Success [email protected]

* Arizona, where Isagenix is headquartered, does not observe Daylight Saving Time but always remains Mountain Standard Time.

Upcoming EventsRegister online in your Back Office

Company Contacts

* Marriott Phoenix Airport 1101 North 44th St., Phoenix, AZ 85008 Room reservations: 800-228-9290

Isagenix University/Phoenix, AZMarch 2-4, 2007Co-Founders Jim & Kathy Coover

Marriott Phoenix Airport*Pre-registration: $99 per personRoom Rate: $139 (until sold out)

Puerto Rico Regional ConferenceMarch 10-12, 2007Co-Founders Jim & Kathy Coover

Condado Plaza Hotel and CasinoPre-registration $169 + 7% tax through March 11 Room Rate: $225 plus taxTranslation: Only $12 (English/Spanish)

Hong Kong Grand Opening March 24-25, 2007Co-Founders Jim & Kathy Coover

Regal Airport Hotel, Hong Kong International AirportPre-registration: US $35 per person, HK $250 per personIncludes coffee break and buffet lunch

The first 175 Associates registered can attend the Office Opening Ceremony March 24.

Adventures in Paradise Sandals GetawayApril 11-15, 2007

Sandals Royal Bahamian Resort, Nassau BahamasPre-registration $2,200 per coupleAll food and beverage is included in your island getawayOptional extended stay add $550 (includes three days before and three days after event)

Isagenix University/Phoenix, AZApril 20-22, 2007Co-Founders Jim & Kathy Coover

Marriott Phoenix Airport*Pre-registration: $99 per personRoom Rate: $139 until March 20 (or until room block sells out)

Isagenix University/Phoenix, AZJune 1-3, 2007Co-Founders Jim & Kathy Coover

Marriott Phoenix Airport*Pre-registration: $99 per personRoom Rate: $139 until March 20 (or until room block sells out)

Insider Now IsaNewsWith the New Year, we’ve decided to

“freshen up” our Isagenix newsletter and re-name it IsaNews. We’ve also added two new columns beginning this issue: one on the very important issue of compliance and the other on nutrition. We hope you enjoy our new look and these new features. Have an Isa-Tastic New Year!

Jeffery E. PizzinoDirector of Communications

Register early to secure your spot.

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�isanews January/FEbruary 2007

Isagenix two months ago. “Isagenix is a place where people come from the heart and really care about health and wealth. I’ve never felt so much love before in my entire life in one room.”

“This event was so beyond anything I could have ever imagined,” added Ellen Bradley-Ganus. “It captured the essence of Isagenix and showed a connected-ness that drives everybody to be here to-gether… I think we’ve ignited a fire in the bellies of everyone and we’ve opened up their hearts to this incredible mission.”

Associates were also introduced to the newest staff members, new Web tools, given awards, trained on goal set-ting and introduced to the new Global Team Compensation Plan which will be used to reward Associates in regions out-side of North America (see Page 4).

The event actually started the eve-ning of Jan. 18 for some of the Associates as the top 50 money earners had dinner and pictures taken with the Coovers.

Hong Kong ExpansionFor months Associates knew ex-

pansion plans would be announced at the Top Achievers Event, but had to wait until the Jan. 20 afternoon session for the official announcement by Isagenix President of International Operations Warren Te Brugge. Following the an-nouncement, Chinese drummers, a dancing dragon and a team of women dancing in traditional Chinese dress took the stage to celebrate the news.

This was followed by a mini-press conference where members of the Los Angeles Chinese media asked the Coovers, Jim Pierce and Te Brugge

questions about the com-pany and its first expansion outside of North America.

“Hong Kong is our first venture into the global market arena,” said Te Brugge. “It will be our gateway to take Isagenix

products and our vision to the rest of the world.”

To support Isagenix’s expansion into the Hong Kong market in early March, the company has prepared a Hong Kong Web site (in English and Chinese), bilin-gual product labels, a bilingual 30 Day Program Guide and other sales and sup-port tools.

“Associates will have everything they need to take Isagenix to the Hong Kong market,” said Kathy.

To further celebrate, specially made fortune cookies were distributed to the Associates. Some of the fortunes hidden inside included: “IsaFucius says, The path to health and wealth is paved with IsaLean Shakes” and “Friends don’t let friends go uncleansed.”

