state of advertising agency x
Post on 20-Oct-2014
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![Page 1: State of Advertising Agency X](https://reader034.vdocuments.us/reader034/viewer/2022051608/5444e9b8afaf9f7e338b45b7/html5/thumbnails/1.jpg)
Introduction What a Ride.
1.
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Share the “what.”
Discuss the “how to.”
Ask the “why.”
1.
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Company X It was hot!
2.
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...Not for the love of ads.
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Lindsey is there.
Who’s there?
3.
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Loud Silent
3.
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What should we build?
Can we build this?
3.
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OUR MOSTINDULGENTCRUST!
Strategic Partners
Service Providers
3.
![Page 9: State of Advertising Agency X](https://reader034.vdocuments.us/reader034/viewer/2022051608/5444e9b8afaf9f7e338b45b7/html5/thumbnails/9.jpg)
Best Bet Safe Bet
3.
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External “Nothing special”
3.
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Internal “Unhappy”
3.
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Upstairs Melbourne
Sydney Downstairs
Non-Govt.
Govt.
AND Versus
3.
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Environment “Unlovedness”
3.
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“If you stay focused on the environment as a celebration of what
the agency believes in and does, it can become a
manifestation of the spirit of the company.”
- Lee Clow
![Page 15: State of Advertising Agency X](https://reader034.vdocuments.us/reader034/viewer/2022051608/5444e9b8afaf9f7e338b45b7/html5/thumbnails/15.jpg)
Culture We’ve lost it.
3.
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We’ve still got it.
Ambition
4.
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Creative Problem Solvers
Let’s build on it.
4.
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Creative Standard
Commercial Imperative
5.
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Actions Words
5.
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Benefits
Features
5.
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The larger framework.
5.
Vision Mission
PrinciplesGoals
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Next Task forces
5.