Associates wishing to participate in earning income from sales in Hong Kong must complete an International Associate Application, located online in the Associate Back Office.

InfrastructureCOO/CFO Jim Pierce updated the

attendees regarding how the company continues to invest in its infrastruc-ture to ensure Associates remain well supported.

“I have a very, very simple job,” said Pierce. “My job is just to make sure we put together the infrastructure to support a multi-billion dollar company.”

He added that Isagenix’s current monthly growth rate is equal to the one-year growth rate for many companies. To keep up with the company’s growth, staff has been added to every department within Isagenix and manufacturing capa-bilities have been substantially increased.

“We focus on quality and customer service in everything we do,” said Pierce.

Personal Development System Announced

Isagenix announced at the Top Achievers Event that it is creating its own Personal Development System. The system will be spearheaded by Isagenix Executive Consultant of Training and Personal Development David Wood, with the assistance of several key Associates. The first Personal Development retreat was held Feb. 8-9 in Peoria, Ariz.

New Isagenix News Segment

Attendees were also the first to see a recently produced four-and-a-half-minute news segment on Health Journal Television, a magazine-style series hosted by General Alexander Haig. This national network broadcast, potentially viewed by millions, reports on Isagenix and its revo-lutionary products. It includes interviews with the Coovers, Dr. Becky Natrajan and Dr. Dennis Harper.

In addition to airing on CNBC and The Bravo Network, the program will be seen on the Health and Science Television Network and the Long Term Care Network, as well as in-flight pro-gramming on United Airlines, Jet Blue Airlines and Frontier Airlines. Plus, the segment will be available online—ini-tially streaming from Health Journal Television’s Web site and soon from the Associate Back Office.

Top Achievers (Cont. from Page 1)

Jim and Kathy Coover welcome Associates to the Top Achievers Event.

The Hong Kong expansion celebration included dancers in traditional dress.

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� January/FEbruary 2007 isanews

New Global Compensation Plan Presents a World of Opportunity

Isagenix President of International Operations Warren Te Brugge presented Associates Jan. 20 with a plan to maximize profit in Hong Kong, which includes new Generation Bonuses. The bo-nuses complement already-existing methods of obtaining compen-sation and are attractive for earning income quickly in the region. The grand opening of the Hong Kong market will occur March 25.

“Signing up as an International Associate is a smart move for anyone, even if they expect to base their business primarily in North America,” says Te Brugge. “To take advantage of this oppor-tunity, Associates simply need to sign and submit their application from their Associate Back Office with a $49 annual fee. Associates can also register for the Hong Kong Grand Opening online in their Associate Back Office.”

Generation Bonuses will be rewarded to Associates from bonus-eligible Product Volume generated by regional Associates placed in their Generation Tree. The earnings from the tree amount to five to 10 percent of volume on up to eight generations.

During the pre-launch phase of the Hong Kong opening, Generation Bonuses, retail profit and Product Introduction Bonuses will be the preliminary methods available for earning income.

The company’s Global Team Compensation Plan is available to all good-standing North American Associates who maintain Active status.

“I was one of the first people to register for Hong Kong, and I can’t wait to go there,” says Alex Kokin, an Isagenix Associate from Westin, Fla. “I’ve already made contacts with Chinese groups here in the States.”

Associates can order a new Compensation Plan brochure from the Back Office.

NEW Eastern U.S. Distribution Center Most Associates living east of the Mississippi River will now receive their orders within three business days,

thanks to a new Isagenix distribution center opening in Johnson City, Tenn., in early March.“This new distribution center will significantly cut down on the time it takes to ship products to our

Associates in the eastern United States,” says COO/CFO Jim Pierce. “We’re serious about investing in our Associates and we’re committed to do all we can to provide the highest-quality

customer service possible.”According to Pierce, the company carefully

researched eastern U.S. distribution centers to find a facility and location that optimized

shipping time to Associates. Approximately 35 percent of all U.S. orders will be shipped from this

new center.“We’re also working to address the eastern Canada

shipping issues,” adds Pierce. “We should have a solution later this year.” Currently, all Canadian Isagenix orders are

shipped from a distribution center in Calgary, Alberta.

Generation 1

Generation 2

Generation 3

Generation 4

Generation 5

Generation 6

You

Personally EnrolledAssociates

Isagenix Associates are now eligible for Generation Bonuses in Hong Kong.

Page 5: State of Isagenix Address: Welcome to Momentum! · yet,” says Executive Vice President Kathy Coover. President and CEO Jim Coover kicked off the three-day event by sharing the successes

Kathy’s Corner

The Values of Isagenix

By Kathy Coover Executive Vice President

We believe Isagenix is the most incredible network marketing company in the world. What sets us apart from the rest is our culture, which is based on these values: in-tegrity, freedom, wellness, family, passion, purpose and per-sonal excellence.

These are the values you would see if you looked in-side the heart of Isagenix because they are what we proudly stand for.

You’ll soon start seeing our company values on our marketing tools, on our boxes, at our events and displayed at our company’s headquarters. You may have noticed our values are now printed on the front of our newsletter. We’ve began this initiative because we want these values to be in front of you all the time to remind you what’s really at the heart of our culture.

Embrace these values. Use them when you talk about the products and the opportunity. Especially remember them in the way you treat other people. If you do this, you’ll be able to make an impact on people’s lives in a more pro-found way.

As we look back and see what has emerged from Isagenix, we’re so proud of our corporate team and our Associates. We all need to stay focused on the same mis-sion, the same vision and the same values.

We truly have a gift. You can touch so many people’s lives with these remarkable products John Anderson has created. Our products are magnificent and can dramati-cally change people’s lives. And our compensation plan is perhaps the most generous in the industry.

If you live these values and connect your vision to our vision—to impact world health and free people from physical and financial pain, and in the process create the largest health and wellness company in the world—then together we can all create miracles around the world.

How fortunate we all are to be a part of this company.

Isagenix Launches Greens Drink to Complement Line

of Products

Following up on the popularity of its IsaFruits health drink, Isagenix has just released a “green foods” drink sup-plement. Nutrition experts have been touting the benefits of green foods for years, but unlike other “salad-in-a-glass” drinks, Isagenix Healthy Greens goes one step further by also assisting in nutritional cleansing.

Cleansing is one of Isagenix’s core principles for achieving optimal health, along with a nutritious diet low in calories and rich in high-quality nutrients.

“The drink includes many nutrients known to support the body’s natural ability to protect against and remove harmful substances from the body,” said Isagenix Scientific Advisory Board Member Bill Wheeler, Ph.D.

Some of the key ingredients in Healthy Greens include spirulina, milk thistle, chlorella and cilantro. Milk thistle is cited by the U.S. National Cancer Institute for its active substance silymarin, an antioxidant helpful to the liver, which “stimulates detoxification pathways.” According to the Journal of Nutritional and Environmental Medicine, chlo-rella and cilantro are part of a known method for eliminating heavy metals.

“Healthy Greens fits perfectly into our product line and supports our philosophy of nutritional cleansing,” said Isagenix President and CEO Jim Coover. “Plus, it tastes great mixed with just water, or added to IsaFruits or an IsaLean Shake.”

Added Dr. Wheeler, “You don’t expect a green drink to taste this pleasant without a lot of sugar. Yet it contains no added sugar.”

Tony O’Donnell, author of Miracle Superfoods that Heal and the Isagenix business consultant who helped bring IsaFruits and Healthy Greens to the company’s product line, said, “IsaFruits and Healthy Greens complement each other well and are easy to enjoy. By consuming these highly concen-trated powders, you make sure your diet is rich in health-pro-ducing phytonutrients, which are nutrients from plants. They contain no artificial ingredients, fillers or preservatives.”

O’Donnell predicts consumers will notice more energy, a “cleaner internal feeling” and improved hair, skin and nails.

Isagenix’s new Healthy Greens supports nutritional cleansing.

Share Your Retention Ideas!Retention is an ongoing area of focus for all of us. If

you have any proven retention tips and ideas, please e-mail them to [email protected]. We’ll highlight some of them in a future IsaNews.

Also, if there are any marketing tools you wish we had that could help with retention, please feel free to e-mail those as well.

�isanews January/FEbruary 2007

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� January/FEbruary 2007 isanews

Scale Falls, Income rises for new 100-Pound Club Member

After years of accepting that it was her fate to be an overweight woman, Joni Brewer, of Shelton, Wash., realized the extra weight was taking a physical toll on her body and a psychological toll on her spirit. Decades of dieting and quantifying her re-sults as “good/bad,” “on/off” and “fall/rise” had turned her naturally positive attitude to a more depressed outlook.

Then she joined Isagenix. In addition to losing more than 100 pounds*, she regained her sense of happiness and joy.

“I am back to being the real me—and it has only a little to do with losing weight,” says Brewer. “It has more to do with feeling better about who I am. I no longer build walls of defense around me or use excuses or blame to cover what was my own lack of feeling good about myself. Isagenix gave me physical, emotional and financial health.”

Brewer was skeptical at first, but after quickly losing more than 11 pounds* she became com-mitted to keep using the products. “I knew immediately this was something I could do,” she says. “So I hit the ground running and have continued to use the products and make healthy lifestyle choices. And, I continue to lose weight.

“To top it off, I work with an exceptional team of people who have become some of my dearest friends. I’m now earning an incredible income with my Isagenix business. Recently, I made 10 times my husband’s earnings in one week. This is absolutely phenomenal!”

Brewer feels one of the greatest joys she receives is through empowering others to be the best that they can be. “It’s time to change our lives—for the better—today,” she claims. “Tomorrow never comes. I’m here to help present a new reality to others—physically, emotionally and financially. Isagenix truly offers a win/win program.”

* Results may vary. Always consult your physician before making any dietary changes or starting any nutrition, weight control or exercise program.

Firefighter Extinguishes Unhealthy Lifestyle, Loses 119 Pounds*

Losing weight can make a huge difference in one’s life. Often it can dramatically reduce the risk factors associated with heart disease. Even better news: Isagenix is here to help.

Weighing more than 380 pounds, Marvin Boldt of Traer, Iowa, found his health spiraling downward. Four heart procedures and a stroke left Boldt—past President of the Iowa Firemen’s Association and a volunteer firefighter and EMT for more than 30 years—with the belief that he might not live to see another year.

“I had struggled with my weight all of my life, but then the issue became crit-ical,” says Boldt after stress, poor eating habits and lack of exercise lead him down a perilous path. “I’d tried every diet on the market in an attempt to become more healthy. With Isagenix, I’ve finally found something that works, is affordable and fits my busy schedule and travel.”

Thus far Boldt has lost 119 pounds and more than 70 inches in body mass.* His waist size went from a 56 to a 42.* In addition, his wife Nancy has lost 60 inches in body mass.* “My wife Nancy and I have had great results with Isagenix,” he says. “This is the first time I’ve been under 300 pounds since 1973. Before, I was tired all of the time. Now I regularly walk five miles and I feel great.”

Adds Boldt, “Isagenix is the program that saved my life. I feel an obligation to share this, especially with those individuals who are dedicated to protecting and saving lives. I will forever be grateful to Isagenix and this second chance to live a full and healthy life.”

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�isanews January/FEbruary 2007

Product Feature: isaLean soup

The popularity of meal-replacement shakes is growing across North America because consumers are beginning to realize that nutrient-dense, low-calorie foods are healthier than the typical burger, soda and fries. But when the tem-perature plummets below zero, a cold meal-replacement shake may not hold as much appeal. This is why Isagenix offers two meal-replacement soups—one of the first health companies to do so.

During the winter months, IsaLean Soup—available in a recently enhanced creamy chicken flavor as well as tomato flavor—is hot with Associates and their customers. Like IsaLean Shake, IsaLean Soup contains a healthy balance of

protein, carbohydrates and fats as well as vitamins and min-erals. Both formulas are designed to help people reduce caloric

intake safely while delivering excellent nutrition.“We want people to stay on their Isagenix program all year long, and IsaLean

Soup is the ideal meal replacement to make this happen,” says Isagenix President and CEO Jim Coover

Digestive Enzymes and Undenatured Whey ProteinCoover adds that preparing and serving a bowl of IsaLean Soup should be done

with care, because of the meal replacement’s heat-sensitive undenatured whey protein and active enzymes. “For best results, pre-heat the water to no hotter than 110 degrees Fahrenheit and stir the soup in with a whisk. And be sure to drink the soup within 10 minutes to take advantage of the enzymes.”

Isagenix’s Scientific Advisory Board Director Dennis Harper, D.O., says, “When a meal replacement includes high-quality protein, such as Isagenix’s undenatured whey protein, as well as active enzymes, vitamins and minerals, then it has all the necessary parts to promote good digestion and immune function.”

a Hot Meal Replacement for Winter Months

From the Doctor: Everybody’s an AthleteBy William E. Wheeler, Ph.D., ACSM

Co-Chair of Isagenix Scientific Advisory Board

Welcome to my debut column in IsaNews. I look forward to sharing with you my insight re-garding natural nutrition and performance—and how Isagenix fits into that equation.

I believe everybody is an athlete. You’re an athlete, I’m an athlete, housewives are athletes, doc-tors are athletes and anybody under stress is an athlete.

The difference is only in the amount of stress. The stress a professional athlete’s body under-goes in just one week is extraordinary. Thus, professional athletes need to be more conscientious about nutrition. But regardless, we all have built-up stress due to not eating properly, missing

meals, catching airplanes, etc. And although it takes the rest of us seven months to experience the same amount of stress as a professional athlete, we all need proper nutrients and nutritional cleansing.

Due to the stress of our everyday lives, everyone—including high-performance athletes, athlete-housewives, athlete-doctors, etc.—should be following an Isagenix system. Those who need to lose some weight should follow the Cleansing and Fat Burning System. Those who are lean already and looking for a way to improve performance should be on the Total Health and Wellness System.

Our systems provide a complete, nutritionally sound way to help your body stay in balance. They work and are effec-tive for anybody who is fit and wants to stay fit. Our products include the finest vitamins, the finest minerals, and the finest protein sources—all designed to help you perform at the highest level possible.

I’m just thrilled to be a part of a company that emphasizes superior quality, honesty and integrity. You can rest assured that Isagenix products will take good care of the athlete in you by delivering true nutrition that will work with your body naturally—without the use of stimulants.

Improved Flavor Now Shipping

Isagenix has recently enhanced the taste of its creamy chicken-fla-vored IsaLean Soup. The product began shipping Feb. 8.

“Associates and their taste buds will be overjoyed when they find out how delicious this product is now,” said Isagenix Executive Vice President Kathy Coover. “Everybody needs to try it.”

Next issue’s product feature: Cleanse for Life

Send us your thoughts and/or feelings about Cleanse for Life (Tropical or Berry) to: [email protected]

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� January/FEbruary 2007 isanews

Compliance Corner Protect your Isagenix business by avoiding Disease Claims and “red Flag” Weight-Loss ClaimsBy Steve Kochen Chief Corporate Counsel and Compliance Officer

What’s a Disease Claim?According to the FDA

A statement is a disease claim if it mentions a specific disease or class of diseases. For example, a claim that a product is “protective against the development of cancer” or “reduces the pain and stiffness associated with arthritis” would be a disease claim.

A statement also is a disease claim if it implies that it has an effect on a specific disease or class of diseases by using descriptions of the disease state. Examples of implied disease claims are “relieves crushing chest pain (angina),” “improves joint mobility and reduces inflammation (rheumatoid arthritis),” or “relief of bronchospasm (asthma).”

[Source: www.cfsan.fda.gov/~dms/sclmguid.html.]

What’s a “Red Flag” Weight-Loss Claim? The FTC gives seven examples of what it dubs “red flag” weight-loss claims:

A claim is too good to be true if it says the product will...

Cause weight loss of 2 pounds or more a week for a month or more without dieting or exercise

Cause substantial weight loss no matter what or how much the consumer eats

Cause permanent weight loss (even when the consumer stops using product)

Block the absorption of fat or calories to enable consumers to lose substantial weight

Safely enable consumers to lose more than 3 pounds per week for more than four weeks

Cause substantial weight loss for all users

Cause substantial weight loss by wearing it on the body or rubbing it into the skin

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You might have seen, heard or read recent news media highlight the Federal Trade Commission’s (FTC) and/or Food and Drug Administration’s (FDA) targeting of certain dietary supplement companies who’ve made prob-lematic claims in the last few months.

To keep Isagenix and your business safe, we’re taking a pro-active approach to prevent any such issues. Thus, it’s imperative you avoid any disease claims as well as “red flag” weight-loss claims.

Guidelines to follow when marketing Isagenix productsDo not describe any disease or a class of diseases. Any mention of a disease or description of a disease, whether as an on-stage testimonial, within marketing or as a reference to a medical study, can be construed to represent that Isagenix products somehow treat, cure or prevent that specific disease. Always use “results may vary” and leave out weight-loss timeframes. This is the easiest way to prevent “red flag” weight-loss claims. For example:

Red flag claim: “I lost 30 pounds in 30 days!” Not a red flag claim: “I lost 30 pounds! Results may vary.”

Use Isagenix marketing materials. The task of compliance is simple when you stick to using Isagenix’s newest videos, audios, Web sites and print publications. These have all been reviewed for compliance.

What it all comes down to is this: Isagenix offers only high-quality products used in systems to provide a common-sense approach to becoming healthier and leaner. These systems, which include nutritional cleansing, proper nutrients and encourage healthy exercise, have created amazing results for thousands of people. We do not allow the company to be characterized in any other manner.

In summary, Isagenix manufactures and distributes excep-tional products and systems whose results will speak louder than any claim we might make.

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News Media Policy Re-emphasized Isagenix Independent Associates are not permitted to contact the news media to promote Isagenix and/or their independent Isagenix business. If contacted by the news media, Associates are required to have them call Isagenix at 480-889-5747 or e-mail [email protected]. Any interviews of Independent Associates must have prior approval and be coordinated through the Isagenix Home Office.

Page 9: State of Isagenix Address: Welcome to Momentum! · yet,” says Executive Vice President Kathy Coover. President and CEO Jim Coover kicked off the three-day event by sharing the successes

IsaLean Bar Replaces C-Lyte in Autoships. With the New Year Isagenix has re-evaluated our

Autoship free product strategy and is discontinuing the ad-dition of C-Lyte as a free product promotion. We’ll now include a free IsaLean Bar in your Autoships of 100 BV or more, with a new flavor quarterly.

Please enjoy this free gift and we encourage you to purchase and enjoy the other IsaLean Bar flavors. When you’re on-the-go, IsaLean Bars give your body a wave of es-sential nutrients and are great-tasting. Use them as part of your Isagenix program to maximize your fat burning while safely reducing your caloric intake.

Prepare to Use Isagenix Web Site Builder to Replace Personal Web Sites.

Isagenix’s new IsaLeads Web site Builder—which should be available within the next few months—will allow Associates to customize their own Web sites and lead-cap-ture pages. For purposes of streamlining our brand and safe-guarding our company, Associates with personal Isagenix Web sites will need to switch to the approved Isagenix rep-licated Web site within 30 days after the IsaLeads Web site Builder is online.

What Business Are We Really In?By Larry Lantieri,

Director of Field Development

I like to ask Associates at our Super Saturdays, “What busi-ness are we really in?” The answers vary. Some say, “We’re in the business of health and wellness.” Others respond, “We’re in the business of financial freedom.”

Even though there’s nothing wrong with those answers, I’ve always felt the best answer is “We’re in the business of prospecting.”

One of the main reasons people have trouble growing a network marketing business is because they don’t approach prospects.

Here are two ways to do it: the direct approach and the mys-tery approach.

The mystery approach works best in ads. It’s a generic ad with a compelling headline, but doesn’t reveal the name of the company. In working with a lead generated from such an ad, you may say something like this:

“Hi Bob, I’m returning your call. Thanks for responding to my ad. Do you have a few moments to go over some details and take down some information?

“Great! First of all I don’t want to try and sell you or con-vince you. I just want to share some information with you and see if it makes sense. Fair enough?

“My partners and I have a business in Chandler, Arizona, and we’ve created 14 millionaires in just five years. I’m looking for a few motivated big thinkers who aren’t afraid to go to work and have the potential to earn some what they are worth. Bob, do you fall into that category? Great!”

Then you refer them to your Web site or a recorded message. You can also send them the Your Business at Home magazine.

The direct approach works best with people you know. It can go something like this:

“Bob, this is Larry. Do you have a minute? Hey, I have a quick question for you. What do you know about Isagenix?”

Some people believe that there is skepticism about the net-work marketing industry. But you’d be surprised at how many people are fascinated about this industry and the residual in-come it can produce.

They may tell you they tried a network marketing company before and only ended up with a garage full of water filters. Then you can say:

“Well Bob, the industry has changed quite a bit and we’ve got something we’re very excited about. I’d like to get your opinion about it. I’d really love to sit down with you and have you evaluate it for me. Would you be willing to take 30 minutes and take a look at it with me?”

Even if they’re skeptical they’ll meet with you just to try to prove you wrong. But in the process they’ll discover Isagenix is a solid and evolved company, without the problems that have affected some network marketing companies in the past.

Prospecting and presenting are the lifeblood of building your business. Creating a steady flow of new prospects to look at the Isagenix products and opportunity will bring the best and brightest people to join your organization.

Healthy Family RecipesBy Andrea Henkart, Psy.D. (c)

Here’s a shake recipe you can use this St. Patrick’s Day using Isagenix’s new product Healthy Greens.

Shamrock ShakeSubmitted by Kjersti Cote of Kalispell, Mont.

2 scoops IsaLean Vanilla Shake8 oz. purified water1 scoop IsaFruits1 scoop Healthy Greens1 handful of ice

Blend well in IsaBlender.

Variations:You can also add Healthy Greens to cereal or

oatmeal. For a simple pick-me-up, blend one scoop with Rice Dream, almond milk or water and stir.

If you have a healthy family recipe to share, please e-mail it to: [email protected].

GOODto Know

isanews January/FEbruary 2007 �

Page 10: State of Isagenix Address: Welcome to Momentum! · yet,” says Executive Vice President Kathy Coover. President and CEO Jim Coover kicked off the three-day event by sharing the successes

Reliving the Passion and Excitement of Top Achievers 2007

Los angeles, Calif., Jan. 19-21

TO ORDER 2007 Top Achievers Event Photos Visit www.limage.net

10 January/FEbruary 2007 isanews

Page 11: State of Isagenix Address: Welcome to Momentum! · yet,” says Executive Vice President Kathy Coover. President and CEO Jim Coover kicked off the three-day event by sharing the successes

11isanews January/FEbruary 2007

December 2006 Top 25 Income Earners

Jimmy Smith, PA (14th on re-entry)

Tony & Randi Escobar, UTCarole Taylor & Peter Oelmann, QCRenata Lee, CAKathy & Tom Smith, PAGrace Smith, PAThe RGG Group, COKen & Lisa Seto, BCGeorge & Adhis Ruiz, UTDon & LaRee Nooner, UTSusan Sly, ONRon Reid, WAJay Bennett, CAKirk Metz, NVKathy & Bill Hellwig, COPeter & Sarah Greenlaw, COTerry Trecarten, QCLuna Pang, QCKathy & Todd Humpherys, UTJohn Gray, CAJoyce Patrick, CALeeAnn Jackson, FLSong Jiang, ONPaul & Bonnie Perkins, UTSean & Crystal Escobar, UT

Top 25 States and Provinces in Sales Volume

CaliforniaOntarioBritish ColumbiaWashingtonUtahArizonaColoradoTexasAlbertaFloridaNew YorkHawaiiPuerto RicoIndianaPennsylvaniaIdahoIllinoisNew JerseyQuebecOklahomaNevadaOregonVirginiaMichiganNorth Carolina

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2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.21.22.23.24.25.

1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.21.22.23.24.25.

New Golden Circles7 Star Golden CirclesThe RGG Group, COKen & Lisa Seto, BC

6 Star Golden CirclesPeter & Sarah Greenlaw, CO

5 Star Golden CirclesTodd & Joni Brewer, WAJanna Sosensky, ON

4 Star Golden CirclesCameron Howard, BCSusan Lord Shaffer, CABeth Miller, CA

3 Star Golden CirclesDarian & Elisabeth Andersen, OKMichele Castle, NCAngie Christianson, ORCraig & Kris Horton, CADave Mac Arthur, UTRobyn Thomson, CA

2 Star Golden CirclesJanine Brolly, BCLinda Capeling, ONKeng & Lisa Chang, BCChristine Clark, ONKaren E. Copeland, O.D., CAEdward Fordyce, PAMelissa Gold, MTAnna Izmodenoff, NYBill & Lisa Jerrils, FLBrian & Diane Latta, AZRose & Dan Nino, UTConnie Norleen, CAJohanna Owens, CATrudy Petersen, MNBarbara Ramsay, ONSarah Roy, NHNorman Shaffer, CAAniela Szuflita, ONWendy Wilson, CAHong Yu, BC

1 Star Golden CirclesSharon Bowman, TXMarketing Analysus Enterprise, LLC, TXDorothy Fest, CAM&M Global, AKKathi Horn, AZBrenda Kellogg, COVictor C.C. Lee, ONLynn Lindberg, MBPam Mclellan, MDTara Still, KYTanya Tse, BCDouglas Turner, TXDeena Wangler, WYXitong Yao, NYEva Zhen, BCJoyce Zhong, ON

New Executives7 Star ExecutivesJanna Sosensky, ON

4 Star ExecutivesKimber & Stewart King, UT

3 Star ExecutivesVivian Chen, BCSong Jiang, ONVictor C.C. Lee, ONEva Zhen, BC

2 Star ExecutivesBecky Natrajan, M.D. & Dan Maes, AZGreg & Julie Danyew, CAMargaret & Ken Owens, CANicole Stewart, BC

1 Star ExecutivesKeng & Lisa Chang, BCMichelle Chou, BCDoris Guelich, WAEvelyn Harvey, ONJoan Kelley, KSJenny L., BCLin Qian, ONRana Reeds, TXJackie Stout, AZAniela Szuflita, ONXitong Yao, NYHong Yu, BC

Crystal ExecutivesNicole Amber, ONJoe Atalig , AZTrudy Bak , ONRichard Bootby, ONBarbara Buchak, ONSteven Day, NYMarketing Analysus Enterprise, LLC TXRosalynda Giannone , CAM&M Global, AKKaty Guan, BCDonna Harper, AZLayne and Laurice Heath, TXCynthia Hedges, WASivi Helsel, MONathan Holland, CAVuongmy Luong, BCJessica Navarro, MEWendy Ng, BCJenny R., BCMelody Shih, BCBrenda Smith, TXAl & Marcy Welland, CALi Ping Zhang, BC

ExecutivesSharon Bowman, TXBetty Glenn, TXKathleen Herrold, ONCLS Fitness Inc, BCBrian & Diane Lata, AZPam Mclellan, MDRose & Dan Nino, UTFlora & David Sun, BCJoyce Zhong, ON

December Recognition

Page 12: State of Isagenix Address: Welcome to Momentum! · yet,” says Executive Vice President Kathy Coover. President and CEO Jim Coover kicked off the three-day event by sharing the successes

Learn Cutting-Edge Health News, Millionaire Success Secrets and Isagenix UpdatesRegister now for the 2007 Changing Lives Celebrationat the Mandalay Bay Resort and Casino in Las Vegas!

(See your Associate Back Office for details.)

HURRY! Early Bird

Special Ends April 1!

“Celebration 2006 was incredible... the room was electric… the hair on the back of my neck stood up many times. Wow… I will not miss next year.” Ron Pelletier • Calgary, Alberta

We’re looking for home videos of children talking about Isagenix and our products.

Prizes for top videos:First Place: $1,000Second place: $500Third place: $300

If you have a funny, cute or otherwise adorable video that you wouldn’t mind us using, please send a copy* to:

Isagenix Attn: Home Videos 2225 S. Price Rd. Chandler, AZ 85248

*�All�video�content�becomes��the�property�of�Isagenix.

•••

Kids Say the Darnedest Isathings!

We’re compiling inspirational stories for the next printing of Chicken Soup for the Healthy Soul. If you have one you’d like to share for possible publication, please e-mail your story (along with a high resolution picture, if possible) to:[email protected] subject line: “Chicken Soup for the Healthy Soul” or mail to: Isagenix Attn: Chicken Soup for the Healthy Soul 2225 S. Price Rd. Chandler, AZ 85248

Do You Have an Inspirational Story?